Southeast Asia - Online On-demand Home Services Market by Platform, and Service - Forecast and Analysis - 2023-2027

Published: Oct 2023

Pages: 149

SKU: IRTNTR70726

Snapshot

Southeast Asia - Online On-demand Home Services Market 2023-2027:

The Southeast Asia - Online On-demand Home Services Market size is estimated to grow by USD 897.62 billion from 2022 to 2027, at a CAGR of 69.42%. The growth of the market depends on several factors such as the busy lifestyles propelling demand for home services and solutions, the increasing penetration of the Internet and smartphones, and the advantages of online on-demand home services.

Analysis Period	2017- 2027
Market Size (2017) Historic Year	USD 16.65 billion
Market Size (2027) - Forecasted Year	USD 47.15 billion
Historic Opportunity (2017- 2021)	USD 30.50 billion
Historic CAGR	29.72%
Forecasted Opportunity (2023-2027)	USD 897.62 billion
Market Opportunity Transformation Growth	5707%
Market Opportunity Capitalization	USD 928.12 billion

This online Southeast Asia Online On-demand Home Services Market report extensively covers market segmentation by platform (mobile application and website) and service (home care and design, repair and maintenance, health or wellness and beauty, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Southeast Asia Online On-demand Home Services Market During the Forecast Period?

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Southeast Asia Online On-demand Home Services Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Southeast Asia Online On-demand Home Services Market Driver

The busy lifestyles propelling demand for home services and solutions are driving growth in the Southeast Asia Online On-demand Home Services Market. The present generation of individuals is living in a crowded lifestyle. Factors such as the growth in urbanization and the increasing inclination of the younger generation toward exploring new career opportunities have contributed largely to their busy lifestyle, specifically in metro cities across Southeast Asian countries. Hence, it's really hard to strike a balance between professional and private obligations.

Moreover, recognizing the problems faced by professionals and other employed people, online demand home services companies offer doorstep pick-and-drop services, which makes it easier for the process to be carried out. The services offered by the company include home cleaning, laundry, air conditioner repair and cleaning, nail services, and hair services. The market in focus is expected to grow significantly during the forecast period.

Key Southeast Asia Online On-demand Home Services Market Trends

Digital marketing and consumer engagement on social media platforms are key trends in the Southeast Asia Online On-demand Home Services Market. In the case of global on-demand home services providers such as regional companies, service visibility is one of the most important factors to be taken into consideration in their marketing strategy. Service providers are adopting digital and social media promotional activities as part of their marketing strategies to increase their service visibility.

Moreover, hyperlocal service providers can increase the visibility of their services thanks to a number of online platforms that use mobile and smartphone technologies. Push messages and e-mails, along with the details of new service launches and discounts, are sent to consumers for product promotions. The substantial growth in digital marketing and an increase in the engagement of consumers on social media platforms will promote the growth of the market in focus during the forecast period.

Key Southeast Asia Online On-demand Home Services Market Challenge

The high competition among market companies is a major challenge faced by the Southeast - Asia Online On-demand Home Services Market. The Southeast Asia - Online On-demand Home Services Market in Southeast Asia is dynamic because of the presence of several regional and country-based players that compete based on parameters such as acquisitions, partnerships, expansions, and marketing and advertising campaigns.

However, the presence of numerous vendors is intensifying competition and increasing the price wars among vendors. vendors in Southeast Asia are facing tough competition from many small shops and locally owned brick-and-mortar stores. All these factors, together, are expected to hamper the growth of the Southeast - Asia Online On-demand Home Services Market during the forecast period.

Southeast Asia Online On-demand Home Services Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Online On-demand Home Services Market in Southeast Asia Customer Landscape

Who are the Major Southeast Asia Online On-demand Home Services Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amazon.com Inc. - The company offers online on-demand home services such as home theater setup and installation, furniture assembly, outdoor equipment assembly, and others.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segment in the Southeast Asia Online On-demand Home Services Market?

The mobile application segment is estimated to witness significant growth during the forecast period. Mobile applications act as one of the key platforms through which vendors in the market offer online on-demand home services. First and foremost, the applications must be downloaded by customers before being booked or scheduling an appointment for online on-demand home services from the given slots.

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The mobile application segment was the largest segment and was valued at USD 11.92 billion in 2017. The growing number of smartphone users and improvements in the user interface of mobile-based applications of vendors are driving the number of companies offering online on-demand home services via smartphones. The increasing penetration of smartphones is driving mobile-based traffic for online on-demand home services. Hence, for the purpose of providing their customers with a personalized app experience, companies will continue to update their applications.

Segment Overview

The Southeast Asia Online On-demand Home Services Market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Platform Outlook (USD Billion, 2017 - 2027)
- Mobile application
- Website

Service Outlook (USD Billion, 2017 - 2027)
- Home care and design
- Repair and maintenance
- Health or wellness and beauty
- Others

Online On-demand Home Services Market In Southeast Asia Scope
Report Coverage	Details
Page number	149
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 69.42%
Market growth 2023-2027	USD 897.62 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	53.65
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., APLUS CLEAN SOLUTIONS, Business Pixel Sdn Bhd, Carousell Pte. Ltd., Everyworks Services Pte. Ltd., Fixi Co. Ltd., GoodWork Solutions Inc., Home Reno Pte. Ltd., JB Hi Fi Ltd., LS Handyman, Maclean Services Sdn Bhd, Manage 4 U Sdn Bhd, PT. OKHOME Indonesia, Smile Clean Co.,Ltd., Up Your Home Services Sdn Bhd, Urbanclap Technologies India Pvt. Ltd., Wizard Home Services Pte. Ltd., Borigarn Co. Ltd., Grab Holdings Ltd., and Taskrabbit Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Southeast Asia Online On-demand Home Services Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Southeast Asia
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Service
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Southeast Asia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Southeast Asia: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

4 Historic Market Size

4.1 Online on-demand home services market in Southeast Asia 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on online on-demand home services market in southeast Asia 2017 - 2021 ($ billion)

4.2 Platform Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

4.3 Service Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Service Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
- Exhibit 29: Chart on Platform - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Platform - Market share 2022-2027 (%)

6.2 Comparison by Platform
- Exhibit 31: Chart on Comparison by Platform
- Exhibit 32: Data Table on Comparison by Platform

6.3 Mobile application - Market size and forecast 2022-2027
- Exhibit 33: Chart on Mobile application - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Mobile application - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Mobile application - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Mobile application - Year-over-year growth 2022-2027 (%)

6.4 Website - Market size and forecast 2022-2027
- Exhibit 37: Chart on Website - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Website - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Website - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Website - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Platform
- Exhibit 41: Market opportunity by Platform ($ billion)
- Exhibit 42: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Service

7.1 Market segments
- Exhibit 43: Chart on Service - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Service - Market share 2022-2027 (%)

7.2 Comparison by Service
- Exhibit 45: Chart on Comparison by Service
- Exhibit 46: Data Table on Comparison by Service

7.3 Home care and design - Market size and forecast 2022-2027
- Exhibit 47: Chart on Home care and design - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Data Table on Home care and design - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Chart on Home care and design - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Home care and design - Year-over-year growth 2022-2027 (%)

7.4 Repair and maintenance - Market size and forecast 2022-2027
- Exhibit 51: Chart on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Repair and maintenance - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Repair and maintenance - Year-over-year growth 2022-2027 (%)

7.5 Health or wellness and beauty - Market size and forecast 2022-2027
- Exhibit 55: Chart on Health or wellness and beauty - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Health or wellness and beauty - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Health or wellness and beauty - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Health or wellness and beauty - Year-over-year growth 2022-2027 (%)

7.6 Others - Market size and forecast 2022-2027
- Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.7 Market opportunity by Service
- Exhibit 63: Market opportunity by Service ($ billion)
- Exhibit 64: Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 66: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 67: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 68: Chart on Geographic comparison
- Exhibit 69: Data Table on Geographic comparison

9.3 Singapore - Market size and forecast 2022-2027
- Exhibit 70: Chart on Singapore - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Data Table on Singapore - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Chart on Singapore - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on Singapore - Year-over-year growth 2022-2027 (%)

9.4 Malaysia - Market size and forecast 2022-2027
- Exhibit 74: Chart on Malaysia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Data Table on Malaysia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Chart on Malaysia - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Malaysia - Year-over-year growth 2022-2027 (%)

9.5 Indonesia - Market size and forecast 2022-2027
- Exhibit 78: Chart on Indonesia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Data Table on Indonesia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Chart on Indonesia - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Indonesia - Year-over-year growth 2022-2027 (%)

9.6 Thailand - Market size and forecast 2022-2027
- Exhibit 82: Chart on Thailand - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Data Table on Thailand - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Chart on Thailand - Year-over-year growth 2022-2027 (%)
- Exhibit 85: Data Table on Thailand - Year-over-year growth 2022-2027 (%)

9.7 Rest of Southeast Asia - Market size and forecast 2022-2027
- Exhibit 86: Chart on Rest of Southeast Asia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Data Table on Rest of Southeast Asia - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Chart on Rest of Southeast Asia - Year-over-year growth 2022-2027 (%)
- Exhibit 89: Data Table on Rest of Southeast Asia - Year-over-year growth 2022-2027 (%)

9.8 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ billion)
- Exhibit 91: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 92: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 93: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 94: Overview on factors of disruption

11.4 Industry risks
- Exhibit 95: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 96: Vendors covered

12.2 Market positioning of vendors
- Exhibit 97: Matrix on vendor position and classification

12.3 Amazon.com Inc.
- Exhibit 98: Amazon.com Inc. - Overview
- Exhibit 99: Amazon.com Inc. - Business segments
- Exhibit 100: Amazon.com Inc. - Key news
- Exhibit 101: Amazon.com Inc. - Key offerings
- Exhibit 102: Amazon.com Inc. - Segment focus

12.4 APLUS CLEAN SOLUTIONS
- Exhibit 103: APLUS CLEAN SOLUTIONS - Overview
- Exhibit 104: APLUS CLEAN SOLUTIONS - Product / Service
- Exhibit 105: APLUS CLEAN SOLUTIONS - Key offerings

12.5 Borigarn Co. Ltd.
- Exhibit 106: Borigarn Co. Ltd. - Overview
- Exhibit 107: Borigarn Co. Ltd. - Product / Service
- Exhibit 108: Borigarn Co. Ltd. - Key offerings

12.6 Business Pixel Sdn Bhd
- Exhibit 109: Business Pixel Sdn Bhd - Overview
- Exhibit 110: Business Pixel Sdn Bhd - Product / Service
- Exhibit 111: Business Pixel Sdn Bhd - Key offerings

12.7 Carousell Pte. Ltd.
- Exhibit 112: Carousell Pte. Ltd. - Overview
- Exhibit 113: Carousell Pte. Ltd. - Product / Service
- Exhibit 114: Carousell Pte. Ltd. - Key offerings

12.8 Everyworks Services Pte. Ltd.
- Exhibit 115: Everyworks Services Pte. Ltd. - Overview
- Exhibit 116: Everyworks Services Pte. Ltd. - Product / Service
- Exhibit 117: Everyworks Services Pte. Ltd. - Key offerings

12.9 Fixi Co. Ltd.
- Exhibit 118: Fixi Co. Ltd. - Overview
- Exhibit 119: Fixi Co. Ltd. - Product / Service
- Exhibit 120: Fixi Co. Ltd. - Key offerings

12.10 GoodWork Solutions Inc.
- Exhibit 121: GoodWork Solutions Inc. - Overview
- Exhibit 122: GoodWork Solutions Inc. - Product / Service
- Exhibit 123: GoodWork Solutions Inc. - Key offerings

12.11 Grab Holdings Ltd.
- Exhibit 124: Grab Holdings Ltd. - Overview
- Exhibit 125: Grab Holdings Ltd. - Business segments
- Exhibit 126: Grab Holdings Ltd. - Key offerings
- Exhibit 127: Grab Holdings Ltd. - Segment focus

12.12 Home Reno Pte. Ltd.
- Exhibit 128: Home Reno Pte. Ltd. - Overview
- Exhibit 129: Home Reno Pte. Ltd. - Product / Service
- Exhibit 130: Home Reno Pte. Ltd. - Key offerings

12.13 Maclean Services Sdn Bhd
- Exhibit 131: Maclean Services Sdn Bhd - Overview
- Exhibit 132: Maclean Services Sdn Bhd - Product / Service
- Exhibit 133: Maclean Services Sdn Bhd - Key offerings

12.14 Manage 4 U Sdn Bhd
- Exhibit 134: Manage 4 U Sdn Bhd - Overview
- Exhibit 135: Manage 4 U Sdn Bhd - Product / Service
- Exhibit 136: Manage 4 U Sdn Bhd - Key offerings

12.15 Taskrabbit Inc.
- Exhibit 137: Taskrabbit Inc. - Overview
- Exhibit 138: Taskrabbit Inc. - Product / Service
- Exhibit 139: Taskrabbit Inc. - Key offerings

12.16 Up Your Home Services Sdn Bhd
- Exhibit 140: Up Your Home Services Sdn Bhd - Overview
- Exhibit 141: Up Your Home Services Sdn Bhd - Product / Service
- Exhibit 142: Up Your Home Services Sdn Bhd - Key offerings

12.17 Urbanclap Technologies India Pvt. Ltd.
- Exhibit 143: Urbanclap Technologies India Pvt. Ltd. - Overview
- Exhibit 144: Urbanclap Technologies India Pvt. Ltd. - Product / Service
- Exhibit 145: Urbanclap Technologies India Pvt. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 146: Inclusions checklist
- Exhibit 147: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 148: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 149: Research methodology
- Exhibit 150: Validation techniques employed for market sizing
- Exhibit 151: Information sources

13.5 List of abbreviations
- Exhibit 152: List of abbreviation

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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