North America - Education Technology Market by End-user and Deployment - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 136

SKU: IRTNTR76358

Snapshot

North America - Education Technology Market 2023-2027

The North America - education technology market size is estimated to grow at a CAGR of 13.37% between 2022 and 2027. The market size is forecast to increase by USD 42.98 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (business and consumer), and deployment (on-premises and cloud). This report also includes an in-depth analysis of drivers, trends, and challenges.

The emergence of virtual schools is the key factor driving the growth of the education technology market size in North America. Virtual schools use a variety of online tools, such as online content and digital delivery formats. Content can be presented to students in a variety of formats, including video, animation, games, and audio. In addition, virtual schools also provide synchronous interaction methods between students and teachers. Additionally, the growth of virtual schools is supported by the availability of virtual communication tools, virtual laboratories, and simulated learning environments. Such technology providers help organizations to set up virtual classrooms. Therefore, all these factors are expected to increase virtual school adoption, thereby driving the growth of the education technology market share in North America during the forecast period.

What will be the size of the North America Education Technology Market During the Forecast Period?

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Who are the Major North America Education Technology Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

2U Inc.:- The company offers educational technology such as edX in-platform learning assistant, edX Xpert, and the edX ChatGPT plugin used by learners to discover career-relevant learning pathways, receive learning assistance, and get real-time support under its subsidiary edX Inc.

The education technology market in North America report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by End-user

The market share growth by the business segment will be significant during the forecast period. The growth of the business segment is driven by partnerships and collaborations between educational institutions, ed-tech companies, and content developers to create significant opportunities for providers operating in the North America - educational technology market.

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The business segment shows a gradual increase in the market share of USD 19.87 billion in 2017. Partnerships and collaboration are becoming an increasingly important part of this growing ecosystem in North America. For example, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to provide new technology and software development skills, including user interface (UI) and experience user design (UX). This partnership will help GCC students focus on self-employment and create a foundation for a career in technology training. These factors will drive the growth of the North America - education technology market business segment during the forecast period.

North America Education Technology Market: Key Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

Growing inclination toward integrating AR, VR, and artificial intelligence (AI) in smart classrooms is the primary trend in the market. The ability of AR, VR, and artificial intelligence (AI) technologies to create rich learning environments for students makes them the clearest choice for improving the overall educational experience for students and teachers. Schools across North America have begun integrating virtual reality into technical subjects, including STEM and social sciences.

Besides augmented reality and virtual reality, another important emerging technology that is attracting the attention of several players in the education sector is AI. AI is anticipated to help close the gap between students who are falling behind by paying attention to appropriate lesson plans. Therefore, the integration of these emerging technologies is expected to drive the North America education technology market growth during the forecast period.

Challenge

The availability of open-source learning content is a challenge that affects the growth of the market. Before the wake of the COVID-19 pandemic in 2020, universities across North America offered large-scale open online courses to supplement in-person teaching and learning. Due to the pandemic, the North American economy was directly affected. Therefore, reopening educational institutions in North America is quite difficult. This means that students from poorer families without internet access are more likely to be denied education, broadening already deep educational inequalities.

Moreover, online education needs to become more inclusive, which has led to the growth of open-source learning content. Universities and institutes offer these courses for free or charge a very minimal fee. This has increased the number of students opting for free courses or open-source learning content to upskill themselves educationally, which in turn, is anticipated to impede the growth of the market during the forecast period.

Customer Landscape

The North America education technology market analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

North America Education Technology Market Customer Landscape

Segment Overview

The North America education technology market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

End-user Outlook (USD billion, 2017 - 2027)
- Business
- Consumer

Deployment Outlook (USD billion, 2017 - 2027)
- On-premises
- Cloud

Region Outlook (USD billion, 2017 - 2027)
- North America
  - US
  - Canada
  - Mexico

North America Education Technology Market Scope
Report Coverage	Details
Page number	136
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 13.37%
Market growth 2023-2027	USD 42.98 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	12.85
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Blackboard Inc., Chegg Inc., Coursera Inc., 2U Inc., Alphabet Inc., Instructure Holdings Inc., Microsoft Corp., Udacity Inc., ApplyBoard Inc., Think and Learn Pvt. Ltd., International Business Machines Corp., MAXHUB, PowerSchool Holdings Inc., Cornerstone OnDemand Inc., Simplilearn, Ellucian Co. LP, Skillsoft Corp., SkyPrep Inc., Promethean World Ltd., and Quizizz
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this North America Education Technology Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across North America
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on North America: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

4 Historic Market Size

4.1 Education technology market in North America 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on education technology market in north America 2017 - 2021 ($ billion)

4.2 End-user Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

4.3 Deployment mode Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Deployment mode Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
- Exhibit 29: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 30: Data Table on End-user - Market share 2022-2027 (%)

6.2 Comparison by End-user
- Exhibit 31: Chart on Comparison by End-user
- Exhibit 32: Data Table on Comparison by End-user

6.3 Business - Market size and forecast 2022-2027
- Exhibit 33: Chart on Business - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Business - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Business - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Business - Year-over-year growth 2022-2027 (%)

6.4 Consumer - Market size and forecast 2022-2027
- Exhibit 37: Chart on Consumer - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Consumer - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Consumer - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Consumer - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by End-user
- Exhibit 41: Market opportunity by End-user ($ billion)
- Exhibit 42: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

7.1 Market segments
- Exhibit 43: Chart on Deployment - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Deployment - Market share 2022-2027 (%)

7.2 Comparison by Deployment
- Exhibit 45: Chart on Comparison by Deployment
- Exhibit 46: Data Table on Comparison by Deployment

7.3 On-premises - Market size and forecast 2022-2027
- Exhibit 47: Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on On-premises - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on On-premises - Year-over-year growth 2022-2027 (%)

7.4 Cloud - Market size and forecast 2022-2027
- Exhibit 51: Chart on Cloud - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Cloud - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Cloud - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Deployment
- Exhibit 55: Market opportunity by Deployment ($ billion)
- Exhibit 56: Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 60: Chart on Geographic comparison
- Exhibit 61: Data Table on Geographic comparison

9.3 US - Market size and forecast 2022-2027
- Exhibit 62: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 63: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2022-2027 (%)

9.4 Canada - Market size and forecast 2022-2027
- Exhibit 66: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 67: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 69: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.5 Mexico - Market size and forecast 2022-2027
- Exhibit 70: Chart on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Data Table on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Chart on Mexico - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on Mexico - Year-over-year growth 2022-2027 (%)

9.6 Market opportunity by geography
- Exhibit 74: Market opportunity by geography ($ billion)
- Exhibit 75: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 76: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 77: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 78: Overview on factors of disruption

11.4 Industry risks
- Exhibit 79: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 80: Vendors covered

12.2 Market positioning of vendors
- Exhibit 81: Matrix on vendor position and classification

12.3 2U Inc.
- Exhibit 82: 2U Inc. - Overview
- Exhibit 83: 2U Inc. - Business segments
- Exhibit 84: 2U Inc. - Key news
- Exhibit 85: 2U Inc. - Key offerings
- Exhibit 86: 2U Inc. - Segment focus

12.4 Alphabet Inc.
- Exhibit 87: Alphabet Inc. - Overview
- Exhibit 88: Alphabet Inc. - Business segments
- Exhibit 89: Alphabet Inc. - Key news
- Exhibit 90: Alphabet Inc. - Key offerings
- Exhibit 91: Alphabet Inc. - Segment focus

12.5 ApplyBoard Inc.
- Exhibit 92: ApplyBoard Inc. - Overview
- Exhibit 93: ApplyBoard Inc. - Product / Service
- Exhibit 94: ApplyBoard Inc. - Key offerings

12.6 Blackboard Inc.
- Exhibit 95: Blackboard Inc. - Overview
- Exhibit 96: Blackboard Inc. - Product / Service
- Exhibit 97: Blackboard Inc. - Key offerings

12.7 Chegg Inc.
- Exhibit 98: Chegg Inc. - Overview
- Exhibit 99: Chegg Inc. - Product / Service
- Exhibit 100: Chegg Inc. - Key news
- Exhibit 101: Chegg Inc. - Key offerings

12.8 Cornerstone OnDemand Inc.
- Exhibit 102: Cornerstone OnDemand Inc. - Overview
- Exhibit 103: Cornerstone OnDemand Inc. - Product / Service
- Exhibit 104: Cornerstone OnDemand Inc. - Key offerings

12.9 Coursera Inc.
- Exhibit 105: Coursera Inc. - Overview
- Exhibit 106: Coursera Inc. - Business segments
- Exhibit 107: Coursera Inc. - Key offerings
- Exhibit 108: Coursera Inc. - Segment focus

12.10 Instructure Holdings Inc.
- Exhibit 109: Instructure Holdings Inc. - Overview
- Exhibit 110: Instructure Holdings Inc. - Product / Service
- Exhibit 111: Instructure Holdings Inc. - Key offerings

12.11 International Business Machines Corp.
- Exhibit 112: International Business Machines Corp. - Overview
- Exhibit 113: International Business Machines Corp. - Business segments
- Exhibit 114: International Business Machines Corp. - Key news
- Exhibit 115: International Business Machines Corp. - Key offerings
- Exhibit 116: International Business Machines Corp. - Segment focus

12.12 MAXHUB
- Exhibit 117: MAXHUB - Overview
- Exhibit 118: MAXHUB - Product / Service
- Exhibit 119: MAXHUB - Key offerings

12.13 Microsoft Corp.
- Exhibit 120: Microsoft Corp. - Overview
- Exhibit 121: Microsoft Corp. - Business segments
- Exhibit 122: Microsoft Corp. - Key news
- Exhibit 123: Microsoft Corp. - Key offerings
- Exhibit 124: Microsoft Corp. - Segment focus

12.14 PowerSchool Holdings Inc.
- Exhibit 125: PowerSchool Holdings Inc. - Overview
- Exhibit 126: PowerSchool Holdings Inc. - Product / Service
- Exhibit 127: PowerSchool Holdings Inc. - Key offerings

12.15 Simplilearn
- Exhibit 128: Simplilearn - Overview
- Exhibit 129: Simplilearn - Product / Service
- Exhibit 130: Simplilearn - Key offerings

12.16 Think and Learn Pvt. Ltd.
- Exhibit 131: Think and Learn Pvt. Ltd. - Overview
- Exhibit 132: Think and Learn Pvt. Ltd. - Product / Service
- Exhibit 133: Think and Learn Pvt. Ltd. - Key offerings

12.17 Udacity Inc.
- Exhibit 134: Udacity Inc. - Overview
- Exhibit 135: Udacity Inc. - Product / Service
- Exhibit 136: Udacity Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources

13.5 List of abbreviations
- Exhibit 143: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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