Stationery and Cards Market in the Middle East 2016-2020

Overview of the stationery and cards market in the Middle East

Technavio’s market research analyst has estimated the stationery and cards market in the Middle East to grow at a steady CAGR of almost 5% during the forecast period. In the Middle East, the recent growth of the education sector will lead to the steady growth of the stationery and cards market. Recently, many governments across the Middle Eastern region have started to enhance the quality of their education system and promote economic diversification, which in turn will pave the way for the market to grow over the next five years. Factors like the emphasis on improving the educational standard and the recent rise in the number of school establishments and enrollments will result in the growth of this market during the predicted period.

A key trend fostering the prospects for growth in this market is the increasing brand penetration of international vendors. Due to this market’s high growth potential, numerous vendors from countries like Germany, Italy, China, Taiwan, Pakistan, and Sri Lanka have started focusing on exploring business opportunities in the region. Factors like the rapidly growing economy and demographic growth of the region are the primary reasons behind the increasing popularity of the region as a business destination. BIO Arrow Clips by Laurel, water soluble oil paints by Royal Talens, and Fabriano Italian notebooks by Nuco International are some of the stationary products manufactured by international companies that have recently started gaining popularity in the Middle Eastern market.

Segmentation by products and analysis of the stationary market in the Middle East

• Paper-based products
• Writing instruments

According to Technavio’s market research analysts, the paper-based products segment dominated the stationary market in Middle East by accounting for a market share of approximately 78% in 2015. The paper-based products segment consists of products like binders, diaries, exercise books, file folders, message notes, notebooks, business forms and books, and scrapbooks. The recent increase in the number of commercial offices and educational institutions in the region is a major factor that will spur the adoption of paper-based products during the predicted period.

Competitive landscape and key vendors

The stationery and cards market in the Middle East is characterized by the presence of well-established brands and private label products. To gain maximum market traction, the vendors in this market have to compete with each other in terms of product design, quality, price, and diversity. The growth of players in the market also depends on market conditions, government support, and industry developments.

Key vendors in this market are -

• Al Gurg Stationery
• AMJ Stationery
• Farook International Stationery
• MESCO
• RM Retail DMCC

Other prominent vendors in this market space are Al Furqan Bookshop, Al Nahda Stationery, Al-Bader Stationery, Awali Stationery, Bakier Stationery, Chemaly & Mezher Stationery, Classic Cards, Delta, El Maayergy, Hoshan Pan Gulf, Jashanmal Bookstore, Kanoo Stationery, The Office Supplies, TRIOS, and Union Stationery.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the stationery and cards market in the Middle East?
• What are the key market trends influencing the growth of the stationery and cards market in the Middle East?
• What are the challenges to market growth?
• Who are the key vendors in the stationery and cards market in the Middle East?
• What are the market opportunities and threats faced by the vendors in the stationery and cards market in the Middle East?
• Trending factors influencing the market shares of the Middle East.
• What are the key outcomes of the five forces analysis of the stationery and cards market in the Middle East?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Stationery and Cards Market 2016-2020
• Stationery and Cards Market in Japan 2015-2019