North America Automotive Camera Market by Technology and Type - Forecast and Analysis 2024-2028

Published: Feb 2024

Pages: 159

SKU: IRTNTR77595

Snapshot

North America Automotive Camera Market Forecast 2024-2028

The North America Automotive Camera Market size is forecast to increase by USD 3.94 billion, at a CAGR of 17.64% between 2023 and 2028. Several factors play a crucial role in the market's growth, such as the priority of automotive safety among customers, a large number of road accidents and road rage, and the steady growth of the advanced driver assistance systems (ADAS) market creating demand for camera modules. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Priority of automotive safety among customers is the key factor driving the market. The market has experienced growth, driven by consumer demand for enhanced safety features and regulatory initiatives promoting the integration of advanced driver assistance systems (ADAS) in vehicles. Consumers in North America are increasingly aware of the importance of safety features in vehicles. Information about crash test ratings, safety technologies, and advancements in ADAS has become more accessible, influencing purchasing decisions.

Moreover, regulatory bodies in North America, such as the National Highway Traffic Safety Administration (NHTSA), have implemented safety standards and initiatives that encourage the adoption of advanced safety technologies. Compliance with these standards has become a priority for market players such as Robert Bosch GmbH. Furthermore, insurance companies such as McKinsey and Company are investing in automotive cameras to increase the interest in automotive safety among customers, which is likely to drive market expansion during the forecast period.

Key Market Trends

Increased use of wide-angle camera technology is the primary trend in the market. Wide-angle cameras are extensively used in the automotive sector for advanced driver assistance systems (ADAS) and surround-view monitoring. Wide-angle cameras are integral to the development of 360-degree surround-view camera systems. The US, Canadian, and Mexican markets have seen a growing demand for 360-degree surround-view camera systems, which use wide-angle cameras to create a comprehensive view around the vehicle.

Furthermore, the adoption of wide-angle cameras is particularly prominent in electric and autonomous vehicles in North America. These cameras play a crucial role in the safety and perception systems of such vehicles, supporting navigation and object detection. Thus, as the adoption of wide-angle cameras contributes to advancements in safety, driver assistance systems, and overall vehicle perception, it is expected to contribute to the growth of the market in focus during the forecast period.

Major Market Challenge

High replacement costs associated with modules is a major challenge that affects market growth. High replacement costs are a barrier to the market players in the US, Canada, and Mexico. Automakers are hesitant to integrate expensive camera modules into their vehicles if the associated replacement costs are perceived as prohibitive for customers. For end-users, the high replacement costs of camera modules contribute to the overall total cost of ownership for a vehicle.

Furthermore, prospective buyers are circumspect of potential replacement expenses, impacting the resale market for such vehicles. Market players such as Teledyne Technologies Inc. are facing high replacement costs that are expected to incentivize research and development efforts to focus on developing more cost-effective solutions without compromising performance. Thus, high replacement costs associated with camera modules pose a challenge for the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BorgWarner Inc.: The company offers automotive camera with integrated OEM procedures that deliver garages a cost-effective, flexible, and accurate route into ADAS servicing under the brand Delphi Technologies.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The digital segment is estimated to witness significant growth during the forecast period. Digital camera technology allows for higher resolution and improved image quality compared to traditional analog cameras. Maret players such as DENSO Corp. and Continental AG are incorporating higher megapixel sensors and advanced image processing capabilities to enhance the accuracy and clarity of visual information captured by automotive cameras. Digital camera technology is integral to surround-view systems, providing a 360-degree view of the vehicle.

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The digital segment was the largest segment and was valued at USD 926.49 million in 2018. Furthermore, the adoption of digital rearview mirrors, which replace traditional mirrors with camera-based displays, is gaining traction. Digital camera technology is crucial for connected and autonomous vehicles, supporting functions like lane-keeping assistance, object detection, and pedestrian recognition. Further, the incorporation of machine learning and artificial intelligence (AI) in digital camera systems enables more advanced functionalities, such as object recognition, traffic sign recognition, and intelligent decision-making. Thus, such factors further propelled the market expansion during the forecast period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Technology Outlook
- Digital
- Infrared
- Thermal

Type Outlook
- Front view camera
- Rear view camera
- Surround view camera

Market Analyst Overview:

The market is experiencing rapid growth, driven by a heightened focus on Safety and Driver Assistance Systems (ADAS). Manufacturers are integrating advanced camera technology to comply with stringent regulations like FMVSS and to meet consumer demand for safer vehicles. These cameras aid in detecting pedestrians, recognizing traffic signs, and maintaining alignment with lane lines. Research experts predict a surge in ADAS applications across government initiatives and car owners seeking enhanced safety features. OEMs collaborate with camera manufacturers like Veoneer and OmniVision Technologies, Inc. to develop mono vision camera systems and infrared cameras. With the rise of electric vehicles (EVs) like Tesla and BMW, equipped with rearview cameras and plug-in hybrid technology, the market anticipates increased adoption of multi-camera systems for 360-degree visibility. Ambarella, Inc.'s CV22FS and CV2FS SoCs enable CVflow AI processing for ASIL B compliance, aligning with standards such as European NCAP and New Car Assessment Program (NCAP), thus propelling the automotive camera market forward.

North America Automotive Camera Market Scope
Report Coverage	Details
Page number	159
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 17.64%
Market Growth 2024-2028	USD 3937.93 million
Market structure	Fragmented
YoY growth 2023-2024(%)	16.98
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Fluke Corp., Garmin Ltd., Gentex Corp., HELLA GmbH and Co. KGaA, Hitachi Ltd., Intel Corp., LG Electronics Inc., Magna International Inc., NVIDIA Corp., Panasonic Holdings Corp., Ricoh Co. Ltd., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Teledyne Technologies Inc., Valeo SA, and ZF Friedrichshafen AG
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
Growth of the market industry across North America
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on North America: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ million)

4 Historic Market Size

4.1 Automotive camera market in North America 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on automotive camera market in north America 2018 - 2022 ($ million)

4.2 Technology Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Technology Segment 2018 - 2022 ($ million)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

6.1 Market segments
- Exhibit 29: Chart on Technology - Market share 2023-2028 (%)
- Exhibit 30: Data Table on Technology - Market share 2023-2028 (%)

6.2 Comparison by Technology
- Exhibit 31: Chart on Comparison by Technology
- Exhibit 32: Data Table on Comparison by Technology

6.3 Digital - Market size and forecast 2023-2028
- Exhibit 33: Chart on Digital - Market size and forecast 2023-2028 ($ million)
- Exhibit 34: Data Table on Digital - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Chart on Digital - Year-over-year growth 2023-2028 (%)
- Exhibit 36: Data Table on Digital - Year-over-year growth 2023-2028 (%)

6.4 Infrared - Market size and forecast 2023-2028
- Exhibit 37: Chart on Infrared - Market size and forecast 2023-2028 ($ million)
- Exhibit 38: Data Table on Infrared - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Chart on Infrared - Year-over-year growth 2023-2028 (%)
- Exhibit 40: Data Table on Infrared - Year-over-year growth 2023-2028 (%)

6.5 Thermal - Market size and forecast 2023-2028
- Exhibit 41: Chart on Thermal - Market size and forecast 2023-2028 ($ million)
- Exhibit 42: Data Table on Thermal - Market size and forecast 2023-2028 ($ million)
- Exhibit 43: Chart on Thermal - Year-over-year growth 2023-2028 (%)
- Exhibit 44: Data Table on Thermal - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Technology
- Exhibit 45: Market opportunity by Technology ($ million)
- Exhibit 46: Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 47: Chart on Type - Market share 2023-2028 (%)
- Exhibit 48: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 49: Chart on Comparison by Type
- Exhibit 50: Data Table on Comparison by Type

7.3 Front view camera - Market size and forecast 2023-2028
- Exhibit 51: Chart on Front view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 52: Data Table on Front view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Chart on Front view camera - Year-over-year growth 2023-2028 (%)
- Exhibit 54: Data Table on Front view camera - Year-over-year growth 2023-2028 (%)

7.4 Rear view camera - Market size and forecast 2023-2028
- Exhibit 55: Chart on Rear view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 56: Data Table on Rear view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 57: Chart on Rear view camera - Year-over-year growth 2023-2028 (%)
- Exhibit 58: Data Table on Rear view camera - Year-over-year growth 2023-2028 (%)

7.5 Surround view camera - Market size and forecast 2023-2028
- Exhibit 59: Chart on Surround view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 60: Data Table on Surround view camera - Market size and forecast 2023-2028 ($ million)
- Exhibit 61: Chart on Surround view camera - Year-over-year growth 2023-2028 (%)
- Exhibit 62: Data Table on Surround view camera - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Type
- Exhibit 63: Market opportunity by Type ($ million)
- Exhibit 64: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 66: Chart on Market share by geography - 2023-2028 (%)
- Exhibit 67: Data Table on Market share by geography - 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 68: Chart on Geographic comparison
- Exhibit 69: Data Table on Geographic comparison

9.3 US - Market size and forecast 2023-2028
- Exhibit 70: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 71: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2023-2028 (%)

9.4 Canada - Market size and forecast 2023-2028
- Exhibit 74: Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Exhibit 75: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Chart on Canada - Year-over-year growth 2023-2028 (%)
- Exhibit 77: Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.5 Mexico - Market size and forecast 2023-2028
- Exhibit 78: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 79: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Exhibit 81: Data Table on Mexico - Year-over-year growth 2023-2028 (%)

9.6 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
- Exhibit 83: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 84: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 86: Overview on factors of disruption

11.4 Industry risks
- Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 88: Vendors covered

12.2 Market positioning of vendors
- Exhibit 89: Matrix on vendor position and classification

12.3 BorgWarner Inc.
- Exhibit 90: BorgWarner Inc. - Overview
- Exhibit 91: BorgWarner Inc. - Business segments
- Exhibit 92: BorgWarner Inc. - Key offerings
- Exhibit 93: BorgWarner Inc. - Segment focus

12.4 Continental AG
- Exhibit 94: Continental AG - Overview
- Exhibit 95: Continental AG - Business segments
- Exhibit 96: Continental AG - Key news
- Exhibit 97: Continental AG - Key offerings
- Exhibit 98: Continental AG - Segment focus

12.5 DENSO Corp.
- Exhibit 99: DENSO Corp. - Overview
- Exhibit 100: DENSO Corp. - Business segments
- Exhibit 101: DENSO Corp. - Key news
- Exhibit 102: DENSO Corp. - Key offerings
- Exhibit 103: DENSO Corp. - Segment focus

12.6 Garmin Ltd.
- Exhibit 104: Garmin Ltd. - Overview
- Exhibit 105: Garmin Ltd. - Business segments
- Exhibit 106: Garmin Ltd. - Key news
- Exhibit 107: Garmin Ltd. - Key offerings
- Exhibit 108: Garmin Ltd. - Segment focus

12.7 Gentex Corp.
- Exhibit 109: Gentex Corp. - Overview
- Exhibit 110: Gentex Corp. - Business segments
- Exhibit 111: Gentex Corp. - Key news
- Exhibit 112: Gentex Corp. - Key offerings
- Exhibit 113: Gentex Corp. - Segment focus

12.8 HELLA GmbH and Co. KGaA
- Exhibit 114: HELLA GmbH and Co. KGaA - Overview
- Exhibit 115: HELLA GmbH and Co. KGaA - Business segments
- Exhibit 116: HELLA GmbH and Co. KGaA - Key news
- Exhibit 117: HELLA GmbH and Co. KGaA - Key offerings
- Exhibit 118: HELLA GmbH and Co. KGaA - Segment focus

12.9 Intel Corp.
- Exhibit 119: Intel Corp. - Overview
- Exhibit 120: Intel Corp. - Business segments
- Exhibit 121: Intel Corp. - Key news
- Exhibit 122: Intel Corp. - Key offerings
- Exhibit 123: Intel Corp. - Segment focus

12.10 Magna International Inc.
- Exhibit 124: Magna International Inc. - Overview
- Exhibit 125: Magna International Inc. - Business segments
- Exhibit 126: Magna International Inc. - Key news
- Exhibit 127: Magna International Inc. - Key offerings
- Exhibit 128: Magna International Inc. - Segment focus

12.11 NVIDIA Corp.
- Exhibit 129: NVIDIA Corp. - Overview
- Exhibit 130: NVIDIA Corp. - Business segments
- Exhibit 131: NVIDIA Corp. - Key news
- Exhibit 132: NVIDIA Corp. - Key offerings
- Exhibit 133: NVIDIA Corp. - Segment focus

12.12 Panasonic Holdings Corp.
- Exhibit 134: Panasonic Holdings Corp. - Overview
- Exhibit 135: Panasonic Holdings Corp. - Business segments
- Exhibit 136: Panasonic Holdings Corp. - Key news
- Exhibit 137: Panasonic Holdings Corp. - Key offerings
- Exhibit 138: Panasonic Holdings Corp. - Segment focus

12.13 Robert Bosch GmbH
- Exhibit 139: Robert Bosch GmbH - Overview
- Exhibit 140: Robert Bosch GmbH - Business segments
- Exhibit 141: Robert Bosch GmbH - Key news
- Exhibit 142: Robert Bosch GmbH - Key offerings
- Exhibit 143: Robert Bosch GmbH - Segment focus

12.14 Samsung Electronics Co. Ltd.
- Exhibit 144: Samsung Electronics Co. Ltd. - Overview
- Exhibit 145: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 146: Samsung Electronics Co. Ltd. - Key news
- Exhibit 147: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 148: Samsung Electronics Co. Ltd. - Segment focus

12.15 Teledyne Technologies Inc.
- Exhibit 149: Teledyne Technologies Inc. - Overview
- Exhibit 150: Teledyne Technologies Inc. - Business segments
- Exhibit 151: Teledyne Technologies Inc. - Key news
- Exhibit 152: Teledyne Technologies Inc. - Key offerings
- Exhibit 153: Teledyne Technologies Inc. - Segment focus

12.16 Valeo SA
- Exhibit 154: Valeo SA - Overview
- Exhibit 155: Valeo SA - Business segments
- Exhibit 156: Valeo SA - Key news
- Exhibit 157: Valeo SA - Key offerings
- Exhibit 158: Valeo SA - Segment focus

12.17 ZF Friedrichshafen AG
- Exhibit 159: ZF Friedrichshafen AG - Overview
- Exhibit 160: ZF Friedrichshafen AG - Business segments
- Exhibit 161: ZF Friedrichshafen AG - Key news
- Exhibit 162: ZF Friedrichshafen AG - Key offerings
- Exhibit 163: ZF Friedrichshafen AG - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 164: Inclusions checklist
- Exhibit 165: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 166: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 167: Research methodology
- Exhibit 168: Validation techniques employed for market sizing
- Exhibit 169: Information sources

13.5 List of abbreviations
- Exhibit 170: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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