Latin America - Online On-demand Home Services Market by Platform and Service - Forecast and Analysis 2024-2028
| Published: Dec 2023 | Pages: 149 | SKU: IRTNTR72729 |
Latin America - Online On-demand Home Services Market 2024-2028
The Latin America - Online On-demand Home Services Market size is estimated to grow at a CAGR of 41.64% between 2023 and 2028. The market size is forecast to increase by USD 252.25 billion. The growth of the market depends on several factors such as the benefits of online on-demand home services, the rising Internet penetration, and the increasing influence of digital media.
The report offers extensive research analysis on the Latin America - Online On-demand Home Services Market, with a categorization based on Platform, including mobile application and online website. It further segments the market by Service, encompassing homecare and design, repair and maintenance, health wellness and beauty, and others. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
What will be the Size of the Latin America Online On-demand Home Services Market During the Forecast Period?
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Latin America Online On-demand Home Services Market: Key Drivers, Trends and Challenges
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Latin America Online On-demand Home Services Market Driver
One of the key factors driving the Latin America online on-demand home services market growth is the increasing influence of digital media. The advent of smartphones, and digital platforms, including digital media as a key marketing and communication channel for companies operating in Latin America online on-demand home services market. In addition, one of the major factors for the growth of the market is service visibility.
Moreover, service visibility is considered one of the principal factors in the marketing strategy implemented by online on-demand home service providers. Thus, several online home service providers are widely adopting digital media marketing strategies to increase their service visibility and promote sales. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.
Key Latin America Online On-demand Home Services Market Trends
A key factor shaping the Latin America online on-demand home services market growth is the busy lifestyles propelling demand for on-demand home services and solutions. Several factors including the growth in urbanization and the increasing inclination of the younger generation toward exploring new career opportunities have contributed largely to their busy lifestyles, specifically in metro cities across Latin American countries. Therefore, striking a balance between professional and personal commitments becomes very difficult.
Moreover, professional pressure leaves individuals with very little time for a family outing or taking care of household work, such as cleaning, repairing, and maintenance operations. In addition, this has subsequently increased the demand for on-demand home services in countries such as Brazil, Chile, Argentina, and Peru. Hence, such factors are positively impacting the Latin America - online on-demand home services market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.
Key Latin America Online On-demand Home Services Market Challenge
Issues related to companies' credibility and efficiency in services are one of the key challenges hindering Latin America online on-demand home services market growth. Several companies operating in the Latin America online on-demand home services market should focus on offering reliable services to customers. In addition, consistent, reliable services ensure repeat purchases from online on-demand home service platforms.
However, in several instances, online on-demand home service companies have failed to offer reliable and good quality services. In addition, consumers are often unsure about a prompt response from online on-demand home service providers and the timely delivery of these services. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the Latin America online on-demand home services market growth during the forecast period.
Latin America Online On-demand Home Services Market Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Latin America Online On-demand Home Services Market Customer Landscape
Who are the Major Latin America Online On-demand Home Services Market Companies?
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Conserta Express: The company offers online on demand home service such as Masonry, Painting, Hydraulics, and Electrical.
The research report also includes detailed analyses of the competitive landscape of the market and information about 16 market companies, including:
- Eliptica Networks S.A.S
- Eliza Brazil Cleaning Services
- GHE FRANCHISING LTDA
- GRUPO ALIADAMX SA
- Higitec Desentupidora
- Hogaru Inc.
- Juntos Somos Mais Fidelizacao SA
- Laser Facility Management
- Maid in Brazil
- Mana
- Mix House ABC
- Porto Seguro Companhia de Seguros Gerais
- Prophylaxis
- Sies Salud
- WS MARIDO DE ALUGUEL
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
What is the Largest-Growing Segments in the Latin America Online On-demand Home Services Market?
The mobile application segment is estimated to witness significant growth during the forecast period. The mobile application segment acts as one of the key platforms through which companies offer online on-demand home services. In addition, customers need to download such applications first and then book or schedule an appointment for online on-demand home services from the given slots.
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The mobile application segment was the largest segment and was valued at USD 7.17 billion in 2018. Moreover, customers can see the charges once they have opted for the required service. In addition, mobile applications offering online on-demand home services also give an option to their customers to rate the services offered by the service provider. Furthermore, the use of smartphones has increased dramatically in Latin America, with Android leading the way because of its accessibility and low cost. Therefore, companies looking to get into the Latin America online on-demand home services market must modify their mobile apps to suit the preferences of Android customers. Hence, such factors are fuelling the growth of this segment which in turn drives the Latin America online on-demand home services market growth during the forecast period.
Segment Overview
The Latin America online on-demand home services market report forecasts market growth and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
- Platform Outlook
- Mobile application
- Online website
- Service Outlook
- Homecare and design
- Repair and maintenance
- Health wellness and beauty
- Others
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Latin America Online On-demand Home Services Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 41.64% |
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Market Growth 2024-2028 |
USD 252.25 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
40.55 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Conserta Express, Eliptica Networks S.A.S, Eliza Brazil Cleaning Services, GHE FRANCHISING LTDA, GRUPO ALIADAMX SA, Higitec Desentupidora, Hogaru Inc., Juntos Somos Mais Fidelizacao SA, Laser Facility Management, Maid in Brazil, Mana, Mix House ABC, Porto Seguro Companhia de Seguros Gerais, Prophylaxis, Sies Salud, and WS MARIDO DE ALUGUEL |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Latin America Online On-demand Home Services Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across Latin America
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Service
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Latin America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Latin America: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
4 Historic Market Size
- 4.1 Online on-demand home services market in Latin America 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on online on-demand home services market in latin America 2018 - 2022 ($ billion)
- 4.2 Platform Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Platform Segment 2018 - 2022 ($ billion)
- 4.3 Service Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Service Segment 2018 - 2022 ($ billion)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Platform
- 6.1 Market segments
- Exhibit 29: Chart on Platform - Market share 2023-2028 (%)
- Exhibit 30: Data Table on Platform - Market share 2023-2028 (%)
- 6.2 Comparison by Platform
- Exhibit 31: Chart on Comparison by Platform
- Exhibit 32: Data Table on Comparison by Platform
- 6.3 Mobile application - Market size and forecast 2023-2028
- Exhibit 33: Chart on Mobile application - Market size and forecast 2023-2028 ($ billion)
- Exhibit 34: Data Table on Mobile application - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Chart on Mobile application - Year-over-year growth 2023-2028 (%)
- Exhibit 36: Data Table on Mobile application - Year-over-year growth 2023-2028 (%)
- 6.4 Online website - Market size and forecast 2023-2028
- Exhibit 37: Chart on Online website - Market size and forecast 2023-2028 ($ billion)
- Exhibit 38: Data Table on Online website - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Chart on Online website - Year-over-year growth 2023-2028 (%)
- Exhibit 40: Data Table on Online website - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Platform
- Exhibit 41: Market opportunity by Platform ($ billion)
- Exhibit 42: Data Table on Market opportunity by Platform ($ billion)
7 Market Segmentation by Service
- 7.1 Market segments
- Exhibit 43: Chart on Service - Market share 2023-2028 (%)
- Exhibit 44: Data Table on Service - Market share 2023-2028 (%)
- 7.2 Comparison by Service
- Exhibit 45: Chart on Comparison by Service
- Exhibit 46: Data Table on Comparison by Service
- 7.3 Homecare and design - Market size and forecast 2023-2028
- Exhibit 47: Chart on Homecare and design - Market size and forecast 2023-2028 ($ billion)
- Exhibit 48: Data Table on Homecare and design - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Chart on Homecare and design - Year-over-year growth 2023-2028 (%)
- Exhibit 50: Data Table on Homecare and design - Year-over-year growth 2023-2028 (%)
- 7.4 Repair and maintenance - Market size and forecast 2023-2028
- Exhibit 51: Chart on Repair and maintenance - Market size and forecast 2023-2028 ($ billion)
- Exhibit 52: Data Table on Repair and maintenance - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Chart on Repair and maintenance - Year-over-year growth 2023-2028 (%)
- Exhibit 54: Data Table on Repair and maintenance - Year-over-year growth 2023-2028 (%)
- 7.5 Health wellness and beauty - Market size and forecast 2023-2028
- Exhibit 55: Chart on Health wellness and beauty - Market size and forecast 2023-2028 ($ billion)
- Exhibit 56: Data Table on Health wellness and beauty - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Chart on Health wellness and beauty - Year-over-year growth 2023-2028 (%)
- Exhibit 58: Data Table on Health wellness and beauty - Year-over-year growth 2023-2028 (%)
- 7.6 Others - Market size and forecast 2023-2028
- Exhibit 59: Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 60: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 62: Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.7 Market opportunity by Service
- Exhibit 63: Market opportunity by Service ($ billion)
- Exhibit 64: Data Table on Market opportunity by Service ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 66: Chart on Market share by geography - 2023-2028 (%)
- Exhibit 67: Data Table on Market share by geography - 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 68: Chart on Geographic comparison
- Exhibit 69: Data Table on Geographic comparison
- 9.3 Brazil - Market size and forecast 2023-2028
- Exhibit 70: Chart on Brazil - Market size and forecast 2023-2028 ($ billion)
- Exhibit 71: Data Table on Brazil - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Exhibit 73: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
- 9.4 Argentina - Market size and forecast 2023-2028
- Exhibit 74: Chart on Argentina - Market size and forecast 2023-2028 ($ billion)
- Exhibit 75: Data Table on Argentina - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Chart on Argentina - Year-over-year growth 2023-2028 (%)
- Exhibit 77: Data Table on Argentina - Year-over-year growth 2023-2028 (%)
- 9.5 Mexico - Market size and forecast 2023-2028
- Exhibit 78: Chart on Mexico - Market size and forecast 2023-2028 ($ billion)
- Exhibit 79: Data Table on Mexico - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Exhibit 81: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
- 9.6 Colombia - Market size and forecast 2023-2028
- Exhibit 82: Chart on Colombia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 83: Data Table on Colombia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Chart on Colombia - Year-over-year growth 2023-2028 (%)
- Exhibit 85: Data Table on Colombia - Year-over-year growth 2023-2028 (%)
- 9.7 Rest of Latin America - Market size and forecast 2023-2028
- Exhibit 86: Chart on Rest of Latin America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 87: Data Table on Rest of Latin America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Chart on Rest of Latin America - Year-over-year growth 2023-2028 (%)
- Exhibit 89: Data Table on Rest of Latin America - Year-over-year growth 2023-2028 (%)
- 9.8 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ billion)
- Exhibit 91: Data Table on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 92: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 93: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 94: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 95: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 96: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 97: Matrix on vendor position and classification
- 12.3 Conserta Express
- Exhibit 98: Conserta Express - Overview
- Exhibit 99: Conserta Express - Product / Service
- Exhibit 100: Conserta Express - Key offerings
- 12.4 Eliptica Networks S.A.S
- Exhibit 101: Eliptica Networks S.A.S - Overview
- Exhibit 102: Eliptica Networks S.A.S - Product / Service
- Exhibit 103: Eliptica Networks S.A.S - Key offerings
- 12.5 Eliza Brazil Cleaning Services
- Exhibit 104: Eliza Brazil Cleaning Services - Overview
- Exhibit 105: Eliza Brazil Cleaning Services - Product / Service
- Exhibit 106: Eliza Brazil Cleaning Services - Key offerings
- 12.6 GHE FRANCHISING LTDA
- Exhibit 107: GHE FRANCHISING LTDA - Overview
- Exhibit 108: GHE FRANCHISING LTDA - Product / Service
- Exhibit 109: GHE FRANCHISING LTDA - Key offerings
- 12.7 GRUPO ALIADAMX SA
- Exhibit 110: GRUPO ALIADAMX SA - Overview
- Exhibit 111: GRUPO ALIADAMX SA - Product / Service
- Exhibit 112: GRUPO ALIADAMX SA - Key offerings
- 12.8 Higitec Desentupidora
- Exhibit 113: Higitec Desentupidora - Overview
- Exhibit 114: Higitec Desentupidora - Product / Service
- Exhibit 115: Higitec Desentupidora - Key offerings
- 12.9 Hogaru Inc.
- Exhibit 116: Hogaru Inc. - Overview
- Exhibit 117: Hogaru Inc. - Product / Service
- Exhibit 118: Hogaru Inc. - Key offerings
- 12.10 Juntos Somos Mais Fidelizacao SA
- Exhibit 119: Juntos Somos Mais Fidelizacao SA - Overview
- Exhibit 120: Juntos Somos Mais Fidelizacao SA - Product / Service
- Exhibit 121: Juntos Somos Mais Fidelizacao SA - Key offerings
- 12.11 Laser Facility Management
- Exhibit 122: Laser Facility Management - Overview
- Exhibit 123: Laser Facility Management - Product / Service
- Exhibit 124: Laser Facility Management - Key offerings
- 12.12 Maid in Brazil
- Exhibit 125: Maid in Brazil - Overview
- Exhibit 126: Maid in Brazil - Product / Service
- Exhibit 127: Maid in Brazil - Key offerings
- 12.13 Mix House ABC
- Exhibit 128: Mix House ABC - Overview
- Exhibit 129: Mix House ABC - Product / Service
- Exhibit 130: Mix House ABC - Key offerings
- 12.14 Porto Seguro Companhia de Seguros Gerais
- Exhibit 131: Porto Seguro Companhia de Seguros Gerais - Overview
- Exhibit 132: Porto Seguro Companhia de Seguros Gerais - Key offerings
- 12.15 Prophylaxis
- Exhibit 133: Prophylaxis - Overview
- Exhibit 134: Prophylaxis - Product / Service
- Exhibit 135: Prophylaxis - Key offerings
- 12.16 Sies Salud
- Exhibit 136: Sies Salud - Overview
- Exhibit 137: Sies Salud - Product / Service
- Exhibit 138: Sies Salud - Key offerings
- 12.17 WS MARIDO DE ALUGUEL
- Exhibit 139: WS MARIDO DE ALUGUEL - Overview
- Exhibit 140: WS MARIDO DE ALUGUEL - Product / Service
- Exhibit 141: WS MARIDO DE ALUGUEL - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 142: Inclusions checklist
- Exhibit 143: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 144: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 145: Research methodology
- Exhibit 146: Validation techniques employed for market sizing
- Exhibit 147: Information sources
- 13.5 List of abbreviations
- Exhibit 148: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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online on-demand home services market in latin america market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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