Online Childrens and Maternity Apparel Market in MENA 2017-2021

Overview of the online children's and maternity apparel market in MENA

According to Technavio's market research report, the online children's and maternity apparel market in MENA will grow at a CAGR of more than 10% during the forecast period. The growth in e-commerce industry will drive the growth prospects for the market until the end of 2021. The increasing disposable income and the growing adoption of digitization are propelling the growth of the e-commerce industry. The e-commerce players such as Namshi and Jumia are increasingly seeking opportunities to sell a wide variety of children's and maternity apparel. This will increase the number of customers relying on these online stores to purchase children's and maternity apparel. Customers are increasingly preferring the online platform for their shopping needs due to the rising penetration of the Internet in developing countries such as Israel, UAE, Saudi Arabia, and Egypt. This will further influence the adoption of e-commerce websites for purchasing children's and maternity apparel.

The increasing demand for eco-friendly maternity clothes will be one of the major trends gaining traction in the online children's and maternity apparel market in MENA during the next few years. The growing awareness among mothers to avoid unwanted chemical exposure is encouraging them to prefer organic maternity clothes that use materials such as organic cotton and recycled polyamide. Boob Design is a company that already offers maternity clothes made up of organic cotton, lyocell, recycled polyamide, and recycled polyester.

Competitive landscape and key vendors

The online children's and maternity apparel market offers tremendous growth opportunities to competitors who sell a variety of products through their websites. The market is witnessing a high influx of vendors trying to penetrate the untapped regions. The adoption of omnichannel retailing by few retailers will intensify the level of competition among the market players. Vendors are focusing on providing better shopping experiences to their customers and this trend will continue in the coming years as well due to the adoption of smartphones, the rising penetration of the Internet, and improvements in technology.

Key vendors in this market are -

• AliExpress
• Amazon
• Jumia
• Namshi
• Souq

Other prominent vendors in the market include Bamilo, Carter's, Digikala, Disney, eBay, Kering, LEBELIK, Mumzworld, and Nike.

Segmentation by application and analysis of the online children's and maternity apparel market in MENA

• Children's apparel
• Maternity apparel

During 2016, children's apparel segment accounted for the majority market shares. Children's apparel includes various product categories including tops, bottoms, and dresses. Many parents are attracted by special offers and discounts available at the online stores such as Amazon.com, AliExpress.com, and Souq.com. Personalization of children's apparel by adding messages, quotes, and designs is becoming more popular among customers. This will in turn, drive the sales of children's apparel through online channels.

Segmentation by age group and analysis of the online children's and maternity apparel market in MENA

• Infants
• Toddlers
• Rest of the children
• Maternity

Toddlers belong to the age group 1-3 year. The online stores such as eBay offer a size chart to choose cloth sizes according to the toddler's age. Sizes in eBay vary from 2T for 24 months old to 3T for three years old. Other online retailers sell toddler boys' apparel under standard sizes. This gives parents the freedom to choose children's apparel based on age and size.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the online children's and maternity apparel market in MENA?
• What are the key market trends impacting the growth of the online children's and maternity apparel market in MENA?
• What are the challenges to market growth?
• Who are the key vendors in the online children's and maternity apparel market in MENA?
• What are the market opportunities and threats faced by the vendors in the online children's and maternity apparel market in MENA?
• What are the trending factors influencing the market shares of MENA?
• What are the key outcomes of the five forces analysis of the online children's and maternity apparel market in MENA?

Technavio also offers customization on reports based on specific client requirement.

This upcoming market research report on the online children's maternity and apparel market in MENA is an integral part of Technavio's consumer and retail portfolio and offers key insights into the market space for apparels and textiles. Technavio's insightful market research reports also offer insights on the market size, forecast, trends, and industry analysis to help clients build effective growth strategies.

Additionally, by implementing an extensive research approach of quantitative and qualitative data collection methods and assessing the changing demand-supply landscape of the apparel and textile sector, this upcoming market research report on the online children's maternity and apparel market in MENA offers key insights into the key market drivers, trends, and emerging challenges that will influence the growth of the key suppliers in this market space. Furthermore, to offer clients the scope to identify potential market opportunities and expand in niche markets, this market research report on the online children's maternity and apparel market in MENA also covers regions like the Middle East and North Africa.

This market research report on the online children's maternity and apparel market in MENA also takes into account the growth of related market like maternity intimate wear, which is anticipated to post an impressive CAGR of close to 3%, respectively during the forecast period. According to our market research analyst, availability of top brands online and the increasing demand for eco-friendly maternity intimate wear may have an impact on the demand for children's and maternity apparel for the next few years. Also, to offer clients insights into the competitive landscape, this market report on the online children's maternity and apparel market in MENA also covers vendors like Amazon, Alibaba (Ali Express), Souq.com, Namshi, and Jumia.

This upcoming industry report on the online children's maternity and apparel market in MENA also offers insights into fast-growing segments within the consumer and retail industry, including sectors like retail goods and services and consumer services and personal care. Additionally, the market report on the online children's maternity and apparel market in MENA also presents market intelligence into the changing competitive landscape and gives clients a complete view of the future direction of the apparel and textile industry.

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.