Nicotine Patch Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Canada, Germany, UK, China - Size and Forecast 2024-2028

Nicotine Patch Market Forecast 2024-2028

The global nicotine patch market size is estimated to grow by USD 568.75 million at a CAGR of 7.97% between 2023 and 2028. 

The organized retail channel has grown globally with the establishment of supermarkets, pharmacy stores, drugstores, convenience stores, hypermarkets, and specialty stores. They are primarily sold by organized retailers, as vendors depend highly on large, organized retailers. Large, organized retailers provide enhanced product visibility and wider accessibility to consumers. Considering the rise in population, rapid infrastructural developments, and growing urbanization, the demand for supermarkets, hypermarkets, and other organized retail outlets is growing. Walmart Inc., Walgreen Co., Dollar General Corp, Tesco.com, 7-Eleven Inc., FAMILY DOLLAR STORES, Albertsons Companies Inc., Walgreens Boots Alliance Inc., and Costco Wholesale are the major organized retail outlets globally that sell patches. Hence, an increase in the number of organized retailing outlets that will drive the growth of the market during the forecast period. It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historical data from 2018-2022, besides analyzing the current market scenario.

What will be the size of the Market During the Forecast Period?

To learn more about this report, Download Report Sample

Segmentation by Product, Distribution Channel and Geography Analysis

Product Analysis 

24-hour nicotine patch

The market share growth by the 24-hour nicotine patch segment will be significant during the forecast period. 24-hour patches are available in three variants: 21 mg, 14 mg, and 7 mg. Heavy smokers who consume more than 20 cigarettes a day prefer the 21 mg variant of the 24-hour nicotine patch, while the other two variants are preferred by medium smokers who consume between 10 and 20 cigarettes per day. Furthermore, the global market is invigorated by technological innovations.

Get a glance at the market contribution of various segments Download PDF Sample

The 24-hour nicotine patch was the largest and was valued at USD 713.58 million in 2018. For example, one such technological innovation in the digital transdermal patch that releases nicotine automatically at timed intervals when the cravings for nicotine consumption are strongest in the consumer. As the name suggests, a 24-hour nicotine patch works for the complete day by inserting nicotine into the body through the skin. NiQuitin, Nicabate, Habitrol, Nicorette, and Nicoderm CQ are some of the major brands that offer 24-hour nicotine patches. Johnson and Johnson, GlaxoSmithKline Plc., Dr. Reddys Laboratories Ltd., Novartis AG, and Perrigo Co. Plc are some of the major vendors that offer patch-based products. Therefore, the patch segment is expected to witness growth in the market during the forecast period.

Distribution Channel Analysis 

Offline 

The offline segment includes drug stores and retailers. Supermarkets, hypermarkets, and pharmacies are the most preferred distribution format. The share of this segment is expected to increase owing to the growing penetration of hypermarkets and supermarkets and the convenience and wide variety of products that these outlets offer. However, sales in this segment have been steadily declining over the years due to the growing popularity of online shopping. Further, the growing retail industry and the establishment of numerous offline outlets are driving sales in this segment. Moreover, the concept of open shelves in drugstores has enabled consumers to buy products without a prescription. Therefore, the offline segment is expected to witness growth in the market during the forecast period.

Online 

The rising number of Internet users is widening access to online services. There were approximately 312 million Internet users in the US in January 2023. The number of Internet users in the US increased by 4 million between 2022 and 2023. An average Internet user in the US spends 32 hours online per month, which is 16 hours more than the global average. Broadband penetration has also increased with the growth of fixed and wireless broadband connections. One of the most popular trends in online retail is artificial intelligence tools that increase service and supply chain stability. Integrating artificial intelligence into retail pharmacy operations helps improve decision-making, order fulfilment, demand forecasting, and monitoring of transportation and warehouse facilities. Online retailers such as Apollo Pharmacy, netmeds, and several others focus on delivering  at a low price through specific deals. Therefore, the availability of discounted prices through online retailers is driving the sales of nicotine patches. Therefore, the online segment is expected to witness growth in the market during the forecast period.

Regional Analysis

For more insights about the market share of various regions Download PDF Sample now!

North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers will shape the market during the forecast period. The rising awareness among consumers is an effective smoking cessation aid to quit smoking and the increasing number of people who opt for smoking cessation products to quit smoking are the major drivers that will positively impact the growth of the market in North America during the forecast period. Stringent regulations and the increasing use of e-cigarettes among teenagers can hamper market growth in North America during the forecast period. The legal smoking age in the US and Canada is 18 years. The number of teenagers using e-cigarette products is increasing in the US. The campaign targeted about 10 million youths within the age group of 12-17 years who used e-cigarettes or were open to trying them.

In addition, deaths due to smoking are increasing in North America. According to the Centers for Disease Control and Prevention (CDCP), tobacco use causes seven million deaths every year in the US. More than 480,000 deaths due to cigarette smoking and more than 41,000 deaths due to passive smoking are reported each year in the US. Tobacco smoking can cause respiratory diseases, cancer, and heart diseases. With the growing awareness about the harmful effects of cigarette smoking, an increasing number of people are trying to quit smoking, which, in turn, is driving the market in North America during the forecast period.

Buy Full Report Now

Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:.

Boots UK Ltd. - The company offers nicotine patch such as Nicorette Invisi 15mg Patch to 7 patches, Nicorette Invisi 25mg Patch to 14 Patches, Nicorette Starter Bundle, and more.

• British American Tobacco Plc
• Aroamas LLC
• Cipla Ltd.
• CVS Health Corp.
• Dr Reddys Laboratories Ltd.
• Haleon Plc
• Johnson and Johnson
• Kroger Co.
• Medline Industries LP
• Perrigo Co. Plc
• Pierre Fabre SA
• Rite Aid Corp.
• Rusan Pharma Ltd.
• Sparsa
• Pharma International Pvt. Ltd.
• Swedish Match AB
• Target Corp.
• Ubbs Nicotine Pouches
• Walgreens Boots Alliance Inc.
• GlaxoSmithKline Plc

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Key Drivers, Trends, Challenges, and Customer Landscape

There are multiple factors influencing market growth. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, market trends and analysis, and challenges. 

Key Drivers

The increasing number of people trying to quit smoking is notably driving market growth. An increasing number of people are trying to quit smoking globally. This is one of the drivers of the market. People who are trying to quit smoking are trying out various smoking cessation aids, such as e-cigarettes. For instance, according to NHS Digital, about 48% of cigarette smokers users in the UK use e-cigarettes to quit smoking. Many public awareness programs and campaigns that are conducted across the world encourage people to stop smoking. For instance, the World Health Organization (WHO) observes 31 May every year as World No Tobacco Day. Such programs create awareness about the health risks associated with smoking and encourage the introduction of effective policies to reduce tobacco consumption.

In addition, the American Cancer Society has also framed strategies to help promote and implement smoke-free workplaces. This includes providing incentives to reduce the out-of-pocket charges for smoking cessation products, which encourages the use of such products. The program delivers challenging weekly assignments to help people quit smoking. Many such awareness programs globally are expected to be introduced, which is expected to drive the growth of the market during the forecast period.

Significant Trends

The prominence of private-label brands is an emerging trend shaping market growth. Major retailers across the world are introducing their own  brands to capitalize on their growing demand. Over the last decade, the private-label segment has grown in terms of scope and size. Unlike branded products, private-label products are provided at low prices.

For instance, Perrigo offers nicotine patches under a private label proposition. Thus, price-sensitive consumers are more likely to purchase private-label  with diverse portfolios and at cheaper prices. This demand for private-label brands is expected to increase and is expected to boost the growth of the market during the forecast period.

Major Challenges

The increasing popularity of substitutes is a significant challenge hindering market growth. The market is facing tough competition from other smoking cessation aid products such as e-cigarettes, heat-not-burn (HNB) products, vaping products, and other next-generation products (NGP). Nicotine replacement therapy products such as lozenges, gums, nasal sprays, and inhalers have emerged as suitable substitutes. The growing health consciousness among consumers and an increase in the number of cancer cases caused by smoking tobacco products across the world have resulted in the use of alternative ways and therapies to quit smoking.

Moreover, due to the increasing NGP launches by vendors, including British American Tobacco, Japan Tobacco, Imperial Brands, Altria Group, and PHILIP MORRIS INTERNATIONAL MANAGEMENT, customers interest in NRT products has decreased. Thus, these challenges are expected to hinder market growth and trends during the forecast period.

Buy Now Full Report

Key Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Market Analyst Overview

Nicotine replacement therapy (NRT) offers a lifeline to patients grappling with tobacco addiction by alleviating withdrawal symptoms. Tailored for tobacco-addicted patients, NRT addresses both physical and mental health issues, particularly prevalent among young individuals facing peer pressure. Amid challenging environmental conditions and alarming statistics on deaths associated with smoking, NRT emerges as a beacon of hope, mitigating common side effects like headache through controlled dosage. Government initiatives seek to control smoking rates and curb related ailments like lung cancer, COPD, and asthma. Advancements in Nicotine Patch Technology further enhance efficacy, providing relief even to those with conditions like epilepsy.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • 24-hour 
  • 16-hour 

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • Rest of World (ROW)
    • Brazil
    • Argentina 
    • Australia 

Nicotine Patch Market Scope
Report Coverage	Details
Page number	160
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 7.97%
Market Growth 2024-2028	USD 568.75 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.79
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 42%
Key countries	US, Canada, Germany, UK, and China
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Aroamas LLC., Boots UK Ltd., British American Tobacco Plc, Cipla Ltd., CVS Health Corp., Dr Reddys Laboratories Ltd., Haleon Plc, Johnson and Johnson, Kroger Co., Medline Industries LP, Perrigo Co. Plc, Pierre Fabre SA, Rite Aid Corp., Rusan Pharma Ltd., Sparsha Pharma International Pvt. Ltd., Swedish Match AB, Target Corp., Ubbs Nicotine Pouches, Walgreens Boots Alliance Inc., and GlaxoSmithKline Plc
Market dynamics	Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download Sample PDF at your Fingertips

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the between 2024 and 2028
• Precise estimation of the size of the size and its contribution of the market in focus to the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America, Europe, Asia, and Rest of World (ROW)
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch