Malaysia - Online On-demand Home Services Market by Platform and Service - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 120

SKU: IRTNTR70720

Snapshot

Malaysia - Online On-demand Home Services Market 2023-2027

The Malaysia - online on-demand home services market size is estimated to grow at a CAGR of 57.52% between 2022 and 2027. The market size is forecast to increase by USD 12.10 billion. The growth of the market depends on several factors such as the advantages of online on-demand home services, the growing smartphone penetration, and the increasing influence of digital media.

This online on-demand home services market in Malaysia report extensively covers market segmentation by platform (mobile applications and online website), service (home care and design, repair and maintenance, health/wellness/beauty, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Malaysia Online On-demand Home Services Market During the Forecast Period?

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Malaysia Online On-demand Home Services Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Malaysia Online On-demand Home Services Market Driver

Growing smartphone penetration is the key driver for the growth of the market. The growing penetration of smartphones and internet usage is driving the market by improving accessibility and convenience for consumers. According to the Malaysian Communications and Multimedia Commission (MCMC), the country has more than 25 billion Internet users by 2020, of which more than 80% access the Internet through smartphones. With this wide range of connectivity, Malaysians have access to a wide range of home services on their smartphones.

For example, meal delivery systems like Foodpanda and GrabFood have grown in popularity, with app downloads and usage greatly increasing. Due to these factors, demand for on-demand online home service is expected to grow in Malaysia thereby driving the growth of the market during the forecast period.

Key Malaysia Online On-demand Home Services Market Trends

The increasing urban population is the primary trend in the market. Malaysia's growing urban population, as evidenced by the steadily increasing number of urban residents, has boosted the demand for time-saving services through on-demand online platforms. Malaysia's urban population is estimated to account for 75-78% of the total population by 2021. This trend has led to a busier lifestyle as people manage work, family obligations, and activities.

As a result, the trend of outsourcing tasks like grocery delivery, housekeeping, and even healthcare services through an Internet platform is increasing. This decision was motivated by the desire to devote important time to other priorities. Thus, these factors are expected to drive the market growth during the forecast period.

Key Malaysia Online On-demand Home Services Market Challenge

The lack of a standard pricing model is a challenge that affects the growth of the market. Although the Malaysia - online on-demand home services market is in its early stages of development, there is no standardized pricing model for provider-built services to retain customers, satisfy them, and meet their requirements. The lack of a suitable pricing model is one of the major challenges facing the market. Furthermore, there is a large price disparity between sellers offering different types of on-demand online home services.

Moreover, sometimes sellers overcharge consumers without a pricing model. This may prevent consumers from using those services. As price is often seen by customers as an important factor in the decision-making process, the lack of an effective pricing strategy for on-demand online home services offered by market-active providers is expected to impede the growth of the market during the forecast period.

Malaysia Online On-demand Home Services Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Malaysia Online On-demand Home Services Market Customer Landscape

Who are the Major Malaysia Online On-demand Home Services Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

QuikCleanMY: The company offers online on demand home services such as basic home cleaning services, basic office cleaning services, deep spring cleaning services and move in and out cleaning services.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Malaysia Online On-demand Home Services Market?

The mobile applications segment is estimated to witness significant growth during the forecast period. Mobile applications are one of the important platforms through which providers deliver on-demand online home services. Customers need to download these apps first, and then book or schedule appointments for on-demand home online services from designated time periods. Market players like Maideasy and Grabmaid offer on-demand online home services through mobile applications.

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The mobile applications segment was the largest segment and was valued at USD 1.21 billion in 2017. Customers can view charges after they have opted into the requested service. Maideasy also offers customers the ability to rate the services provided by the company. Customers can choose to pay online or offline. The growing use of smartphones and increasing Internet penetration in Malaysia is expected to drive the growth of mobile applications as a platform and thus drive the growth of the market during the forecast period.

Segment Overview

The Malaysia online on-demand home services market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Platform Outlook (USD billion, 2017 - 2027)
- Mobile applications
- Online website

Service Outlook (USD billion, 2017 - 2027)
- Home care and design
- Repair and maintenance
- Health/wellness/beauty
- Others

Malaysia Online On-demand Home Services Market Scope
Report Coverage	Details
Page number	120
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 57.52%
Market growth 2023-2027	USD 12.10 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	55.51
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Ace Shine Cleaning Sdn Bhd, Breezy Clean Homes, CallPlumbingService.com, Cleanaholics, Cleaning Services Petaling Jaya PJ, Clinfess Enterprise, EasyFix, Grab Maid Tech Sdn. Bhd., HOME TINGKAT PTE. LTD., LBS Electrical, Plumbing and Roofing, LocalService, Maideasy Sdn Bhd, Manage 4 U Sdn Bhd, Mizu Solutions Sdn Bhd, MJ Cleaning Solutions Sdn Bhd, My Cleaning Services Petaling Jaya, QuikCleanMY, SUPERWOMAN CLEANING SERVICES., Up Your Home Services Sdn Bhd, and Wepii Sdn Bhd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Malaysia Online On-demand Home Services Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market across Malaysia
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Service
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on Malaysia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on Malaysia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on Malaysia: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on Malaysia: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Online on-demand home services market in Malaysia 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on online on-demand home services market in Malaysia 2017 - 2021 ($ billion)

4.2 Platform Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

4.3 Service Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Service Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
- Exhibit 25: Chart on Platform - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Platform - Market share 2022-2027 (%)

6.2 Comparison by Platform
- Exhibit 27: Chart on Comparison by Platform
- Exhibit 28: Data Table on Comparison by Platform

6.3 Mobile applications - Market size and forecast 2022-2027
- Exhibit 29: Chart on Mobile applications - Market size and forecast 2022-2027 ($ billion)
- Exhibit 30: Data Table on Mobile applications - Market size and forecast 2022-2027 ($ billion)
- Exhibit 31: Chart on Mobile applications - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Mobile applications - Year-over-year growth 2022-2027 (%)

6.4 Online website - Market size and forecast 2022-2027
- Exhibit 33: Chart on Online website - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Online website - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Online website - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Online website - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Platform
- Exhibit 37: Market opportunity by Platform ($ billion)
- Exhibit 38: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Service

7.1 Market segments
- Exhibit 39: Chart on Service - Market share 2022-2027 (%)
- Exhibit 40: Data Table on Service - Market share 2022-2027 (%)

7.2 Comparison by Service
- Exhibit 41: Chart on Comparison by Service
- Exhibit 42: Data Table on Comparison by Service

7.3 Home care and design - Market size and forecast 2022-2027
- Exhibit 43: Chart on Home care and design - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Data Table on Home care and design - Market size and forecast 2022-2027 ($ billion)
- Exhibit 45: Chart on Home care and design - Year-over-year growth 2022-2027 (%)
- Exhibit 46: Data Table on Home care and design - Year-over-year growth 2022-2027 (%)

7.4 Repair and maintenance - Market size and forecast 2022-2027
- Exhibit 47: Chart on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Repair and maintenance - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Repair and maintenance - Year-over-year growth 2022-2027 (%)

7.5 Health/wellness/beauty - Market size and forecast 2022-2027
- Exhibit 51: Chart on Health/wellness/beauty - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Health/wellness/beauty - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Health/wellness/beauty - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Health/wellness/beauty - Year-over-year growth 2022-2027 (%)

7.6 Others - Market size and forecast 2022-2027
- Exhibit 55: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.7 Market opportunity by Service
- Exhibit 59: Market opportunity by Service ($ billion)
- Exhibit 60: Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 62: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 63: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 64: Overview on factors of disruption

10.4 Industry risks
- Exhibit 65: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 66: Vendors covered

11.2 Market positioning of vendors
- Exhibit 67: Matrix on vendor position and classification

11.3 Ace Shine Cleaning Sdn Bhd
- Exhibit 68: Ace Shine Cleaning Sdn Bhd - Overview
- Exhibit 69: Ace Shine Cleaning Sdn Bhd - Product / Service
- Exhibit 70: Ace Shine Cleaning Sdn Bhd - Key offerings

11.4 Breezy Clean Homes
- Exhibit 71: Breezy Clean Homes - Overview
- Exhibit 72: Breezy Clean Homes - Product / Service
- Exhibit 73: Breezy Clean Homes - Key offerings

11.5 CallPlumbingService.com
- Exhibit 74: CallPlumbingService.com - Overview
- Exhibit 75: CallPlumbingService.com - Product / Service
- Exhibit 76: CallPlumbingService.com - Key offerings

11.6 Clinfess Enterprise
- Exhibit 77: Clinfess Enterprise - Overview
- Exhibit 78: Clinfess Enterprise - Product / Service
- Exhibit 79: Clinfess Enterprise - Key offerings

11.7 EasyFix
- Exhibit 80: EasyFix - Overview
- Exhibit 81: EasyFix - Product / Service
- Exhibit 82: EasyFix - Key offerings

11.8 Grab Maid Tech Sdn. Bhd.
- Exhibit 83: Grab Maid Tech Sdn. Bhd. - Overview
- Exhibit 84: Grab Maid Tech Sdn. Bhd. - Product / Service
- Exhibit 85: Grab Maid Tech Sdn. Bhd. - Key offerings

11.9 LBS Electrical, Plumbing and Roofing
- Exhibit 86: LBS Electrical, Plumbing and Roofing - Overview
- Exhibit 87: LBS Electrical, Plumbing and Roofing - Product / Service
- Exhibit 88: LBS Electrical, Plumbing and Roofing - Key offerings

11.10 LocalService
- Exhibit 89: LocalService - Overview
- Exhibit 90: LocalService - Product / Service
- Exhibit 91: LocalService - Key offerings

11.11 Maideasy Sdn Bhd
- Exhibit 92: Maideasy Sdn Bhd - Overview
- Exhibit 93: Maideasy Sdn Bhd - Product / Service
- Exhibit 94: Maideasy Sdn Bhd - Key offerings

11.12 Manage 4 U Sdn Bhd
- Exhibit 95: Manage 4 U Sdn Bhd - Overview
- Exhibit 96: Manage 4 U Sdn Bhd - Product / Service
- Exhibit 97: Manage 4 U Sdn Bhd - Key offerings

11.13 Mizu Solutions Sdn Bhd
- Exhibit 98: Mizu Solutions Sdn Bhd - Overview
- Exhibit 99: Mizu Solutions Sdn Bhd - Product / Service
- Exhibit 100: Mizu Solutions Sdn Bhd - Key offerings

11.14 MJ Cleaning Solutions Sdn Bhd
- Exhibit 101: MJ Cleaning Solutions Sdn Bhd - Overview
- Exhibit 102: MJ Cleaning Solutions Sdn Bhd - Product / Service
- Exhibit 103: MJ Cleaning Solutions Sdn Bhd - Key offerings

11.15 QuikCleanMY
- Exhibit 104: QuikCleanMY - Overview
- Exhibit 105: QuikCleanMY - Product / Service
- Exhibit 106: QuikCleanMY - Key offerings

11.16 SUPERWOMAN CLEANING SERVICES.
- Exhibit 107: SUPERWOMAN CLEANING SERVICES. - Overview
- Exhibit 108: SUPERWOMAN CLEANING SERVICES. - Product / Service
- Exhibit 109: SUPERWOMAN CLEANING SERVICES. - Key offerings

11.17 Wepii Sdn Bhd.
- Exhibit 110: Wepii Sdn Bhd. - Overview
- Exhibit 111: Wepii Sdn Bhd. - Product / Service
- Exhibit 112: Wepii Sdn Bhd. - Key offerings

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 113: Inclusions checklist
- Exhibit 114: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 115: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 116: Research methodology
- Exhibit 117: Validation techniques employed for market sizing
- Exhibit 118: Information sources

12.5 List of abbreviations
- Exhibit 119: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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