US - Online Household Furniture Market by Product, Material, and Type - Forecast and Analysis 2024-2028

Published: Feb 2024 Pages: 153 SKU: IRTNTR72682

US - Online Household Furniture Market 2024-2028 

The US - online household furniture market size is forecast to increase by USD 6.21 billion, at a CAGR of 4.33% between 2023 and 2028. The market growth analysis depends on several factors such as the increasing online sales of household furniture, the increased awareness of home decor and attractive furnishings, and the increase in demand for multifunctional furniture. 

The report includes a comprehensive outlook on the market, offering forecasts for the industry segmented by Product, which comprises living room furniture, bedroom furniture, storage furniture, and others. Additionally, it categorizes Material into wood, metal, and others, and covers Type, including non-ready to assemble, and ready to assemble. The market research and growth report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Key Drivers, Trends, and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increased awareness of home decor and attractive furnishings is the key factor driving market growth. Home decor has become one of the latest growing businesses. Rapid urbanization has prompted individuals to adopt innovative products to match the requirements of the home and individual preferences. Many home furnishing companies provide virtual tours and live demonstrations to showcase the look and feel of the furniture on display for consumers. This gives them a real picture of how the furniture of interest can fit into their apartments.

Further, manufacturers are introducing style profiling, which enables purchasers to choose from an extensive range of products. Some companies have changed their merchandising strategy to present their products using a theme rather than putting them in front of the customer just as a commodity. As a result, they attract customers by marketing a lifestyle along with the product. Thus, increased awareness of home decor and attractive furnishings will drive the growth of the market during the forecast period.

Key Market Trends

Technological innovations in household furniture is the primary trend shaping market growth. Many major players operating in the US - online household furniture market have been focusing on implementing emerging technologies to develop comfortable, attractive, and functional luxury furniture items that blend smoothly into modern lifestyles. Further, mobile technology, the Internet of Things (IoT), machine learning, augmented reality, touch commerce, and virtual reality are among the major technological advancements or innovations that are being deployed in the online household furniture market in US.

Moreover, alligned with market trends and analysis, new apps are readily being launched, which enable users to design the interiors of a room according to the furniture that suits their needs. Thus, these factors make technological innovations an emerging trend in the online household furniture market in US, which will positively impact the growth of the market during the forecast period.

Major Market Challenge

Diversified customer preferences for household furniture is a challenge that affects market growth. End-users are increasingly seeking additional features even in the simplest of furniture, such as mattresses, making it difficult for manufacturers to innovate as per different preferences. Some consumers, particularly millennials, wish to pay reluctantly for superior-quality furniture. It is observed that millennials do not bother about the quality but order it when they need it.

In addition, businesses that work on built-to-order manufacturing face difficulties in noting down customers' requirements from time to time. The concept of heavy one-time investment in furniture is taking a back seat. This is because millennials are more focused on keeping updated with the rapidly evolving furniture styles. Therefore, brick-and-mortar furniture stores face issues in retaining their customers. Hence, diversified customer preferences may impede the growth of the market during the forecast period.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Amazon.com Inc.: The company offers online household furniture such as Rivet Sheena Glam tufted velvet shell chair, Rivet revolve modern upholstered sofa with reversible sectional chaise, Rivet Revolve modern sofa couch, Stone and Beam Hillman mid-century sofa couch with wood base and legs.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Anthropologie
  • Beyond Inc.
  • Costco Wholesale Corp.
  • Etsy Inc.
  • Floyd Home
  • Inter IKEA Holding BV
  • Lulu and Georgia Inc.
  • Macys Inc.
  • Medley
  • Ronbow
  • Serena and Lily Inc.
  • Society Social Inc.
  • Target Corp.
  • The Home Depot Inc.
  • The Roomplace
  • Walmart Inc.
  • Wayfair Inc.
  • Williams Sonoma Inc.
  • World Market

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. The market analysis and report data are qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What are the Largest-Growing Segments in the Market?

The living room furniture segment is estimated to witness significant growth during the forecast period. In the US online household furniture market, consumers with higher purchasing power prioritize spending on multifunctional living room furniture like sofas, entertainment units, and tables. The demand for versatile seating solutions such as portable recliners and the JumpSeat 90 is rising, catering to smaller living spaces. Innovative sofa styles, convertible options, and a variety of chair types, including armchairs and bean bags, are driving the growth of the living room furniture segment in the US.

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The living room furniture segment was the largest segment and valued at USD 11.55 billion in 2018High-spending consumers are increasingly investing in thematic furniture for a cohesive look in living rooms and outdoor spaces during home refurbishment. In the US online household furniture market, the demand for tables and desks is growing, fueled by the multifunctional trend. Innovative designs, such as wireless charging and integrated cooktops, cater to small spaces. Folding and versatile tables like console tables and 3-in-1 tables are gaining popularity, driving the growth of the tables and desks market in the US. Thus, such factors are driving the growth of the US - online household furniture market in the living room furniture segment during the forecast period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends opportunities from 2018 to 2028. 

  • Product Outlook 
    • Living room furniture
    • Bedroom furniture
    • Storage furniture
    • Others
  • Material Outlook
    • Wood
    • Metal
    • Others
  • Type Outlook 
    • Non-ready to assemble
    • Ready to assemble

US Online Household Furniture Market Scope

Report Coverage

Details

Page number

153

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.33%

Market growth 2024-2028

USD 6.21 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

3.48

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Anthropologie, Beyond Inc., Costco Wholesale Corp., Etsy Inc., Floyd Home, Inter IKEA Holding BV, Lulu and Georgia Inc., Macys Inc., Medley, Ronbow, Serena and Lily Inc., Society Social Inc., Target Corp., The Home Depot Inc., The Roomplace, Walmart Inc., Wayfair Inc., Williams Sonoma Inc., and World Market

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Online Household Furniture Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market forecast between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across US
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Material
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Online household furniture market in US 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on online household furniture market in US 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Material Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Material Segment 2018 - 2022 ($ billion)
    • 4.4 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 27: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 29: Chart on Comparison by Product
      • Exhibit 30: Data Table on Comparison by Product
    • 6.3 Living room furniture - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Living room furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 32: Data Table on Living room furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 33: Chart on Living room furniture - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Living room furniture - Year-over-year growth 2023-2028 (%)
    • 6.4 Bedroom furniture - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Bedroom furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Data Table on Bedroom furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 37: Chart on Bedroom furniture - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Bedroom furniture - Year-over-year growth 2023-2028 (%)
    • 6.5 Storage furniture - Market size and forecast 2023-2028
      • Exhibit 39: Chart on Storage furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Data Table on Storage furniture - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 41: Chart on Storage furniture - Year-over-year growth 2023-2028 (%)
      • Exhibit 42: Data Table on Storage furniture - Year-over-year growth 2023-2028 (%)
    • 6.6 Others - Market size and forecast 2023-2028
      • Exhibit 43: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 45: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 46: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.7 Market opportunity by Product
      • Exhibit 47: Market opportunity by Product ($ billion)
      • Exhibit 48: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Material

    • 7.1 Market segments
      • Exhibit 49: Chart on Material - Market share 2023-2028 (%)
      • Exhibit 50: Data Table on Material - Market share 2023-2028 (%)
    • 7.2 Comparison by Material
      • Exhibit 51: Chart on Comparison by Material
      • Exhibit 52: Data Table on Comparison by Material
    • 7.3 Wood - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Wood - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Data Table on Wood - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 55: Chart on Wood - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Wood - Year-over-year growth 2023-2028 (%)
    • 7.4 Metal - Market size and forecast 2023-2028
      • Exhibit 57: Chart on Metal - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Data Table on Metal - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 59: Chart on Metal - Year-over-year growth 2023-2028 (%)
      • Exhibit 60: Data Table on Metal - Year-over-year growth 2023-2028 (%)
    • 7.5 Others - Market size and forecast 2023-2028
      • Exhibit 61: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 63: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 64: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Material
      • Exhibit 65: Market opportunity by Material ($ billion)
      • Exhibit 66: Data Table on Market opportunity by Material ($ billion)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 67: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 68: Data Table on Type - Market share 2023-2028 (%)
    • 8.2 Comparison by Type
      • Exhibit 69: Chart on Comparison by Type
      • Exhibit 70: Data Table on Comparison by Type
    • 8.3 Non-ready to assemble - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Non-ready to assemble - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Non-ready to assemble - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Non-ready to assemble - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Non-ready to assemble - Year-over-year growth 2023-2028 (%)
    • 8.4 Ready to assemble - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Ready to assemble - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Ready to assemble - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Ready to assemble - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Ready to assemble - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by Type
      • Exhibit 79: Market opportunity by Type ($ billion)
      • Exhibit 80: Data Table on Market opportunity by Type ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 82: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 83: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 84: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 85: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 86: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 87: Matrix on vendor position and classification
            • 12.3 Amazon.com Inc.
              • Exhibit 88: Amazon.com Inc. - Overview
              • Exhibit 89: Amazon.com Inc. - Business segments
              • Exhibit 90: Amazon.com Inc. - Key news
              • Exhibit 91: Amazon.com Inc. - Key offerings
              • Exhibit 92: Amazon.com Inc. - Segment focus
            • 12.4 Beyond Inc.
              • Exhibit 93: Beyond Inc. - Overview
              • Exhibit 94: Beyond Inc. - Product / Service
              • Exhibit 95: Beyond Inc. - Key news
              • Exhibit 96: Beyond Inc. - Key offerings
            • 12.5 Etsy Inc.
              • Exhibit 97: Etsy Inc. - Overview
              • Exhibit 98: Etsy Inc. - Product / Service
              • Exhibit 99: Etsy Inc. - Key offerings
            • 12.6 Floyd Home
              • Exhibit 100: Floyd Home - Overview
              • Exhibit 101: Floyd Home - Product / Service
              • Exhibit 102: Floyd Home - Key offerings
            • 12.7 Inter IKEA Holding BV
              • Exhibit 103: Inter IKEA Holding BV - Overview
              • Exhibit 104: Inter IKEA Holding BV - Product / Service
              • Exhibit 105: Inter IKEA Holding BV - Key news
              • Exhibit 106: Inter IKEA Holding BV - Key offerings
            • 12.8 Lulu and Georgia Inc.
              • Exhibit 107: Lulu and Georgia Inc. - Overview
              • Exhibit 108: Lulu and Georgia Inc. - Product / Service
              • Exhibit 109: Lulu and Georgia Inc. - Key offerings
            • 12.9 Macys Inc.
              • Exhibit 110: Macys Inc. - Overview
              • Exhibit 111: Macys Inc. - Product / Service
              • Exhibit 112: Macys Inc. - Key offerings
            • 12.10 Serena and Lily Inc.
              • Exhibit 113: Serena and Lily Inc. - Overview
              • Exhibit 114: Serena and Lily Inc. - Product / Service
              • Exhibit 115: Serena and Lily Inc. - Key offerings
            • 12.11 Society Social Inc.
              • Exhibit 116: Society Social Inc. - Overview
              • Exhibit 117: Society Social Inc. - Product / Service
              • Exhibit 118: Society Social Inc. - Key offerings
            • 12.12 Target Corp.
              • Exhibit 119: Target Corp. - Overview
              • Exhibit 120: Target Corp. - Product / Service
              • Exhibit 121: Target Corp. - Key offerings
            • 12.13 The Home Depot Inc.
              • Exhibit 122: The Home Depot Inc. - Overview
              • Exhibit 123: The Home Depot Inc. - Product / Service
              • Exhibit 124: The Home Depot Inc. - Key offerings
            • 12.14 Walmart Inc.
              • Exhibit 125: Walmart Inc. - Overview
              • Exhibit 126: Walmart Inc. - Business segments
              • Exhibit 127: Walmart Inc. - Key offerings
              • Exhibit 128: Walmart Inc. - Segment focus
            • 12.15 Wayfair Inc.
              • Exhibit 129: Wayfair Inc. - Overview
              • Exhibit 130: Wayfair Inc. - Business segments
              • Exhibit 131: Wayfair Inc. - Key news
              • Exhibit 132: Wayfair Inc. - Key offerings
              • Exhibit 133: Wayfair Inc. - Segment focus
            • 12.16 Williams Sonoma Inc.
              • Exhibit 134: Williams Sonoma Inc. - Overview
              • Exhibit 135: Williams Sonoma Inc. - Product / Service
              • Exhibit 136: Williams Sonoma Inc. - Key news
              • Exhibit 137: Williams Sonoma Inc. - Key offerings
            • 12.17 World Market
              • Exhibit 138: World Market - Overview
              • Exhibit 139: World Market - Product / Service
              • Exhibit 140: World Market - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 141: Inclusions checklist
                • Exhibit 142: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 143: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 144: Research methodology
                • Exhibit 145: Validation techniques employed for market sizing
                • Exhibit 146: Information sources
              • 13.5 List of abbreviations
                • Exhibit 147: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              online household furniture market in us market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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