Mobile Application Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

Mobile Apps Market Forecast 2023-2027

The mobile apps market size is forecast to increase by USD 1,095.9 billion at a CAGR of 22.97% between 2022 and 2027. The market is experiencing robust growth, driven by several key factors. With the widespread adoption of smartphones worldwide, there is a surge in demand for mobile applications across various sectors. Additionally, the increasing focus on Augmented Reality (AR) apps is revolutionizing user experiences and expanding the market's potential. Moreover, the flourishing m-commerce industry is fueling the development of innovative mobile apps for shopping, payments, and other transactions. These trends collectively signify a promising trajectory for the market. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Mobile Apps Market During the Forecast Period?

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In today's digital world, mobile apps have become an integral part of our daily lives. The Rocksmith+ and Google Apps Market are prime examples of successful mobile applications. The Android and Apple App Stores are the platforms where these apps are available for download. These stores provide a vast collection of apps, catering to various needs and preferences. Marketing mobile apps is a crucial aspect to ensure their success. Demographics play a significant role in targeting the right audience. For instance, the older demographic may prefer the Opera browser for its simplicity, while the younger generation may opt for the faster and more feature-rich Google Chrome. Pricing strategies also vary. Some apps are free, while others require payment. In-app purchases and subscriptions are additional revenue streams. Effective marketing through social media, influencer partnerships, and app store optimization can significantly boost downloads and user engagement. Privacy and security are essential concerns for mobile app users. Providing a secure and transparent user experience is essential to build trust and loyalty. Regular updates and bug fixes are necessary to maintain user satisfaction. In conclusion, mobile app marketing involves understanding user demographics, pricing strategies, effective marketing channels, and prioritizing user experience and security.

Market Dynamics and Customer Landscape

In today's digital world, Mobile App Marketing plays a pivotal role in reaching out to consumers. With the increasing usage of smartphones, the demand for mobile apps has surged. Artificially Intelligent and Virtual Reality mobile apps are the new trends in the market. (Artificial Intelligence, Virtual Reality) To succeed in this competitive market, app developers need to adopt effective marketing strategies. They can use various channels like social media, search engines, and app stores to promote their apps. (Social Media, Search Engines, App Stores) Moreover, they can leverage technologies like Machine Learning and Gamification to engage users and retain them. (Machine Learning, Gamification) In-app advertising, App Store Optimization, and Influencer Marketing are some of the popular marketing techniques used by app marketers. (In-app Advertising, App Store Optimization, Influencer Marketing) App marketers also need to focus on creating a strong app brand and providing a seamless user experience. (App Brand, User Experience) In conclusion, the market requires a multi-faceted approach that includes various marketing channels, technologies, and techniques to reach and engage users effectively. (Multi-faceted approach, Marketing channels, Technologies, Techniques). Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing penetration of smartphones is notably driving the market growth. The increasing use of smartphones worldwide has presented potential growth opportunities for mobile applications. The smartphone market has grown rapidly over the years. Most of the growth in this market has come from low-cost smartphones. The rise of low-cost smartphones has led to high demand in countries like India, Vietnam,  Philippines, Sri Lanka, and Pakistan in APAC. Spain and Greece in Europe are also seeing an increase in sales of low-cost smartphones. Many Chinese mobile computing device manufacturers, such as Xiaomi, OPPO, and OnePlus, are making substantial profits from selling low-cost smartphones. These smartphones integrate a number of features commonly found on high-end smartphones. Therefore, customers from these countries prefer to buy mobile devices from these brands. With the increasing demand, smartphone manufacturers are increasingly focusing on launching new phone models with enhanced features.  Smartphone manufacturers focus on improving features such as processing speed, battery life, storage capacity, display quality, and the software capabilities of smartphones to support advanced functions. These features include multitasking apps, where users can use multiple mobile apps at the same time.

In addition, there is an increasing focus on upgrading the functionality of smartphones. For example, Google provides its Google Pixel smartphones with unlimited data storage and backup through the Google Drive app. These include extras for the display, camera, memory, processor, and other specifications. Hence, the increasing penetration of smartphones is expected to drive the growth of the market during the forecast period. 

Significant Market Trends

An increasing number of mobile apps for IoT devices is a key trend influencing the market growth. IoT is the interconnection of physical devices, objects, and machines,  connected by software and sensors over a network. Demand for IoT devices is growing rapidly due to their versatility, ease of use, and connected mobility features. Demand for IoT devices is driven by the increasing integration of IoT devices with smartphones using mobile apps. The number of annual smartphone shipments is expected to grow, and by 2022, smartphones are expected to account for more than 71% of all mobile phones used globally. An increasing number of smartphones can be integrated with many IoT devices, such as watches and glasses, using mobile applications.

Integrating mobile apps with IoT devices can provide better data logging and tracking for data analysis due to more flexible data sharing between devices than websites. As a result, many mobile applications are integrated with IoT devices. Hence, the increasing integration of IoT devices with mobile applications is expected to drive market growth during the forecast period. 

Major Market Challenge

The threat of cyber attacks is challenging the market growth. The dramatic increase in the number of Internet-related gadgets shows that there are more and more opportunities for our technology to be hacked or exploited by malicious individuals. Common attack methods include Denial of Service (DDOS) attacks, which involve overloading systems with connection requests, causing them to crash and potentially expose data or usurp computing power from utilities, which can be used to create botnets that attack other systems. 

The frequency and severity of cyberattacks are increasing every year. Kaspersky Security experts reported that IoT devices suffered 1.5 billion attacks in the first half of 2021, and this trend will continue to accelerate into 2022. These factors could hinder market growth during the forecast period.  

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Market Segmentation

This market report extensively covers market segmentation by platform (android market, iOS market, and others), type (gaming, music and entertainment, health and fitness, social networking, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). The mobile application industry has experienced significant growth, with smartphones being the primary driver. As of 2022, the Google Play Store and Apple App Store collectively host over 3.553 million apps, catering to various sectors such as gaming, productivity, social media, and more. The increasing use of smartphones for Internet usage and the penetration of the Internet have fueled this growth. Advancements in technology, including artificial intelligence (AI) and machine learning, have led to innovative apps like Ubisoft Entertainment's Rocksmith+.

The mobile application industry's revenue models include in-game purchases, paid game applications, and in-app advertisements. Key players in the market include Google's Android OS and Apple Inc's iOS. The mobile application industry faces competition from substitutes like online shopping, food ordering, and digital payments. Demographic factors also influence app usage, with iPhone and iPad users favoring premium apps. Android smartphone sales from brands like OnePlus, Xiaomi Corp, and Samsung dominate the market. The gaming application segment is a significant contributor to the industry's growth, with advancements in technology like AR and VR enhancing user experience. Operating systems like Google's Android and Apple's iOS prioritize mobile application security and transparent data collection practices, ensuring user privacy. Revenue models vary, with in-app purchases and premium apps being common.

By Platform

The market share growth by the Android market segment will be significant during the forecast period. The Android operating system is an important platform used to publish mobile applications in the market. Apps like Google Drive and Tinder are some of the most profitable apps in the Google Play Store. By 2022, the Google Play Store has about 3.553 million apps available to Android users. Over the years, the Google Play Store has become the preferred mobile app development platform for developers. This is mainly due to the increasing use of Android smartphones worldwide, which has resulted in increased demand for the Android operating system.

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The Android market segment was valued at USD 164.14 billion in 2017 and continued to grow until 2021. The new Android software launches and feature upgrades are increasing the demand for Android-based mobile apps worldwide. The new operating system includes artificial intelligence features, a simpler navigation system than previous Android versions, and a dedicated night mode. This will lead to an increase in the number of users using Android mobile applications, thereby driving the growth of the market.

Key Regions

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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The mobile application industry experienced significant growth in APAC in 2022, driven by the region's large smartphone customer base of over 1.8 billion unique subscribers. This expansion can be linked to increasing disposable incomes and internet penetration. Key players in the market include Google Play Store and App Store. The mobile app sector is characterized by advancements in technology such as artificial intelligence (AI) and machine learning, gaming technology including augmented reality (AR) and virtual reality (VR), and revenue models like in-game purchases, paid game applications, and in-app advertisements. Notable companies include Ubisoft Entertainment with Rocksmith+, Google's Android, and Apple Inc. Security concerns and data collection practices are crucial considerations in the mobile application industry, with privacy policies and the threat of substitutes like online shopping, food ordering, and digital payments influencing market dynamics. Demographic factors, operating systems like iOS and premium apps for iPhone and iPad, and Android smartphone sales from companies such as OnePlus, Xiaomi Corp, and Samsung contribute to the growth of the gaming application segment.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc: The company offers different types of mobile apps in the Google Play Store. It also provides different products and services such as Google Ads, Google Maps, Google Play, YouTube, and many more.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Amazon.com Inc.
• ANI Technologies Pvt. Ltd.
• ASICS Corp.
• Canva Pty Ltd.
• Electronic Arts Inc.
• Grab Holdings Ltd.
• Meta Platforms Inc.
• Microsoft Corp.
• Mozilla Corp.
• Netflix Inc.
• Niantic Inc.
• One97 Communications Ltd.
• Spotify Technology SA
• The Gap Inc.
• Uber Technologies Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

In today's digital world, Mobile App Marketing plays a pivotal role in reaching out to consumers. Artificially Intelligent and Virtual Reality apps are trending, with Androids and iPhones being the major platforms. App marketing involves various strategies like Social Media Marketing, Google Play Store Optimization, App Store Optimization, In-app Advertising, and In-app Purchases. Apple's App Store and Google Play Store are the two primary marketplaces. App Store Optimization (ASO) and Google Play Store Optimization (GPSO) are crucial for increasing visibility and downloads. ASO includes keywords, app titles, and app descriptions, while GPSO focuses on user reviews, ratings, and app updates. Social Media Marketing is another effective strategy for app promotion. Platforms like Facebook, Instagram, and Twitter can be used to target specific demographics. In-app Advertising and In-app Purchases are monetization strategies that generate revenue. Marketers use various analytics tools to measure app performance and user engagement. They analyze user behavior, demographics, and preferences to optimize marketing strategies and improve user experience. Mobile app marketing is a continuous process that requires regular updates and improvements to stay competitive.

The market is witnessing exponential growth, propelled by innovations in Internet of Things (IoT) technology and the proliferation of iOS apps available through platforms like the Apple store. However, alongside this expansion comes increased scrutiny on privacy policy adherence, as users become more conscious of their data security and privacy concerns. Operating System (OS) updates play a crucial role in enhancing user experience and ensuring compatibility with the latest mobile applications. With millions of iOS apps available for download, the market offers a diverse range of functionalities and services, catering to various consumer needs and preferences.

Segment Overview

The mobile apps market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Platform Outlook 
  • Android market
  • IOS market
  • Others

• Type Outlook 
  • Gaming
  • Music and entertainment
  • Health and fitness
  • Social networking
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	176
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 22.97%
Market growth 2023-2027	USD 1095.9 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	22.85
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 37%
Key countries	US, China, Japan, India, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Alphabet Inc., Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Communications Co. Ltd., and Zomato Media Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Market growth analysis across APAC, North America, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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