Nutrigenomics Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, Germany, UK, France - Size and Forecast 2024-2028

Nutrigenomics Market Forecast 2024-2028

The Global Nutrigenomics Market size is estimated to grow by USD 997.73 million at a CAGR of 13.87% between 2022 and 2027. 

There have been growing investments by government and private stakeholders in field of nutrigenomics across the globe. Many private and government stakeholders are making higher investments in R&D activities to come up with innovative new technologies in the field of nutrigenomics as well as to boost the life sciences industry. For example, the NIH Common Fund Metabolomics Program supports the development of resources, such as data repositories, nutrigenomics tools, reference standards, and experimental protocols, which catalyze the effective use of nutrigenomics in both basic and translational biomedical research. Hence, such factors are positively impacting the market.

What will be the Size of the Market During the Forecast Period?

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Segmentation by Application, Product, and Geography Analysis

The market leverages Buccal swabs and Saliva for Genomic data collection and analysis to drive Precision medicine and tailor Nutrition based on individual genetic profiles. This approach stems from groundbreaking initiatives like the Human Genome Project, aiding in understanding and addressing prevalent Cardiovascular illnesses, Cancer prevalence, and related Mortality rates. Athletes and health-conscious individuals benefit from Tailored nutrition plans designed by Sports dietitians and Nutritionists using insights from Gene sequencing methods and Nutritional genomics. This targeted approach reshapes Dietary choices and Nutrition habits, addressing Obesity and promoting overall Health through bioactive food components and optimized nutrient intake. The Sales of nutrigenomics tools and services facilitate better diagnostics and management of various Disease conditions, enhancing personalized well-being strategies and promoting healthier lifestyles.

Application Analysis

The obesity segment is estimated to witness significant growth during the forecast period. In recent times, the number of people who are obese has increased across the world. In addition, the bariatric patient population represents a growing segment across hospitals worldwide. Furthermore, obesity causes many diseases, such as osteoarthritis, gout, cardiac disease, and stroke, high blood pressure, diabetes, sleep apnea, kidney disease, fatty liver disease, pressure ulcers, gallbladder disease, and gallstones, and breathing problems.

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The obesity segment was the largest segment and was valued at USD 292.79 million in 2018. Moreover, in nutrigenomics, nutrients are considered indicators that inform a specific cell in the body about the diet. In addition, the nutrients are detected by a sensor system in the cell, which works like sensory ecology wherein the cell obtains information through the signal, namely, the nutrient, about its environment. Furthermore, the sensory system interprets the information from nutrients regarding the dietary environment, including transcription factors, together with many additional proteins. In addition, once the nutrient interacts with the sensory system, it changes protein expression as well as gene and metabolite production in accordance with the level of nutrients that it senses. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Product Analysis

In the global market, reagent kits play a crucial role in allowing genetic testing and analysis for personalized nutrition interventions. In addition, these kits typically include DNA extraction reagents, genotyping assays, and other essential components for sample preparation and analysis. Moreover, DNA extraction reagents facilitate the isolation and purification of genetic material from various biological samples, such as saliva or blood, while genotyping assays allow for the detection of specific genetic variants associated with nutrient metabolism and health outcomes. Furthermore, reagent kits may also incorporate quality control measures to ensure the accuracy and reliability of test results. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

In the global market, services are essential components in providing personalized nutrition solutions based on individual genetic profiles. In addition, these services encompass genetic testing, data analysis, and interpretation, providing insights into how genetic variations influence nutrient metabolism and dietary requirements. Moreover, genetic testing services involve sample collection, such as saliva or blood, followed by DNA analysis utilizing advanced sequencing or genotyping technologies. Furthermore, data analysis platforms then scrutinize the genetic data to identify relevant variants and their implications for tailored dietary recommendations. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Regional Analysis

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. In North America, the market is experiencing robust growth, fuelled by a combination of factors unique to the region. In addition, the prevalence of lifestyle-related diseases such as obesity and diabetes has heightened awareness among North American consumers about the importance of personalized nutrition.  Moreover, this increased awareness, coupled with the region's high disposable income and access to advanced healthcare technologies, has spurred demand for nutrigenomics testing services. In addition, the market in North America is led by the US. In addition, the demand in the country is driven by the high number of people with cancer, chronic diseases, and obesity. Furthermore, nutrigenomics has significant importance, owing to its potential to prevent, mitigate, and treat chronic diseases and certain cancers as well as obesity through small but highly informative dietary changes. Hence, such factors are driving the market in North America during the forecast period.

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Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

BASF SE: The company offers nutrigenomics such as Omega Oils, Vitamin K1, Vitamin A, Vitamin B, Vitamin B12, Vitamin B5, Vitamin D3, Vitamin K2 as MK 7, Vitamin E, and Vegapure plant sterols.

Cell Logic Pty Ltd, Cura Integrative Medicine, DNA Life, DNANUTRICOACH, geneOmbio Technologies Pvt. Ltd., Genetic Healing, Genova Diagnostics Inc., Greenarray Genomic Research and Solutions Private Limited, GX Sciences LLC, Holistic Health International LLC, Koninklijke DSM NV, Mapmygenome India, Metagenics LLC, My DNA Health Ltd., NutriFit Canada, Nutrigenomix Inc., Seaport Diagnostics Inc., Vieroots Wellness Solutions Pvt Ltd, and Xcode Life Sciences Pvt. Ltd

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics and Customer Landscape

The market is driven by advancements in Gene sequencing methods and Precision medicine, spurred by initiatives like the Human Genome Project. Increasing awareness about personalized nutrition and tailored diets for athletes and individuals with specific health needs is a major trend. Challenges include interpreting complex genetic data accurately, integrating genomic data with nutritional science effectively, and addressing ethical concerns related to genetic manipulation in food crops. Additionally, there's a need for standardized diagnostics and regulations to ensure the accuracy and reliability of nutrigenomics-based interventions for addressing various health conditions. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Drivers

The increasing cost of medical treatment is notably driving the market. The increased prevalence of diseases and the rising cost of medical treatment are some of the main factors resulting in the growth of the market. In addition, as per the Centers for Disease Control and Prevention (CDC), about 610,000 people die of heart disease in the US every year. Furthermore, the increasing burden of these diseases has a direct impact on overall healthcare costs, as more patients are spending heavily on treatment, medicine, and hospitals to improve their medical condition.

Moreover, the high cost of branded drugs increases the medical expenditure of patients. Therefore, many people are opting for dietary supplements and fortified dairy products, which contain nutrients, including vitamins, proteins, carotenoids, fibers, polyphenols, and probiotics, based on nutrigenomics. Furthermore, these nutrients help in treating or preventing the occurrence of certain diseases. Hence, such factors are driving the market during the forecast period.

Significant Market Trends

The growing trend toward personalized nutrition services is an emerging trend in the market. This trend reflects an understanding that individuals have unique dietary needs depending on factors including genetics, metabolism, lifestyle, and health goals. In addition, personalized nutrition services utilize advanced technologies, including genetic testing, biomarker analysis, and artificial intelligence, to provide tailored dietary recommendations.

Moreover, by analyzing individuals' genetic makeup, nutritional requirements, and health status, these services offer customized nutrition plans designed to optimize health outcomes, prevent chronic diseases, and improve overall well-being. In addition, consumers are increasingly seeking personalized nutrition solutions to address specific health concerns, manage weight, enhance athletic performance, and achieve long-term health goals. hence, such factors are driving the market during the forecast period.

Major Market Challenges

Low awareness of nutrigenomic technologies in emerging economies is a major challenge hindering the market. In the global market, a significant challenge lies in the low awareness of nutrigenomic technologies in developing economies. In addition, nutrigenomics, the study of how genes and nutrition interact, holds immense potential in revolutionizing personalized nutrition and preventive healthcare.

However, despite its promising prospects, several developing economies struggle with limited awareness and understanding of these technologies. In addition, one reason for this low awareness is the lack of access to information and educational resources on nutrigenomics in these regions. Furthermore, in many emerging economies, healthcare infrastructure may be underdeveloped, and resources allocated to public health education are often insufficient. Hence, such factors are hindering the market during the forecast period.

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Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Application Outlook
  • Obesity
  • Cardiovascular diseases
  • Cancer research
• Product Outlook
  • Reagents and kits
  • Services
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • Rest of the World (ROW)
    • Australia
    • Argentina
    • Brazil

Market Analyst Overview

The market is propelled by Bioactive food components and advancements in Genetic manipulation for enhancing Crops and Animal feed. Metabolites and Dietary components are studied using Omic techniques like Proteomic, Transcriptomic, Metabolomic, Epigenomic, and Metagenomic technologies. This field traces back to Hippocrates' teachings about the Optimal diet and its impact on health, particularly in combating Coronary heart disease and managing Metabolic responses. Challenges include addressing Nutrient deficiency and Chronic inflammatory bowel diseases, influenced by factors like Smoking, Salt/sodium intake, and Alcohol consumption. With a focus on Digestive health and the Microbial community, innovations like Prebiotics, Dairy-based probiotic drinks like Yakult, and Nutritional genomics services are transforming the landscape of Human health and Diet-related diseases, offering tailored solutions for Lifestyle management and Weight management. Advanced technologies like Genomic data collection and analysis, DNA sequencing technologies, and Nutrigenomic tests/services are shaping the future of personalized nutrition and well-being.

Market Scope
Report Coverage	Details
Page number	162
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 13.87%
Market Growth 2024-2028	USD 997.73 million
Market structure	Fragmented
YoY growth 2023-2024(%)	12.85
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 41%
Key countries	US, Canada, Germany, UK, and France
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	BASF SE, Cell Logic Pty Ltd, Cura Integrative Medicine, DNA Life, DNANUTRICOACH, geneOmbio Technologies Pvt. Ltd., Genetic Healing, Genova Diagnostics Inc., Greenarray Genomic Research and Solutions Private Limited, GX Sciences LLC, Holistic Health International LLC, Koninklijke DSM NV, Mapmygenome India, Metagenics LLC, My DNA Health Ltd., NutriFit Canada, Nutrigenomix Inc., Seaport Diagnostics Inc., Vieroots Wellness Solutions Pvt Ltd, and Xcode Life Sciences Pvt. Ltd
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the between 2023 and 2028
• Precise estimation of the size and its contribution to the market in focus on the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies

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