Online Beauty and Personal Care Products Market by Product and Geography - Forecast and Analysis 2022-2026

Published: Aug 2022

Pages: 153

SKU: IRTNTR41003

Snapshot

The online beauty and personal care products market share is expected to increase by USD 51.79 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 14.93%.

This online beauty and personal care products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online beauty and personal care products market segmentation by product (skincare products, hair care products, color cosmetics, fragrances, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The online beauty and personal care products market report also offers information on several market vendors, including Amorepacific Group Inc., CHANEL Ltd., Church and Dwight Co. Inc, Clarins Sdn Bhd, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and CO Holding S.A., Oriflame Holding AG, Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.

What will the Online Beauty And Personal Care Products Market Size be During the Forecast Period?

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Online Beauty And Personal Care Products Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rise in penetration of internet and smart gadgets is notably driving the online beauty and personal care products market growth, although factors such as logistics as a concern for e-retailers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online beauty and personal care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Beauty And Personal Care Products Market Driver

One of the key factors driving the global online beauty & personal care products market growth is the rise in penetration of the internet and smart gadgets. The rising penetration of the Internet and smart gadgets support the infrastructure required to access online shopping platforms in developing markets and increase exposure to online shopping. Furthermore, online purchasing decisions have also evolved with advances in technology. The improved security features that e-retailers offer for online payments, free delivery options, improved online customer service, and easy-to-navigate shopping websites attract customers to practice online shopping, which will support the market growth during the forecast period.

Key Online Beauty And Personal Care Products Market Trend

Another key factor driving the global online beauty & personal care products market growth is the hassle-free and one-day or two-day delivery. Due to hectic schedules and a rise in demand for convenience, while shopping online, e-retailers are working on hassle-free and one-day delivery models, which are charged extra. Moreover, same-day delivery services save time for customers and e-commerce players. For instance: Amazon.com offers a paid membership called Amazon Prime that allows one-day or two-day delivery services. However, the company offers free two-hour delivery on some selected products, which is available for certain eligible zip codes in the US. Customers seeking hassle-free, time-saving, convenient services apply for such memberships to avail of the benefits of fast delivery services. This growing trend may help in extending the customer base and can help in propelling the online BPC products market during the forecast period.

Key Online Beauty And Personal Care Products Market Challenge

One of the key challenges to the global online beauty & personal care products market growth is the logistics management-related challenges such as lack of proper postal addresses and logistical complications. These complexities spike overhead costs that lead to low-profit margins. In addition, the lack of quality delivery services also hampers the brand image of the company, which reduces its customer base. The online players recruit more field workers for effective and safe delivery services, which results in additional labor cost, which is paid from their profits, thereby lowering their profit margins. Therefore, e-retailers should focus on the effective distribution of orders by collaborating with established and regional third-party logistics providers. This prevents retailers from incurring any additional costs on labor. However, the market is expected to be hampered by logistics concerns during the forecast period.

This online beauty and personal care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global online beauty and personal care products market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online beauty & personal care products market during the forecast period.

Who are the Major Online Beauty And Personal Care Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the online beauty & personal care products market encompasses successful business strategies deployed by the key vendors. The online beauty & personal care products market is concentrated and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.

Product Insights and News

Unilever Plc - The company operates in this segment through its brand REN skincare, Dove, Pond's, Axe, and others.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online beauty and personal care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Beauty And Personal Care Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online beauty and personal care products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Online Beauty And Personal Care Products Market?

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48% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the online beauty and personal care products market in APAC. Market growth in this region will be faster than the growth of the market in regions.

The rising access to online shopping using the Internet and smart gadgets will facilitate the online beauty & personal care products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 negatively impacted the growth of the regional online BPC products market. Consumers in middle and low-income countries such as Srilanka, Bangladesh, and Pakistan refrained from spending on non-essential products, including BPC products. This resulted in reduced demand for such products in these countries. However, in other countries such as India and China, the pandemic positively impacted the regional BPC products market. The governments of India and China imposed nationwide lockdowns, which led to the shutdown of salons and spas. As a result, the consumer demand for BPC products increased.

What are the Revenue-generating Product Segments in the Online Beauty And Personal Care Products Market?

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The online beauty & personal care products market share growth in the skincare products segment will be significant during the forecast period. The significant increase in the demand for natural and organic and multifunctional products will drive the market growth through this segment in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online beauty and personal care products market size and actionable market insights on the post-COVID-19 impact on each segment.

Online Beauty And Personal Care Products Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 14.93%
Market growth 2022-2026	$ 51.79 billion
Market structure	Fragmented
YoY growth (%)	14.11
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 48%
Key consumer countries	US, China, India, Japan, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Amorepacific Group Inc., CHANEL Ltd., Church and Dwight Co. Inc, Clarins Sdn Bhd, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and CO Holding S.A., Oriflame Holding AG, Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, and future consumer dynamics and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Beauty And Personal Care Products Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive online beauty and personal care products market growth during the next five years
Precise estimation of the online beauty and personal care products market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the online beauty and personal care products industry across APAC, North America, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of online beauty and personal care products market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product

5.3 Skincare products - Market size and forecast 2021-2026
- Exhibit 28: Chart on Skincare products - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Skincare products - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Skincare products - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Skincare products - Year-over-year growth 2021-2026 (%)

5.4 Haircare products - Market size and forecast 2021-2026
- Exhibit 32: Chart on Haircare products - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Haircare products - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Haircare products - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Haircare products - Year-over-year growth 2021-2026 (%)

5.5 Color cosmetics - Market size and forecast 2021-2026
- Exhibit 36: Chart on Color cosmetics - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Color cosmetics - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Color cosmetics - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Color cosmetics - Year-over-year growth 2021-2026 (%)

5.6 Fragrances - Market size and forecast 2021-2026
- Exhibit 40: Chart on Fragrances - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on Fragrances - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on Fragrances - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Fragrances - Year-over-year growth 2021-2026 (%)

5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.8 Market opportunity by Product
- Exhibit 48: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison

7.3 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 Europe - Market size and forecast 2021-2026
- Exhibit 62: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 UK - Market size and forecast 2021-2026
- Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.11 India - Market size and forecast 2021-2026
- Exhibit 86: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on India - Year-over-year growth 2021-2026 (%)

7.12 Japan - Market size and forecast 2021-2026
- Exhibit 90: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption

9.4 Industry risks
- Exhibit 98: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 99: Vendors covered

10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification

10.3 Church and Dwight Co. Inc
- Exhibit 101: Church and Dwight Co. Inc - Overview
- Exhibit 102: Church and Dwight Co. Inc - Business segments
- Exhibit 103: Church and Dwight Co. Inc - Key news
- Exhibit 104: Church and Dwight Co. Inc - Key offerings
- Exhibit 105: Church and Dwight Co. Inc - Segment focus

10.4 Henkel AG and Co. KGaA
- Exhibit 106: Henkel AG and Co. KGaA - Overview
- Exhibit 107: Henkel AG and Co. KGaA - Business segments
- Exhibit 108: Henkel AG and Co. KGaA - Key news
- Exhibit 109: Henkel AG and Co. KGaA - Key offerings
- Exhibit 110: Henkel AG and Co. KGaA - Segment focus

10.5 Johnson and Johnson
- Exhibit 111: Johnson and Johnson - Overview
- Exhibit 112: Johnson and Johnson - Business segments
- Exhibit 113: Johnson and Johnson - Key news
- Exhibit 114: Johnson and Johnson - Key offerings
- Exhibit 115: Johnson and Johnson - Segment focus

10.6 Kao Corp.
- Exhibit 116: Kao Corp. - Overview
- Exhibit 117: Kao Corp. - Business segments
- Exhibit 118: Kao Corp. - Key offerings
- Exhibit 119: Kao Corp. - Segment focus

10.7 Koninklijke Philips NV
- Exhibit 120: Koninklijke Philips NV - Overview
- Exhibit 121: Koninklijke Philips NV - Business segments
- Exhibit 122: Koninklijke Philips NV - Key news
- Exhibit 123: Koninklijke Philips NV - Key offerings
- Exhibit 124: Koninklijke Philips NV - Segment focus

10.8 maxingvest AG
- Exhibit 125: maxingvest AG - Overview
- Exhibit 126: maxingvest AG - Business segments
- Exhibit 127: maxingvest AG - Key offerings
- Exhibit 128: maxingvest AG - Segment focus

10.9 Reckitt Benckiser Group PLC
- Exhibit 129: Reckitt Benckiser Group PLC - Overview
- Exhibit 130: Reckitt Benckiser Group PLC - Business segments
- Exhibit 131: Reckitt Benckiser Group PLC - Key offerings
- Exhibit 132: Reckitt Benckiser Group PLC - Segment focus

10.10 The Estee Lauder Co. Inc.
- Exhibit 133: The Estee Lauder Co. Inc. - Overview
- Exhibit 134: The Estee Lauder Co. Inc. - Business segments
- Exhibit 135: The Estee Lauder Co. Inc. - Key news
- Exhibit 136: The Estee Lauder Co. Inc. - Key offerings
- Exhibit 137: The Estee Lauder Co. Inc. - Segment focus

10.11 The Procter and Gamble Co.
- Exhibit 138: The Procter and Gamble Co. - Overview
- Exhibit 139: The Procter and Gamble Co. - Business segments
- Exhibit 140: The Procter and Gamble Co. - Key news
- Exhibit 141: The Procter and Gamble Co. - Key offerings
- Exhibit 142: The Procter and Gamble Co. - Segment focus

10.12 Unilever Group
- Exhibit 143: Unilever Group - Overview
- Exhibit 144: Unilever Group - Business segments
- Exhibit 145: Unilever Group - Key news
- Exhibit 146: Unilever Group - Key offerings
- Exhibit 147: Unilever Group - Segment focus

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 148: Inclusions checklist
- Exhibit 149: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 150: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 151: Research methodology
- Exhibit 152: Validation techniques employed for market sizing
- Exhibit 153: Information sources

11.5 List of abbreviations
- Exhibit 154: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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