Online Home Decor Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 166 SKU: IRTNTR40201

Online Home Decor Market Forecast 2024-2028 

The Online Home Decor Market size is forecast to increase by USD 73.93 billion, at a CAGR of 9.26% between 2023 and 2028. Several factors play a crucial role in the market's growth, such as the rise in online spending and smartphone penetration, the increase in demand for multifunctional furniture, and the rising popularity of blogs related to interior designing. The market analysis and report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of blogs related to interior designing is the key factor driving market growth. Consumers spend more on designer and unique home decor products, including curtains, cushion covers, tables, cupboards, beds, and floor coverings. The growing income of consumers and the increasing penetration of social media have increased consumers inclination toward interior designing and unique designer home-improvement products. Further, online sale platforms play a major role in generating consumer interest in interior design. Independent bloggers and design partners with popular e-retailers and standard-quality websites intimate customers about the latest trends and products.

For instance, Apartment Therapy LLC is a lifestyle blog and publishing company focused on home design and decor. Major home decor players also offer dedicated services to help consumers plan their interior design. For example, Homevista Decor and Furnishings Pvt. Ltd., through its website homelane.com, offers the services of its own interior designers who help homeowners with customized and efficient home designs with great functionality and aesthetics. The rising popularity of interior design blogs will fuel the demand for trendy home furnishings, thereby supporting market growth during the forecast period.

Key Market Trends

The enhancement of consumer experience through technologies is the primary trend shaping market growth. The integration of various technologies, such as AR and VR, by market players has helped customers to choose the best home decor products for their homes. The AR and VR application allows users to input the dimensions of rooms in their homes into the app and then select items from the catalog offered by the company. Consumers can virtually see all the different colors and textures of the product by pointing their smartphone at a particular item of furniture. 

For instance, in July 2022, Nextech AR Solutions Corp., a global provider of AR, announced that it is now a three-dimensional model supplier for the largest prime e-commerce marketplaces, such as Amazon.com Inc. and other home decor companies. Therefore, such technological innovations allign with market trends and analysis will fuel the growth of the market during the forecast period.

Major Market Challenge

A long product replacement cycle resulting in infrequent purchases is a challenge that affects market growth. Unlike fast-moving consumer goods, home decor items typically have a longer lifespan, requiring fewer replacements or upgrades. Several factors influence the extended product life cycle. Further, consumers do not have to replace home decor items like furniture, wall art, and fixtures items as frequently, resulting in fewer transactions in the online home decor market. Also, consumers may decide to keep their current home decor items until a major lifestyle change, relocation, or a significant shift in design trends prompts them to reconsider updating their decor. 

In addition, the perception of home decor as a more significant and thoughtful investment than everyday items influences infrequent purchases. Prior to making a purchase decision, consumers frequently conduct extensive research, taking into account factors such as style, quality, and functionality. This deliberate approach leads to longer periods between home decor purchases. Therefore, long replacement cycles of home decor products affect the volume of sales, which serves as a major challenge for the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Amazon.com Inc.: The compnay offers home decor products such as paintings, vases, artificial plants, wall sculptures, seasonal indoor string lights, furnitures and others.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Ashley Global Retail LLC
  • Beyond Inc.
  • Century Furniture LLC
  • Chairish Inc.
  • Coyuchi Inc.
  • D decor
  • Home24 SE
  • Inter IKEA Holding BV
  • LaZBoy Inc.
  • LOWES COMPANIES INC.
  • MillerKnoll Inc.
  • Otto GmbH and Co. KG
  • Pepperfry Pvt. Ltd.
  • Pier 1 Imports Online Inc.
  • Reliance Industries Ltd.
  • The Home Depot Inc.
  • Urban Outfitters Inc.
  • Wakefit Innovations Pvt. Ltd.
  • Walmart Inc.
  • Williams Sonoma Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The online home furniture segment is estimated to witness significant growth during the forecast period. Home furniture includes products such as chairs, tables, beds, sofas, cupboards, stools, desks, and benches. These products are made of metal and wood and are used by residential consumers. The preference for online shopping is increasing, backed by the growing Internet penetration rate and the increasing number of smartphone users worldwide. The online channel allows manufacturers to expand their distribution networks by partnering with third-party e-retailers or establishing their own online shopping portals. 

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The online home furniture segment was the largest segment and valued at USD 47.50 billion in 2018. Market players such as Wayfair LLC and Inter IKEA Holding BV are making the best use of these technologies to boost the sales of home furniture items online. The online sale of home furniture products accounts for the smaller sales revenue of the global furniture market as the market is dominated by brick-and-mortar retail outlets and specialty stores. Factors responsible for the growth of online sales are the increasing number of online vendors, increasing Internet penetration rate, improving logistics infrastructure in potential and emerging economies, and growing smartphone adoption. Therefore, the online home furniture segment will witness moderate growth in the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2023, the market in APAC was led by China, followed by Japan and South Korea. The key factor that drives the market in the region is the growth of the real estate sector for both residential and commercial properties. Japan, China, and South Korea are the three prominent countries that account for a major proportion of the market revenue. China is the most populous country in the world. With increasing urbanization, the demand for real estate is on the rise in the country, which, in turn, will increase the growth of the online furniture market.

Moreover, the region is witnessing demand for multifunctional furniture due to the shrinking residential spaces along with the rise in population. The fast pace of urbanization and increased residential rentals have compelled people and nuclear families, especially in China and India, to opt for apartments or smaller residential spaces. This will trigger the demand for multifunctional furniture in countries such as India and China, which will subsequently support the growth of the market in APAC during the forecast period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Product Outlook
    • Online home furniture
    • Online home furnishings
    • Other online home decorative products
  • Application Outlook 
    • Indoor
    • Outdoor
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The global home decor market encompasses a wide array of products and designs, catering to various spaces such as the office, clean room, restaurants, camping sites, bedrooms, libraries, and more. From textiles to home textiles, manufacturers employ both machine-based processes and handcrafting techniques to meet consumer demands. The market is characterized by the presence of multiple vendors, including international players and regional players, serving diverse customer segments, including those residing in small-size houses seeking extra storage solutions and aesthetical appearance enhancements. As consumer awareness grows, the demand for eco-friendly home decor products rises, driven by increasing disposable income and higher living standards among high-income consumers.

However, challenges such as the proliferation of counterfeit products and low-quality offerings persist, necessitating stringent quality control measures and leveraging skilled labor for transportation and infrastructure facilities. The market thrives on trendy, customized, and fashionable designs, offering products tailored to different income groups and price points, including luxury home decor products and those from low-cost home decor producers catering to diverse consumer preferences in kitchen, living, bathroom, and beyond.

Online Home Decor Market Scope

Report Coverage

Details

Page number

166

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 9.26%

Market Growth 2024-2028

USD 73.93 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

8.84

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Ashley Global Retail LLC, Beyond Inc., Century Furniture LLC, Chairish Inc., Coyuchi Inc., D decor, Home24 SE, Inter IKEA Holding BV, LaZBoy Inc., LOWES COMPANIES INC., MillerKnoll Inc., Otto GmbH and Co. KG, Pepperfry Pvt. Ltd., Pier 1 Imports Online Inc., Reliance Industries Ltd., The Home Depot Inc., Urban Outfitters Inc., Wakefit Innovations Pvt. Ltd., Walmart Inc., and Williams Sonoma Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
  • Precise estimation of the market  size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming market growth and trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global online home decor market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global online home decor market 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Application Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Online home furniture - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Online home furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Online home furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Online home furniture - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Online home furniture - Year-over-year growth 2023-2028 (%)
    • 6.4 Online home furnishings - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online home furnishings - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Online home furnishings - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Online home furnishings - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online home furnishings - Year-over-year growth 2023-2028 (%)
    • 6.5 Other online home decorative products - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Other online home decorative products - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Other online home decorative products - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Other online home decorative products - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Other online home decorative products - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 48: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on Application - Market share 2023-2028 (%)
    • 7.2 Comparison by Application
      • Exhibit 50: Chart on Comparison by Application
      • Exhibit 51: Data Table on Comparison by Application
    • 7.3 Indoor - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Indoor - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
    • 7.4 Outdoor - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Application
      • Exhibit 60: Market opportunity by Application ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Application ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Amazon.com Inc.
              • Exhibit 115: Amazon.com Inc. - Overview
              • Exhibit 116: Amazon.com Inc. - Business segments
              • Exhibit 117: Amazon.com Inc. - Key news
              • Exhibit 118: Amazon.com Inc. - Key offerings
              • Exhibit 119: Amazon.com Inc. - Segment focus
            • 12.4 Ashley Global Retail LLC
              • Exhibit 120: Ashley Global Retail LLC - Overview
              • Exhibit 121: Ashley Global Retail LLC - Product / Service
              • Exhibit 122: Ashley Global Retail LLC - Key offerings
            • 12.5 Beyond Inc.
              • Exhibit 123: Beyond Inc. - Overview
              • Exhibit 124: Beyond Inc. - Product / Service
              • Exhibit 125: Beyond Inc. - Key news
              • Exhibit 126: Beyond Inc. - Key offerings
            • 12.6 Century Furniture LLC
              • Exhibit 127: Century Furniture LLC - Overview
              • Exhibit 128: Century Furniture LLC - Product / Service
              • Exhibit 129: Century Furniture LLC - Key offerings
            • 12.7 Chairish Inc.
              • Exhibit 130: Chairish Inc. - Overview
              • Exhibit 131: Chairish Inc. - Product / Service
              • Exhibit 132: Chairish Inc. - Key offerings
            • 12.8 Coyuchi Inc.
              • Exhibit 133: Coyuchi Inc. - Overview
              • Exhibit 134: Coyuchi Inc. - Product / Service
              • Exhibit 135: Coyuchi Inc. - Key offerings
            • 12.9 D decor
              • Exhibit 136: D decor - Overview
              • Exhibit 137: D decor - Product / Service
              • Exhibit 138: D decor - Key offerings
            • 12.10 Home24 SE
              • Exhibit 139: Home24 SE - Overview
              • Exhibit 140: Home24 SE - Business segments
              • Exhibit 141: Home24 SE - Key offerings
              • Exhibit 142: Home24 SE - Segment focus
            • 12.11 Inter IKEA Holding BV
              • Exhibit 143: Inter IKEA Holding BV - Overview
              • Exhibit 144: Inter IKEA Holding BV - Product / Service
              • Exhibit 145: Inter IKEA Holding BV - Key news
              • Exhibit 146: Inter IKEA Holding BV - Key offerings
            • 12.12 MillerKnoll Inc.
              • Exhibit 147: MillerKnoll Inc. - Overview
              • Exhibit 148: MillerKnoll Inc. - Business segments
              • Exhibit 149: MillerKnoll Inc. - Key offerings
              • Exhibit 150: MillerKnoll Inc. - Segment focus
            • 12.13 Pepperfry Pvt. Ltd.
              • Exhibit 151: Pepperfry Pvt. Ltd. - Overview
              • Exhibit 152: Pepperfry Pvt. Ltd. - Product / Service
              • Exhibit 153: Pepperfry Pvt. Ltd. - Key offerings
            • 12.14 Reliance Industries Ltd.
              • Exhibit 154: Reliance Industries Ltd. - Overview
              • Exhibit 155: Reliance Industries Ltd. - Business segments
              • Exhibit 156: Reliance Industries Ltd. - Key news
              • Exhibit 157: Reliance Industries Ltd. - Key offerings
              • Exhibit 158: Reliance Industries Ltd. - Segment focus
            • 12.15 Urban Outfitters Inc.
              • Exhibit 159: Urban Outfitters Inc. - Overview
              • Exhibit 160: Urban Outfitters Inc. - Business segments
              • Exhibit 161: Urban Outfitters Inc. - Key offerings
              • Exhibit 162: Urban Outfitters Inc. - Segment focus
            • 12.16 Walmart Inc.
              • Exhibit 163: Walmart Inc. - Overview
              • Exhibit 164: Walmart Inc. - Business segments
              • Exhibit 165: Walmart Inc. - Key offerings
              • Exhibit 166: Walmart Inc. - Segment focus
            • 12.17 Williams Sonoma Inc.
              • Exhibit 167: Williams Sonoma Inc. - Overview
              • Exhibit 168: Williams Sonoma Inc. - Product / Service
              • Exhibit 169: Williams Sonoma Inc. - Key news
              • Exhibit 170: Williams Sonoma Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 171: Inclusions checklist
                • Exhibit 172: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 173: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 174: Research methodology
                • Exhibit 175: Validation techniques employed for market sizing
                • Exhibit 176: Information sources
              • 13.5 List of abbreviations
                • Exhibit 177: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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