Online Classified Ad Platform Market by Business Segment, Type and Geography - Forecast and Analysis 2023-2027

Published: Apr 2023 Pages: 156 SKU: IRTNTR72633

Online Classified AD Platform Market Report 2023-2027

The online classified AD platform market size is estimated to grow at a CAGR of 10.7% between 2022 and 2027. The market size is forecast to increase by USD 23,116.33 million. The growth of the market depends on several factors, including the increasing internet and smartphone penetration, the growing demand for convenience and cost-effectiveness, and the improved user experience.

This online classified ad platform market report extensively covers market segmentation by business segment (horizontal and vertical), type (free type and pay type), and geography (North America, APAC, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Online Classified Ad Platform Market During the Forecast Period?

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Online Classified Ad Platform Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing internet and smartphone penetration are notably driving the market growth, although factors such as the short life span of online classified ads may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Online Classified AD Platform Market Driver

Increasing internet and smartphone penetration is the key factor driving the growth of the global online classified ad platform market. As more and more people gain access to the internet and smartphones, online advertising platforms are in high demand. The proliferation of the internet and smartphones has made online advertising platforms accessible to more people anytime, anywhere. This convenience makes online advertising platforms popular with both buyers and sellers. Furthermore, with the spread of the Internet and smartphones, it has become easier to post and view classified ads on the go. Due to this, more and more people are using their smartphones to view and post ads, hence the mobile classified ads market is growing.

As a result, online classified ad platform providers have invested heavily in mobile applications to cater to the growing number of mobile users. Thus, increasing internet and smartphone penetration is a major driver in the global online classified ad platform market, and this trend is expected to continue as technology continues to advance. With the increasing adoption of the Internet and smartphones, more people are going online to search for products and services. Thus, these factors drive the growth of the global online classified ad platform market during the forecast period.

Significant Online Classified AD Platform Market Trends

Integration of AI and machine learning is the primary trend in the global online classified ad platform market. The integration of AI and machine learning is becoming increasingly common in online advertising platforms. This technology is used to improve search results, suggest relevant listings to users, and automate various aspects of our platform such as fraud Detection and Ad Placement. These technologies help classified advertising platforms personalize their services, improve user experience, and optimize advertising revenue.

AI algorithms can be used to analyze user behavior, preferences, and search history to provide personalized recommendations for ads and products. Machine learning can be used to optimize ad targeting and pricing based on user engagement and conversion rates. By leveraging these technologies, online classified ad platforms can improve their competitiveness and attract more users and advertisers, which will drive the growth of the global online classified ad platform market during the forecast period.

Major Online Classified AD Platform Market Challenge

The short life span of online classified ads is a major challenge to the growth of the global online classified ad platform market. Online classified ads are growing in importance, but there are several drawbacks that have a significant impact on the advertising market. Advertisers are making great efforts to promote their products in a way that has a longer lifespan and impacts their audience. short. Many advertisers advertise on regular advertising platforms because they are free. The platform publishes dozens of new ads within an average of 30 minutes. As the number of newly published ads increases, existing ads will disappear and continue to drop in position in the list until they stop generating traffic. This allows advertisers to run multiple ads to properly reach the audience and capture the consumer's attention.

Unlike traditional forms of advertising such as billboards and TV commercials, the life span of online classified ads is not based on on-air time. They rely on the availability of space on advertising platforms. Furthermore, they are often buried among other free ads which are unrelated to the advertiser business and can reduce the ad visibility. Thus, it is less likely for advertisers to derive any substantial benefits from posting ads on normal ad platforms. Thus, these factors will challenge the growth of the online classified ad platform market during the forecast period.

Key Online Classified Ad Platform Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Online Classified Ad Platform Market Customer Landscape

Who are the Major Online Classified Ad Platform Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adpost: The company offers online classified ad platform for the sale of cars and motorcycles.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • ADvendio Europe Ltd.
  • Backpage Classifieds
  • Craigslist Inc.
  • eBay Inc.
  • freeclassifieds.com
  • Geebo Inc.
  • Hoobly classifieds
  • LIFULL CONNECT S.L.
  • OLX Global BV
  • Oodle Holdings LLC
  • Premier World Ltd.
  • Publishing Properties Ltd.
  • Quikr India Pvt. Ltd.
  • SaleSpider Media Inc.
  • Softfornet Solutions Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Online Classified AD Platform Market?

The market share growth by the horizontal segment will be significant during the forecast period. Horizontal segmentation in the global online classified ad platform market refers to the categorization of online classified ads based on broad and diverse product or service categories

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The horizontal segment was valued at USD 17,202.00 million in 2017 and continue to grow by 2021. The horizontal platform aims to serve a wide range of consumers by providing a comprehensive market for various goods and services. This type of segmentation allows the shopper to browse and compare offers from different categories in one place, making online shopping convenient and efficient. Online advertising platforms provide a common platform for businesses and individuals to advertise their products and services. This type of segmentation covers a wide range of needs such as real estate, automobiles, jobs and personal services. By offering a wide range of categories, horizontal segmentation allows companies to reach a wider audience, resulting in increased visibility and revenue. Horizontal segmentation also has significant benefits for consumers. Shoppers have access to a wide range of products and services, making it easier for them to compare prices and make informed decisions. Moreover, horizontal platforms offer consumers an efficient way to find niche products and services not available on vertical platforms, which are expected to drive the global online advertising platform market during the forecast period. 

Which are the Key Regions for the Online Classified AD Platform Market?

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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, manufacturers are expected to increase their investments in internet advertising. On average, online advertising is more economical than other advertising options, such as billboards and hoardings. With online advertising, manufacturers can save money, and these funds can be diverted to other core functions of the company. Classified ads are highly popular in the region. However, print media has higher visibility of classified ads than online platforms. The US is the leading contributor to the global online classified ad platform market and holds the first top position in terms of revenue. The country accounts for the highest revenue share as it was the initial adopter of the online mode of advertising. Most of the other prominent vendors are based in the US, further strengthening the revenue inflow of the market in the country, which is expected to drive the growth of the regional market during the forecast period.

In 2020, COVID-19 had a positive impact on the regional classified ad platform market. However, market players such as Craigslist.com helped these businesses market and sell their products through their free classified ad platforms. Furthermore, consumers in the region preferred to shop online due to stay-at-home orders issued by the regional governments. Online retail sales grew in countries such as the US and Canada. The increasing consumer preference toward online platforms to make purchases will continue to drive the growth of the regional market during the forecast period.

Segment Overview

The online classified AD platform market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Business Segment Outlook (USD Million, 2017 - 2027)
    • Horizontal
    • Vertical
  • Type Outlook (USD Million, 2017 - 2027)
    • Free type
    • Pay type
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Online Classified Ad Platform Market Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 10.7%

Market growth 2023-2027

USD 23,116.33 million

Market structure

Fragmented

YoY growth 2022-2023(%)

10.0

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading vendors, market positioning of vendors, competitive strategies, and industry risks

Key companies profiled

Adpost.com Classifieds, ADvendio Europe Ltd., Backpage Classifieds, Craigslist Inc., eBay Inc., freeclassifieds.com, Geebo Inc., Hoobly classifieds, LIFULL CONNECT S.L., OLX Global BV, Oodle Holdings LLC, Premier World Ltd., Publishing Properties Ltd., Quikr India Pvt. Ltd., SaleSpider Media Inc., Softfornet Solutions Ltd., USNetAds LLC, WantedWants.com, Wilshire Classifieds LLC, and Yalwa GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Classified Ad Platform Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the online classified ad platform market between 2023 and 2027
  • Precise estimation of the size of the online classified ad platform market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, APAC, Europe, Middle East and Africa, and South America
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of online classified ad platform market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Business Segment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global online classified ad platform market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global online classified ad platform market 2017 - 2021 ($ million)
    • 4.2 Business Segment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Business Segment Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Business Segment

    • 6.1 Market segments
      • Exhibit 30: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
    • 6.2 Comparison by Market Segmentation by Business Segment
      • Exhibit 32: Chart on Comparison by Market Segmentation by Business Segment
      • Exhibit 33: Data Table on Comparison by Market Segmentation by Business Segment
    • 6.3 Horizontal - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Horizontal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Horizontal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Horizontal - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Horizontal - Year-over-year growth 2022-2027 (%)
    • 6.4 Vertical - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Vertical - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Vertical - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Vertical - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Vertical - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Market Segmentation by Business Segment
      • Exhibit 42: Market opportunity by Market Segmentation by Business Segment ($ million)
      • Exhibit 43: Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Free type - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Free type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Free type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Free type - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Free type - Year-over-year growth 2022-2027 (%)
    • 7.4 Pay type - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Pay type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Pay type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Pay type - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Pay type - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 56: Market opportunity by Type ($ million)
      • Exhibit 57: Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Adpost.com Classifieds
              • Exhibit 111: Adpost.com Classifieds - Overview
              • Exhibit 112: Adpost.com Classifieds - Product / Service
              • Exhibit 113: Adpost.com Classifieds - Key offerings
            • 12.4 Backpage Classifieds
              • Exhibit 114: Backpage Classifieds - Overview
              • Exhibit 115: Backpage Classifieds - Product / Service
              • Exhibit 116: Backpage Classifieds - Key offerings
            • 12.5 Craigslist Inc.
              • Exhibit 117: Craigslist Inc. - Overview
              • Exhibit 118: Craigslist Inc. - Product / Service
              • Exhibit 119: Craigslist Inc. - Key offerings
            • 12.6 eBay Inc.
              • Exhibit 120: eBay Inc. - Overview
              • Exhibit 121: eBay Inc. - Product / Service
              • Exhibit 122: eBay Inc. - Key news
              • Exhibit 123: eBay Inc. - Key offerings
            • 12.7 freeclassifieds.com
              • Exhibit 124: freeclassifieds.com - Overview
              • Exhibit 125: freeclassifieds.com - Product / Service
              • Exhibit 126: freeclassifieds.com - Key offerings
            • 12.8 LIFULL CONNECT S.L.
              • Exhibit 127: LIFULL CONNECT S.L. - Overview
              • Exhibit 128: LIFULL CONNECT S.L. - Product / Service
              • Exhibit 129: LIFULL CONNECT S.L. - Key offerings
            • 12.9 OLX Global BV
              • Exhibit 130: OLX Global BV - Overview
              • Exhibit 131: OLX Global BV - Product / Service
              • Exhibit 132: OLX Global BV - Key offerings
            • 12.10 Oodle Holdings LLC
              • Exhibit 133: Oodle Holdings LLC - Overview
              • Exhibit 134: Oodle Holdings LLC - Product / Service
              • Exhibit 135: Oodle Holdings LLC - Key offerings
            • 12.11 Premier World Ltd.
              • Exhibit 136: Premier World Ltd. - Overview
              • Exhibit 137: Premier World Ltd. - Product / Service
              • Exhibit 138: Premier World Ltd. - Key offerings
            • 12.12 Publishing Properties Ltd.
              • Exhibit 139: Publishing Properties Ltd. - Overview
              • Exhibit 140: Publishing Properties Ltd. - Product / Service
              • Exhibit 141: Publishing Properties Ltd. - Key offerings
            • 12.13 SaleSpider Media Inc.
              • Exhibit 142: SaleSpider Media Inc. - Overview
              • Exhibit 143: SaleSpider Media Inc. - Product / Service
              • Exhibit 144: SaleSpider Media Inc. - Key offerings
            • 12.14 Softfornet Solutions Ltd.
              • Exhibit 145: Softfornet Solutions Ltd. - Overview
              • Exhibit 146: Softfornet Solutions Ltd. - Product / Service
              • Exhibit 147: Softfornet Solutions Ltd. - Key offerings
            • 12.15 USNetAds LLC
              • Exhibit 148: USNetAds LLC - Overview
              • Exhibit 149: USNetAds LLC - Product / Service
              • Exhibit 150: USNetAds LLC - Key offerings
            • 12.16 Wilshire Classifieds LLC
              • Exhibit 151: Wilshire Classifieds LLC - Overview
              • Exhibit 152: Wilshire Classifieds LLC - Product / Service
              • Exhibit 153: Wilshire Classifieds LLC - Key offerings
            • 12.17 Yalwa GmbH
              • Exhibit 154: Yalwa GmbH - Overview
              • Exhibit 155: Yalwa GmbH - Product / Service
              • Exhibit 156: Yalwa GmbH - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 157: Inclusions checklist
                • Exhibit 158: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 159: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 160: Research methodology
                • Exhibit 161: Validation techniques employed for market sizing
                • Exhibit 162: Information sources
              • 13.5 List of abbreviations
                • Exhibit 163: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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