Muffins Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

Published: Feb 2023

Pages: 160

SKU: IRTNTR46556

Snapshot

The muffins market is estimated to grow at a CAGR of 4.04% between 2022 and 2027. The size of the market is forecast to increase by USD 1,675.49 million. The growth of the market depends on several factors, including growing demand for portion-snacking products, increasing need for gluten-free and healthy bakery food, and growth of organized retail and private labels.

This report extensively covers market segmentation by distribution channel (offline and online), product (artisanal muffins and packaged muffins), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Muffins Market During the Forecast Period?

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Muffins Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing demand for portion-snacking products is notably driving the market growth, although factors such as inflated costs and availability of substitute snacks in emerging economies may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Muffins Market Driver

The growing demand for portion-snacking products is notably driving market growth. The popularity of muffins in recent years has increased because people are looking for convenient, single-serving snacks. People can now purchase these high-calorie products in more manageable serving sizes as a result of the rising awareness about the importance of health. People are increasingly willing to experiment with new flavors while still paying attention to the nutritional value of the foods they consume.

Baking and candy-making have noticed a shift in consumer preference as a result of this pattern. This fad has developed because of the growing consciousness of the link between diet and health and the understanding that the high butter and sugar content of these sweets might contribute to unwanted weight gain. Thus, producers are concentrating on introducing new products with smaller serving sizes to entice buyers. Manufacturers are now embracing the current trends in their products to create a better quality product rather than simply adding value to the number, leading to high growth of the market. Hence, these factors will boost the market growth during the forecast period.

Significant Muffins Market Trend

The increasing trend of savory muffins is an emerging trend in the market. Consumer tastes and preferences are changing, and many are willing to experiment with the foods they consume, including bakery and confectionery products. In line with this, traditionally sweet muffins are now available in savory varieties as well.

With advancements in bakery food processing techniques and flavors, vendors are developing muffins with a variety of seasonings, garnishing, and additives. This market trend is gaining traction, and the demand for savory snacks is increasing. Cheese, parsley, meat, and other fillings are common ingredients in savory muffins. Many bakers are also experimenting with sweet and savory flavors in muffins to give them a unique flavor. Therefore, the availability of different flavors of muffins is expected to increase their consumption and drive the demand for the global market during the forecast period.

Major Muffins Market Challenge

Inflated costs and the availability of substitute snacks in emerging economies are major challenges impeding market growth. Bakery goods, such as muffins and bread, are very common in western countries. Vendors in these areas base their rates on the amount of money that residents can afford to spend. Companies do take into account local consumer spending power when setting prices for new items, but there is a floor below which they cannot go without incurring a loss in profit. The increased price of muffins has a ripple effect on production costs and overall sales. Similarly, vendors suffer when they are unable to take advantage of economies of scale and scope.

Furthermore, street food culture and genuine snacks are extremely popular in the developing countries of Asia and Africa. Muffins and other baked goods can't replace the importance of this lifestyle. This has been mitigated somewhat by greater globalization, but it is still not as common in these developing countries as it is in advanced economies like the US and the UK. Muffins are more expensive than street food and locally-produced snacks. Therefore, these factors are expected to pose a challenge to the global market growth during the forecast period.

Key Muffins Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Muffins Market Customer Landscape

Who are the Major Muffins Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BAB Systems Inc.: The company offers varieties of food and beverage products, such as handcrafted bagels, muffins, and more. The company owns several brands like Big Apple Bagels, Sweet Duet, My Favorite Muffin, and Brewster's Coffee. The key offerings of the company include muffins such as cappuccino coffee muffins.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Muffins Market?

The market share growth by the offline segment will be significant during the forecast period. This section includes department stores, supermarkets, hypermarkets, convenience stores, and coffee shops. This segment's sales are being driven by the expanding retail industry and the proliferation of retail locations. These establishments give consumers an extensive selection of bakery goods and the convenience of obtaining everything under one roof.

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The offline segment was valued at USD 6,106.43 million in 2017 and continued to grow until 2021. In the organized retail sector, vendors operate based on geographical presence, ease of production and inventory management, and transportation of goods. The specialized muffin aisles in supermarkets and hypermarkets improve the visibility of these packaged foods. These initiatives by retailers have attracted the attention of consumers and raised muffin sales in supermarkets and hypermarkets. In supermarkets and hypermarkets, factors like discounted costs, a comfortable shopping experience, and beautiful shelf displays encourage consumers to purchase muffins of various flavors and ingredient types. Convenience stores carry packaged muffins from both international and regional manufacturers. Because as these stores maintain stocks, they acquire products every day, allowing customers to purchase fresh and nutritious food items. Independent retailers are independent owners who have constructed their retail establishments by evaluating the personnel, marketing, merchandising, and sales requirements of businesses. As the number of independent merchants increases worldwide, muffin sales through this channel are anticipated to rise. Hence, muffin demand from offline distribution channels will increase during the predicted period.

Which are the Key Regions for the Muffins Market?

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North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The US and Canada are among the largest markets in North America. As people in the region place a greater emphasis on health and include more healthy foods in their diets, the demand for healthy bakery goods is rising in North America. Moreover, as obesity rates in the United States continue to rise, so does the demand for healthier bread items.

Due to the healthy eating trend, there is an increasing demand for freshly baked muffins instead of boxed ones. This reason has prompted local bakery stores to grow the number of their locations and many supermarkets to establish their own in-house stores. People's willingness to experiment with diverse cuisines, tastes, and flavors has led to the development of a number of innovations. There have been advancements in the utilization of raw materials, fillings, tastes, and preparation techniques. The expansion of private-label bakery product sales in the United States is largely due to the variety of items offered by suppliers. In the United States, major shops and e-commerce suppliers have begun selling bakery goods. Amazon sells a variety of private-label bakery items, such as 365 Daily Value Whole Wheat English Muffin. Private-label items provide value-conscious consumers with an option. These private-label products enable retailers to optimize their profit margins, which encourages them to favor them over brand-name alternatives. Therefore, all these factors will lead to high growth of the global market during the forecast period.

The COVID-19 pandemic in the US negatively impacted the muffins' business growth. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Therefore, such factors are expected to drive the market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online

Product Outlook (USD Million, 2017 - 2027)
- Artisanal muffins
- Packaged muffins

Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Chile
  - Brazil
  - Argentina

Parent Market Analysis

Technavio categorizes the global muffins market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meat market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Muffins Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.04%
Market growth 2023-2027	USD 1,675.49 million
Market structure	Fragmented
YoY growth 2022-2023(%)	3.3
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 43%
Key countries	US, China, UK, Germany, and France
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Alpha Baking Co. Inc., Aryzta AG, Associated British Foods Plc, BAB Systems Inc., Bakeline Snc, Britannia Industries Ltd., Corporativo Bimbo SA de CV, EDEKA ZENTRALE Stiftung and Co. KG, Einstein Noah Restaurant Group Inc., FlapJacked, Flowers Foods Inc., GrainCorp Ltd., McCain Foods Ltd., McKee Foods, Mondelez International Inc., Prager Brothers Artisan Breads, Promise Gluten Free, Sprightlite Foods Pvt. Ltd., The Hershey Co., and Warburtons Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Muffins Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the muffins market between 2023 and 2027
Precise estimation of the size of the muffins market size and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of muffins market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global muffins market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global muffins market 2017 - 2021 ($ million)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.3 Product Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Artisanal muffins - Market size and forecast 2022-2027
- Exhibit 48: Chart on Artisanal muffins - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Artisanal muffins - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Artisanal muffins - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Artisanal muffins - Year-over-year growth 2022-2027 (%)

7.4 Packaged muffins - Market size and forecast 2022-2027
- Exhibit 52: Chart on Packaged muffins - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Packaged muffins - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Packaged muffins - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Packaged muffins - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ million)
- Exhibit 57: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.12 France - Market size and forecast 2022-2027
- Exhibit 99: Chart on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on France - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Alpha Baking Co. Inc.
- Exhibit 111: Alpha Baking Co. Inc. - Overview
- Exhibit 112: Alpha Baking Co. Inc. - Product / Service
- Exhibit 113: Alpha Baking Co. Inc. - Key offerings

12.4 Aryzta AG
- Exhibit 114: Aryzta AG - Overview
- Exhibit 115: Aryzta AG - Business segments
- Exhibit 116: Aryzta AG - Key offerings
- Exhibit 117: Aryzta AG - Segment focus

12.5 Associated British Foods Plc
- Exhibit 118: Associated British Foods Plc - Overview
- Exhibit 119: Associated British Foods Plc - Business segments
- Exhibit 120: Associated British Foods Plc - Key offerings
- Exhibit 121: Associated British Foods Plc - Segment focus

12.6 BAB Systems Inc.
- Exhibit 122: BAB Systems Inc. - Overview
- Exhibit 123: BAB Systems Inc. - Product / Service
- Exhibit 124: BAB Systems Inc. - Key offerings

12.7 Britannia Industries Ltd.
- Exhibit 125: Britannia Industries Ltd. - Overview
- Exhibit 126: Britannia Industries Ltd. - Product / Service
- Exhibit 127: Britannia Industries Ltd. - Key offerings

12.8 Corporativo Bimbo SA de CV
- Exhibit 128: Corporativo Bimbo SA de CV - Overview
- Exhibit 129: Corporativo Bimbo SA de CV - Business segments
- Exhibit 130: Corporativo Bimbo SA de CV - Key news
- Exhibit 131: Corporativo Bimbo SA de CV - Key offerings
- Exhibit 132: Corporativo Bimbo SA de CV - Segment focus

12.9 Einstein Noah Restaurant Group Inc.
- Exhibit 133: Einstein Noah Restaurant Group Inc. - Overview
- Exhibit 134: Einstein Noah Restaurant Group Inc. - Product / Service
- Exhibit 135: Einstein Noah Restaurant Group Inc. - Key offerings

12.10 Flowers Foods Inc.
- Exhibit 136: Flowers Foods Inc. - Overview
- Exhibit 137: Flowers Foods Inc. - Product / Service
- Exhibit 138: Flowers Foods Inc. - Key offerings

12.11 McCain Foods Ltd.
- Exhibit 139: McCain Foods Ltd. - Overview
- Exhibit 140: McCain Foods Ltd. - Product / Service
- Exhibit 141: McCain Foods Ltd. - Key offerings

12.12 McKee Foods
- Exhibit 142: McKee Foods - Overview
- Exhibit 143: McKee Foods - Product / Service
- Exhibit 144: McKee Foods - Key offerings

12.13 Mondelez International Inc.
- Exhibit 145: Mondelez International Inc. - Overview
- Exhibit 146: Mondelez International Inc. - Business segments
- Exhibit 147: Mondelez International Inc. - Key news
- Exhibit 148: Mondelez International Inc. - Key offerings
- Exhibit 149: Mondelez International Inc. - Segment focus

12.14 Promise Gluten Free
- Exhibit 150: Promise Gluten Free - Overview
- Exhibit 151: Promise Gluten Free - Product / Service
- Exhibit 152: Promise Gluten Free - Key offerings

12.15 Sprightlite Foods Pvt. Ltd.
- Exhibit 153: Sprightlite Foods Pvt. Ltd. - Overview
- Exhibit 154: Sprightlite Foods Pvt. Ltd. - Product / Service
- Exhibit 155: Sprightlite Foods Pvt. Ltd. - Key offerings

12.16 The Hershey Co.
- Exhibit 156: The Hershey Co. - Overview
- Exhibit 157: The Hershey Co. - Business segments
- Exhibit 158: The Hershey Co. - Key news
- Exhibit 159: The Hershey Co. - Key offerings
- Exhibit 160: The Hershey Co. - Segment focus

12.17 Warburtons Ltd.
- Exhibit 161: Warburtons Ltd. - Overview
- Exhibit 162: Warburtons Ltd. - Product / Service
- Exhibit 163: Warburtons Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 164: Inclusions checklist
- Exhibit 165: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 166: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 167: Research methodology
- Exhibit 168: Validation techniques employed for market sizing
- Exhibit 169: Information sources

13.5 List of abbreviations
- Exhibit 170: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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