Mobile Phone Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, India, Germany, Brazil - Size and Forecast 2024-2028

Published: Feb 2024

Pages: 167

SKU: IRTNTR71264

Snapshot

Mobile Phone Market Size 2024-2028

The mobile phone market size is forecast to increase by USD 188.78 billion, at a CAGR of 6.35% between 2023 and 2028.

The growth of the market depends on several factors such as the growing adoption of smartphones, the increasing popularity of multiple-lens camera modules, and the increasing investments towards 5G technology. The market research and growth report provides detailed analyses of the competitive landscape, covering 20 key companies such as Acer Inc., Alphabet Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., and HTC Corp. and many more. Additionally, it Apple Inc.'s offerings, including the iPhone 15 Pro, iPhone 14, iPhone SE, and iPhone 13.

Mobile Phone Industry Analysis

Page Number	167
Forecast period	2024-2028
Historic period	2018 - 2022
List of Charts and Table	185
Growth momentum & CAGR	Accelerate at a CAGR of 6.35
Market Growth 2024-2028	USD 188.78 billion

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The growing adoption of smartphones is the key factor driving the market. There has been a significant increase in the use of smartphones by consumers globally. Countries such as China, India, the US, and Indonesia account for the largest share of the global demand for smartphones market. Increasing disposable incomes of consumers in these countries, coupled with increased Internet penetration in rural areas, have contributed to the growing demand. Consumers can purchase such devices from a wide range of offerings provided by market players.

Moreover, due to the increased demand for smartphones, companies have launched multiple products in recent years. For instance, in January 2024, Xiaomi Corp. launched its smartphone product line of Xiaomi 14 Ultra series globally. Furthermore, the increased demand for smartphones can also be attributed to factors such as a reduction in average sale prices (ASPs), increased consumer transition from feature phones to smartphones, and availability of 5G models, thereby driving market growth during the forecast period.

Key Trends

Integration of artificial intelligence in operating systems is the primary trend shaping the market. The goal of the AI integration trend is to personalize the user experience, make everyday tasks easier, and enhance the overall device performance. Leading operating systems such as iOS and Android have developed AI virtual assistants, including Siri and Google Assistant that understand voice commands and respond to user requests. This personalizes interactions, allowing for hands-free actions and contextual assistance.

Moreover, artificial intelligence (AI) enhances smartphone camera technology. Features such as object detection, scene optimization, and AI-powered real-time filters enhance the quality of photos and videos. Google Pixel phones by Alphabet Inc and Apple Inc's iPhone are prime examples of AI integration. Thus, such factors will thereby drive the growth of the market trends during the forecast period.

Major Challenge

Ongoing trade wars affecting sales is a major challenge that affects market growth. Market players are investing a significant amount of money in international shipments to capture the global market. For instance, the US and China are closely linked through the supply chain for electronic products. The imposition of tariffs by the Federal Government of the US and the Government of China has negatively impacted the supply of smartphones in both countries.

Furthermore, APAC is one of the major suppliers of the market, both in terms of manufacturing and sales. Owing to the increasing number of government regulations placed by the US and China on the movement of electronic commodities, sales volumes were affected globally, where smartphone market players such as Huawei Technologies Co. Ltd. lost their market shares. Therefore, trade wars and the uncertainty associated with the emergence of government regulations will limit the expansion of the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Apple Inc.: The company offers mobile phones such as iPhone 15 Pro, iPhone 14, iPhone SE, and iPhone 13, under the brand iPhone.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

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Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channels include independent retailers, multi-brand stores, and exclusive brand outlets. The offline segment of the market has its own distinctive features and benefits. One of the biggest differences between online and offline distribution is the level of personalization. This personalization is especially important for consumers who prefer a physical touch before making a purchase. In the US around two customers out of three prefer to buy mobile phones from physical stores.

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The offline segment was the largest segment and was valued at USD 361.55 billion in 2018. Further, according to the All India Mobile Retailers Association (AIMRA), customers prefer offline stores when they are buying phones costing above USD 400 as they want to check and scrutinize products very carefully. Smartphones that are sold offline are mainly made up of high-end products, and customers tend to shop for cheaper phones on Amazon and other online stores. Various leading market players, such as Apple Inc., Xiaomi Communications Co. Ltd., and Samsung Electronics Co. Ltd., have set up numerous physical stores across the globe. As of 2023, Apple Inc. has 529 retail worldwide. Thus, such factors under the offline segment will drive the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Over the past few years, the market in APAC has grown significantly. China, Japan, India, South Korea, and Indonesia are the major revenue-generating countries in the region. The significant development of the urban population in the region has led to a rise in the disposable income of people, which has subsequently increased the purchasing power of smartphone customers.

Additionally, the growth of the smartphone market in the region is driven by various other factors as well, including the development of telecom infrastructure and the emergence of budget-centric smartphones. Established global mobile phone manufacturers have well-established manufacturing facilities in China, Taiwan, South Korea, Japan, and India. The key market players are Apple Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Xiaomi Communications Co. Ltd., and Micromax Informatics Ltd. Hence, such factors are expected to drive market growth in this region during the forecast period.

Segment Overview

The research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.

Deployment Outlook
- Offline
- Online

Application Outlook
- Smartphone
- Feature phone

Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Market Analyst Overview:

The market witnesses rapid advancements with the emergence of 5G cellphones, IoT (Internet of Things) applications, and innovative technologies like Super TimeFreq Folding. China Telecom and Android Operating System dominate, while Google Play Stores cater to app needs. Companies like Airnow PLC and Sony Group corporation compete with flagship models like the Find X5 Series and Xperia PRO-I product. Internet of things (IoT) applications integrate seamlessly, enhancing functionality. Despite the decline of Windows Phone, Vivo leads in market share. Organizations like Consumer Technology Association (CTA) and World Health Organization monitor trends and health impacts. International Data Corporation (IDC) tracks sales, highlighting the importance of semiconductor components amid China-U.S. trade activities. The Global System for Mobile Communications (GSMA) forecasts continued growth, emphasizing the pivotal role of mobile technology in today's interconnected world.

Mobile Phone Market Scope
Report Coverage	Details
Base year	2023
Market structure	Fragmented
YoY growth 2023-2024(%)	5.4
Regional analysis	APAC, Europe, North America, Middle East and Africa, and South America
Performing market contribution	APAC at 54%
Key countries	US, China, India, Germany, and Brazil
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., HTC Corp., Huawei Technologies Co. Ltd., Lava International Ltd., Lenovo Group Ltd., Micromax Informatics Ltd., Nokia Corp., Panasonic Holdings Corp., Reliance Industries Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., ZTE Corp., Kyocera Corp., and Samsung Electronics Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming market growth and trends and changes in consumer behavior
Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global mobile phone market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global mobile phone market 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 44: Chart on Type - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 46: Chart on Comparison by Type
- Exhibit 47: Data Table on Comparison by Type

7.3 Smartphone - Market size and forecast 2023-2028
- Exhibit 48: Chart on Smartphone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Smartphone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Smartphone - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Smartphone - Year-over-year growth 2023-2028 (%)

7.4 Feature phone - Market size and forecast 2023-2028
- Exhibit 52: Chart on Feature phone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Feature phone - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Feature phone - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Feature phone - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Type
- Exhibit 56: Market opportunity by Type ($ billion)
- Exhibit 57: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2023-2028
- Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.6 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.7 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.8 China - Market size and forecast 2023-2028
- Exhibit 83: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on China - Year-over-year growth 2023-2028 (%)

9.9 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

9.10 India - Market size and forecast 2023-2028
- Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)

9.11 Brazil - Market size and forecast 2023-2028
- Exhibit 95: Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Brazil - Year-over-year growth 2023-2028 (%)

9.12 Germany - Market size and forecast 2023-2028
- Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Alphabet Inc.
- Exhibit 111: Alphabet Inc. - Overview
- Exhibit 112: Alphabet Inc. - Business segments
- Exhibit 113: Alphabet Inc. - Key news
- Exhibit 114: Alphabet Inc. - Key offerings
- Exhibit 115: Alphabet Inc. - Segment focus

12.4 Apple Inc.
- Exhibit 116: Apple Inc. - Overview
- Exhibit 117: Apple Inc. - Business segments
- Exhibit 118: Apple Inc. - Key news
- Exhibit 119: Apple Inc. - Key offerings
- Exhibit 120: Apple Inc. - Segment focus

12.5 ASUSTeK Computer Inc.
- Exhibit 121: ASUSTeK Computer Inc. - Overview
- Exhibit 122: ASUSTeK Computer Inc. - Product / Service
- Exhibit 123: ASUSTeK Computer Inc. - Key news
- Exhibit 124: ASUSTeK Computer Inc. - Key offerings

12.6 Fujitsu Ltd.
- Exhibit 125: Fujitsu Ltd. - Overview
- Exhibit 126: Fujitsu Ltd. - Business segments
- Exhibit 127: Fujitsu Ltd. - Key news
- Exhibit 128: Fujitsu Ltd. - Key offerings
- Exhibit 129: Fujitsu Ltd. - Segment focus

12.7 Huawei Technologies Co. Ltd.
- Exhibit 130: Huawei Technologies Co. Ltd. - Overview
- Exhibit 131: Huawei Technologies Co. Ltd. - Business segments
- Exhibit 132: Huawei Technologies Co. Ltd. - Key news
- Exhibit 133: Huawei Technologies Co. Ltd. - Key offerings
- Exhibit 134: Huawei Technologies Co. Ltd. - Segment focus

12.8 Kyocera Corp.
- Exhibit 135: Kyocera Corp. - Overview
- Exhibit 136: Kyocera Corp. - Business segments
- Exhibit 137: Kyocera Corp. - Key news
- Exhibit 138: Kyocera Corp. - Key offerings
- Exhibit 139: Kyocera Corp. - Segment focus

12.9 Lava International Ltd.
- Exhibit 140: Lava International Ltd. - Overview
- Exhibit 141: Lava International Ltd. - Product / Service
- Exhibit 142: Lava International Ltd. - Key offerings

12.10 Lenovo Group Ltd.
- Exhibit 143: Lenovo Group Ltd. - Overview
- Exhibit 144: Lenovo Group Ltd. - Business segments
- Exhibit 145: Lenovo Group Ltd. - Key news
- Exhibit 146: Lenovo Group Ltd. - Key offerings
- Exhibit 147: Lenovo Group Ltd. - Segment focus

12.11 Micromax Informatics Ltd.
- Exhibit 148: Micromax Informatics Ltd. - Overview
- Exhibit 149: Micromax Informatics Ltd. - Product / Service
- Exhibit 150: Micromax Informatics Ltd. - Key offerings

12.12 Nokia Corp.
- Exhibit 151: Nokia Corp. - Overview
- Exhibit 152: Nokia Corp. - Business segments
- Exhibit 153: Nokia Corp. - Key offerings
- Exhibit 154: Nokia Corp. - Segment focus

12.13 Panasonic Holdings Corp.
- Exhibit 155: Panasonic Holdings Corp. - Overview
- Exhibit 156: Panasonic Holdings Corp. - Product / Service
- Exhibit 157: Panasonic Holdings Corp. - Key news
- Exhibit 158: Panasonic Holdings Corp. - Key offerings

12.14 Samsung Electronics Co. Ltd.
- Exhibit 159: Samsung Electronics Co. Ltd. - Overview
- Exhibit 160: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 161: Samsung Electronics Co. Ltd. - Key news
- Exhibit 162: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 163: Samsung Electronics Co. Ltd. - Segment focus

12.15 Sony Group Corp.
- Exhibit 164: Sony Group Corp. - Overview
- Exhibit 165: Sony Group Corp. - Business segments
- Exhibit 166: Sony Group Corp. - Key news
- Exhibit 167: Sony Group Corp. - Key offerings
- Exhibit 168: Sony Group Corp. - Segment focus

12.16 Xiaomi Communications Co. Ltd.
- Exhibit 169: Xiaomi Communications Co. Ltd. - Overview
- Exhibit 170: Xiaomi Communications Co. Ltd. - Business segments
- Exhibit 171: Xiaomi Communications Co. Ltd. - Key news
- Exhibit 172: Xiaomi Communications Co. Ltd. - Key offerings
- Exhibit 173: Xiaomi Communications Co. Ltd. - Segment focus

12.17 ZTE Corp.
- Exhibit 174: ZTE Corp. - Overview
- Exhibit 175: ZTE Corp. - Business segments
- Exhibit 176: ZTE Corp. - Key news
- Exhibit 177: ZTE Corp. - Key offerings
- Exhibit 178: ZTE Corp. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 179: Inclusions checklist
- Exhibit 180: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 181: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 182: Research methodology
- Exhibit 183: Validation techniques employed for market sizing
- Exhibit 184: Information sources

13.5 List of abbreviations
- Exhibit 185: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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