India - Online Lingerie Market by Product and Type - Forecast and Analysis 2023-2027

Published: Aug 2023

Pages: 125

SKU: IRTNTR72647

Snapshot

India - Online Lingerie Market Analysis Report 2023-2027

The India - online lingerie market size is estimated to grow at a CAGR of 10.37% between 2022 and 2027. The market size is forecast to increase by USD 463.35 billion. The growth of the market depends on several factors such as increased penetration of organized retail driving demand for lingerie, the growing consumer awareness regarding online lingerie shopping, and the demand from smaller cities pushing lingerie sales.

This online lingerie market report extensively covers market segmentation by product (bras, knickers and panties, and others), and type (natural and synthetic). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the India Online Lingerie Market During the Forecast Period?

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India Online Lingerie Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key India Online Lingerie Market Driver

Demand from smaller cities pushing lingerie sales is the key factor driving the growth of the market. Sales of women's innerwear to grow 4-5 times in 2021, driven by growing online demand from tier 2 and tier 3 cities. The work-from-home culture has attracted new customers to online platforms in small towns and some up-country regions. For example, the Zivame digital platform accounts for 90% of the company's revenue, with demand for Tier 3 and 4 growing by more than 50% year on year.

Moreover, the rapid growth of the e-commerce sector during the COVID-19 pandemic has resulted in a major shift in consumer buying habits, with many new buyers and sellers in different locations of small towns selecting online channels. Hence, these factors will drive the growth of the Indian online lingerie market during the forecast period.

Key India Online Lingerie Market Trends

Men emerging as significant online buyers of lingerie is the primary trend in the market. Most men are hesitant to approach a lingerie store, but due to the anonymity of the Internet, men are gradually becoming big customers in the India - online lingerie market. On average, men make up about 25% of underwear purchases on online lingerie sites.

Moreover, this number increases to 40% during the wedding season and special occasions. The India - online lingerie market is fragmented but growing rapidly. This is one of the main reasons why big investors favor domestic online lingerie brands; e.g. Zivame raised USD 40 million in September 2021. These are the key factors expected to drive the growth of the market during the forecast period.

Key India Online Lingerie Market Challenge

Increased use of DTC strategy by lingerie manufacturers is a challenge that affects the growth of the market. The direct-to-customer strategy has involved brands in closer contact with consumers and increased the loyalty of customers by understanding their needs. Furthermore, customer feedback and assistance from fashion brands in quickly adapting to their customers' needs have been enhanced by the use of internet platforms. Some of the world's most famous brands such as Nike and Puma, are moving to eliminate middlemen in order to be able to sell directly to consumers at a fraction of prices for established retailers.

However, some brands have continued focusing on their DTC activities through store enlargement initiatives and the strengthening of their online shopping platforms. These DTC-focused brands must continuously assess their inventory, logistics, and end-destination sales capabilities to ensure that they are constantly functioning. Thus, such factors will impede the growth of the market during the forecast period.

India Online Lingerie Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

India Online Lingerie Market Customer Landscape

Who are the India Major Online Lingerie Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Wacoal Holdings Corp.: The company offers lingerie such as embrace lace bra, halo lace brief panty among others which has been desiged with decorative straps with full adjustable avaiable in wide variety of sizes.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the India Online Lingerie Market?

The bras segment is estimated to witness significant growth during the forecast period. Bras do not only offer an appropriate fit but also support and comfort for the woman who wears them as it helps increase her confidence. The emergence of a number of internet platforms, including Jockey India, Zivame, and Clovia which offer different types of bras to be worn by each woman's body shape and size is part of an evolving e-commerce retail sector in India.

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The bras segment was the largest segment and was valued at USD 229.51 billion in 2017. The segment of younger customers looking forward to the purchase of new breast products that match Western style and dress has been created by rapidly expanding urban areas. These younger customers are knowledgeable, well-traveled, brand-conscious, and stay connected with the latest fashion trends. They're more able to spend money, which is what makes them willing to experiment and explore. They're looking for high-quality products and service standards from consumer brands. Thus, such factors will drive the growth of the market during the forecast period.

Segment Overview

The India online lingerie market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Billion, 2017 - 2027)
- Bras
- Knickers and panties
- Others

Type Outlook (USD Billion, 2017 - 2027)
- Natural
- Synthetic

India Online Lingerie Market Scope
Report Coverage	Details
Page number	125
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 10.37%
Market growth 2023-2027	USD 463.35 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	9.75
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Bodycare Creations Ltd., Da Intimo, Fast Retailing Co. Ltd., Genxlead Retail Pvt. Ltd., H and M Hennes and Mauritz GBC AB, Hunkemoller B.V., Jockey International Inc., Juliet India Pvt. Ltd., La Maison Lejaby SASU, Lovable Lingerie Ltd., Lovebird Lingerie, LUX Industries Ltd., Marks and Spencer Group plc, Modenik Lifestyle Pvt. Ltd., Reliance Industries Ltd., RUPA and Co. Ltd., Triumph Intertrade AG, V Star Creations Pvt. Ltd., Victorias Secret and Co., and Wacoal Holdings Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this India Online Lingerie Market In Country Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across India
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on India: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Online lingerie market in india 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on online lingerie market in india 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Type Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 25: Chart on Product - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 27: Chart on Comparison by Product
- Exhibit 28: Data Table on Comparison by Product

6.3 Bras - Market size and forecast 2022-2027
- Exhibit 29: Chart on Bras - Market size and forecast 2022-2027 ($ billion)
- Exhibit 30: Data Table on Bras - Market size and forecast 2022-2027 ($ billion)
- Exhibit 31: Chart on Bras - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Bras - Year-over-year growth 2022-2027 (%)

6.4 Knickers and panties - Market size and forecast 2022-2027
- Exhibit 33: Chart on Knickers and panties - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Knickers and panties - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Knickers and panties - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Knickers and panties - Year-over-year growth 2022-2027 (%)

6.5 Others - Market size and forecast 2022-2027
- Exhibit 37: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Others - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ billion)
- Exhibit 42: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type

7.3 Natural - Market size and forecast 2022-2027
- Exhibit 47: Chart on Natural - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Natural - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Natural - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Natural - Year-over-year growth 2022-2027 (%)

7.4 Synthetic - Market size and forecast 2022-2027
- Exhibit 51: Chart on Synthetic - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Synthetic - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Synthetic - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Synthetic - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Type
- Exhibit 55: Market opportunity by Type ($ billion)
- Exhibit 56: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 58: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 59: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 60: Overview on factors of disruption

10.4 Industry risks
- Exhibit 61: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 62: Vendors covered

11.2 Market positioning of vendors
- Exhibit 63: Matrix on vendor position and classification

11.3 Fast Retailing Co. Ltd.
- Exhibit 64: Fast Retailing Co. Ltd. - Overview
- Exhibit 65: Fast Retailing Co. Ltd. - Business segments
- Exhibit 66: Fast Retailing Co. Ltd. - Key news
- Exhibit 67: Fast Retailing Co. Ltd. - Key offerings
- Exhibit 68: Fast Retailing Co. Ltd. - Segment focus

11.4 Genxlead Retail Pvt. Ltd.
- Exhibit 69: Genxlead Retail Pvt. Ltd. - Overview
- Exhibit 70: Genxlead Retail Pvt. Ltd. - Product / Service
- Exhibit 71: Genxlead Retail Pvt. Ltd. - Key offerings

11.5 H and M Hennes and Mauritz GBC AB
- Exhibit 72: H and M Hennes and Mauritz GBC AB - Overview
- Exhibit 73: H and M Hennes and Mauritz GBC AB - Business segments
- Exhibit 74: H and M Hennes and Mauritz GBC AB - Key news
- Exhibit 75: H and M Hennes and Mauritz GBC AB - Key offerings
- Exhibit 76: H and M Hennes and Mauritz GBC AB - Segment focus

11.6 Hunkemoller B.V.
- Exhibit 77: Hunkemoller B.V. - Overview
- Exhibit 78: Hunkemoller B.V. - Product / Service
- Exhibit 79: Hunkemoller B.V. - Key offerings

11.7 Jockey International Inc.
- Exhibit 80: Jockey International Inc. - Overview
- Exhibit 81: Jockey International Inc. - Product / Service
- Exhibit 82: Jockey International Inc. - Key offerings

11.8 La Maison Lejaby SASU
- Exhibit 83: La Maison Lejaby SASU - Overview
- Exhibit 84: La Maison Lejaby SASU - Product / Service
- Exhibit 85: La Maison Lejaby SASU - Key offerings

11.9 Lovable Lingerie Ltd.
- Exhibit 86: Lovable Lingerie Ltd. - Overview
- Exhibit 87: Lovable Lingerie Ltd. - Product / Service
- Exhibit 88: Lovable Lingerie Ltd. - Key offerings

11.10 Lovebird Lingerie
- Exhibit 89: Lovebird Lingerie - Overview
- Exhibit 90: Lovebird Lingerie - Product / Service
- Exhibit 91: Lovebird Lingerie - Key offerings

11.11 LUX Industries Ltd.
- Exhibit 92: LUX Industries Ltd. - Overview
- Exhibit 93: LUX Industries Ltd. - Product / Service
- Exhibit 94: LUX Industries Ltd. - Key offerings

11.12 Marks and Spencer Group plc
- Exhibit 95: Marks and Spencer Group plc - Overview
- Exhibit 96: Marks and Spencer Group plc - Business segments
- Exhibit 97: Marks and Spencer Group plc - Key offerings
- Exhibit 98: Marks and Spencer Group plc - Segment focus

11.13 Modenik Lifestyle Pvt. Ltd.
- Exhibit 99: Modenik Lifestyle Pvt. Ltd. - Overview
- Exhibit 100: Modenik Lifestyle Pvt. Ltd. - Product / Service
- Exhibit 101: Modenik Lifestyle Pvt. Ltd. - Key offerings

11.14 Reliance Industries Ltd.
- Exhibit 102: Reliance Industries Ltd. - Overview
- Exhibit 103: Reliance Industries Ltd. - Business segments
- Exhibit 104: Reliance Industries Ltd. - Key news
- Exhibit 105: Reliance Industries Ltd. - Key offerings
- Exhibit 106: Reliance Industries Ltd. - Segment focus

11.15 RUPA and Co. Ltd.
- Exhibit 107: RUPA and Co. Ltd. - Overview
- Exhibit 108: RUPA and Co. Ltd. - Product / Service
- Exhibit 109: RUPA and Co. Ltd. - Key offerings

11.16 Victorias Secret and Co.
- Exhibit 110: Victorias Secret and Co. - Overview
- Exhibit 111: Victorias Secret and Co. - Product / Service
- Exhibit 112: Victorias Secret and Co. - Key offerings

11.17 Wacoal Holdings Corp.
- Exhibit 113: Wacoal Holdings Corp. - Overview
- Exhibit 114: Wacoal Holdings Corp. - Business segments
- Exhibit 115: Wacoal Holdings Corp. - Key offerings
- Exhibit 116: Wacoal Holdings Corp. - Segment focus

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 117: Inclusions checklist
- Exhibit 118: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 119: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 120: Research methodology
- Exhibit 121: Validation techniques employed for market sizing
- Exhibit 122: Information sources

12.5 List of abbreviations
- Exhibit 123: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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