India - Online Fashion Retail Market by Product, Gender and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 136

SKU: IRTNTR72616

Snapshot

Online Fashion Retail Market in India Report 2023-2027

The online fashion retail market in India is poised to grow by USD 28.94 billion accelerating at a CAGR of 18.83% between 2022 and 2027. Additionally, the market is fragmented in nature and shows a YOY growth of 18.05%. The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario.

The rise in Internet and smartphone penetration is a major driver propelling the market growth. The comprehensive report of online fashion retail market in India offers crucial insights of the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.

The market is Segmented as

1. Product- The product segment is classified into apparel, footwear, and bags and accessories.

2. Gender- The gender segment is classified into women, men, and children.

Online Fashion Retail Market in India market size, Request for Free Report Sample

Growing acceptance of digital payment systems is the key factor driving the growth of the market.

Easy access and hassle-free online payments, enhanced customer confidence in online payments. 24/7 customer support, an easy refund policy, and lower prices are some of the key factors that boost sales of fashion lines in India. Online retailers offer several payment options, such as credit cards, e-wallets, cash on delivery (COD), online banking, and cash on order.

Nowadays, online retailers are offering more and more diversified payment channels to attract more customers. They partner with payment providers to process transactions, allowing them to focus on improving the shopping experience for their customers. Therefore, such factors are expected to drive market growth during the forecast period.

The rise of social media is the primary trend in the market.

The growing mobile penetration and increasing use of social media have provided strong growth opportunities for the market players. Social commerce platforms facilitate social interactions and transaction-based user experiences. In social commerce, the social network is used as an e-commerce platform, allowing customers to purchase products directly from the news feed. Major social media companies, including Facebook, Instagram, YouTube, Pinterest, and Snapchat, offer social commerce opportunities through their platforms.

Besides, social commerce helps retail and e-commerce brands by redirecting traffic to their retail websites, increasing brand reach, and building trust among customers. With the development of social commerce, the number of e-commerce orders has risen. Hence, the rising mobile internet penetration and increasing popularity of social media will increase the demand for online fashion retail solutions, thereby boosting the growth of the market during the forecast period.

Online Fashion Retail Market in India Report Coverage

Online Fashion Retail Market in India Segmentation
Online Fashion Retail Market in India Regional Analysis
Online Fashion Retail Market in India Companies Contribution

Online Fashion Retail Market in India Segmentation

The apparel segment is estimated to witness significant growth during the forecast period. High-end apparel includes tops, blouses, skirts, casual shirts, formal shirts, t-shirts, sweaters, sweatshirts, tank tops and vests. Underwear includes trousers, jeans, jeggings, sundresses, shorts and skirts. Underwear and nightwear include pajamas, bathrobes, bodysuits, briefs, socks, underwear and briefs. Clothing for children and infants includes cloth diapers, slippers, sun protection clothing, socks and boots.

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The apparel segment was the largest segment and was valued at USD 5.70 billion in 2017. Many online retailers offer a wide range of clothing at prices lower than the prices of mainstream brands in offline retail stores. This has motivated many Indian consumers to shop online. The growth of the Indian online fashion retail market in the apparel segment is also due to the presence of many e-commerce companies, such as Walmart Inc. (Flipkart), Snapdeal Ltd., and Reliance Industries Ltd. (Ajio), Adidas AG., eBay Inc., Tata Sons Pvt. Ltd., Aditya Birla Fashion and Retail Company Limited. and Amazon.com Inc. Thus, such factors will drive the growth of the India - online fashion retail market during the forecast period.

Online Fashion Retail Market in India Companies Contribution

The Gap Inc.: The company offers online fashion products such as jackets, shirts, and bottoms for men and women.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Online Fashion Retail Market in India Challenges

The presence of payment barriers is a challenge that affects the growth of the market.

Given the familiarity and concerns about cyber safety, a considerable portion of the population in India is more comfortable with cash transactions. Access to bank services and the necessary means of making payments over the Internet are not widely available for a large number of prospective customers, particularly in rural areas.

Additionally, the online payment process can be confusing for some users, mainly those unfamiliar with digital platforms. Therefore, factors such as cash preference, lack of banking accessibility, and complexity of payment processes will impede the growth of the market during the forecast period.

The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.

What are the Key Data Covered in this Online Fashion Retail Market In India Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across India
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Online Fashion Retail Market In India Scope
Report Coverage	Details
Page number	136
Base year	2022
Historic period	2018 - 2022
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 18.83%
Market growth 2023-2027	USD 28.94 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	18.05
Regional analysis	India
Performing market contribution	APAC at 100%
Key countries	India
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adidas AG, Aditya Birla Fashion and Retail Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., Benetton Group Srl, Dolce and Gabbana SRL, eBay Inc., Gildan Activewear SRL, GioTech, H and M Hennes and Mauritz GBC AB, Levi Strauss and Co., Naaptol Online Shopping Pvt. Ltd., One97 Communications Ltd., Reliance Industries Ltd., Shoppers Stop Ltd., Snapdeal Ltd., Tata Sons Pvt. Ltd., The Gap Inc., V Mart Retail Ltd., and Walmart Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Gender
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Online fashion retail market in India 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on online fashion retail market in India 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Gender Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Gender Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 25: Chart on Product - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 27: Chart on Comparison by Product
- Exhibit 28: Data Table on Comparison by Product

6.3 Apparel - Market size and forecast 2022-2027
- Exhibit 29: Chart on Apparel - Market size and forecast 2022-2027 ($ billion)
- Exhibit 30: Data Table on Apparel - Market size and forecast 2022-2027 ($ billion)
- Exhibit 31: Chart on Apparel - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Apparel - Year-over-year growth 2022-2027 (%)

6.4 Footwear - Market size and forecast 2022-2027
- Exhibit 33: Chart on Footwear - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Footwear - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Footwear - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Footwear - Year-over-year growth 2022-2027 (%)

6.5 Bags and accessories - Market size and forecast 2022-2027
- Exhibit 37: Chart on Bags and accessories - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Bags and accessories - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Bags and accessories - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Bags and accessories - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ billion)
- Exhibit 42: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Gender

7.1 Market segments
- Exhibit 43: Chart on Gender - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Gender - Market share 2022-2027 (%)

7.2 Comparison by Gender
- Exhibit 45: Chart on Comparison by Gender
- Exhibit 46: Data Table on Comparison by Gender

7.3 Women - Market size and forecast 2022-2027
- Exhibit 47: Chart on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Women - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Women - Year-over-year growth 2022-2027 (%)

7.4 Men - Market size and forecast 2022-2027
- Exhibit 51: Chart on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Men - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Men - Year-over-year growth 2022-2027 (%)

7.5 Children - Market size and forecast 2022-2027
- Exhibit 55: Chart on Children - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Children - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Children - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Children - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Gender
- Exhibit 59: Market opportunity by Gender ($ billion)
- Exhibit 60: Data Table on Market opportunity by Gender ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 62: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 63: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 64: Overview on factors of disruption

10.4 Industry risks
- Exhibit 65: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 66: Vendors covered

11.2 Market positioning of vendors
- Exhibit 67: Matrix on vendor position and classification

11.3 Adidas AG
- Exhibit 68: Adidas AG - Overview
- Exhibit 69: Adidas AG - Business segments
- Exhibit 70: Adidas AG - Key news
- Exhibit 71: Adidas AG - Key offerings
- Exhibit 72: Adidas AG - Segment focus

11.4 Aditya Birla Fashion and Retail Ltd.
- Exhibit 73: Aditya Birla Fashion and Retail Ltd. - Overview
- Exhibit 74: Aditya Birla Fashion and Retail Ltd. - Business segments
- Exhibit 75: Aditya Birla Fashion and Retail Ltd. - Key offerings
- Exhibit 76: Aditya Birla Fashion and Retail Ltd. - Segment focus

11.5 Alibaba Group Holding Ltd.
- Exhibit 77: Alibaba Group Holding Ltd. - Overview
- Exhibit 78: Alibaba Group Holding Ltd. - Business segments
- Exhibit 79: Alibaba Group Holding Ltd. - Key offerings
- Exhibit 80: Alibaba Group Holding Ltd. - Segment focus

11.6 Amazon.com Inc.
- Exhibit 81: Amazon.com Inc. - Overview
- Exhibit 82: Amazon.com Inc. - Business segments
- Exhibit 83: Amazon.com Inc. - Key news
- Exhibit 84: Amazon.com Inc. - Key offerings
- Exhibit 85: Amazon.com Inc. - Segment focus

11.7 Benetton Group Srl
- Exhibit 86: Benetton Group Srl - Overview
- Exhibit 87: Benetton Group Srl - Product / Service
- Exhibit 88: Benetton Group Srl - Key offerings

11.8 eBay Inc.
- Exhibit 89: eBay Inc. - Overview
- Exhibit 90: eBay Inc. - Product / Service
- Exhibit 91: eBay Inc. - Key news
- Exhibit 92: eBay Inc. - Key offerings

11.9 Gildan Activewear SRL
- Exhibit 93: Gildan Activewear SRL - Overview
- Exhibit 94: Gildan Activewear SRL - Product / Service
- Exhibit 95: Gildan Activewear SRL - Key offerings

11.10 GioTech
- Exhibit 96: GioTech - Overview
- Exhibit 97: GioTech - Product / Service
- Exhibit 98: GioTech - Key offerings

11.11 Levi Strauss and Co.
- Exhibit 99: Levi Strauss and Co. - Overview
- Exhibit 100: Levi Strauss and Co. - Business segments
- Exhibit 101: Levi Strauss and Co. - Key news
- Exhibit 102: Levi Strauss and Co. - Key offerings
- Exhibit 103: Levi Strauss and Co. - Segment focus

11.12 Reliance Industries Ltd.
- Exhibit 104: Reliance Industries Ltd. - Overview
- Exhibit 105: Reliance Industries Ltd. - Business segments
- Exhibit 106: Reliance Industries Ltd. - Key news
- Exhibit 107: Reliance Industries Ltd. - Key offerings
- Exhibit 108: Reliance Industries Ltd. - Segment focus

11.13 Snapdeal Ltd.
- Exhibit 109: Snapdeal Ltd. - Overview
- Exhibit 110: Snapdeal Ltd. - Product / Service
- Exhibit 111: Snapdeal Ltd. - Key offerings

11.14 Tata Sons Pvt. Ltd.
- Exhibit 112: Tata Sons Pvt. Ltd. - Overview
- Exhibit 113: Tata Sons Pvt. Ltd. - Business segments
- Exhibit 114: Tata Sons Pvt. Ltd. - Key offerings
- Exhibit 115: Tata Sons Pvt. Ltd. - Segment focus

11.15 The Gap Inc.
- Exhibit 116: The Gap Inc. - Overview
- Exhibit 117: The Gap Inc. - Business segments
- Exhibit 118: The Gap Inc. - Key news
- Exhibit 119: The Gap Inc. - Key offerings
- Exhibit 120: The Gap Inc. - Segment focus

11.16 V Mart Retail Ltd.
- Exhibit 121: V Mart Retail Ltd. - Overview
- Exhibit 122: V Mart Retail Ltd. - Business segments
- Exhibit 123: V Mart Retail Ltd. - Key offerings
- Exhibit 124: V Mart Retail Ltd. - Segment focus

11.17 Walmart Inc.
- Exhibit 125: Walmart Inc. - Overview
- Exhibit 126: Walmart Inc. - Business segments
- Exhibit 127: Walmart Inc. - Key offerings
- Exhibit 128: Walmart Inc. - Segment focus

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 129: Inclusions checklist
- Exhibit 130: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 131: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 132: Research methodology
- Exhibit 133: Validation techniques employed for market sizing
- Exhibit 134: Information sources

12.5 List of abbreviations
- Exhibit 135: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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