Mobile Middleware Market by Deployment, End-user and Geography - Forecast and Analysis 2023-2027

Mobile Middleware Market Forecast 2023-2027

The Mobile Middleware Market size is forecast to increase by USD 7.60 billion at a CAGR of 18.08% between 2022 and 2027. The market's expansion hinges on rising demand for mobile enterprise applications as businesses seek efficiency of mobile solutions for their operations. Additionally, the growing demand for cloud computing fuels market growth, enabling organizations to leverage scalable and cost-effective infrastructure. Moreover, the necessity to adhere to regulatory standards further drives market momentum, prompting companies to invest in compliant technologies. As businesses increasingly prioritize mobility, cloud adoption, and regulatory compliance, the market for mobile phone enterprise applications continues to flourish, offering innovative solutions to meet evolving business needs.

What will be the Size of the Market During the Forecast Period?

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Recent developments in the mobile application market focus on enhancing cost-effectiveness and efficiency of solutions to meet the increasing demand for seamless device-to-device interaction. With the widespread adoption of mobile devices, particularly in the telecom and IT and automotive segments, there's a growing emphasis on optimizing mobile environments. Programs and applications are tailored to address specific industry needs while ensuring cost-effectiveness and efficiency. These advancements underscore the importance of responsive and adaptable mobile solutions in today's rapidly evolving technological landscape.

Market Dynamics

The mobile middleware market continues to expand with the proliferation of industrial applications and the ingenuity of app developers crafting different apps for various needs. Recent advancements in mobile computing have led to the emergence of more efficient and cost-effective mobile solutions, catering to the diverse requirements of small and medium businesses (SMBs) and large enterprises alike. However, alongside the benefits come challenges, including security and privacy concerns, prompting a shift towards cloud-based solutions for enhanced protection. Moreover, the integration of artificial intelligence and IoT into middleware is revolutionizing enterprise applications, paving the way for seamless device-to-device interaction and connectivity across systems.

Key Driver

One of the key factors driving the market growth is the rising demand for mobile enterprise applications. The applications are mainly used in the business world to resolve challenges like poor internal communication and enhance customer service among enterprises. Content management systems are referred to as enterprise applications. The main objective of enterprise applications is the deployment of several operating systems, networks, and devices. Some of the key services offered by middleware include messaging, data management, data processing, and app integration between applications and different operating systems, networks, and devices.

Furthermore, it also supports the management and exchange of data among various enterprise applications with the establishment of a seamless connection between them. Several types of enterprise applications are adopted in a corporate setting. For instance, some of these applications include systems for collaboration and messaging, payment processing, content management, customer support, automated billing systems, and email marketing systems. Hence, such factors are expected to drive market trends during the forecast period, particularly in the realm of enterprise mobility solutions, device management, cross-platform development, enterprise application platforms, enterprise integration middleware, connectivity solutions, distribution solutions, messaging solutions, and middleware infrastructure. Market growth analysis and forecasting become essential tools for businesses to capitalize on the evolving landscape of enterprise technology.

Key Trends

A key factor shaping the market growth is the increasing need for improving consumer experience. There is increasing use of devices by several businesses globally as these devices optimize the productivity and flexibility of the workforce of the organization and provide a better customer experience. Additionally, there is a shift among enterprises towards an application-based business model as it offers their customers flexibility to access it from anywhere, anytime.

Furthermore, the adoption of devices is significantly contributing to the e-commerce industry. Thus the increasing demand for mobile devices in the e-commerce industry is positively affecting application servers market growth. Furthermore, there is an increasing focus by the BFSI industry on offering its services via application, which will enhance flexibility to its customers in managing their accounts. Hence, such factors are expected to drive application frameworks market during the forecast period.

Key Restrain

Limited resources in mobile devices are one of the key challenges hindering the cloud computing solutions market growth. One of the key functions of middleware is to establish communication between applications and operating systems on devices. Framing and formatting of the message is an essential aspect while transferring a message between applications and the operating system.

As a result, it is vital for Mobile middleware to select the right framing and formatting to minimize the amount of communication, which will help in the low energy consumption of a device. Furthermore, one of the significant challenges regarding Mobile middleware is the limited CPU power of devices. The high performance of a devices can result in higher CPU consumption. Hence, such factors can significantly hinder market research and growth during the forecast period.

Market Segmentation

The market thrives on various fronts, driven by the app developer community's innovation and the ever-evolving landscape of apps designing. The demand for diverse apps continues to surge, necessitating robust enterprise database solutions. Recent advancements, especially in the middle wire market, have propelled cloud service solutions to the forefront, offering analytics capabilities and seamless API deployments. Moreover, with the increasing adoption of BYOD and stringent government regulations, the market has witnessed a shift towards mobile cloud and automation trends. Notably, technology companies like Oracle have led the charge with offerings such as Oracle mobile cloud service, shaping the future.

By Deployment

The on-premise segment is estimated to witness significant growth during the market research and growth forecast period. There is an increasing demand for the on-premise segment as it helps to bridge the gap between applications and legacy on-premises applications. Some of the main industries which are increasingly adopting the on-premise segment include  BSFI, healthcare, logistics and transportation, and others. These industries have sensitive data that often need a high level of data security besides compliance with the relevant standards.

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The on-premise segment was the largest segment and was valued at USD 1.66 billion in 2017. Additionally, there is increasing investment by several organizations in on-premises systems, but these systems are hard to replace or migrate. Hence, it  plays an essential role in data synchronization and retrieval. The main advantage is that it helps to minimize latency and enhances the overall performance of the systems. Additionally, it enables the administration to track and control applications in on-premises systems and streamlines the development process for applications. Hence, such factors are expected to fuel the segment which, in turn, will drive the market growth and forecasting during the forecast period.

By End-user

The increasing demand for mobile wallets in the BFSI segment is expected to increase market growth. The BFSI segment mainly comprises banking, insurance, accounting, and all other financial institutions. Some of the main factors that are significantly contributing to segment include the increase in the digitization of core processes and the generation of a considerable amount of data across the sector. Furthermore, there is an increase in the adoption of mobile wallets like tablets and laptops over the last few years. Hence, the rising adoption of mobile wallets among consumers is expected to fuel the growth of this segment which in turn will drive the market during the forecast period.

Regional Overview

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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

Another region offering significant growth opportunities to vendors is North America. One of the earlier markets with increasing adoption of technologies like IoT, cloud computing, and bring-your-own devices (BYOD) is North America. which is significantly contributing to the growth of the global middleware market in the region. There is increasing adoption of devices across enterprises due to their greater accessibility and real-time communication, leading to greater business productivity and thereby driving growth in the region. There is significant growth for BYOD in the region as there is increasing use of devices such as tablets and smartphones by employees for business purposes. As these devices are connected to different applications, it will fuel the demand for mobile middleware in the region. Hence, such factors are expected to drive market growth in the region during the forecast period.

Market Customer Landscape

The market industry report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc: The company offers middleware products such as Adobe ColdFusion.

Axway Software SA: The company offers middleware products such as middleware as a service suite, MWaaS.

BlackBerry Ltd: The company offers mobile middleware products such as RTOS and hypervisor.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Appery LLC
• Avon Technologies Pvt Ltd.
• Fujitsu Ltd.
• Gartner Inc.
• Hewlett Packard Enterprise Co.
• International Business Machines Corp.
• Microsoft Corp.
• Octal IT Solution
• Open Text Corp.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• Softeq Development Corp.
• Temenos AG
• TIBCO Software Inc.
• Unisys Corp.
• VMware Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is influenced by various factors, including the high development cost associated with creating robust mobile solutions. Moreover, the widespread adoption of cloud services drives the demand for on-cloud mobile middleware, facilitating seamless integration and scalability. Operational analytics and app usage analytics provide valuable insights into user behavior, enhancing decision-making processes. Public cloud platforms offer a flexible infrastructure for deploying middleware solutions, complementing core IT infrastructure. With a focus on verticals like telecom and automotive, the market witnesses significant growth, driven by advancements in mobile technologies, IoT, and machine learning. As companies explore organic and inorganic growth strategies, the market is poised for expansion, catering to diverse industry needs.

In the realm of mobile applications and platforms, industries such as energy & utilities, travel & hospitality, and education are witnessing significant growth. Through thorough PEST analysis, businesses gauge demand-side and supply-side factors, identifying restraints and anticipating future trends. Emphasizing efficiency and customer engagement, companies leverage cloud deployment and Internet of Things (IoT) integration. Key strategies include impactful product launches, securing product approvals and patents, and engaging in fruitful partnerships and collaborations. This holistic approach aids in expanding business, broadening the customer base, and enhancing supply chain management, employee productivity, and asset tracking.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Deployment Outlook
  • On-premise
  • Cloud
• End-user Outlook
  • BFSI
  • Transportation and logistics
  • Manufacturing
  • Healthcare
  • Retail and others
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

 

Industry  Scope
Report Coverage	Details
Page number	179
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 18.08%
Market growth 2023-2027	USD 7601.36 million
Market structure	USD Fragmented
YoY growth 2022-2023(%)	17.59
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	APAC at 33%
Key countries	US, India, China, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adobe Inc., Appery LLC, Avon Technologies Pvt Ltd., Axway Software SA, BlackBerry Ltd., Fujitsu Ltd., Gartner Inc., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Octal IT Solution, Open Text Corp., Oracle Corp., Salesforce Inc., SAP SE, Softeq Development Corp., Temenos AG, TIBCO Software Inc., Unisys Corp., and VMware Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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