India - Online Home Decor Market by Application, Product Type, and Price - Forecast and Analysis 2024-2028

Published: Oct 2023

Pages: 144

SKU: IRTNTR72614

Snapshot

India - Online Home Decor Market 2024-2028

The India - online home decor market size is estimated to grow at a CAGR of 10.79% between 2023 and 2028. The market size is forecast to increase by USD 4.78 billion.The market is categorized based on Application, Product Type, and Price. Within the Application Segment, the Indoor sub-category represented the largest value, amounting to 4.04 billion in 2018.Consumer interest in indoor home decor has surged due to evolving trends favoring creative decor and furniture, including the demand for foldable furniture for storage convenience. There's also a growing preference for luxurious bathroom and bedroom furnishings, reflecting the influence of Western lifestyle culture. These factors are set to drive growth in India's online home decor market for indoor spaces.

What will be the size of the India Online Home Decor Market During the Forecast Period?

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India Online Home Decor Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key India Online Home Decor Market Driver

The rise in online spending and smartphone penetration is the key factor driving market growth. With the growing number of internet users, an improving economy, and increased opportunities for purchase and delivery with mobile commerce, online shopping via smart devices has gained popularity in recent years. In addition, security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of online shopping websites are also contributing to the growth of the market.

Moreover, the increasing emphasis on mobile commerce is mainly driven by the purchase of millions of new smartphones and the creation of more opportunities for buyers to shop. A few major retailers, such as Amazon, Snapdeal, Flipkart, and Alibaba, have their own mobile applications. Thus, the rising Internet penetration and online spending will boost the online home decor market forecast period.

Key India Online Home Decor Market Trends

The rising popularity of blogs related to interior design is the primary trend shaping market growth. Customers spend more on designer and unique home furnishing products, including curtains, cushion covers, tables, cupboards, beds, and floor coverings in India. The rising income of consumers and the increasing penetration of social media have increased the inclination of consumers toward interior designing and unique designer home-improvement products.

Furthermore, online sales platforms play a significant role in generating consumer interest in interior design. The rising popularity of interior designing blogs will fuel the demand for trendy home furnishings, which will increase the demand for home furnishings. Hence, such factors will drive the growth of the market during the forecast period.

Key India Online Home Decor Market Challenge

Long product replacement cycles resulting in infrequent purchases is a challenge that affects market growth. The latest design trends play a vital role in determining customers' investment decisions for residential indoor furnishing. However, furniture is not meant for frequent changes as it lasts long. Most furniture products are expensive and considered one-time investments. Hence, after the first purchase, customers do not feel the need for frequent replacement.

In addition, branded home decor items are durable and reliable as they are mainly offered in superior quality. For such products, consumers need to incur only maintenance and cleaning costs over the years to improve their lifespan and retain their usability. This results in infrequent purchases, and it acts as a limitation to the growth of the India - online home decor market. Consequently, the long replacement cycles of home decor products affect volume sales, which may impede the market growth during the forecast period.

India Online Home Decor Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

India Online Home Decor Market Customer Landscape

Who are the Major India Online Home Decor Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Century Furniture LLC: The company offers online home decor products such as furniture fabric, six drawer low dressers, tatum swivel chair, and polished steel floor lamps.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Growing Segment in the India Online Home Decor Market?

The indoor segment is estimated to witness significant growth during the forecast period. Indoor application refers to spaces within a home that are enclosed, such as a bedroom, living room, bathroom, kitchen, and other covered areas. Consumers have been motivated to invest in these products as trends toward creative and inventive decor and furniture have shifted.

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The indoor segment was the largest segment and was valued at USD 4.04 billion in 2018. The online home decor market includes bedroom furniture, carpets and rugs, bed, and linen, etc. The bedroom furniture market segment is highly fragmented and labour-intensive. Furthermore, boosted experimentation with various types of lighting to decorate the living room space has earned growing market demand. Hence, such factors will lead to the growth of the indoor India-online home decor market during the forecast period.

Segment Overview

The India online home decor market analysis report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Application Outlook
- Indoor
- Outdoor

Product Type Outlook
- Home Furniture
- Other home decorative products
Price Outlook
- Mass
- Premium

India Online Home Decor Market Scope
Report Coverage	Details
Page number	144
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 10.79%
Market Growth 2024-2028	USD 4. 78 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	10.25
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., Century Furniture LLC, Chumbak Design Pvt. Ltd, D decor, Elvy Lifestyle Pvt. Ltd., Fabindia Overseas Pvt. Ltd., Forbo Management SA, Godrej Consumer Products Ltd., Golden Leaf, Inter IKEA Holding BV, Mohawk Industries Inc., MyStyle Label Creation Pvt. Ltd., Pepperfry Pvt. Ltd., Praxis Home Retail Ltd., Reliance Industries Ltd., Secret Label India Apparels LLP, Shivalik Metaplast Industries, The Crafty Angels, Wooden Street, and Yellow Verandah
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this India Online Home Decor Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across India
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Price
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on India: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on India: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Online home decor market in India 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on online home decor market in India 2018 - 2022 ($ billion)

4.2 Application Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Application Segment 2018 - 2022 ($ billion)

4.3 Product Type Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Type Segment 2018 - 2022 ($ billion)

4.4 Price Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Price Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Exhibit 27: Chart on Application - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Application - Market share 2023-2028 (%)

6.2 Comparison by Application
- Exhibit 29: Chart on Comparison by Application
- Exhibit 30: Data Table on Comparison by Application

6.3 Indoor - Market size and forecast 2023-2028
- Exhibit 31: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Indoor - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Indoor - Year-over-year growth 2023-2028 (%)

6.4 Outdoor - Market size and forecast 2023-2028
- Exhibit 35: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Application
- Exhibit 39: Market opportunity by Application ($ billion)
- Exhibit 40: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Product Type

7.1 Market segments
- Exhibit 41: Chart on Product Type - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product Type - Market share 2023-2028 (%)

7.2 Comparison by Product Type
- Exhibit 43: Chart on Comparison by Product Type
- Exhibit 44: Data Table on Comparison by Product Type

7.3 Home furniture - Market size and forecast 2023-2028
- Exhibit 45: Chart on Home furniture - Market size and forecast 2023-2028 ($ billion)
- Exhibit 46: Data Table on Home furniture - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Chart on Home furniture - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Home furniture - Year-over-year growth 2023-2028 (%)

7.4 Home furnishings - Market size and forecast 2023-2028
- Exhibit 49: Chart on Home furnishings - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Data Table on Home furnishings - Market size and forecast 2023-2028 ($ billion)
- Exhibit 51: Chart on Home furnishings - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Home furnishings - Year-over-year growth 2023-2028 (%)

7.5 Other home decorative products - Market size and forecast 2023-2028
- Exhibit 53: Chart on Other home decorative products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Other home decorative products - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Other home decorative products - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Other home decorative products - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Product Type
- Exhibit 57: Market opportunity by Product Type ($ billion)
- Exhibit 58: Data Table on Market opportunity by Product Type ($ billion)

8 Market Segmentation by Price

8.1 Market segments
- Exhibit 59: Chart on Price - Market share 2023-2028 (%)
- Exhibit 60: Data Table on Price - Market share 2023-2028 (%)

8.2 Comparison by Price
- Exhibit 61: Chart on Comparison by Price
- Exhibit 62: Data Table on Comparison by Price

8.3 Mass - Market size and forecast 2023-2028
- Exhibit 63: Chart on Mass - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on Mass - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on Mass - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Mass - Year-over-year growth 2023-2028 (%)

8.4 Premium - Market size and forecast 2023-2028
- Exhibit 67: Chart on Premium - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Premium - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Premium - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Premium - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by Price
- Exhibit 71: Market opportunity by Price ($ billion)
- Exhibit 72: Data Table on Market opportunity by Price ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 74: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 75: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 76: Overview on factors of disruption

11.4 Industry risks
- Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 78: Vendors covered

12.2 Market positioning of vendors
- Exhibit 79: Matrix on vendor position and classification

12.3 Amazon.com Inc.
- Exhibit 80: Amazon.com Inc. - Overview
- Exhibit 81: Amazon.com Inc. - Business segments
- Exhibit 82: Amazon.com Inc. - Key news
- Exhibit 83: Amazon.com Inc. - Key offerings
- Exhibit 84: Amazon.com Inc. - Segment focus

12.4 Century Furniture LLC
- Exhibit 85: Century Furniture LLC - Overview
- Exhibit 86: Century Furniture LLC - Product / Service
- Exhibit 87: Century Furniture LLC - Key offerings

12.5 Chumbak Design Pvt. Ltd
- Exhibit 88: Chumbak Design Pvt. Ltd - Overview
- Exhibit 89: Chumbak Design Pvt. Ltd - Product / Service
- Exhibit 90: Chumbak Design Pvt. Ltd - Key offerings

12.6 D decor
- Exhibit 91: D decor - Overview
- Exhibit 92: D decor - Product / Service
- Exhibit 93: D decor - Key offerings

12.7 Fabindia Overseas Pvt. Ltd.
- Exhibit 94: Fabindia Overseas Pvt. Ltd. - Overview
- Exhibit 95: Fabindia Overseas Pvt. Ltd. - Product / Service
- Exhibit 96: Fabindia Overseas Pvt. Ltd. - Key offerings

12.8 Forbo Management SA
- Exhibit 97: Forbo Management SA - Overview
- Exhibit 98: Forbo Management SA - Business segments
- Exhibit 99: Forbo Management SA - Key offerings
- Exhibit 100: Forbo Management SA - Segment focus

12.9 Godrej Consumer Products Ltd.
- Exhibit 101: Godrej Consumer Products Ltd. - Overview
- Exhibit 102: Godrej Consumer Products Ltd. - Business segments
- Exhibit 103: Godrej Consumer Products Ltd. - Key news
- Exhibit 104: Godrej Consumer Products Ltd. - Key offerings
- Exhibit 105: Godrej Consumer Products Ltd. - Segment focus

12.10 Inter IKEA Holding BV
- Exhibit 106: Inter IKEA Holding BV - Overview
- Exhibit 107: Inter IKEA Holding BV - Product / Service
- Exhibit 108: Inter IKEA Holding BV - Key news
- Exhibit 109: Inter IKEA Holding BV - Key offerings

12.11 Mohawk Industries Inc.
- Exhibit 110: Mohawk Industries Inc. - Overview
- Exhibit 111: Mohawk Industries Inc. - Business segments
- Exhibit 112: Mohawk Industries Inc. - Key offerings
- Exhibit 113: Mohawk Industries Inc. - Segment focus

12.12 MyStyle Label Creation Pvt. Ltd.
- Exhibit 114: MyStyle Label Creation Pvt. Ltd. - Overview
- Exhibit 115: MyStyle Label Creation Pvt. Ltd. - Key offerings

12.13 Pepperfry Pvt. Ltd.
- Exhibit 116: Pepperfry Pvt. Ltd. - Overview
- Exhibit 117: Pepperfry Pvt. Ltd. - Product / Service
- Exhibit 118: Pepperfry Pvt. Ltd. - Key offerings

12.14 Praxis Home Retail Ltd.
- Exhibit 119: Praxis Home Retail Ltd. - Overview
- Exhibit 120: Praxis Home Retail Ltd. - Product / Service
- Exhibit 121: Praxis Home Retail Ltd. - Key offerings

12.15 Reliance Industries Ltd.
- Exhibit 122: Reliance Industries Ltd. - Overview
- Exhibit 123: Reliance Industries Ltd. - Business segments
- Exhibit 124: Reliance Industries Ltd. - Key news
- Exhibit 125: Reliance Industries Ltd. - Key offerings
- Exhibit 126: Reliance Industries Ltd. - Segment focus

12.16 Shivalik Metaplast Industries
- Exhibit 127: Shivalik Metaplast Industries - Overview
- Exhibit 128: Shivalik Metaplast Industries - Product / Service
- Exhibit 129: Shivalik Metaplast Industries - Key offerings

12.17 The Crafty Angels
- Exhibit 130: The Crafty Angels - Overview
- Exhibit 131: The Crafty Angels - Product / Service
- Exhibit 132: The Crafty Angels - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 133: Inclusions checklist
- Exhibit 134: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 135: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 136: Research methodology
- Exhibit 137: Validation techniques employed for market sizing
- Exhibit 138: Information sources

13.5 List of abbreviations
- Exhibit 139: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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