US Nursing Education Market by Type and End-user- Forecast and Analysis 2023-2027

Published: Mar 2023 Pages: 120 SKU: IRTNTR43892

The nursing education market in the US is estimated to grow at a CAGR of 21.12% between 2022 and 2027 and the size of the market is forecast to increase by USD 65.65 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by type (graduate courses and postgraduate courses) and end-user (hospitals and home healthcare services). This report also includes an in-depth analysis of drivers, trends, and challenges.

The rising demand for competency-based learning is notably driving the demand for US nursing education market during the forecast period. Competency-based education (CBE) is a substitute for time-based methods for preparing health professionals like nurses and developing educational programs. Nursing education systems can improve the efficiency and efficacy of their mission by focusing on competency-based education and performance standards for all nursing practitioners.

Competency-based learning entails a variety of instructional, assessment, grading, and academic reporting systems that culminate in students demonstrating their knowledge and skills as they progress through their education. It has made its way into the healthcare industry in recent years. This is due to the growing need to hire and retain the most qualified and skilled workers. As a result, healthcare organizations and hospitals are focusing on providing evidence-based training to both new nurses and experienced nurses who want to advance their careers.

What will be the Size of the Nursing Education Market in US During the Forecast Period?

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Who are the Major Nursing Education Market Vendors in US?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Azusa Pacific University: The university offers master of science in nursing education program which gives comprehensive preparation for teaching nursing in academic and clinical settings.

The nursing education market in US report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Columbia University
  • Emory University
  • NYU Rory Meyers College of Nursing
  • PLATTCOLORADO
  • Rush University
  • The Board of Trustees of the University of Illinois
  • THE JOHNS HOPKINS UNIVERSITY
  • The Ohio State University
  • The University of Iowa
  • University of California
  • University of Maryland School of Nursing
  • University of Pennsylvania School of Nursing
  • University of Pittsburgh
  • UNIVERSITY OF VIRGINIA
  • University of Washington

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Segmentation by Type

Based on the type, the market share growth by the graduate courses segment will be significant during the forecast period. The market for graduate nursing programs in the United States is expected to expand rapidly during the forecast period. This is due to an increase in the number of students enrolling in undergraduate and graduate programs at various nursing schools in order to specialize in their areas of interest. These courses provide students with theoretical as well as practical knowledge, and they have a significant impact on the hiring process.

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The graduate courses segment was valued at USD 11.37 billion in 2017 and continue to grow by 2021. A growing geriatric population in the country in need of competent nursing students also contributes to continued enrollment in graduate nursing programs. These nursing students must have broad and extensive practical and theoretical knowledge before entering a specialty where they must deal with real-life patients suffering from chronic diseases and illnesses. Moreover, the presence of numerous nursing schools in the United States offering full-time courses in various advanced fields is expected to spur the growth of the nursing education market in the United States. Such factors will increase segment growth during the forecast period.

Nursing Education Market in US: Key Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

The increasing use of AR/VR in nursing education is a new trend in the US nursing education market. Incorporating technology into nursing curricula increases productivity and improves student experiences by utilizing active learning and interactive learning designs. The advancement of augmented, mixed, and virtual reality simulations allows for application-specific concentration. Using these facts may shorten the learning curve, reduce practice time, and improve learning outcomes. Augmented or mixed reality tools, such as Microsoft HoloLens, and virtual simulations, such as vSims, developed in collaboration with Laerdal, Wolters Kluwer Health, and the National League for Nursing, have already been implemented in nursing programs in the United States to improve existing teaching-learning practices.

AR/VR is also increasingly being used in medical and nursing schools to instruct and educate young students. Augmented reality augments a live view with digital elements by using the camera on a smartphone. Virtual reality is a completely immersive experience that completely replaces the real world. The AR/VR platform allows nursing students to learn and comprehend various medical education topics interactively.

Challenge

The lack of assessment metrics is a major challenge that may hinder the US nursing education market growth during the forecast period. The quality of the education a learner receives is determined by the metrics or criteria developed for the course. Individual competence is also determined by these criteria. Stakeholders in nursing education, however, have focused solely on passing rates for the original National Council Licensure Examination (NCLEX). However, there is a lack of metrics for judging nurse performance. This is one of the main factors expected to slow down the market growth in the next few years.

Moreover, standardized approaches or common metrics for evaluating learning outcomes are relevant and, in many cases, are required in any practical discipline. To attract students and hospitals or healthcare organizations to hire resources for suitable positions, evaluations that assess not only students' knowledge gain but also their ability to apply the learned concepts while handling patients are required. Students may lose interest in the profession if such robust assessment measures and evaluation methodologies are not available. As a result, enrollments are low, which is expected to have a negative impact on market growth during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Nursing Education Market in US: Customer Landscape

Segment Overview

The nursing education market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Billion, 2017 - 2027)
    • Graduate courses
    • Postgraduate courses
  • End-user Outlook (USD Billion, 2017 - 2027)
    • Hospitals
    • Home healthcare services

Nursing Education Market Scope in US

Report Coverage

Details

Page number

120

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 21.12%

Market growth 2023-2027

USD 65.65 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

20.75

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Azusa Pacific University, Columbia University, Emory University, NYU Rory Meyers College of Nursing, PLATTCOLORADO, Rush University, The Board of Trustees of the University of Illinois, THE JOHNS HOPKINS UNIVERSITY, The Ohio State University, The University of Iowa, University of California, University of Maryland School of Nursing, University of Pennsylvania School of Nursing, University of Pittsburgh, UNIVERSITY OF VIRGINIA, University of Washington, UT Health San Antonio School of Nursing, WEB WOC Nursing Education Program, Western Carolina University, and Yale University

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Nursing Education Market Report in US?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across the US
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors in US

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Nursing education market in US 2017 - 2021
      • Exhibit 15: Historic Market Size – Data Table on Nursing education market in US 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 16: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 25: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 26: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 27: Chart on Comparison by Type
      • Exhibit 28: Data Table on Comparison by Type
    • 6.3 Graduate courses - Market size and forecast 2022-2027
      • Exhibit 29: Chart on Graduate courses - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 30: Data Table on Graduate courses - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 31: Chart on Graduate courses - Year-over-year growth 2022-2027 (%)
      • Exhibit 32: Data Table on Graduate courses - Year-over-year growth 2022-2027 (%)
    • 6.4 Postgraduate courses - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Postgraduate courses - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 34: Data Table on Postgraduate courses - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Chart on Postgraduate courses - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Postgraduate courses - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 37: Market opportunity by Type ($ billion)
      • Exhibit 38: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 39: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 40: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 41: Chart on Comparison by End-user
      • Exhibit 42: Data Table on Comparison by End-user
    • 7.3 Hospitals - Market size and forecast 2022-2027
      • Exhibit 43: Chart on Hospitals - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Data Table on Hospitals - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 45: Chart on Hospitals - Year-over-year growth 2022-2027 (%)
      • Exhibit 46: Data Table on Hospitals - Year-over-year growth 2022-2027 (%)
    • 7.4 Home healthcare services - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Home healthcare services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Home healthcare services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Home healthcare services - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Home healthcare services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 51: Market opportunity by End-user ($ billion)
      • Exhibit 52: Data Table on Market opportunity by End-user ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 54: Impact of drivers and challenges in 2022 and 2027
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 55: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 56: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 57: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 58: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 59: Matrix on vendor position and classification
            • 11.3 Azusa Pacific University
              • Exhibit 60: Azusa Pacific University - Overview
              • Exhibit 61: Azusa Pacific University - Product / Service
              • Exhibit 62: Azusa Pacific University - Key offerings
            • 11.4 Columbia University
              • Exhibit 63: Columbia University - Overview
              • Exhibit 64: Columbia University - Product / Service
              • Exhibit 65: Columbia University - Key offerings
            • 11.5 Emory University
              • Exhibit 66: Emory University - Overview
              • Exhibit 67: Emory University - Product / Service
              • Exhibit 68: Emory University - Key offerings
            • 11.6 NYU Rory Meyers College of Nursing
              • Exhibit 69: NYU Rory Meyers College of Nursing - Overview
              • Exhibit 70: NYU Rory Meyers College of Nursing - Product / Service
              • Exhibit 71: NYU Rory Meyers College of Nursing - Key offerings
            • 11.7 Rush University
              • Exhibit 72: Rush University - Overview
              • Exhibit 73: Rush University - Product / Service
              • Exhibit 74: Rush University - Key offerings
            • 11.8 THE JOHNS HOPKINS UNIVERSITY
              • Exhibit 75: THE JOHNS HOPKINS UNIVERSITY - Overview
              • Exhibit 76: THE JOHNS HOPKINS UNIVERSITY - Product / Service
              • Exhibit 77: THE JOHNS HOPKINS UNIVERSITY - Key offerings
            • 11.9 University of California
              • Exhibit 78: University of California - Overview
              • Exhibit 79: University of California - Product / Service
              • Exhibit 80: University of California - Key offerings
            • 11.10 University of Maryland School of Nursing
              • Exhibit 81: University of Maryland School of Nursing - Overview
              • Exhibit 82: University of Maryland School of Nursing - Product / Service
              • Exhibit 83: University of Maryland School of Nursing - Key offerings
            • 11.11 University of Pennsylvania School of Nursing
              • Exhibit 84: University of Pennsylvania School of Nursing - Overview
              • Exhibit 85: University of Pennsylvania School of Nursing - Product / Service
              • Exhibit 86: University of Pennsylvania School of Nursing - Key offerings
            • 11.12 University of Pittsburgh
              • Exhibit 87: University of Pittsburgh - Overview
              • Exhibit 88: University of Pittsburgh - Product / Service
              • Exhibit 89: University of Pittsburgh - Key offerings
            • 11.13 University of Washington
              • Exhibit 90: University of Washington - Overview
              • Exhibit 91: University of Washington - Product / Service
              • Exhibit 92: University of Washington - Key news
              • Exhibit 93: University of Washington - Key offerings
            • 11.14 UT Health San Antonio School of Nursing
              • Exhibit 94: UT Health San Antonio School of Nursing - Overview
              • Exhibit 95: UT Health San Antonio School of Nursing - Product / Service
              • Exhibit 96: UT Health San Antonio School of Nursing - Key offerings
            • 11.15 WEB WOC Nursing Education Program
              • Exhibit 97: WEB WOC Nursing Education Program - Overview
              • Exhibit 98: WEB WOC Nursing Education Program - Product / Service
              • Exhibit 99: WEB WOC Nursing Education Program - Key offerings
            • 11.16 Western Carolina University
              • Exhibit 100: Western Carolina University - Overview
              • Exhibit 101: Western Carolina University - Product / Service
              • Exhibit 102: Western Carolina University - Key offerings
            • 11.17 Yale University
              • Exhibit 103: Yale University - Overview
              • Exhibit 104: Yale University - Product / Service
              • Exhibit 105: Yale University - Key news
              • Exhibit 106: Yale University - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 107: Inclusions checklist
                • Exhibit 108: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 109: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 110: Research methodology
                • Exhibit 111: Validation techniques employed for market sizing
                • Exhibit 112: Information sources
              • 12.5 List of abbreviations
                • Exhibit 113: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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