Motorcycle Airbag Jacket Market by Product, Type and Geography - Forecast and Analysis 2023-2027

Motorcycle Airbag Jacket Market Forecast 2023-2027

The Global Motorcycle Airbag Jacket Market size is forecast to increase by USD 161.75 million, at a CAGR of 14.67% between 2022 and 2027. The growth of the market depends on several factors such as the high adoption rate of protective gear, the introduction of airbags as a product differentiator, and the increasing number of road accidents. The US, Germany, France, Japan, and the UK are the top countries contributing to the market growth. The US held the largest market share contributing an outstanding revenue of USD 39.83 million. Ixon is one of the renowned companies contributing to the market growth by offering motorcycle airbag jackets such as IX airbag U03. Besides analyzing the current market scenario, our report examines historical data from 2017 to 2021.

What will be the Size of the Motorcycle Airbag Jacket Market During the Forecast Period?

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The market is experiencing significant growth, driven by various factors. Despite the initial investment cost, there is a rising demand for protective gears like jackets due to the increasing number of software failures in automotive systems and the need for enhanced safety measures among bike taxi services and sports bike users. These jackets, equipped with sensor inputs, provide advanced collision and impact protection, thereby improving living standards and safety for riders. Additionally, customization options allow users to tailor the jackets to their preferences, while advancements in manufacturing processes and electronics contribute to the development of more efficient driver assistance systems and airbag jeans. As a result, the market is witnessing a surge in demand for motorcycle airbag jackets as they become indispensable for ensuring rider safety and mitigating the risks associated with automotive software failure.

Market Segmentation

This market report extensively covers market segmentation by Product (airbag-vest and airbag-jacket), Type (cord and cordless), and Geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. The market offers advanced safety gear with components like the airbag electric control unit and inflator. These jackets, available in various fabric types, utilize self-contained airbag technology for rapid deployment in accidents. Distributed through diverse sales channels, they cater to riders' safety needs. Endorsed by racing associations, these jackets are essential for preventing injuries in high-speed races and road accidents. Despite initial costs, they provide invaluable protection, using sensor inputs to detect potential accidents swiftly. With rising demand from sports bike users, manufacturers continuously innovate to address concerns like automotive software failure, ensuring rider safety remains a top priority.

By Product

During the forecast period, the airbag vest segment is expected to experience substantial growth. These vests are designed to provide protection to the rider's chest and back when worn over the torso. However, they do not offer arm protection. Most vests have a reinforced interior and a hard abrasion-resistant outer core, allowing them to be worn under a jacket or shirt, or over a sweatshirt. The integration of airbags into these vests reduces the risk of injury to the rider in the event of an accident.

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In 2017, the airbag vest segment held the largest share in the market, valued at USD 92.01 million. Renowned vendors like HELITE and Ixon have been at the forefront, offering technologically advanced airbag vests that provide comprehensive protection. These vests are equipped with intelligent features, collecting data and optimizing measurements for personalized protection. Furthermore, the expanding business opportunities in the target market are driving strategic collaborations among vendors to develop superior products. As a result, these factors are anticipated to drive the growth of the segment during the forecast period.

Region Analysis

Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The motorcycle market in Western Europe is thriving due to high production and sales. The region's advanced markets see a significant adoption of airbag jackets, promoting vehicle safety and reducing fatigue-related accidents. European authorities enforce safety rules and encourage riders to use advanced safety technologies, like smart sensors and airbag jackets. Leading premium motorcycle OEMs, such as Benelli, Ducati, and BMW Motorrad, operate in the region, offering various models for on-road and off-road riding.

The European Transport Safety Council sets standards and conducts tests for protective gear, including airbag jackets. Collaboration between motorcycle OEMs and airbag jacket manufacturers drives innovation, contributing to the market's growth in the forecast period.

Market Dynamics

The market is witnessing significant growth due to rising concerns over road safety and the increasing adoption of advanced safety systems. Components such as sensors, inflators, and airbag modules play crucial roles in these jackets, offering impact protection in the event of collisions. Innovations like self-contained airbag jackets and airbag vests cater to diverse user needs, including sports bike enthusiasts and bike taxi services. Customization options, coupled with advanced electronics and driver assistance features, enhance user experience and safety standards. Despite initial investment costs, the market is expanding rapidly, driven by the growing demand for protective gears and the need to mitigate automotive software failures. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

The introduction of airbags as a product differentiator is a key motorcycle market driver. The premium motorcycle manufacturing industry has become a lucrative venture for established market players. The rising demand for premium motorcycles has attracted new players looking for opportunities in countries like India, China, Taiwan, South Korea, and Mexico. India's premium motorcycle segment experienced significant growth of approximately 70% in 2020-2021, attracting international players like Ducati, Moto Guzzi, Benelli, Aprilia, and Triumph. This has intensified competition, prompting OEMs to focus on product differentiation for a competitive advantage.

Airbag jackets are seen as a differentiating factor, leading some premium motorcycle manufacturers to offer them. Increased collaboration between motorcycle OEMs and manufacturers, like Autoliv, is expected to drive the development of sophisticated airbag jackets and stimulate the market in focus during the forecast period.

Significant Market Trends

The growing popularity of long-distance motorcycle trips is a key trend shaping the market growth. The demand for motorcycle airbags is on the rise as they offer essential protection against accidents and injuries. The global motorcycle industry is experiencing increasing demand and high-volume sales across various segments, driven by factors like a growing employment rate, population growth, and the ease of maneuverability of two-wheelers. Notably, the cruiser and touring segment, along with off-road motorcycles, has witnessed a surge in demand over the past decade, attributed to the rise in adventure tourism activities and changing preferences of motorcycle owners.

With more people embarking on long-haul trips using motorcycles, the need for bikes suitable for daily commutes and weekend touring has increased, fueling the adoption of motorcycle airbag jackets to prevent severe injuries. These trends are expected to drive the growth of the global market throughout the forecast period.

Major Market Challenges

Limited customer awareness is a key challenge restraining the growth of the market. Road safety is crucial for all vehicles, especially premium motorcycles, given their higher specifications. To enhance road safety, it is essential to raise awareness about regulations and necessary safety gear among riders. Many riders, particularly in emerging economies with less stringent road safety standards, are unaware of the wide range of protective gear available beyond helmets. This lack of awareness, coupled with the relatively higher cost of good-quality protective clothing compared to helmets, hinders the popularity of other protective gear like airbag jackets. Insufficient reliable information about protective motorcycle wear further restricts gear adoption, posing a challenge to the market's growth during the forecast period.

Key Market Companies

Companies are implementing various strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

Merlin Bike Gear- The company offers motorcycle airbag jacket such as autumn winter 22, BSA x merlin, and exile D30 Explorer jacket.

This market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including: 

Access Equip Motos France, AIRVEST, Alpinestars USA Inc., Autoliv Inc., Bering Moto, CLOVER IT Srl, Dainese Spa, Ducati Motor Holding Spa, Furygan, GIMOTO SRL, Helite Moto, Helite Sarl, HIT AIR, Mugen Denko Co. Ltd., PIERER Mobility AG, Point Two Air Vests USA LLC, Polaris Inc., Spidi Sport Srl, The Merlin Partnership Ltd., and Ubuy Co W.L.L

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is witnessing an increase in demand for driver assistance by growing concerns over road safety. Components such as the airbag electric control unit, inflator, and sensor inputs play pivotal roles in enhancing rider protection. These jackets, equipped with advanced safety systems and self-contained airbag jackets and technology, offer crucial impact protection during collisions. Manufacturers are investing in innovative coating and fabric type to ensure durability and comfort. The sales channel, including racing associations and bike taxi services, facilitates wider market reach. Despite initial investment costs, the rising adoption of protective gears, especially among sports bike users, reflects evolving living standards and increased awareness about road safety. However, challenges like automotive software failure and other software failures highlight the need for continuous advanced safety system technology.

The market is witnessing rapid growth fueled by advancements in safety technology and increased demand for rider protection. These jackets incorporate sophisticated systems, including the motorcycle airbag system and airbag module, to deploy protective measures during collisions, safeguarding the shoulders and waist. Innovations like airbag jeans further enhance safety features, appealing to both young and elderly riders. Manufacturers prioritize efficient manufacturing processes and utilize space-grade materials for designing durable jackets. Integration with electronics enables additional safety functionalities such as collision detection and driver assistance systems. With features like music controls, navigation, and hands-free communication, riders can enjoy a seamless driving experience while staying protected. Whether for sport bikes, cruiser bikes, or touring bikes, they are becoming an essential conveyance option, ensuring rider safety on the road.

The market is witnessing a transformative shift driven by advancements in motorbike technology and the growing preference among young riders for enhanced safety features. Companies like Airbag Inside Sweden AB are pioneering the use of space-grade materials and sophisticated sensors and devices to develop innovative jackets. These jackets offer hands-free calls, message notifications, and integration with electronic control units (ECUs) for features like antilock braking system (ABS), adaptive cruise control (ACC), and traction control system (TCS). Collaborations across the automotive supply chain enable manufacturers to implement automated braking and forward collision warning systems, mitigating risks associated with software bugs. With GPS integration and connected bike capabilities, these jackets are reshaping rider safety, catering to both skilled and untrained riders alike with AI technologies.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Airbag vest
  • Airbag jacket

• Type Outlook 
  • Cord
  • Cordless

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Argentina
    • Brazil

Market Scope
Report Coverage	Details
Page number	158
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 14.67%
Market growth 2023-2027	USD 161.75 million
Market structure	Fragmented
YoY growth 2022-2023(%)	12.14
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 33%
Key countries	US, Japan, Germany, France, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Access Equip Motos France, AIRVEST, Alpinestars USA Inc., Autoliv Inc., Bering Moto, CLOVER IT Srl, Dainese Spa, Ducati Motor Holding Spa, Furygan, GIMOTO SRL, Helite Moto, Helite Sarl, HIT AIR, Mugen Denko Co. Ltd., PIERER Mobility AG, Point Two Air Vests USA LLC, Polaris Inc., Spidi Sport Srl, The Merlin Partnership Ltd., and Ubuy Co W.L.L
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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