Online Gaming Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, South Korea, Germany - Size and Forecast 2024-2028

Published: Jan 2024 Pages: 177 SKU: IRTNTR72636

Global Online Gaming Market Forecast 2024-2028

The global online gaming market size is estimated to grow by USD 75.2 billion, at a CAGR of 14.55% between 2023 and 2028. The online gaming market growth depends on several factors such as the rising popularity of e-sports, the increasing number of strategic partnerships and acquisitions between gaming companies, and the cost savings and quick onboarding of online games. Some of the key companies profiled in this report are  Alphabet Inc., Apple Inc., ArkGames, Bandai Namco Holdings Inc., Capcom Co. Ltd., Electronic Arts Inc., GREE Inc., GungHo Online Entertainment Inc., Microsoft Corp., NetEase Inc., NEXON Co Ltd., Nintendo Co. Ltd., PopReach Corp., Sega Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment SA, and Zeptolab UK Ltd. The market analysis and report provide market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the segments.

 Online Gaming Market Growth and Forecasting

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Market Segmentation

Type Analysis

The action segment is estimated to witness significant growth during the market forecast period. Action games are packed with thrills, challenges, and engaging stories that appeal to a wide variety of gamers. One of the main categories within the action game segment is based on the gameplay dynamics. This can be classified into categories like first-person shooter (FPS), third-person shooter (TPS), and melee combat games. Each of these subcategories has its own audience with different preferences.

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The action segment was the largest segment and was valued at USD 12.66 billion in 2018. Further, the thematic element within the action games is driving the growth of the action games segment. Some players are drawn to action games with military themes, like Battlefield, while others are drawn to fantasy worlds like Dark Souls or sci-fi environments like Destiny. These thematic differences let developers and marketers target players based on their interests. Hence, such factors under the action segment will fuel the growth of the global market during the forecast period.

Platform Analysis

The personal computer (PC) gaming segment is one of the largest segments in the global market, and it has a passionate and devoted user base. The versatility of the platform, the power of the hardware, and the large number of games available on the platform all contribute to the popularity of PC gaming. Further, some of the factors that have contributed to the expansion of the PC segment within the global market are exclusive titles, peripherals, and a modding community that enables players to customize and improve their gaming experience. Such factors are expected to drive the growth of the PC segment of the global market during the forecast period.

Regional Analysis

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, South Korea, and Japan were the major contributors of revenue to the market in the APAC region. In the same year, APAC was also the leading market for online gaming on PCs, owing to the popularity of online video games in Southeast Asia and the expansion of broadband connectivity. The market in APAC will grow at a high CAGR during the forecast period, owing to the expansion of the 5G network and the gradual market penetration by key market players. 

Additionally, APAC is considered to be the hub of professional gamers. The increasing penetration of e-sports in developing countries, such as Taiwan, Malaysia, and Singapore, will contribute to the growth of e-sports in APAC. Some of the major digital game companies operating in this region are China-based Tencent and GungHo Online Entertainment. Hence, such factors are expected to drive market growth in this region during the forecast period.

Market Dynamics

In the global market, robust revenue growth is driven by players across various platforms including esports, mobile, console, and PC. With the rise of streaming and virtual reality, the online multiplayer gaming industry experiences continuous market trends and fierce competition. Monetization strategies through microtransactions, subscriptions, and fostering a strong community are essential for global analysis and sustaining market growth. Our researchers analyzed the data with 2022 as the base year, along with the market growth and trends, drivers, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

The surge in esports engagement drives growth within the multiplayer gaming industry. Events like the League of Legends World Championship and FIFA Interactive World Cup attract massive audiences across online streaming platforms. These tournaments serve as focal points for gamers worldwide, participating in competitive gaming across various platforms such as mobile, console, and PC. With the rise of virtual reality and the proliferation of online streaming, the gaming community experiences ongoing market trends and fierce competition. Effective monetization strategies, including microtransactions, play a pivotal role in shaping the future landscape of the industry, fostering sustained growth and community engagement.

Key Market Trends

Growth in free-to-play model is the primary trend shaping market growth. Aligning with market trends and analysis, the free-to-play model, also called a freemium model, provides an opportunity for gaming service providers to promote their games. This model permits users to play games in exchange for virtual goods and currencies. Virtual currencies are used to buy virtual goods through microtransactions in games. Virtual goods include different avatars. Moreover, gaming service providers can monetize their services by providing access to many freemium games via social media and mobile platforms. This helps the service providers to increase their revenues, thereby driving market growth during the forecast period.

Major Market Challenges

Increasing the risk of cybercrime through online gaming is a challenge that affects market growth. As video games are increasingly available online via PlayStation Network, Xbox Live, or some other platform, cybercriminals are finding ways to exploit the users in the gaming community. Cybercriminals may try to chat with online gamers and coerce them to give information about their banking accounts and gaming accounts to gather information related to credit and debit cards, which are saved as cookies. Besides, gold-farming is when cybercriminals use botnets to generate in-game assets such as gold, coins, or gems, which they try to sell to other players at a discounted rate. Thus, such a threat can negatively impact the growth of the market during the forecast period.

Major Market Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Activision Blizzard Inc.: The company offers online gaming products such as Overwatch, World of Warcraft, and Call of Duty.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Global Online Gaming Market is fueled by the popularity of diverse games like Minecraft and the widespread use of mobile devices for accessing 3D games. While gaming offers entertainment, concerns about addiction prompt initiatives like those by The Recovery Village to address such issues. Moreover, the emergence of cryptocurrency, Non-fungible tokens (NFTs), and Blockchain technology has revolutionized in-game economies and ownership. With a wide array of genres including puzzle, adventure, and arcade, online gaming caters to various player types, from serious gamers to social gamers. As technology advances, smartphones and internet accessibility enable broader consumer reach, making mobile games a dominant force alongside traditional consoles. Analyzing gaming statistics, the market continues to expand with evolving technologies and innovative gaming platforms catering to the demands of the global gaming community.

Online Gaming Market Scope

Report Coverage

Details

Page number

177

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.55%

Market Growth 2024-2028

USD 75.2 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

13.56

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, South Korea, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Activision Blizzard Inc., Alphabet Inc., Apple Inc., ArkGames, Bandai Namco Holdings Inc., Capcom Co. Ltd., Electronic Arts Inc., GREE Inc., GungHo Online Entertainment Inc., Microsoft Corp., NetEase Inc., NEXON Co Ltd., Nintendo Co. Ltd., PopReach Corp., Sega Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment SA, and Zeptolab UK Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market forecasting
  • Detailed information on factors that will drive the growth of the market research and growth between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Market growth analysis across APAC, North America, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global online gaming market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global online gaming market 2018 - 2022 ($ billion)
    • 4.2 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.3 Platform Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Platform Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Action - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Action - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Action - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Action - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Action - Year-over-year growth 2023-2028 (%)
    • 6.4 Adventure - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Adventure - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Adventure - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Adventure - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Adventure - Year-over-year growth 2023-2028 (%)
    • 6.5 Puzzle - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Puzzle - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Puzzle - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Puzzle - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Puzzle - Year-over-year growth 2023-2028 (%)
    • 6.6 Arcade - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Arcade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Data Table on Arcade - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Chart on Arcade - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Arcade - Year-over-year growth 2023-2028 (%)
    • 6.7 Others - Market size and forecast 2023-2028
      • Exhibit 50: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by Type
      • Exhibit 54: Market opportunity by Type ($ billion)
      • Exhibit 55: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Platform

    • 7.1 Market segments
      • Exhibit 56: Chart on Platform - Market share 2023-2028 (%)
      • Exhibit 57: Data Table on Platform - Market share 2023-2028 (%)
    • 7.2 Comparison by Platform
      • Exhibit 58: Chart on Comparison by Platform
      • Exhibit 59: Data Table on Comparison by Platform
    • 7.3 PC - Market size and forecast 2023-2028
      • Exhibit 60: Chart on PC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on PC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on PC - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on PC - Year-over-year growth 2023-2028 (%)
    • 7.4 Console - Market size and forecast 2023-2028
      • Exhibit 64: Chart on Console - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on Console - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on Console - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on Console - Year-over-year growth 2023-2028 (%)
    • 7.5 Mobile - Market size and forecast 2023-2028
      • Exhibit 68: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 70: Chart on Mobile - Year-over-year growth 2023-2028 (%)
      • Exhibit 71: Data Table on Mobile - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Platform
      • Exhibit 72: Market opportunity by Platform ($ billion)
      • Exhibit 73: Data Table on Market opportunity by Platform ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 75: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 76: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 77: Chart on Geographic comparison
      • Exhibit 78: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 83: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 99: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 103: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Japan - Market size and forecast 2023-2028
      • Exhibit 107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 South Korea - Market size and forecast 2023-2028
      • Exhibit 115: Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 116: Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 117: Chart on South Korea - Year-over-year growth 2023-2028 (%)
      • Exhibit 118: Data Table on South Korea - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 119: Market opportunity by geography ($ billion)
      • Exhibit 120: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 121: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 123: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 124: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 125: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 126: Matrix on vendor position and classification
            • 12.3 Activision Blizzard Inc.
              • Exhibit 127: Activision Blizzard Inc. - Overview
              • Exhibit 128: Activision Blizzard Inc. - Business segments
              • Exhibit 129: Activision Blizzard Inc. - Key news
              • Exhibit 130: Activision Blizzard Inc. - Key offerings
              • Exhibit 131: Activision Blizzard Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 132: Alphabet Inc. - Overview
              • Exhibit 133: Alphabet Inc. - Business segments
              • Exhibit 134: Alphabet Inc. - Key news
              • Exhibit 135: Alphabet Inc. - Key offerings
              • Exhibit 136: Alphabet Inc. - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 137: Apple Inc. - Overview
              • Exhibit 138: Apple Inc. - Business segments
              • Exhibit 139: Apple Inc. - Key news
              • Exhibit 140: Apple Inc. - Key offerings
              • Exhibit 141: Apple Inc. - Segment focus
            • 12.6 Bandai Namco Holdings Inc.
              • Exhibit 142: Bandai Namco Holdings Inc. - Overview
              • Exhibit 143: Bandai Namco Holdings Inc. - Business segments
              • Exhibit 144: Bandai Namco Holdings Inc. - Key offerings
              • Exhibit 145: Bandai Namco Holdings Inc. - Segment focus
            • 12.7 Electronic Arts Inc.
              • Exhibit 146: Electronic Arts Inc. - Overview
              • Exhibit 147: Electronic Arts Inc. - Product / Service
              • Exhibit 148: Electronic Arts Inc. - Key offerings
            • 12.8 GREE Inc.
              • Exhibit 149: GREE Inc. - Overview
              • Exhibit 150: GREE Inc. - Product / Service
              • Exhibit 151: GREE Inc. - Key offerings
            • 12.9 Microsoft Corp.
              • Exhibit 152: Microsoft Corp. - Overview
              • Exhibit 153: Microsoft Corp. - Business segments
              • Exhibit 154: Microsoft Corp. - Key news
              • Exhibit 155: Microsoft Corp. - Key offerings
              • Exhibit 156: Microsoft Corp. - Segment focus
            • 12.10 NEXON Co Ltd.
              • Exhibit 157: NEXON Co Ltd. - Overview
              • Exhibit 158: NEXON Co Ltd. - Business segments
              • Exhibit 159: NEXON Co Ltd. - Key news
              • Exhibit 160: NEXON Co Ltd. - Key offerings
              • Exhibit 161: NEXON Co Ltd. - Segment focus
            • 12.11 Nintendo Co. Ltd.
              • Exhibit 162: Nintendo Co. Ltd. - Overview
              • Exhibit 163: Nintendo Co. Ltd. - Product / Service
              • Exhibit 164: Nintendo Co. Ltd. - Key offerings
            • 12.12 PopReach Corp.
              • Exhibit 165: PopReach Corp. - Overview
              • Exhibit 166: PopReach Corp. - Product / Service
              • Exhibit 167: PopReach Corp. - Key offerings
            • 12.13 Sony Group Corp.
              • Exhibit 168: Sony Group Corp. - Overview
              • Exhibit 169: Sony Group Corp. - Business segments
              • Exhibit 170: Sony Group Corp. - Key news
              • Exhibit 171: Sony Group Corp. - Key offerings
              • Exhibit 172: Sony Group Corp. - Segment focus
            • 12.14 Square Enix Holdings Co. Ltd.
              • Exhibit 173: Square Enix Holdings Co. Ltd. - Overview
              • Exhibit 174: Square Enix Holdings Co. Ltd. - Business segments
              • Exhibit 175: Square Enix Holdings Co. Ltd. - Key offerings
              • Exhibit 176: Square Enix Holdings Co. Ltd. - Segment focus
            • 12.15 Take Two Interactive Software Inc.
              • Exhibit 177: Take Two Interactive Software Inc. - Overview
              • Exhibit 178: Take Two Interactive Software Inc. - Product / Service
              • Exhibit 179: Take Two Interactive Software Inc. - Key offerings
            • 12.16 Tencent Holdings Ltd.
              • Exhibit 180: Tencent Holdings Ltd. - Overview
              • Exhibit 181: Tencent Holdings Ltd. - Business segments
              • Exhibit 182: Tencent Holdings Ltd. - Key offerings
              • Exhibit 183: Tencent Holdings Ltd. - Segment focus
            • 12.17 Ubisoft Entertainment SA
              • Exhibit 184: Ubisoft Entertainment SA - Overview
              • Exhibit 185: Ubisoft Entertainment SA - Business segments
              • Exhibit 186: Ubisoft Entertainment SA - Key news
              • Exhibit 187: Ubisoft Entertainment SA - Key offerings
              • Exhibit 188: Ubisoft Entertainment SA - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 189: Inclusions checklist
                • Exhibit 190: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 191: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 192: Research methodology
                • Exhibit 193: Validation techniques employed for market sizing
                • Exhibit 194: Information sources
              • 13.5 List of abbreviations
                • Exhibit 195: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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