Global Mouthwash Market by Distribution Channel, Type, and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 168 SKU: IRTNTR44532

Mouthwash Market Forecast 2023-2027

The mouthwash market size is forecast to increase by USD 2,080.81 million, at a CAGR of 7.01% between 2022 and 2027. 

The growth of the market depends on several factors, including innovation and portfolio expansion, an increase in awareness about oral health, and the rise in demand for products for specific oral concerns. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Mouthwash Market During the Forecast Period?

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Market Dynamics 

The increase in awareness about oral health is notably driving the market growth, although factors such as the availability of counterfeit products degrading brand value may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The increase in awareness about oral health is notably driving market growth. Companies in the market are creating awareness about the importance of these products in oral care routines. This item aids in boosting the brushing and flossing experience. While some consumers use this item before brushing and flossing as it helps in easier removal of food particles, others prefer using it after brushing as it can provide protection against germs and bacteria that brushing and flossing failed to remove and can even prevent the formation of plaque.

Furthermore, companies in the market are also promoting their item as a quick and easy solution for protection against germs. In February 2022, Colgate announced launching a public health initiative to empower people to Know Your OQ to understand and improve their health quotient. The company launched this initiative to make people aware of their health quotient and understand the links between health and overall health and well-being. Thus, factors like these will drive the demand for the global rinse market during the forecast period.

Significant Trend

The growing popularity of private-label brands is an emerging trend in the market. Retailers are selling different types of products under their private-label brands to improve profitability. Major retailers are introducing their brands of products, such as herbal products and alcohol-free products globally, and are capitalizing on the growing demand for mouthwash products among consumers. For instance, Walgreens Co. offers Walgreens Antiseptic Mouthwash Fresh Mint and Walgreens Antiseptic Mouthwash Refreshing. 

Moreover, private-label products are priced less than branded products. Hence, price-sensitive consumers are more likely to purchase such products. Additionally, supermarket chains have also started allocating more shelf space to private-label offerings and are undertaking in-house marketing and promotional activities. Therefore, such factors will support the growth of the global oral rinse market during the forecast period. 

Major Challenge

The availability of counterfeit products is a major challenge impeding the market growth. Numerous regional and international companies are present in the global market that manufacture and offer a variety of innovative and high-quality products. The availability of counterfeit products is one of the main factors impeding the growth of the market. It also degrades the brand value and adversely affects the consumer base of a genuine company.

The threat of counterfeit products has increased rapidly over the years. Consumers are unable to distinguish between original and fake products that are available in the same packaging. Moreover, counterfeit hygiene products may have petrochemicals, diethylene glycol, and other toxic chemicals that can affect the health of the user. Therefore, the presence of such products affects the brand value and limits the volume of sales of a company. Therefore, these factors will negatively affect the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the oral rinse market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Mouthwash Market companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the oral rinse market.

Kao Corp. - The company operates under two segments including hygiene and living care, and health and beauty care with a high focus on hygiene and living care. The company under this segment?offers fabric care, home care, and sanitary products. The company's key offerings include?mouthwash under its brand Clear Clean.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Amway Corp.
  • Bio Botanica Inc.
  • Church and Dwight Co. Inc.
  • Colgate Palmolive Co.
  • Dabur India Ltd.
  • Dr. Organic Ltd.
  • GlaxoSmithKline Plc
  • Henkel AG and Co. KGaA
  • Johnson and Johnson
  • Oral Essentials Inc.
  • Perrigo Co. Plc
  • Raw Essentials Living Foods LLC
  • Sanofi SA
  • SmartMouth Oral Health Laboratories
  • The Himalaya Drug Co.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel includes hypermarkets and supermarkets, department stores, drug stores, and pharmacies. The expansion of business activities and a rise in the number of hypermarkets, supermarkets, specialty stores, and department stores of major retailers boosted the sales in these retail formats and significantly contributed to the oral rinse market growth in 2022.

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The offline segment was valued at USD 3,581.89 million in 2017 and continued to grow until 2021. Owing to the expansion of different retailing formats across the world, the demand for mouth care products is expected to increase during the forecast period. Various retailers, especially organized retailers, are expanding their stores in the local and regional markets to increase sales through offline channels.  Additionally, the manufacturers also sell their products through all the offline retailing formats. This scenario intensifies market competition. Hence, retailers are introducing new business and retail strategies due to the competitive market and the declining preference for offline shopping. Furthermore, companies push offline sales by widening their operations at different locations. This helps them generate and sell products efficiently and cater to each consumer category in large geographic areas. Therefore, the above-mentioned drivers will fuel the global market during the forest period. 

Which are the Key Regions for the Market?

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North America is estimated to contribute 33% to the growth of the global oral rinse market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The penetration of oral products is high in developed countries such as the US and Canada. Most consumers in the US seek teeth-whitening products that fight against germs and freshen their breath. The rising awareness of oral and dental health disorders such as periodontal disease, oral-facial pain, tooth decay, tooth loss, and plaque formation further contributes to the sales of oral hygiene products. To create awareness of the possibilities of such health disorders, the governments of various countries in the region and companies are collaborating to organize oral health campaigns. Therefore, the above-mentioned factors are expected to drive the growth of the market in the region during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Type Outlook (USD Million, 2017 - 2027)
    • Alcohol-based mouthwash
    • Alcohol-free mouthwash
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Market Analyst Overview

This product, endorsed by reputable entities like the American Dental Association and Harvard Medical School, plays a crucial role in oral care. Beyond maintaining oral hygiene, it has implications for broader health concerns like diabetes, as recognized by healthcare experts. Market leaders in oral care, such as The Procter & Gamble Company and Colgate-Palmolive, contribute to the innovation and accessibility of these products. With endorsements from esteemed institutions and collaboration with industry giants, the market remains a dynamic sector at the intersection of healthcare and consumer goods, addressing both oral health needs and broader wellness considerations.

Maintaining breath freshness and combating tooth deterioration are paramount in primary oral care. With labeling playing a crucial role, consumers seek products that not only promise freshness but also address issues like mouth allergies and teeth sensitivity. Innovations in dental hygiene include therapeutic and cosmetic solutions tailored to combat various oral concerns. From dentures to the formation of tartars, the active salt in oral care products offers a multipurpose approach. Not only does it combat bacteria responsible for bad breath, but it also strengthens enamel, reducing teeth sensitivity and enhancing overall oral health. Moreover, its impact on taste buds ensures a refreshing experience after every use, enhancing consumer satisfaction. With active salt's versatility and efficacy, it stands as a cornerstone in modern oral care, offering a comprehensive solution to a myriad of dental issues while promoting long-term oral health and breath freshness.

Mouthwash Market Scope

Report Coverage

Details

Page number

168

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.01%

Market growth 2023-2027

USD 2,080.81 million

Market structure

Fragmented

YoY growth 2022-2023(%)

6.65

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Germany, UK, and France

Competitive landscape

 Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Oral Essentials Inc., Perrigo Co. Plc, Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., Uncle Harrys Natural Products, Unilever PLC, Lion Corp., and The Procter and Gamble Co.

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Mouthwash Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market research report analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global mouthwash market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global mouthwash market 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 43: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 45: Chart on Comparison by Type
      • Exhibit 46: Data Table on Comparison by Type
    • 7.3 Alcohol-based mouthwash - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Alcohol-based mouthwash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Alcohol-based mouthwash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Alcohol-based mouthwash - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Alcohol-based mouthwash - Year-over-year growth 2022-2027 (%)
    • 7.4 Alcohol-free mouthwash - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Alcohol-free mouthwash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Alcohol-free mouthwash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Alcohol-free mouthwash - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Alcohol-free mouthwash - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 55: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Amway Corp.
              • Exhibit 108: Amway Corp. - Overview
              • Exhibit 109: Amway Corp. - Product / Service
              • Exhibit 110: Amway Corp. - Key news
              • Exhibit 111: Amway Corp. - Key offerings
            • 12.4 Church and Dwight Co. Inc.
              • Exhibit 112: Church and Dwight Co. Inc. - Overview
              • Exhibit 113: Church and Dwight Co. Inc. - Business segments
              • Exhibit 114: Church and Dwight Co. Inc. - Key news
              • Exhibit 115: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 116: Church and Dwight Co. Inc. - Segment focus
            • 12.5 Colgate Palmolive Co.
              • Exhibit 117: Colgate Palmolive Co. - Overview
              • Exhibit 118: Colgate Palmolive Co. - Business segments
              • Exhibit 119: Colgate Palmolive Co. - Key offerings
              • Exhibit 120: Colgate Palmolive Co. - Segment focus
            • 12.6 Dabur India Ltd.
              • Exhibit 121: Dabur India Ltd. - Overview
              • Exhibit 122: Dabur India Ltd. - Business segments
              • Exhibit 123: Dabur India Ltd. - Key offerings
              • Exhibit 124: Dabur India Ltd. - Segment focus
            • 12.7 GlaxoSmithKline Plc
              • Exhibit 125: GlaxoSmithKline Plc - Overview
              • Exhibit 126: GlaxoSmithKline Plc - Business segments
              • Exhibit 127: GlaxoSmithKline Plc - Key offerings
              • Exhibit 128: GlaxoSmithKline Plc - Segment focus
            • 12.8 Henkel AG and Co. KGaA
              • Exhibit 129: Henkel AG and Co. KGaA - Overview
              • Exhibit 130: Henkel AG and Co. KGaA - Business segments
              • Exhibit 131: Henkel AG and Co. KGaA - Key news
              • Exhibit 132: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 133: Henkel AG and Co. KGaA - Segment focus
            • 12.9 Johnson and Johnson
              • Exhibit 134: Johnson and Johnson - Overview
              • Exhibit 135: Johnson and Johnson - Business segments
              • Exhibit 136: Johnson and Johnson - Key news
              • Exhibit 137: Johnson and Johnson - Key offerings
              • Exhibit 138: Johnson and Johnson - Segment focus
            • 12.10 Kao Corp.
              • Exhibit 139: Kao Corp. - Overview
              • Exhibit 140: Kao Corp. - Business segments
              • Exhibit 141: Kao Corp. - Key offerings
              • Exhibit 142: Kao Corp. - Segment focus
            • 12.11 Lion Corp.
              • Exhibit 143: Lion Corp. - Overview
              • Exhibit 144: Lion Corp. - Business segments
              • Exhibit 145: Lion Corp. - Key offerings
              • Exhibit 146: Lion Corp. - Segment focus
            • 12.12 Oral Essentials Inc.
              • Exhibit 147: Oral Essentials Inc. - Overview
              • Exhibit 148: Oral Essentials Inc. - Product / Service
              • Exhibit 149: Oral Essentials Inc. - Key offerings
            • 12.13 Perrigo Co. Plc
              • Exhibit 150: Perrigo Co. Plc - Overview
              • Exhibit 151: Perrigo Co. Plc - Business segments
              • Exhibit 152: Perrigo Co. Plc - Key news
              • Exhibit 153: Perrigo Co. Plc - Key offerings
              • Exhibit 154: Perrigo Co. Plc - Segment focus
            • 12.14 Sanofi SA
              • Exhibit 155: Sanofi SA - Overview
              • Exhibit 156: Sanofi SA - Business segments
              • Exhibit 157: Sanofi SA - Key news
              • Exhibit 158: Sanofi SA - Key offerings
              • Exhibit 159: Sanofi SA - Segment focus
            • 12.15 The Himalaya Drug Co.
              • Exhibit 160: The Himalaya Drug Co. - Overview
              • Exhibit 161: The Himalaya Drug Co. - Product / Service
              • Exhibit 162: The Himalaya Drug Co. - Key offerings
            • 12.16 The Procter and Gamble Co.
              • Exhibit 163: The Procter and Gamble Co. - Overview
              • Exhibit 164: The Procter and Gamble Co. - Business segments
              • Exhibit 165: The Procter and Gamble Co. - Key news
              • Exhibit 166: The Procter and Gamble Co. - Key offerings
              • Exhibit 167: The Procter and Gamble Co. - Segment focus
            • 12.17 Unilever PLC
              • Exhibit 168: Unilever PLC - Overview
              • Exhibit 169: Unilever PLC - Business segments
              • Exhibit 170: Unilever PLC - Key news
              • Exhibit 171: Unilever PLC - Key offerings
              • Exhibit 172: Unilever PLC - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 173: Inclusions checklist
                • Exhibit 174: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 175: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 176: Research methodology
                • Exhibit 177: Validation techniques employed for market sizing
                • Exhibit 178: Information sources
              • 13.5 List of abbreviations
                • Exhibit 179: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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