Mobile LBS Market in Western Europe 2014-2018

Published: Aug 2014 Pages: 55 SKU: IRTNTR3951

About Mobile LBS                                                                                                         
Mobile location-based services are services offered through mobile phones and other portable devices in which the geographical location is taken into account in the provision of those services. It is a software application for IP-capable mobile devices that requires knowledge about the location of the device.
LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user's location and provide search results. LBS are used for tracking and to discover places and routes, obtain traffic updates, real-time directions, routes to landmarks, information about ongoing local events, and find friends, as well as for location-based advertising, location-based shopping, location-based gaming, location-based social networking, and location-enabled searches. They are also used for location-based entertainment and infotainment.
TechNavio's analysts forecast the Mobile LBS market in Western Europe to grow at a CAGR of 44.61 percent over the period 2013-2018.
Covered in this Report
The Mobile LBS market in Western Europe can be classified into four major segments based on application: Navigation and Tracking, Location-based Search and Advertising, Location-based Infotainment and Analytics, and Other Services.

TechNavio's report, the Mobile LBS Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in Western Europe and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Countries
• France
• Germany
• Italy
• Spain
• UK     
Key Vendors
• HERE
• Orange Group
• Telefonica Group  
• T-Mobile US
• TomTom
• Vodaphone Group
Other Prominent Vendors
 
• 3Friendfinder
• Bouygues Telecom
• British Telecommunications
• Creative Workline
• Creativity Software
• EE
• MECOMO FRIENDS
• Microsoft
• Mopius
• Novasys
• Oxford Softworks
• SFR
• SharpMind
• Telekom Italia
• Teliasonera
• TikGames
• t-info
• YDreams - Informatica
• YellowMap
Key Market Driver
• Increased Adoption of GPS-enabled Devices
• For a full, detailed list, view our report
Key Market Challenge
• Growing Concern over Privacy
• For a full, detailed list, view our report
Key Market Trend
• Increased Adoption of Mobile LBS across Industries
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Mobile LBS in Western Europe Market Size and Forecast
06.3 Effect of Mobile Advertising in the Mobile LBS Market in the US
06.4 Mobile LBS Value Chain
06.5 Five Forces Analysis
07. Market Segmentation by Application
08. Buying Criteria
Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Trends and their Impact
14. Vendor Landscape
14.1 Competitive Scenario
14.1.1 Key News
14.1.2 Mergers and Acquisitions
14.2 Market Share Analysis 2013
14.3 Other Prominent Vendors
15. Key Vendor Analysis
15.1 Orange group
15.1.1 Business Overview
15.1.2 Key Information
15.1.3 SWOT Analysis
15.2 Telefonica Group
15.2.1 Business Overview
15.2.2 Key Information
15.2.3 SWOT Analysis
15.3 Vodaphone Group plc
15.3.1 Business Overview
15.3.2 Key Information
15.3.3 SWOT Analysis
15.4 TomTom N.V.
15.4.1 Business Overview
15.4.2 Key Information
15.4.3 SWOT Analysis
15.5 HERE
15.5.1 Business Overview
15.5.2 Key Information
15.5.3 SWOT Analysis

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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