Mobile Ad Spending Market in the US 2015-2019

Published: Jul 2015 Pages: 60 SKU: IRTNTR6773

About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. 

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
• Flurry
• Millennial Media
• MoPub
• Pandora

Other Prominent Vendors
• Amobee
• Baidu
• Byyd
• Chartboost
• Fyber
• Google
• HasOffers
• Hipcricket
• iAd
• inMobi
• Kiip
• Matomy Media
• MobPartner
• OfferPal Media
• Opera Mediaworks
• PubMatic
• Science
• Smaato 

Market Driver
• Increased Adoption of Smartphones and Tablets 
• For a full, detailed list, view our report

Market Challenge
• Privacy and Security Concerns
• For a full, detailed list, view our report

Market Trend
• Increase in Number of Mobile App Downloads
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer segments
03.2.1 Advertising Agencies
03.2.2 Application Developer
03.2.3 Mobile Affiliates
03.2.4 Marketing Professionals
03.3 Base year
03.4 Vendor segmentation
03.5 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Mobile Description
05.1 Types of Mobile Advertising
05.1.1 Display Ads
05.1.2 Search Ads
05.1.3 Others
05.2 Benefits of Mobile Advertising
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Product Life Cycle
07.3 Share of Ad Spending in US
07.4 Global Mobile Ad Spending Market
07.4.1 Market Size and Forecast
07.5 Mobile Ad Spending Market in US
07.5.1 Market Size and Forecast
07.6 Five Forces Analysis
08. Market Segmentation by Type
08.1 Mobile Ad Spending Market in US by Type 2014
08.2 Mobile Ad Spending Market in US by Type 2014-2019
08.3 Display Ad Market in US
08.3.1 Market Size and Forecast
08.4 Search Ad Market in US
08.4.1 Market Size and Forecast
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Competitive Analysis
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Flurry
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Product Segmentation
17.1.4 SWOT Analysis
17.2 Millennial Media
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Strategy
17.2.4 Recent Developments
17.2.5 SWOT Analysis
17.3 MoPub
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 SWOT Analysis
17.4 Pandora Media
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Revenue Segmentation 2013
17.4.4 Revenue Segmentation 2012 and 2013
17.4.5 Business Strategy
17.4.6 Recent Developments
17.4.7 SWOT Analysis
18. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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