Media and Entertainment (M&E) Storage Market by End-user, Solution, and Geography - Forecast and Analysis 2023-2027

Published: Apr 2023 Pages: 185 SKU: IRTNTR44870

The media and entertainment storage market size is estimated to grow at a CAGR of 12.9% between 2022 and 2027. The market size is forecast to increase by USD 13,663.58 million. The growth of the market depends on several factors, including a growing shift from traditional to digital advertising channels, a rise in the popularity of 4K ultra-high-definition (UHD) content, and an increase in demand for live videos.

This media and entertainment storage market report extensively covers market segmentation by end-user (broadcast, production and post-production, media agencies, advertising, and others), solution (network-attached, storage area network, and direct-attached storage), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Media and Entertainment Storage Market During the Forecast Period?

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Media and Entertainment Storage Market: Key Drivers, Trends, Challenges, and Customer Landscape

The rise in popularity of 4K ultra-high-definition (UHD) content is notably driving the market growth, although a threat to data security may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Media and Entertainment Storage Market Driver

The rise in popularity of 4K ultra-high-definition (UHD) content is notably driving the Media and Entertainment (M&E) Storage Market growth. The introduction of high-definition televisions into the market has created opportunities for broadcasters and media companies to improve video quality. Netflix, for example, has launched its 4K Ultra High Definition (UHD) movie service to consumers. Amazon also launched its 4K UHD streaming service. Amazon series such as Alpha House and Transparent are now shown in UHD format. The growing popularity of 4K UHD content and its benefits have caused several market players to invest more in the technology.

End users, such as production companies and broadcasters, are demanding better media and entertainment storage solutions as the demand for higher-quality video in terms of clarity increases. The growth of the market is also driven by the increasing availability of 3D movies by over-the-top (OTT) service providers such as Netflix and Amazon. Therefore, increasing demand for high-quality videos in terms of clarity will help accelerate the demand for the XR Market during the forecast period. 

Significant Media and Entertainment Storage Market Trends

High broadcasting cost is a key trend influencing the Media and Entertainment Storage Market growth. The arrival of 4K and 2K TVs caused quite a stir in the market due to the sharpness and resolution of the images. Despite the excellent characteristics of these TVs, producing 4K UHD channels requires a large investment. For example, a 4K UHD channel for broadcasters costs USD 9 million to USD 16 million to develop, which is about five times the cost of developing an HD channel. In addition, upgrading existing equipment and infrastructure requires a large capital investment. Due to high broadcasting costs, only a limited number of channels, such as Netflix and Amazon,  offer streaming of 4K content.

However, broadcast and media organizations are partnering with several consumer electronics companies to promote 4K content, which will help market penetration of 4 K and 2K TVs. With the rise of 4K UHD content and 4 K2K TVs requiring more storage capacity for this type of content, we expect to see increased adoption of storage systems. 

Major Media and Entertainment Storage Marke Challenge

Threat to data security is challenging the M&E Storage Market growth. Broadcasters are the most important end users and one of the largest revenue generators in the media and entertainment storage market. The music streaming industry relies heavily on digital networks and the Internet, making it vulnerable to data security and licensing issues. Streaming service providers are concerned about violations of digital rights while streaming, as vulnerabilities such as human error and data breaches can lead to the exposure of sensitive information. Streaming platforms are hosted on different platforms, increasing the potential for data to be leaked or misused as it moves from one platform to another, increasing security threats.

Because data contains sensitive information about users and publishers, it is imperative for online music streaming providers to follow complex licensing procedures, adhere to strict policies, and efficiently monitor data security. These providers are also at risk of damaging their reputations and consumer confidence in the event of disclosure or misuse of confidential information. Therefore, rising data security threats are expected to hamper revenue inflows for streaming service and storage solution providers during the forecast period.  

Key Media and Entertainment Storage Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Media and Entertainment Storage Market Customer Landscape

Who are the Major Media and Entertainment Storage Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc: The company offers different types of media and entertainment solutions with attractive features such as video production, data transfer, and more.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Adobe Inc.
  • Cisco Systems Inc.
  • CK Birla Group
  • D Link Corp.
  • Dell Technologies Inc.
  • Hewlett Packard Enterprise Co.
  • Hitachi Ltd.
  • International Business Machines Corp.
  • Lenovo Group Ltd.
  • Microsoft Corp.
  • NetApp Inc.
  • NVIDIA Corp.
  • Oracle Corp.
  • Pure Storage Inc.
  • Seagate Technology Holdings Public Ltd. Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Media and Entertainment Storage Market?

The market share growth by the broadcast segment will be significant during the forecast period. The storage segment of the XR Market is expected to witness high growth during the forecast period. This growth is primarily due to an increase in the number of global and local channels around the world. With the help of media storage solutions, broadcasters are successfully providing media streaming services to a wide population. Streaming media devices allow users to stream online content to their televisions. Many viewers use their streaming media devices several times a week. Service providers can use this to analyze the viewing behavior of their users. Based on such analysis, service providers provide content based on the viewer's choices. Content personalization helps engage consumers. 

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The broadcast segment was valued at USD 2,844.87 million in 2017 and continued to grow until 2021. Content played using streaming media devices is typically based on a subscription or pay-to-view model. This allows users to watch movies and TV series without being interrupted by commercials. Additionally, viewers can access and control which shows are paused and played. This feature is not available on regular digital cable TV connections. Service operators develop user-friendly interfaces to gain a competitive advantage over their competitors. Faster internet speeds make it easier for users to stream videos. Streaming media devices are also very popular. This is because users prefer watching movies and other entertainment features such as sports and TV series on their televisions. Hence, the smooth streaming of videos in this segment contributes to the growth of the market during the forecast period. 

Which are the Key Regions for the Media and Entertainment Storage Market?

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North America is estimated to contribute 33% to the growth of the global media and entertainment storage market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in the North American region is expected to witness high growth during the forecast period. The growth of this market in the region is mainly due to the rapid migration from physical to digital platforms. Additionally, the majority of advertising in the region is primarily done on digital platforms such as online display advertising, pay-per-click (PPC) search advertising, and social media advertising. With a large audience base available, brands are more likely to monetize their ads. The monetization aspect of the market is expected to increase during the forecast period as consumers tend towards online retail. This improves the prospects for digital advertising and storage in the media and entertainment storage market. 

The COVID-19 pandemic affected market growth globally. TV channel viewership increased in 2020 as most people were stuck at home. Leading media and entertainment storage companies saw an increased demand for primetime, daytime, late-night, and classic TV episodes, video, and information. Several new developments took place in the media and entertainment industry to increase program airing and promotion amid the pandemic.  The launch of new entertainment services during the pandemic also supported the growth of the market. 

Segment Overview

The media and entertainment storage market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • End-user Outlook (USD Million, 2017 - 2027)
    • Broadcast
    • Production and post-production
    • Media agencies
    • Advertising
    • Others
  • Solution Outlook (USD Million, 2017 - 2027)
    • Network-attached
    • Storage area network
    • Direct-attached storage
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global media and entertainment storage market as a part of the global technology hardware, storage and peripherals market within the overall global information technology market. The parent global technology hardware, storage and peripherals market includes manufacturers of mobile phones, personal computers, servers, electronic computer components, and peripherals. This also includes data storage components, motherboards, audio and video cards, monitors, keyboards, printers, and other peripherals. 

Media and Entertainment Storage Market Scope

Report Coverage

Details

Page number

185

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 12.9%

Market growth 2023-2027

USD 13,663.58 million

Market structure

Fragmented

YoY growth 2022-2023(%)

12.49

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading vendors, market positioning of vendors, competitive strategies, and industry risks

Key companies profiled

Adobe Inc., Alphabet Inc., Cisco Systems Inc., CK Birla Group, D Link Corp., Dell Technologies Inc., Hewlett Packard Enterprise Co., Hitachi Ltd., International Business Machines Corp., Lenovo Group Ltd., Microsoft Corp., NetApp Inc., NVIDIA Corp., Oracle Corp., Pure Storage Inc., Seagate Technology Holdings Public Ltd. Co., Toshiba Corp., Wasabi Holding Co. Inc., Western Digital Corp., and Amazon.com Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Media and Entertainment Storage Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the media and entertainment storage market  between 2023 and 2027
  • Precise estimation of the size of the media and entertainment storage market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of media and entertainment storage market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Solution
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global media and entertainment storage market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global media and entertainment storage market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Solution Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Solution Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Broadcast - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Broadcast - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Broadcast - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Broadcast - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Broadcast - Year-over-year growth 2022-2027 (%)
    • 6.4 Production and post-production - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Production and post-production - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Production and post-production - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Production and post-production - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Production and post-production - Year-over-year growth 2022-2027 (%)
    • 6.5 Media agencies - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Media agencies - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Media agencies - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Media agencies - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Media agencies - Year-over-year growth 2022-2027 (%)
    • 6.6 Advertising - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Advertising - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by End-user
      • Exhibit 54: Market opportunity by End-user ($ million)
      • Exhibit 55: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Solution

    • 7.1 Market segments
      • Exhibit 56: Chart on Solution - Market share 2022-2027 (%)
      • Exhibit 57: Data Table on Solution - Market share 2022-2027 (%)
    • 7.2 Comparison by Solution
      • Exhibit 58: Chart on Comparison by Solution
      • Exhibit 59: Data Table on Comparison by Solution
    • 7.3 Network-attached - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Network-attached - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Network-attached - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Network-attached - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Network-attached - Year-over-year growth 2022-2027 (%)
    • 7.4 Storage area network - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Storage area network - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Storage area network - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Storage area network - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Storage area network - Year-over-year growth 2022-2027 (%)
    • 7.5 Direct-attached storage - Market size and forecast 2022-2027
      • Exhibit 68: Chart on Direct-attached storage - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Data Table on Direct-attached storage - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Chart on Direct-attached storage - Year-over-year growth 2022-2027 (%)
      • Exhibit 71: Data Table on Direct-attached storage - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Solution
      • Exhibit 72: Market opportunity by Solution ($ million)
      • Exhibit 73: Data Table on Market opportunity by Solution ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 75: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 76: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 77: Chart on Geographic comparison
      • Exhibit 78: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 87: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 115: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 116: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 117: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 118: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 119: Market opportunity by geography ($ million)
      • Exhibit 120: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 121: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 123: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 124: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 125: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 126: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 127: Adobe Inc. - Overview
              • Exhibit 128: Adobe Inc. - Business segments
              • Exhibit 129: Adobe Inc. - Key offerings
              • Exhibit 130: Adobe Inc. - Segment focus
            • 12.4 Amazon.com Inc.
              • Exhibit 131: Amazon.com Inc. - Overview
              • Exhibit 132: Amazon.com Inc. - Business segments
              • Exhibit 133: Amazon.com Inc. - Key news
              • Exhibit 134: Amazon.com Inc. - Key offerings
              • Exhibit 135: Amazon.com Inc. - Segment focus
            • 12.5 Cisco Systems Inc.
              • Exhibit 136: Cisco Systems Inc. - Overview
              • Exhibit 137: Cisco Systems Inc. - Business segments
              • Exhibit 138: Cisco Systems Inc. - Key news
              • Exhibit 139: Cisco Systems Inc. - Key offerings
              • Exhibit 140: Cisco Systems Inc. - Segment focus
            • 12.6 D Link Corp.
              • Exhibit 141: D Link Corp. - Overview
              • Exhibit 142: D Link Corp. - Business segments
              • Exhibit 143: D Link Corp. - Key news
              • Exhibit 144: D Link Corp. - Key offerings
              • Exhibit 145: D Link Corp. - Segment focus
            • 12.7 Dell Technologies Inc.
              • Exhibit 146: Dell Technologies Inc. - Overview
              • Exhibit 147: Dell Technologies Inc. - Business segments
              • Exhibit 148: Dell Technologies Inc. - Key offerings
              • Exhibit 149: Dell Technologies Inc. - Segment focus
            • 12.8 Hewlett Packard Enterprise Co.
              • Exhibit 150: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 151: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 152: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 153: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 154: Hewlett Packard Enterprise Co. - Segment focus
            • 12.9 International Business Machines Corp.
              • Exhibit 155: International Business Machines Corp. - Overview
              • Exhibit 156: International Business Machines Corp. - Business segments
              • Exhibit 157: International Business Machines Corp. - Key news
              • Exhibit 158: International Business Machines Corp. - Key offerings
              • Exhibit 159: International Business Machines Corp. - Segment focus
            • 12.10 Lenovo Group Ltd.
              • Exhibit 160: Lenovo Group Ltd. - Overview
              • Exhibit 161: Lenovo Group Ltd. - Business segments
              • Exhibit 162: Lenovo Group Ltd. - Key offerings
              • Exhibit 163: Lenovo Group Ltd. - Segment focus
            • 12.11 Microsoft Corp.
              • Exhibit 164: Microsoft Corp. - Overview
              • Exhibit 165: Microsoft Corp. - Business segments
              • Exhibit 166: Microsoft Corp. - Key news
              • Exhibit 167: Microsoft Corp. - Key offerings
              • Exhibit 168: Microsoft Corp. - Segment focus
            • 12.12 NetApp Inc.
              • Exhibit 169: NetApp Inc. - Overview
              • Exhibit 170: NetApp Inc. - Business segments
              • Exhibit 171: NetApp Inc. - Key news
              • Exhibit 172: NetApp Inc. - Key offerings
              • Exhibit 173: NetApp Inc. - Segment focus
            • 12.13 Oracle Corp.
              • Exhibit 174: Oracle Corp. - Overview
              • Exhibit 175: Oracle Corp. - Business segments
              • Exhibit 176: Oracle Corp. - Key news
              • Exhibit 177: Oracle Corp. - Key offerings
              • Exhibit 178: Oracle Corp. - Segment focus
            • 12.14 Pure Storage Inc.
              • Exhibit 179: Pure Storage Inc. - Overview
              • Exhibit 180: Pure Storage Inc. - Key offerings
            • 12.15 Seagate Technology Holdings Public Ltd. Co.
              • Exhibit 181: Seagate Technology Holdings Public Ltd. Co. - Overview
              • Exhibit 182: Seagate Technology Holdings Public Ltd. Co. - Product / Service
              • Exhibit 183: Seagate Technology Holdings Public Ltd. Co. - Key news
              • Exhibit 184: Seagate Technology Holdings Public Ltd. Co. - Key offerings
            • 12.16 Toshiba Corp.
              • Exhibit 185: Toshiba Corp. - Overview
              • Exhibit 186: Toshiba Corp. - Business segments
              • Exhibit 187: Toshiba Corp. - Key news
              • Exhibit 188: Toshiba Corp. - Key offerings
              • Exhibit 189: Toshiba Corp. - Segment focus
            • 12.17 Western Digital Corp.
              • Exhibit 190: Western Digital Corp. - Overview
              • Exhibit 191: Western Digital Corp. - Business segments
              • Exhibit 192: Western Digital Corp. - Key offerings
              • Exhibit 193: Western Digital Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 194: Inclusions checklist
                • Exhibit 195: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 196: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 197: Research methodology
                • Exhibit 198: Validation techniques employed for market sizing
                • Exhibit 199: Information sources
              • 13.5 List of abbreviations
                • Exhibit 200: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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