Motorcycle Apparel Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, Italy, Germany - Size and Forecast 2024-2028

Motorcycle Apparel Market Forecast 2024-2028

• The global motorcycle apparel market size is estimated to grow by USD 4.39 billion between  2023 and 2028
• The market is accelerating at a compound annual growth rate of 6.73%.

The market trends and analysis report delves into various factors driving market growth, notably the rising incidence of road accidents. Moreover, there's a discernible upward trajectory in enhanced safety and comfort, attributed to advancements in materials and technology. However, progress faces impediments, chiefly stemming from price wars fueled by intense competition among vendors in the motorcycle apparel industry. Despite strides in safety and comfort, the market contends with challenges arising from competitive pricing strategies, indicative of the nuanced dynamics shaping the industry's landscape.

To learn more about this report, View Sample PDF

Key Major Companies

Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.

AGV Sports Group Inc. - The company offers motorcycle apparel such as helmets, jackets, gloves, pants, and suits, designed for various riding styles with a focus on safety and performance.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Alpinestars, Dainese Spa, Dragon Rider, Dunhams Sports, Eicher Motors Ltd., FLY Racing, Fox, HKM Sports Equipment GmbH, Khivraj Motors, KIDO Sports Co. Ltd., KUSHITANI Co. Ltd., LeMans Corporation, Polaris Inc., Rynox Gear, SULLIVANS Inc., Vega Auto Accessories Pvt. Ltd., Venom Moto, and Zeus Motor Cycle Gear

Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics

The market thrives on the demand for bikes, riding gear, and accessories, bolstered by emerging economies and the popularity of 300-400 cc bikes among millennials. Safety remains paramount with helmets, gloves, and jackets, while technological advancements like Bluetooth capability shape product offerings. Challenges persist with the impact of coronavirus and associated lockdown measures. Trends include the rise of social media, online communities, and influencers influencing consumer choices. Connectivity and custom designs cater to evolving preferences, notably in the Asia-Pacific region. However, ensuring affordability amid fluctuating disposable incomes and addressing safety concerns in motorsports and racing events are ongoing challenges for market players. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Drivers

The increasing number of road accidents is notably driving the market. Since the last decade, the number of road accidents has increased owing to the deterioration in road transport infrastructure and the rising number of automobiles plying on roads. Road accidents often result in several injuries, as well as disabilities. For instance, a sudden blow to the spinal cord may result in traumatic spinal injuries due to a slipped disk. According to the World Health Organization (WHO, about 1.35 million fatalities occur due to road accidents every year globally, and the number of people facing non-fatality injuries ranges from 20 million to 50 million. Furthermore, road accidents often result in several chronic health complications that can lead to various forms of disabilities.

Therefore, the growing awareness among people about the implications of road accidents is encouraging them to adopt various motorcycle protective gears such as helmets, gloves, and jackets. Globally, motorcyclists are increasingly utilizing social media and online communities to share information about safety measures and recommend effective riding gear. All these factors have accelerated the adoption of motorcycle protective gears and are expected to drive the growth of the market during the forecast period.

Significant Market Trends

Increased safety and comfort due to advancements in materials and technology is an emerging trend shaping market growth. A major trend in the market is the ongoing innovation of materials and features to meet heightened consumer expectations for both safety and comfort. Manufacturers are increasingly using improved impact-resistant textiles, pushing the limits of protective gear. The use of cutting-edge materials not only increases durability but also helps to improve safety requirements. Furthermore, there is a rising emphasis on improving rider comfort with new ventilation systems in motorcycle apparel. Incorporating advanced designs ensures optimal airflow, temperature management, and moisture-wicking characteristics, addressing the various environmental situations riders may face.

However, this trend is driven by consumer preferences for technologically advanced and comfortable riding gear that seamlessly blends protection and wearability. As the market in focus evolves, the confluence of safety and comfort remains a critical driver, defining the market and satisfying the demands of a more discriminating and safety-conscious consumer base. Owing to such factors, the increased safety and comfort provided by motorcycle apparel following the use of advanced materials and technology is expected to increase, which in turn is expected to drive the growth of the market during the forecast period.

Major Market Challenges

Price wars due to intense competition among vendors in the motorcycle apparel industry are a significant challenge hindering market growth. The prominent companies in the motorcycle protective gears market face a continuous threat from global, regional, and local vendors. The vendors operating in the invest heavily in R&D to produce a wide range of advanced protective motorbike riding gear suitable for different riding conditions and riders (such as male, female, and young populations). The regional and local vendors in the market are focusing on marketing a single product line in a region, contributing to a significant increase in competition among the leading and local companies. 

Additionally, traditional products, such as the availability of regular clothes or jackets, especially in developing countries, are another major challenge for vendors operating in the market. These jackets are relatively lower cost than the protective motorbike riding gear including motorcycle apparel. Consumers in developing nations are still unaware of protective motorbike apparel and their benefits. Hence, low per capita income and less awareness among people are other significant challenges for the market. Adopting traditional, substitute or counterfeit products further intensifies the competition among vendors, as they are compelled to reduce the price of their products and their profit margins. Therefore, all these factors are expected to impede the growth of the market during the forecast period.

Get a detailed analysis of drivers, trends, and challenges  Request Free PDF Sample !

Market Segmentation And Region

By Application Analysis

The market share growth by the power utilities segment will be significant during the forecast period. The road motorcycle apparel segment includes full-body suits, jackets, jerseys, pants, socks, and vests. The adoption of motorcycle apparel is more common in North American and European countries. The European market is witnessing higher adoption of such apparel, partly because of the prevalent stringent mandatory regulations on the use of protective motorcycle apparel in regional countries. The power utilities segment was the largest and was valued at USD 5.99 billion in 2018. Road motorcycle apparel, especially those in the professional or premium range, is used by professional riders who pursue motorcycling as a professional career and participate in sports such as MotoGP. In addition, the growing popularity and adoption of sports motorcycles and the adoption of motorcycle gear as luxury and fashion wear are also driving the demand for road motorcycle apparel. Such factors are expected to drive the growth of the segment, which in turn is expected to drive the growth of the market during the forecast period.

To gain further insights on the market contribution of various segments Request a PDF Sample

By Distribution Channel  Analysis 

Based on the distribution channel, the market has been segmented into offline and online. The offline?segment will account for the largest share of this segment.? 

Regional Analysis

North America is estimated to contribute 36% during the forecast period.

For more insights on the market share of various regions Request PDF Sample now!

Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. In 2023, the US was amongst the major contributors to the market in North America. Other North American countries, such as Canada and Mexico, also contribute to the Motorcycle protective gears market in the region. In North America, motorcycle apparel is used by people who prefer motorcycles for commuting, road trips, and expeditions, motorcycle sports. Furthermore, the rising household final consumption, driven by the growing disposable income in the region, will also increase the spending power of the population and, consequently, accelerate the demand for motorcycles as well as motorcycle apparel.

In addition, Mexico has emerged as a manufacturing hub for automakers. As a result, the country has witnessed a large inflow of investments in capacity expansions or the setting up of new facilities for automobiles. This has increased motorcycle production in the country, which is driving the adoption of motorcycles and motorcycle apparel in the country. This is also expected to augment the market penetration of motorcycle apparel in the region and, hence, propel the growth of the regional market during the forecast period.

Market Analyst Overview 

The global motorcycle apparel market is influenced by several factors, including the presence of iconic bike brands like Aprilia, Ducati, and Harley Davidson. Motorcycle manufacturers cater to diverse consumer needs, with a rising trend in online influencers shaping purchasing decisions. Bike touring packages offered by travel companies appeal to adventure enthusiasts, while ongoing technological developments drive innovation in motorcycle protective products. Safety measures and regulations, particularly in motorcycle racing events, are paramount, reflecting initiatives by organizations like the Motorcycle Industry Council. The market sees demand across emerging and developing nations, with governments implementing strict regulations to mitigate risks such as traffic accidents. Rising demand for protective clothing and accessories, including smart helmets, underscores consumer awareness and preferences. Amid disruptions in the supply chain, major industrial players focus on strategic marketing strategies to capture market share and expand business revenue.

Additionally, the market is dynamic, influenced by various factors such as the rising demand for riding gear and the popularity of scooters. Innovations like hands-free options and advancements in smart technology reshape the industry. Stringent safety regulations underscore the importance of protective gear amid increasing sales of two-wheelers. Market trends reflect diverse consumer preferences, with growing interest in fashion-forward items like makeup, cosmetics, and beauty products alongside traditional apparel such as shoes. Government initiatives, per capita incomes, and new industrial companies drive market dynamics, while disruptions in the supply chain prompt strategic adjustments. The market caters to various segments, from on-road motorcycle apparel to off-road gear, available through diverse distribution channels including both store-based and non-store-based options. With rising demand and growing tourism, the market presents opportunities for business expansion and the adoption of effective marketing strategies. 

Market Scope
Report Coverage	Details
Page number	120
Base year	2023
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.73%
Market Growth 2024-2028	USD 4.39 billion
Market structure	Fragmented
YoY growth (%)	6.24
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 36%
Key consumer countries	US, China, India, Italy, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	AGV Sports Group Inc., Alpinestars, Dainese Spa, Dragon Rider, Dunhams Sports, Eicher Motors Ltd., FLY Racing, Fox, HKM Sports Equipment GmbH, Khivraj Motors, KIDO Sports Co. Ltd., KUSHITANI Co. Ltd., LeMans Corporation, Polaris Inc., Rynox Gear, SULLIVANS Inc., Vega Auto Accessories Pvt. Ltd., Venom Moto, and Zeus Motor Cycle Gear
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch