MSP Software Market by Deployment, Type, and Geography - Forecast and Analysis 2022-2026

Published: Sep 2022 Pages: 140 SKU: IRTNTR74424

MSP Software Market Analysis Report 2022-2026:

The global MSP software market share is expected to increase by USD 178.85 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 12.01%.Managed service provider (msp) software provides a predefined set of IT services to various organizations to remotely manage their IT infrastructure. IT services such as cloud computing, data recovery, disaster management, networking, and infrastructure management are provided to various organizations as part of business solutions. 

This MSP software market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers MSP software market segmentations by deployment (on-premise and cloud-based), type (managed data center, managed network, managed infrastructure, managed mobility, and others), and geography (North America, Europe, APAC, South America, and the Middle East and Africa)

What will be the Size of the MSP Software Market During the Forecast Period?

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MSP Software Market Overview

The increased adoption of IoT solutions is one of the key drivers fueling the managed service provider (MSP) software market's growth. Smart machines can control and monitor various objects using microcontrollers via the Internet from a remote location with the help of IoT technology. IoT is an enabler of MSP software, as smart connected devices require managed communication services and machine-to-machine communication (M2M). MSP software helps to build end-to-end IoT infrastructure for smart communities, smart healthcare, smart homes, and smart transportation systems. Such factors will fuel the growth of the market during the forecast period.

Key MSP Software Market Trend

Increased adoption of the bring-your-own-device (BYOD) policy is one of the key managed service provider software market trends propelling the market growth. The reason for the implementation of the BYOD program is to provide a cost-effective solution and mobility to employees and enhance productivity. The BYOD program helps firms reduce their IT costs by reducing capital expenditure and improving efficiency. To implement the BYOD program successfully, vendors are offering solutions to provide an environment where the workforce of an organization can use their personal devices through robust Internet connectivity infrastructure. Such factors are expected to propel the growth of the market during the forecast period.

Key MSP Software Market Challenge

Data privacy and security risks in cloud-based services are one of the factors limiting the managed service provider software market growth. Cyber-attackers can easily gain access to cloud-based data storage systems, as cloud-based infrastructure is based on open architecture and shared resources. Vendors should encrypt clients' data and implement multi-factor authentication systems such as biometrics for the authorization of users in the clients' IT systems. Vendors should also follow the regulatory guidelines for cloud security management. Such factors are expected to hamper the growth of the market during the forecast period.

This MSP software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the

MSP Software Market Segmentation By Mention Segment

The MSP software market share growth in the on-premise segment will be significant during the forecast period. The on-premise segment is expected to witness significant growth in terms of revenue when compared to the cloud-based segment in the MSP software market during the forecast period. Due to end-to-end quality control, on-premises MSP software is highly secure compared with SaaS-based managed services. Thus, the market is dominated by large client organizations, which are more concerned about functionality than costs. 

 

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This report provides an accurate prediction of the contribution of all the segments to the growth of the MSP software market size and actionable market insights on the post-COVID-19 impact on each segment.

MSP Software Market Segmentation By Type

During the forecast period, the managed data center segment is projected to exhibit substantial growth in terms of CAGR when compared to the managed network, managed infrastructure, and managed mobility segments within MSP software. A managed data center is a model deployed, managed, and monitored by third-party data center service providers, offering features similar to a standard data center but through a managed service platform (MSP).

Vendors are actively expanding and constructing new data centers to support this growth. For instance, Google is investing $9.5 billion in data centers and offices, including the construction of a new data center in Nebraska in April 2022. Similarly, on 14th June 2022, NTT expanded its North American data center campus in Prince William County, Virginia. These initiatives are expected to drive the growth of the managed data center segment in the MSP software market.v

Regional Overview

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37% of the market's growth will originate from North America during the forecast period. The US is the key market for the MSP software market in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC.

The strong presence and penetration of top vendors will facilitate the MSP software market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 had a devastating effect on the regional economy and SMEs. Moreover, a rise in the number of malicious attacks increased the opportunities for MSP software vendors, which will drive the growth of the regional market during the forecast period.

Who are the Major MSP Software Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Acronis International GmbH
  • AT and T Inc.
  • Atera Networks Ltd.
  • Auvik Networks Inc.
  • Bravura Software LLC
  • Cisco Systems Inc.
  • ConnectWise LLC
  • DNSFilter Inc.
  • Hewlett Packard Enterprise Co.
  • Hornetsecurity Ltd.
  • Infosys Ltd.
  • International Business Machines Corp.
  • Kaseya Ltd.
  • LogicMonitor Inc.
  • Opmantek Software Pty Ltd.
  • ServiceNow Inc.
  • TitanHQ
  • Trend Micro Inc.
  • Wipro Ltd.
  • Ziff Davis LLC
  • Zoho Corp. Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

MSP Software Market Scope

Report Coverage

Details

Page number

140

Base year

2021

Historic period

2017-2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 12.01%

Market growth 2022-2026

$ 178.85 million

Market structure

Fragmented

YoY growth 2021-2022(%)

11.67

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, China, Germany, France, and UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Acronis International GmbH, AT and T Inc., Atera Networks Ltd., Auvik Networks Inc., Bravura Software LLC, Cisco Systems Inc., ConnectWise LLC, DNSFilter Inc., Hewlett Packard Enterprise Co., Hornetsecurity Ltd., Infosys Ltd., International Business Machines Corp., Kaseya Ltd., LogicMonitor Inc., Opmantek Software Pty Ltd., ServiceNow Inc., TitanHQ, Trend Micro Inc., Wipro Ltd., Ziff Davis LLC, and Zoho Corp. Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this MSP Software Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2022 and 2026
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market's competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 25: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 27: Chart on Comparison by Deployment
      • Exhibit 28: Data Table on Comparison by Deployment
    • 5.3 On-premise - Market size and forecast 2021-2026
      • Exhibit 29: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.4 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 37: Market opportunity by Deployment ($ million)

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 38: Chart on Type - Market share 2021-2026 (%)
      • Exhibit 39: Data Table on Type - Market share 2021-2026 (%)
    • 6.2 Comparison by Type
      • Exhibit 40: Chart on Comparison by Type
      • Exhibit 41: Data Table on Comparison by Type
    • 6.3 Managed data center - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Managed data center - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Managed data center - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Managed data center - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Managed data center - Year-over-year growth 2021-2026 (%)
    • 6.4 Managed network - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Managed network - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Managed network - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Managed network - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Managed network - Year-over-year growth 2021-2026 (%)
    • 6.5 Managed infrastructure - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Managed infrastructure - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Managed infrastructure - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Managed infrastructure - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Managed infrastructure - Year-over-year growth 2021-2026 (%)
    • 6.6 Managed mobility - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Managed mobility - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Managed mobility - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Managed mobility - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Managed mobility - Year-over-year growth 2021-2026 (%)
    • 6.7 Others - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 6.8 Market opportunity by Type
      • Exhibit 62: Market opportunity by Type ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 64: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 65: Data Table on Market share by geography 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 66: Chart on Geographic comparison
      • Exhibit 67: Data Table on Geographic comparison
    • 8.3 North America - Market size and forecast 2021-2026
      • Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 8.4 Europe - Market size and forecast 2021-2026
      • Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 8.5 APAC - Market size and forecast 2021-2026
      • Exhibit 76: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 77: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 78: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 8.6 South America - Market size and forecast 2021-2026
      • Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 8.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 8.8 US - Market size and forecast 2021-2026
      • Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 8.9 Germany - Market size and forecast 2021-2026
      • Exhibit 92: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 93: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 94: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 95: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.10 China - Market size and forecast 2021-2026
      • Exhibit 96: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 97: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 98: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 99: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 8.11 France - Market size and forecast 2021-2026
      • Exhibit 100: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 101: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 102: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 103: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 8.12 UK - Market size and forecast 2021-2026
      • Exhibit 104: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 105: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 106: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 107: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 8.13 Market opportunity by geography
      • Exhibit 108: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 11.3 Acronis International GmbH
              • Exhibit 115: Acronis International GmbH - Overview
              • Exhibit 116: Acronis International GmbH - Product / Service
              • Exhibit 117: Acronis International GmbH - Key offerings
            • 11.4 Atera Networks Ltd.
              • Exhibit 118: Atera Networks Ltd. - Overview
              • Exhibit 119: Atera Networks Ltd. - Product / Service
              • Exhibit 120: Atera Networks Ltd. - Key offerings
            • 11.5 Auvik Networks Inc.
              • Exhibit 121: Auvik Networks Inc. - Overview
              • Exhibit 122: Auvik Networks Inc. - Product / Service
              • Exhibit 123: Auvik Networks Inc. - Key offerings
            • 11.6 Cisco Systems Inc.
              • Exhibit 124: Cisco Systems Inc. - Overview
              • Exhibit 125: Cisco Systems Inc. - Business segments
              • Exhibit 126: Cisco Systems Inc. - Key news
              • Exhibit 127: Cisco Systems Inc. - Key offerings
              • Exhibit 128: Cisco Systems Inc. - Segment focus
            • 11.7 ConnectWise LLC
              • Exhibit 129: ConnectWise LLC - Overview
              • Exhibit 130: ConnectWise LLC - Product / Service
              • Exhibit 131: ConnectWise LLC - Key news
              • Exhibit 132: ConnectWise LLC - Key offerings
            • 11.8 DNSFilter Inc.
              • Exhibit 133: DNSFilter Inc. - Overview
              • Exhibit 134: DNSFilter Inc. - Product / Service
              • Exhibit 135: DNSFilter Inc. - Key offerings
            • 11.9 Infosys Ltd.
              • Exhibit 136: Infosys Ltd. - Overview
              • Exhibit 137: Infosys Ltd. - Business segments
              • Exhibit 138: Infosys Ltd. - Key news
              • Exhibit 139: Infosys Ltd. - Key offerings
              • Exhibit 140: Infosys Ltd. - Segment focus
            • 11.10 International Business Machines Corp.
              • Exhibit 141: International Business Machines Corp. - Overview
              • Exhibit 142: International Business Machines Corp. - Business segments
              • Exhibit 143: International Business Machines Corp. - Key offerings
              • Exhibit 144: International Business Machines Corp. - Segment focus
            • 11.11 Kaseya Ltd.
              • Exhibit 145: Kaseya Ltd. - Overview
              • Exhibit 146: Kaseya Ltd. - Product / Service
              • Exhibit 147: Kaseya Ltd. - Key offerings
            • 11.12 Wipro Ltd.
              • Exhibit 148: Wipro Ltd. - Overview
              • Exhibit 149: Wipro Ltd. - Business segments
              • Exhibit 150: Wipro Ltd. - Key news
              • Exhibit 151: Wipro Ltd. - Key offerings
              • Exhibit 152: Wipro Ltd. - Segment focus

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 153: Inclusions checklist
                • Exhibit 154: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 155: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 156: Research methodology
                • Exhibit 157: Validation techniques employed for market sizing
                • Exhibit 158: Information sources
              • 12.5 List of abbreviations
                • Exhibit 159: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              msp software market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Detailed vendors report with competitive landscape
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
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