Non-surgical Cosmetic Procedures Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, Mexico, Brazil, Germany, Japan - Size and Forecast 2023-2027

Non-surgical Cosmetic Procedures Market Forecast 2023-2027

The non-surgical cosmetic procedures market size is estimated to grow by USD 11.99 billion at a CAGR of 9.87% between 2022 and 2027. The growing aging population globally is driving market growth by increasing the demand for anti-aging treatments and procedures. The increasing demand for minimally invasive treatments, driven by the desire for quicker recovery times and fewer side effects, is also boosting market expansion. Additionally, the growing incidence of medical conditions that require cosmetic procedures, such as breast reconstruction after mastectomy or scar revision after injury, is driving demand for cosmetic procedures. Overall, these factors are creating new opportunities for growth in the cosmetic procedures market and driving advancements in cosmetic treatment technologies and techniques.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by gender (women and men), technique (botulinum toxins, hyaluronic acid-based derma fillers, hair removal, and others), and geography (North America, Europe, Asia, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Gender

The women segment is estimated to witness significant growth during the forecast period. One of the main areas women seek non-invasive aesthetic treatment is facial rejuvenation. Treatments such as Botox injections and derma fillers are especially popular with women. Botox is used to relax facial muscles and reduce the appearance of wrinkles and fine lines, especially around the forehead, eyes, and mouth. Dermal fillers, on the other hand, help to restore lost volume in cheeks and lips, combat signs of aging, and improve facial contours.

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The women segment was the largest segment and was valued at USD 12.21 billion in 2017. Skin care is also very attractive to women. Chemical peels, microdermabrasion, and different face masks are in demand to improve skin texture, reduce acne scars, and address issues like pigmented spots. These non-invasive aesthetic treatments help women to achieve smoother, more youthful skin and maintain healthy-looking skin. In addition, the rising young female population and the increasing number of cosmetic surgeries and procedures are expected to drive the market growth during the forecast period. 

By Region

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the advanced medical infrastructure and the availability of highly experienced healthcare professionals (HCPs) in North America, people from different parts of the world come to the region for non-invasive aesthetic treatment. The availability of advanced diagnostic technology and cheap reimbursement will also drive the growth of the North American market.

Furthermore, the presence of multiple market players offering non-surgical cosmetic products in the US is one of the key factors driving the growth of the non-surgical cosmetic procedure market in the region. For example, US-based Sciton, Inc. offers his FOREVER YOUNG BBL, a device for altering the expression of genes associated with aging, longevity, and lifespan extension. This product guarantees clearer, smoother, and more youthful skin after treatment. Therefore, the strong presence of non-surgical cosmetic device manufacturers ensures broad product availability, which is expected to drive the growth of the North American non-surgical cosmetic procedures market during the forecast period. 

Market Dynamics and Customer Landscape

The market is witnessing significant growth, driven by factors such as the increasing popularity of injectables, skin rejuvenation, and hair removal treatments. These procedures offer patients alternatives to traditional surgical options, with benefits including less pain, shorter recovery times, and lower risks. Technologies such as laser and radiofrequency are playing a crucial role in enhancing the effectiveness and safety of these treatments. Hospitals, surgery centers, and traditional spas are among the key providers of these services, supported by innovations in medical and cosmetic technologies. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing demand for minimally invasive treatments is a key factor driving the growth of the market. Minimally invasive treatments offer a balanced approach between non-surgical procedures like cosmetic treatments and more invasive surgical options. They provide aesthetic or medical improvements with lower risks, less pain, and shorter recovery time compared to invasive techniques. Procedures such as Botox injections, dermal fillers, and laser treatments are preferred over surgery for several reasons. They typically involve smaller incisions or no incisions at all, leading to reduced scarring and less trauma to the body. Moreover, the relatively lower risks associated with minimally invasive procedures, coupled with advancements in medical technology, have increased patient confidence. These procedures can be customized to suit each patient's specific needs, ensuring that the results align with their expectations. These factors are expected to drive market growth in the forecast period.

Major Market Trends

Increasing use of thread lifts for non-surgical cosmetic procedures is a primary trend in the market. Facelift, also known as face sculpting, has been performed by surgery for a long time. The development of technology has led to the emergence of non-invasive and non-surgical techniques for performing facial procedures. The most popular recent innovation is lifting thread. The fourth-generation Italian thread is becoming a more sophisticated alternative to the thread-lifting technique. Fourth-generation wire is a variety of synthetic monofilament suspended barbed wire (poly-L-lactic acid and caprolactone and p(LA-CL)).

In addition, thread facelifting is a great alternative for people with inoperable skin and those who are not getting the results they want with injections to improve tissue sagging. It helps to reshape, lift, and reposition facial tissues. Hence, the increasing use of thread lifts for non-surgical cosmetic procedures is one of the trends that are expected to propel the market growth during the forecast period.

Significant Market Challenge

The lack of regulations related to non-surgical procedures is a challenge that affects the growth of the market. The popularity of injectable treatments used to restore volume and combat wrinkles is on the rise. However, there is a lack of standard training and certification requirements for practitioners. As a result, people with different qualifications can perform these injections, leading to potential complications such as infections, imbalances, or blood vessel problems, so close monitoring is required. Another area of ??concern is botulinum toxin injections, which include Botox and Dysport.

Moreover, misuse or mishandling of these devices can lead to serious consequences, including burns, scarring, or pigmentation changes, making the need for standardized training and critical guidance. Hence, the lack of regulation regarding non-surgical procedures could create a major challenge that impedes market growth during the forecast period. 

Key Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Non-surgical Cosmetic Procedures Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Sisram Medical Ltd.: The company offers non-surgical cosmetic procedures through its subsidiary Alma Lasers such as Blepharoplasty, a procedure performed on the upper or lower eyelids to remove excess skin that can impair the function of the eye, including visual field obstruction.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• AbbVie Inc.
• Bausch Health Companies Inc.
• Candela Corp.
• Cutera Inc.
• Cynosure LLC
• Galderma SA
• Hologic Inc.
• Ipsen Pharma
• Jennifer Greer MD LLC
• Long Island Plastic Surgical Group
• Lumenis Be Ltd.
• Meritus Health
• Merz Pharma GmbH and Co KGaA
• Nunthorpe Aesthetics
• Oral and Maxillofacial Surgery Associates P.C.
• Revance Therapeutics Inc.
• Rousso Adams Facial Plastic Surgery
• Sientra Inc.
• The Ottawa Clinic Plastic Surgery Skin Care and Laser Centre

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Gender Outlook 
  • Women
  • Men

• Technique Outlook 
  • Botulinum toxins
  • Hyaluronic acid-based derma fillers
  • Hair removal|Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia 
    • China
    • India
  • Rest of the World (ROW) 
    • Australia
    • Brazil 
    • Argentina

Market Analyst Overview

The market is witnessing rapid growth due to advancements in technology and increasing demand for aesthetic enhancements. Treatments like Botox and laser hair removal are popular for their effectiveness and minimal invasiveness. Non-surgical facelifts and fat reduction procedures are also in high demand, offering longer-lasting results. The market is driven by innovation in product development, with a focus on laser and energy-based devices. However, challenges include stringent regulations and lack of favorable reimbursement, limiting market growth. Despite these hurdles, the market is expected to expand due to the rising influence of social media and increasing healthcare expenditure in developing economies.

The market is dynamic, driven by evolving beauty standards and a desire for appearance enhancement. Treatments like Botox and cellulite treatments are popular, offering non-invasive options with minimal downtime. The market sees collaboration between clinics and medical spas, often requiring compliance with stringent regulatory frameworks. Despite challenges like lack of suitable infrastructure and favorable reimbursement scenarios, advancements in laser technology and ultrasound have led to longer-lasting and more effective treatments. With a focus on technological innovations and FDA-approved devices, the market continues to grow, attracting both insurance payers and private healthcare sectors.

The market is driven by innovations in treatments like Botulinum toxin (Botox) and non-surgical fat reduction, offering patients effective alternatives to traditional surgery. However, challenges such as lack of favorable reimbursement scenarios and regulatory hurdles hinder market growth. Collaborations and joint ventures are common, leading to the development of new technologies and FDA-approved devices. The market sees a trend towards longer-lasting and more effective treatments, attracting patients seeking minimally invasive options. Healthcare and cosmetic industries, along with hospital/surgery centers, play pivotal roles in advancing these procedures, ensuring a strong installed base and technology penetration.

Market Scope
Report Coverage	Details
Page number	166
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.87%
Market growth 2023-2027	USD 11.99 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	9.12
Regional analysis	North America, Europe, Asia, and Rest of World (ROW)
Performing market contribution	North America at 34%
Key countries	US, Mexico, Brazil, Germany, and Japan
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	AbbVie Inc., Bausch Health Companies Inc., Candela Corp., Cutera Inc., Cynosure LLC, Galderma SA, Hologic Inc., Ipsen Pharma, Jennifer Greer MD LLC, Long Island Plastic Surgical Group, Lumenis Be Ltd., Meritus Health, Merz Pharma GmbH and Co KGaA, Nunthorpe Aesthetics, Oral and Maxillofacial Surgery Associates P.C., Revance Therapeutics Inc., Rousso Adams Facial Plastic Surgery, Sientra Inc., Sisram Medical Ltd., and The Ottawa Clinic Plastic Surgery Skin Care and Laser Centre
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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