North America Secondary Tickets Market by Event Type and Channel - Forecast and Analysis - 2023-2027

Published: Oct 2023

Pages: 138

SKU: IRTNTR75019

Snapshot

Secondary Tickets Market in North America Report 2023-2027

The North America secondary tickets market size is estimated to grow at a CAGR of 12.53% between 2022 and 2027. The size of the market is forecast to increase by USD 9,623.84 million. The growth of the market depends on several factors, including the high popularity of sports events, the growing adoption of marketing strategies to increase event ticket sales, and the advantage of secondary ticketing platforms over primary tickets.

Secondary Tickets Market Growth and Trends

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This North America Secondary Tickets Market forecast report extensively covers market segmentation by Event Type (sporting events, concerts, movies, and performing arts) and channel (online resale platforms and professional brokers). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.

The market share growth of the sporting event segment will be significant during the forecast period. Season ticket holders drive the sports events segment. They buy a subscription for the entire or part of the season and may not want to attend all the games. Thus, such ticket holders prefer using secondary ticket platforms to resell the game and event tickets that they do not intend to attend. This will help in driving the growth of the sports events segment in the secondary tickets market in North America during the forecast period.

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The sporting events segment was valued at USD 3,653.87 million in 2017 and continued to grow until 2021. Due to the popularity of sports such as football, basketball, baseball, hockey, and soccer, the sports events segment is expected to capture a major share of the secondary ticket market in North America during the forecast period. There has been an increase in the number of attendees for sports events such as the National Football League (NFL) and MLB. Thus, a rise in the number of attendees for such sports events is increasing the sales of secondary tickets. during the forecast period.

The North America secondary tickets market is experiencing significant growth, driven by the adoption of blockchain for ticketing.

Blockchain, a shared ledger technology, streamlines digital transactions and offers cost-effective solutions for secondary ticket vendors. It enhances transparency throughout the value chain, from the artist or club to the original ticket buyer and subsequent resellers. Additionally, blockchain aids in fraud prevention by tracking resellers and purchasers, with examples like Ticketmaster using artificial intelligence to identify genuine fans. The increasing implementation of blockchain in ticketing is expected to reduce fraudulent activities, contributing to the growth of the North America Secondary Tickets Market share.

The growth of the North America secondary tickets market is hindered by increased enforcement actions against vendors.

Unlawful activities have led to heightened proceedings in numerous state and local jurisdictions regulating ticket resales. Rules include refund requirements, bans on misleading domain names, and restrictions on software use to bypass security measures. In 2019, the Federal Trade Commission addressed these issues in a workshop, reflecting growing regulatory scrutiny. These actions adversely affect vendor reputations and pose operational challenges, significantly limiting market growth during the forecast period.

Key Companies and Market Share Secondary Tickets Market in North America Analysis

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Viagogo Entertainment Inc.-The company offers secondary tickets where customers when looking for tickets will also see a data-driven A to F rating for each ticket deal. Also, the company offers services for buyers and sellers of tickets for sports, concerts, theater, and other live entertainment events.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Secondary Tickets Market In North America Scope
Report Coverage	Details
Page number	138
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Decelerate at a CAGR of 20.81%
Market growth 2023-2027	USD 23.41 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	24.46
Regional analysis	North America
Performing market contribution	North America at 100%
Key countries	US, Canada, and Mexico
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Ace Ticket LLC, Anschutz Entertainment Group Inc., Coast To Coast Tickets LLC, eBay Inc., Eventbee Inc., Eventbrite Inc., Gametime United Inc., Ideabud LLC, Live Nation Entertainment Inc., Lyte Inc., On Location Events LLC, SeatGeek Inc., StubHub, Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Tixel Pty Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Secondary Tickets Market In North America In Regional Research Report?

CAGR of the North America Secondary Tickets Market forecasting period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across North America
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Event Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on North America: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

4 Historic Market Size

4.1 Secondary tickets market in North America 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on secondary tickets market in north America 2017 - 2021 ($ billion)

4.2 Event Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Event Type Segment 2017 - 2021 ($ billion)

4.3 Channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Channel Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Event Type

6.1 Market segments
- Exhibit 29: Chart on Event Type - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Event Type - Market share 2022-2027 (%)

6.2 Comparison by Event Type
- Exhibit 31: Chart on Comparison by Event Type
- Exhibit 32: Data Table on Comparison by Event Type

6.3 Sporting events - Market size and forecast 2022-2027
- Exhibit 33: Chart on Sporting events - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Sporting events - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Sporting events - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Sporting events - Year-over-year growth 2022-2027 (%)

6.4 Concerts - Market size and forecast 2022-2027
- Exhibit 37: Chart on Concerts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Concerts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Concerts - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Concerts - Year-over-year growth 2022-2027 (%)

6.5 Movies - Market size and forecast 2022-2027
- Exhibit 41: Chart on Movies - Market size and forecast 2022-2027 ($ billion)
- Exhibit 42: Data Table on Movies - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Chart on Movies - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Movies - Year-over-year growth 2022-2027 (%)

6.6 Performing arts - Market size and forecast 2022-2027
- Exhibit 45: Chart on Performing arts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 46: Data Table on Performing arts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Chart on Performing arts - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Performing arts - Year-over-year growth 2022-2027 (%)

6.7 Market opportunity by Event Type
- Exhibit 49: Market opportunity by Event Type ($ billion)
- Exhibit 50: Data Table on Market opportunity by Event Type ($ billion)

7 Market Segmentation by Channel

7.1 Market segments
- Exhibit 51: Chart on Channel - Market share 2022-2027 (%)
- Exhibit 52: Data Table on Channel - Market share 2022-2027 (%)

7.2 Comparison by Channel
- Exhibit 53: Chart on Comparison by Channel
- Exhibit 54: Data Table on Comparison by Channel

7.3 Online resale platforms - Market size and forecast 2022-2027
- Exhibit 55: Chart on Online resale platforms - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Online resale platforms - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Online resale platforms - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Online resale platforms - Year-over-year growth 2022-2027 (%)

7.4 Professional brokers - Market size and forecast 2022-2027
- Exhibit 59: Chart on Professional brokers - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Professional brokers - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Professional brokers - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Professional brokers - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Channel
- Exhibit 63: Market opportunity by Channel ($ billion)
- Exhibit 64: Data Table on Market opportunity by Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 66: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 67: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 68: Chart on Geographic comparison
- Exhibit 69: Data Table on Geographic comparison

9.3 US - Market size and forecast 2022-2027
- Exhibit 70: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2022-2027 (%)

9.4 Canada - Market size and forecast 2022-2027
- Exhibit 74: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.5 Mexico - Market size and forecast 2022-2027
- Exhibit 78: Chart on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Data Table on Mexico - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Chart on Mexico - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Mexico - Year-over-year growth 2022-2027 (%)

9.6 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ billion)
- Exhibit 83: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 84: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 86: Overview on factors of disruption

11.4 Industry risks
- Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 88: Vendors covered

12.2 Market positioning of vendors
- Exhibit 89: Matrix on vendor position and classification

12.3 Ace Ticket LLC
- Exhibit 90: Ace Ticket LLC - Overview
- Exhibit 91: Ace Ticket LLC - Product / Service
- Exhibit 92: Ace Ticket LLC - Key offerings

12.4 Anschutz Entertainment Group Inc.
- Exhibit 93: Anschutz Entertainment Group Inc. - Overview
- Exhibit 94: Anschutz Entertainment Group Inc. - Product / Service
- Exhibit 95: Anschutz Entertainment Group Inc. - Key offerings

12.5 Coast To Coast Tickets LLC
- Exhibit 96: Coast To Coast Tickets LLC - Overview
- Exhibit 97: Coast To Coast Tickets LLC - Product / Service
- Exhibit 98: Coast To Coast Tickets LLC - Key offerings

12.6 Eventbee Inc.
- Exhibit 99: Eventbee Inc. - Overview
- Exhibit 100: Eventbee Inc. - Product / Service
- Exhibit 101: Eventbee Inc. - Key offerings

12.7 Eventbrite Inc.
- Exhibit 102: Eventbrite Inc. - Overview
- Exhibit 103: Eventbrite Inc. - Product / Service
- Exhibit 104: Eventbrite Inc. - Key offerings

12.8 Ideabud LLC
- Exhibit 105: Ideabud LLC - Overview
- Exhibit 106: Ideabud LLC - Product / Service
- Exhibit 107: Ideabud LLC - Key offerings

12.9 Live Nation Entertainment Inc.
- Exhibit 108: Live Nation Entertainment Inc. - Overview
- Exhibit 109: Live Nation Entertainment Inc. - Business segments
- Exhibit 110: Live Nation Entertainment Inc. - Key offerings
- Exhibit 111: Live Nation Entertainment Inc. - Segment focus

12.10 On Location Events LLC
- Exhibit 112: On Location Events LLC - Overview
- Exhibit 113: On Location Events LLC - Product / Service
- Exhibit 114: On Location Events LLC - Key offerings

12.11 SeatGeek Inc.
- Exhibit 115: SeatGeek Inc. - Overview
- Exhibit 116: SeatGeek Inc. - Product / Service
- Exhibit 117: SeatGeek Inc. - Key offerings

12.12 Ticket City Inc.
- Exhibit 118: Ticket City Inc. - Overview
- Exhibit 119: Ticket City Inc. - Product / Service
- Exhibit 120: Ticket City Inc. - Key offerings

12.13 TicketNetwork Inc.
- Exhibit 121: TicketNetwork Inc. - Overview
- Exhibit 122: TicketNetwork Inc. - Product / Service
- Exhibit 123: TicketNetwork Inc. - Key offerings

12.14 TickPick LLC
- Exhibit 124: TickPick LLC - Overview
- Exhibit 125: TickPick LLC - Product / Service
- Exhibit 126: TickPick LLC - Key offerings

12.15 TiqIQ LLC
- Exhibit 127: TiqIQ LLC - Overview
- Exhibit 128: TiqIQ LLC - Product / Service
- Exhibit 129: TiqIQ LLC - Key offerings

12.16 Viagogo Entertainment Inc.
- Exhibit 130: Viagogo Entertainment Inc. - Overview
- Exhibit 131: Viagogo Entertainment Inc. - Product / Service
- Exhibit 132: Viagogo Entertainment Inc. - Key offerings

12.17 Vivid Seats Inc.
- Exhibit 133: Vivid Seats Inc. - Overview
- Exhibit 134: Vivid Seats Inc. - Business segments
- Exhibit 135: Vivid Seats Inc. - Key offerings
- Exhibit 136: Vivid Seats Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources

13.5 List of abbreviations
- Exhibit 143: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the factors influencing the growth of the parent market?

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