Online Language Subscription Courses Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The online language subscription courses market share is expected to increase by USD 3.14 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 15.04%.

The online language subscription courses market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online language subscription courses market segmentation by end-user (individual learners and institutional learners), type (English, Mandarin, Spanish, and others), and geography (APAC, Europe, North America, South America, and MEA).

The online language subscription courses market report also offers information on several market vendors, including Cambium Intermediate Holdings LLC, Duolingo Inc., Enux Education Ltd., Houghton Mifflin Harcourt Co., italki HK Ltd., Language Trainers Corp., Pearson Plc, Rocket Languages Ltd., Sanako Oy, and The Linguist Institute Ltd. among others.

Duolingo Inc. - Duolingo Inc. is a public company headquartered in the US. It is a global company generating USD 250.77 million in revenues and has around 500 employees. Its revenue from the global education apps market is a key component of its overall revenues. The company offers a wide range of learning platforms for different applications and users. The products offered include Duolingo for Schools, Duolingo English Test, Tinycards, Podcast, Stories, and Dictionary.

What will the Online Language Subscription Courses Market Size be During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global online language subscription courses market as a part of the global education services market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online language subscription courses market during the forecast period. 

Online Language Subscription Courses Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The growing preference for malls is notably driving the online language subscription courses market growth. However, factors such as the high cost of development of online language courses may impede market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. 

Key Online Language Subscription Courses Market Driver

• One of the key factors driving growth in the online language subscription courses market is the growing preference for MALL.
• The popularity of mobile-assisted language learning (MALL) has increased in the last few years due to the growing adoption and use of mobile telecommunication and computing devices, which have Internet connectivity.
• The advantages of MALL include:
  • Portability: The small size of mobile devices enables users to shift from one website to another with a click.
  • Social interactivity: Users can connect with other learners and tutors to have face-to-face conversations to improve their language skills.
  • Application advancement: Users can update their language learning application period. In addition, they can choose different language applications from the same vendor to minimize data usage on mobile devices.

Key Online Language Subscription Courses Market Challenge

• The high cost of development of online language courses will be a major challenge for the online language subscription courses market during the forecast period. 
• The cost of developing and designing online language courses depends on the choice of the instructional design model.
• The development of online language learning courses requires subject matter experts (SMEs), an instructional design team, a project management team, and technical staff specialists.
• Online language subscription courses must also be updated regularly due to evolving technologies and market trends and to sustain in the competitive market environment. Regular updates with additional information and training models incur additional investments. This factor is likely to delay the break-even point (BEP) for new vendors. Therefore, the high cost of development is likely to slow down the quick and continuous development of foreign language courses. 

This online language subscription courses market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Online Language Subscription Courses Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the online language subscription courses market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report. 

Which are the Key Regions for Online Language Subscription Courses Market?

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44% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for online language subscription courses in APAC. Market growth in this region will be faster than the growth of the market in the European regions.

China, India, Japan, Australia, and South Korea are the major contributors of revenue to the online language subscription courses market in APAC. Some prominent vendors that operate in the region are Duolingo Inc. (Duolingo) and italki HK. English, Korean, Mandarin, French, Hindi, and German are some of the languages that are in demand from users in the region. Owing to growing economies and increasing foreign direct investments in countries such as China and India, the number of enrollments to learn English is expected to rise significantly. This will facilitate the online language subscription courses market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What is the Fastest-Growing End-user Segment in the Online Language Subscription Courses Market?

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The online language subscription courses market share growth by the individual learners segment will be significant during the forecast period. Several individual learners have a keen interest in learning foreign languages for better career growth. Individuals with multilingual skills can bridge the communication gap between two different cultures and are, hence, in high demand from corporate individuals. Such individuals gain opportunities for employment in other countries. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online language subscription courses market size and actionable market insights on the post-COVID-19 impact on each segment. 

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What are the Key Data Covered in this Online Language Subscription Courses Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive online language subscription courses market growth during the next five years
• Precise estimation of the online language subscription courses market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behaviour
• The growth of the online language subscription courses industry across APAC, Europe, North America, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of online language subscription courses market vendors

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