North America School Market by Type and Product - Forecast and Analysis 2024-2028

North America School Market Forecast 2024-2028

The North America School Market size is forecast to increase by USD 49.21 billion at a CAGR of 12.55% between 2023 and 2028. The report includes historic market data from 2018-2022. The education market is experiencing significant growth, primarily driven by the digital revolution in both public and private educational institutions. Schools are focusing on developing essential skill sets to improve students' career readiness. Additionally, efforts to promote inclusivity across all income brackets and age groups are contributing to this expansion. These initiatives reflect a profound shift towards comprehensive educational opportunities, emphasizing the importance of lifelong learning. Overall, these trends are fueling the growth of the education market and shaping the future of learning.

Overview of the Market

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Key Players in the Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Avenues The World School: The company offers schools in North America, such as private schools for toddlers to 12th grade.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Collegiate School NYC
• Greengates School
• Harvard Westlake School
• Havergal College
• Horace Mann School
• Lakefield College School
• National Cathedral School
• North Carolina School of Science and Mathematics
• Oklahoma School of Science and Mathematics
• Sidwell Friends School
• St. Georges School
• Stuyvesant High School
• The Brearley School
• The Dalton School
• The Davidson Academy
• The Harker School
• The Pike School
• The Potomac School
• The Trustees of Phillips Exeter Academy

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Type and Product

The public segment is estimated to witness significant growth during the forecast period. Public educational institutions in North America refer to educational institutions that are funded and operated by government entities at the local, state, or provincial levels. In addition, these educational institutions are generally open to all students in the community and are financed through public funds, typically derived from local, state, or provincial taxes. Furthermore, public educational institutions are part of the public education system and play a crucial role in providing accessible and free education to students.

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The public segment was the largest segment and was valued at USD 25.52 billion in 2018. Moreover, the rise of the public segment in North America will be fueled by factors such as government measures to upgrade technology infrastructure to make various learning modes more accessible, such as online learning, and significant investments in the education sector. In addition, the majority of the students in North America are enrolled in public educational institutions. Furthermore, North America is constantly trying to emphasize more on education and the creation of more public educational institutions. In addition, these public educational institutions are universally available free of charge to all children. Public academies are funded by the state and emphasize more on public investments in education. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing a paradigm shift with a focus on Game-Based Learning, fostering Engagement and Motivation. Embracing Personalized Learning Experiences, academies are integrating essential skills development, emphasizing Problem-Solving and Critical Thinking. The integration of advanced technologies, including Artificial Intelligence, is enabling Personalized Tutoring and providing real-time feedback. The incorporation of Virtual/Augmented Reality enhances immersive learning. Government initiatives and funding support initiatives to drive innovation and enhance the overall educational landscape, marking key trends. Challenges include ensuring equitable access to technology and adapting to evolving educational methodologies. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Digital transformation in public and private schools is notably driving market growth. Educational institutions are increasingly embracing game-based learning, which fosters engagement, motivation, and personalized learning experiences. This approach enhances essential skills such as problem-solving and critical thinking. The integration of advanced technologies, including Artificial intelligence, enables personalized tutoring and real-time feedback.

Moreover, the adoption of virtual/augmented reality contributes to an enriched learning environment. Government initiatives and funding support these educational transformations, providing institutions with the resources to implement innovative approaches. The recent acquisition of Nearpod by Renaissance Learning exemplifies this trend, as educational technology companies leverage advanced tools to offer interactive and engaging resources for students and teachers alike. Hence, such factors will drive market growth during the forecast period.

Key Market Trends

Increasing emphasis on formative learning tools is an emerging trend in the market. Formative assessment involves the assessment of students as and when they progress with learning.  In addition, the concept of formative learning enables teachers to act as a facilitator rather than a teacher. Furthermore, this method of learning is used to diagnose weak areas of learners and provide them with feedback.

Moreover, this method also helps teachers in improving their teaching. In addition, with the rise in the popularity of online learning and the adoption of digital content, many educators are increasing investments in various formative assessment tools to improve their teaching methods to provide experiential learning to students. Furthermore, by using formative learning tools, teachers can provide quick feedback to students while teaching. In addition, by using formative assessment tools, teachers can integrate a variety of testing components, such as presentations and quiz tools. Therefore, it positively impacts the market. Hence, such factors will drive the market growth during the forecast period.

Significant Market Challenge

Poor credibility of sources and content quality in a blended mode of teaching is a major challenge hindering market growth. There are various regional and international educational institutions operating in the market. In addition, these educational institutions offer a variety of courses that cater to vast subject areas. Therefore, it has become difficult for learners to determine the quality of the content offered.  Furthermore, this is one of the reasons educators are apprehensive about implementing blended e-learning courses.

Moreover, poorly vetted and unreliable online sources can contribute to misinformation and inaccuracies in the content provided to students. In addition, this can undermine the educational experience and hinder students' ability to acquire accurate knowledge. Furthermore, inaccurate and low-quality content will result in diminished learning outcomes. Therefore, it is negatively impacting the market. Hence, such factors will hinder the market growth during the forecast period.

Market Customer Landscape

The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The market analysis and report forecasts of market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

• Type Outlook
  • Public
  • Private
• Product Outlook
  • Elementary
  • Senior high
  • Middle and junior high

Market  Analyst Overview

The market is witnessing significant merger and acquisition (M&A) activity, driven by a shift towards personalized learning experiences and the integration of advanced technologies like artificial intelligence. Game-based learning is gaining traction, enhancing student engagement and motivation. Educational reforms and government initiatives are focusing on improving student outcomes and access, particularly for special needs education and language minorities. EdTech solutions are revolutionizing traditional classrooms, offering interactive tools and personalized tutoring. Public academies are increasingly partnering with private-sector companies to enhance curriculum quality and teacher qualifications. This evolving landscape emphasizes equity, access, and the development of essential skills like problem-solving and critical thinking, ensuring college and career readiness in an ever-advancing technological world.

The Market in North America is undergoing a transformative shift with a focus on STEM Education and promoting Student Learning independence through Self-Directed and Personalized Learning Platforms. The National Center for Education Statistics (NCES) monitors and shapes the landscape with a drive for Private-Sector Partnerships, involving educational publishers and curriculum providers. While regulations emphasize Standardized Quality and anti-discrimination measures, the curriculum covers foundational knowledge in core subjects like language arts and history, emphasizing effective communication skills. In higher education, there's a growing alignment with workforce needs, employing concentration strategies in the high school segment. Some of the other elements that influence the landscape of the market include the K-12 education market, end-user concentration, offline segment, and relationship building.

Further, technological advancements are prominent, fostering educational technology tools across the middle academy segment. Public institutes, driven by initiatives like Sarva Shiksha Abhiyan (SSA) and the Right to Education (RTE) Act, coexist with a thriving private segment. The delivery mode is diverse, ranging from traditional offline classrooms, focusing on social and emotional development and hands-on learning experiences, to the online segment, benefiting from increased internet penetration and affordability of online learning platforms. The market in North America is dynamic, embracing various strategies to ensure quality education and holistic development, including extracurricular activities and peer interaction.

Market Scope
Report Coverage	Details
Page number	127
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 12.55%
Market Growth 2024-2028	USD 49.21 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	11.35
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Avenues The World School, Collegiate School NYC, Greengates School, Harvard Westlake School, Havergal College, Horace Mann School, Lakefield College School, National Cathedral School, North Carolina School of Science and Mathematics, Oklahoma School of Science and Mathematics, Sidwell Friends School, St. Georges School, Stuyvesant High School, The Brearley School, The Dalton School, The Davidson Academy, The Harker School, The Pike School, The Potomac School, and The Trustees of Phillips Exeter Academy
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market  forecast
• Detailed information on market report factors that will drive the growth of the market between 2023 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• The market growth and forecasting across North America
• Thorough analysis of the market’s competitive landscape and market growth and trends
• Comprehensive analysis of factors that will challenge the growth of market companies

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