Oatmeal Market growth by Application, Product Type, and Geography - Forecast and Analysis 2023-2027

Published: Mar 2023 Pages: 160 SKU: IRTNTR75068

The oatmeal market is estimated to grow at a CAGR of 4.45% between 2022 and 2027. The size of the market is forecast to increase by USD 751.97 million. The growth of the market depends on several factors, including rapid increase in urbanization globally, growing popularity of oatmeal, and expansion of oatmeal market.

This report extensively covers market segmentation by application (instant rolled oat, whole oat grain, regular oats, steel cut oats, and others), product type (cold oatmeal and hot oatmeal), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Oatmeal Market During the Forecast Period?

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Oatmeal Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing urbanization globally is notably driving the market growth, although the presence of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Oatmeal Market Driver

The rapid increase in global urbanization is notably driving the oatmeal market growth. The world population is increasingly moving to cities, and this is a major global factor behind the growth of the oatmeal industry. As more and more people move to urban areas, individuals prepare breakfast regularly. This has increased the need for a quick, easy, healthy, portable breakfast option like oatmeal. As oatmeal is easy to prepare and portable, it is a great breakfast choice for city dwellers. It can be prepared in minutes and easily transported in single-serving packs or containers.

Additionally, oatmeal is a nutritious breakfast option that can provide sustained energy, especially in the morning. It is rich in fiber, protein and other nutrients, making it a nutritious breakfast option. As the world population continues to urbanize and the oatmeal market expands globally, demand for quick, easy, and healthy breakfast options is expected to grow. For example, single-serve oatmeal cups and flavored oatmeal packets can be quickly prepared and consumed on the go. This driver is therefore anticipated to propel the growth of the global oatmeal market over the forecast period. 

Significant Oatmeal Market Trend

The availability of gluten-free and allergy-friendly oatmeal is a key trend influencing the oatmeal market growth. There is a growing need for eco-friendly options. Oatmeal is naturally gluten-free, but processing can introduce gluten. Oatmeal manufacturers have developed gluten-free oatmeal-based products to accommodate customers with gluten intolerance or celiac disease. Oatmeal manufacturers are responding to this trend by creating oatmeal-based products that are free of common allergens such as dairy, nuts, and soy.

This pattern is driving manufacturers to develop cutting-edge gluten-free and allergy-friendly oatmeal products to meet consumer demand. As it launches, it is expected to drive the growth of the global oatmeal market. Therefore, this trend is expected to drive the growth of the global oatmeal market during the forecast period. 

Major Oatmeal Market Challenge

The presence of different substitute products challenges the oatmeal market growth. Competition from other breakfast options is one of the biggest challenges facing the global oatmeal market. Granola, yogurt, smoothies, and other to-go options are among the many breakfast options available to consumers today. Consumer preference for these other options over oatmeal may limit market growth between 2023 and 2027. One of the main factors in this competition is that oatmeal is a simple and uninteresting breakfast with little variety or excitement. Manufacturers must meet this challenge by launching fresh, new oatmeal products with a variety of flavors and textures to suit consumer tastes.

Several innovative products have already been developed, including oatmeal bars, oatmeal cups, and instant oatmeal packs. Another challenge in the oatmeal market is the perception that other breakfast options are more convenient and require less preparation time than oatmeal. This allows instant oatmeal cups and portion packs to be quickly prepared and consumed on the go. Therefore, this challenge is expected to restrain the growth of the global oatmeal market during the forecast period. 

Key Oatmeal Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Oatmeal Market Customer Landscape

Who are the Major Oatmeal Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Avena Foods Ltd: The company provides different types of food ingredients, namely gluten-free oats, gluten-free flours and grits, whole and split pulses, dietary fibers, and pet food ingredients.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Blue Lake Milling
  • Bobs Red Mill Natural Foods Inc.
  • Bright People Foods Inc.
  • Castle Valley Mill
  • Easywell Consumer Products Inc.
  • General Mills Inc.
  • Glanbia plc
  • Grain Millers Inc.
  • Kellogg Co
  • Morning Foods Ltd.
  • Natunola Health Inc.
  • Nestle SA
  • New Hope Mills Manufacturing Inc.
  • PepsiCo Inc.
  • Richardson International Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Oatmeal Market?

The market share growth by the instant rolled oat segment will be significant during the forecast period. Instant oatmeal is the major application type in the global oatmeal market. To cook it faster, oat groats are rolled and flattened before being steamed and lightly toasted. This gives busy consumers access to a convenient and easy-to-prepare breakfast option. Growing health consciousness and consumer demand for quick and healthy foods are expected to drive the steady growth of the global oats market over the forecast period. With significant growth potential during the forecast period, instant oatmeal is likely to become an important market segment during 2023-2027. 

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The Instant rolled oat segment was valued at USD 1,256.81 million in 2017 and continued to grow until 2021. Over the past decade, the global oatmeal market has seen a significant increase in sales of cold oatmeal, also known as overnight oats. Cold oatmeal has many advantages that accelerate market expansion. Cold oatmeal is a great choice for consumers who are pressed for time in the morning and is an easy and quick breakfast option that can be fully prepared before consumption. Cold oatmeal is a nutritious breakfast alternative and, helps consumers maintain a balanced diet and reduce the risk of chronic diseases.

Which are the Key Regions for the Oatmeal Market?

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Oatmeal is one of the most popular breakfast foods in North America, and market growth is fueled by increasing consumer demand for quick and easy breakfast options. Consumer demand, government initiatives, and initiatives of market players supporting market growth in this region are expected to drive steady growth over the forecast period. The main suppliers of rolled barley for the North American market are the United States and Canada. The United States has the largest market in the region because many Americans prefer oatmeal for breakfast. The increasing adoption of healthy eating options in Canada is boosting the domestic oatmeal market. The North American oatmeal market has a number of government initiatives aimed at encouraging consumers to adopt healthy eating habits. Moreover, to meet changing consumer demand, market participants in the North American oatmeal market are focusing on innovation and product development. To meet consumer demand, suppliers such as Kellogg's, General Mills and Bob's Red Mill are investing in product innovation to bring new types and flavors of oatmeal to market. These factors are therefore expected to drive the growth of the regional oatmeal market over the forecast period. 

In 2020, the COVID-19 outbreak negatively impacted the North American oatmeal market. Due to the rising number of COVID-19 cases, lockdowns were implemented in the region in 2020, shutting most manufacturing facilities for several months. This negatively impacted the demand for oatmeal in the region. Additionally, supply chain disruptions created a gap between oatmeal demand and supply, negatively impacting the market in 2020.  Major vendors in the region pursued strategies such as online distribution channels, online portals and partnerships with retailers to increase sales of their products. The increasing number of online users and the presence of established sales channels for such products in the region fueled the growth of oatmeal market in the region during the forecast period. 

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook (USD Million, 2017 - 2027)
    • Instant rolled oat
    • Whole oat grain
    • Regular oats
    • Steel Cut oats
    • Others
  • Product Type Outlook (USD Million, 2017 - 2027)
    • Cold oatmeal
    • Hot oatmeal
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global oatmeal market as part of the global packaged food and meat market, under the global food segment of the global food, beverage, and tobacco market. The global packaged food and meat market includes food processing manufacturers or suppliers involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged food and meat market size based on the total revenue of the vendors operating in the market. The market does not include manufacturers of food processing equipment. Manufacturers of packaged alcoholic and non-alcoholic beverages, including bottled water, have also been removed from the market. 

Oatmeal Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.45%

Market growth 2023-2027

USD 751.97 million

Market structure

Fragmented

YoY growth 2022-2023(%)

3.62

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key countries

US, Canada, Australia, Russia, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Avena Foods Ltd., Blue Lake Milling, Bobs Red Mill Natural Foods Inc., Bright People Foods Inc., Castle Valley Mill, Easywell Consumer Products Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Kellogg Co, Morning Foods Ltd., Natunola Health Inc., Nestle SA, New Hope Mills Manufacturing Inc., PepsiCo Inc., Richardson International Ltd., Small Valley Milling, Torto Food Industries M Sdn Bhd, TreeHouse Foods Inc., and Weetabix Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Oatmeal Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the oatmeal market between 2023 and 2027
  • Precise estimation of the size of the oatmeal market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of oatmeal market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global oatmeal market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global oatmeal market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Product type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Instant rolled oat - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Instant rolled oat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Instant rolled oat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Instant rolled oat - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Instant rolled oat - Year-over-year growth 2022-2027 (%)
    • 6.4 Whole oat grain - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Whole oat grain - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Whole oat grain - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Whole oat grain - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Whole oat grain - Year-over-year growth 2022-2027 (%)
    • 6.5 Regular oats - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Regular oats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Regular oats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Regular oats - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Regular oats - Year-over-year growth 2022-2027 (%)
    • 6.6 Steel cut oats - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Steel cut oats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Steel cut oats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Steel cut oats - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Steel cut oats - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 54: Market opportunity by Application ($ million)
      • Exhibit 55: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by Product Type

    • 7.1 Market segments
      • Exhibit 56: Chart on Product Type - Market share 2022-2027 (%)
      • Exhibit 57: Data Table on Product Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Product Type
      • Exhibit 58: Chart on Comparison by Product Type
      • Exhibit 59: Data Table on Comparison by Product Type
    • 7.3 Cold oatmeal - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Cold oatmeal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Cold oatmeal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Cold oatmeal - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Cold oatmeal - Year-over-year growth 2022-2027 (%)
    • 7.4 Hot oatmeal - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Hot oatmeal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Hot oatmeal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Hot oatmeal - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Hot oatmeal - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Product Type
      • Exhibit 68: Market opportunity by Product Type ($ million)
      • Exhibit 69: Data Table on Market opportunity by Product Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Russia - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Russia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Russia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Russia - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Russia - Year-over-year growth 2022-2027 (%)
    • 9.10 Canada - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.11 Australia - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Australia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Australia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Australia - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Australia - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Avena Foods Ltd.
              • Exhibit 123: Avena Foods Ltd. - Overview
              • Exhibit 124: Avena Foods Ltd. - Product / Service
              • Exhibit 125: Avena Foods Ltd. - Key offerings
            • 12.4 Blue Lake Milling
              • Exhibit 126: Blue Lake Milling - Overview
              • Exhibit 127: Blue Lake Milling - Product / Service
              • Exhibit 128: Blue Lake Milling - Key offerings
            • 12.5 Bobs Red Mill Natural Foods Inc.
              • Exhibit 129: Bobs Red Mill Natural Foods Inc. - Overview
              • Exhibit 130: Bobs Red Mill Natural Foods Inc. - Product / Service
              • Exhibit 131: Bobs Red Mill Natural Foods Inc. - Key offerings
            • 12.6 Bright People Foods Inc.
              • Exhibit 132: Bright People Foods Inc. - Overview
              • Exhibit 133: Bright People Foods Inc. - Product / Service
              • Exhibit 134: Bright People Foods Inc. - Key offerings
            • 12.7 Easywell Consumer Products Inc.
              • Exhibit 135: Easywell Consumer Products Inc. - Overview
              • Exhibit 136: Easywell Consumer Products Inc. - Product / Service
              • Exhibit 137: Easywell Consumer Products Inc. - Key offerings
            • 12.8 General Mills Inc.
              • Exhibit 138: General Mills Inc. - Overview
              • Exhibit 139: General Mills Inc. - Business segments
              • Exhibit 140: General Mills Inc. - Key news
              • Exhibit 141: General Mills Inc. - Key offerings
              • Exhibit 142: General Mills Inc. - Segment focus
            • 12.9 Glanbia plc
              • Exhibit 143: Glanbia plc - Overview
              • Exhibit 144: Glanbia plc - Business segments
              • Exhibit 145: Glanbia plc - Key offerings
              • Exhibit 146: Glanbia plc - Segment focus
            • 12.10 Grain Millers Inc.
              • Exhibit 147: Grain Millers Inc. - Overview
              • Exhibit 148: Grain Millers Inc. - Product / Service
              • Exhibit 149: Grain Millers Inc. - Key offerings
            • 12.11 Kellogg Co
              • Exhibit 150: Kellogg Co - Overview
              • Exhibit 151: Kellogg Co - Business segments
              • Exhibit 152: Kellogg Co - Key news
              • Exhibit 153: Kellogg Co - Key offerings
              • Exhibit 154: Kellogg Co - Segment focus
            • 12.12 Nestle SA
              • Exhibit 155: Nestle SA - Overview
              • Exhibit 156: Nestle SA - Business segments
              • Exhibit 157: Nestle SA - Key news
              • Exhibit 158: Nestle SA - Key offerings
              • Exhibit 159: Nestle SA - Segment focus
            • 12.13 PepsiCo Inc.
              • Exhibit 160: PepsiCo Inc. - Overview
              • Exhibit 161: PepsiCo Inc. - Business segments
              • Exhibit 162: PepsiCo Inc. - Key news
              • Exhibit 163: PepsiCo Inc. - Key offerings
              • Exhibit 164: PepsiCo Inc. - Segment focus
            • 12.14 Richardson International Ltd.
              • Exhibit 165: Richardson International Ltd. - Overview
              • Exhibit 166: Richardson International Ltd. - Product / Service
              • Exhibit 167: Richardson International Ltd. - Key offerings
            • 12.15 Torto Food Industries M Sdn Bhd
              • Exhibit 168: Torto Food Industries M Sdn Bhd - Overview
              • Exhibit 169: Torto Food Industries M Sdn Bhd - Product / Service
              • Exhibit 170: Torto Food Industries M Sdn Bhd - Key offerings
            • 12.16 TreeHouse Foods Inc.
              • Exhibit 171: TreeHouse Foods Inc. - Overview
              • Exhibit 172: TreeHouse Foods Inc. - Business segments
              • Exhibit 173: TreeHouse Foods Inc. - Key news
              • Exhibit 174: TreeHouse Foods Inc. - Key offerings
              • Exhibit 175: TreeHouse Foods Inc. - Segment focus
            • 12.17 Weetabix Ltd.
              • Exhibit 176: Weetabix Ltd. - Overview
              • Exhibit 177: Weetabix Ltd. - Product / Service
              • Exhibit 178: Weetabix Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 179: Inclusions checklist
                • Exhibit 180: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 181: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 182: Research methodology
                • Exhibit 183: Validation techniques employed for market sizing
                • Exhibit 184: Information sources
              • 13.5 List of abbreviations
                • Exhibit 185: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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