Stationery and Cards Market in North America 2016-2020

Overview of the stationery and cards market in North America

Market research analysts at Technavio have predicted that the stationery and cards market in North America will grow steadily at a CAGR of around 5% by 2020. This market research analysis identifies the increase in demand for personalized stationery among corporate organizations and individuals as one of the primary factors that will drive the growth of this market in the coming years. Advances in printing technologies and developments in software are providing new opportunities for personalization of products. To meet the consumers' desire for stylish alternatives, manufacturers have started improvising on the traditional stationery items, in terms of design and usage.

The rise in demand for high-quality stationery items from organizations across the region has increased the demand for innovative products in the market. Vendors are increasingly focusing on introducing improved versions of products by adding innovative features and designs. Since the industry primarily uses natural resources as raw materials to manufacture items, the vendors are developing eco-friendly stationery items to meet multiple environmental standards and regulations as enforced by the governments. This emphasis on innovative and eco-friendly products will be one of the major trends that will gain traction in this market during the forecast period.

Segmentation by product type and analysis of the stationery and cards market in North America

• Cards
• Stationery

During 2015, the stationery segment accounted for about 76% of the total market share and dominated the stationery and cards market in North America. Since the demand for stationery products is dependent on daily operational needs, the market is consistent. Innovations that provide additional utilities and value-added benefits will fuel market growth, and this industry research report predicts that this market segment will continue to dominate the market throughout the forecast period.

Competitive landscape and key vendors

Represented by numerous regional and international stationery manufacturers, this market appears highly fragmented. Regional vendors are finding it difficult to compete with international vendors who introduce products at a comparatively lower price. The forecast period will witness the increase of product and service extensions and also market consolidation.

The leading vendors in the market are -

• BIC
• Hallmark
• Pilot
• Staples

The other prominent vendors in the market are ACCO Brands, Adveo, American Greetings, Ardent, El Corte Inglés, Hallmark Cards, Herlitz, Kaut-Bullinger, Kokuyo, Lyreco, Metro, Ryman, and WH Smith.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the stationery and cards market in North America?
• What are the key market trends impacting the growth of the stationery and cards market in North America?
• What are the challenges to market growth?
• Who are the key vendors in the stationery and cards market in North America?
• What are the market opportunities and threats faced by the vendors in the stationery and cards market in North America?
• Trending factors influencing the market shares of North America.
• What are the key outcomes of the five forces analysis of the stationery and cards market in North America?

Technavio also offers customization on reports based on specific client requirement.

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