Online On-demand Services Market in Europe by Service, and Platform - Forecast and Analysis 2023-2027
| Published: Mar 2023 | Pages: 155 | SKU: IRTNTR70727 |
The online on-demand services market in Europe is estimated to grow at a CAGR of 35.36% between 2022 and 2027. The size of the market is forecast to increase by USD 1,226.33 billion. The growth of the market depends on several factors, including the advantages of online on-demand service platforms, increasing Internet penetration, and the increasing influence of digital media.
This report extensively covers market segmentation by service (home services, food and grocery delivery services, transportation, and others), and platform (mobile and web). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
What will be the size of the Online On-demand Services Market in Europe During the Forecast Period?
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Online On-demand Services Market In Europe: Key Drivers, Trends, Challenges, and Customer Landscape
The increasing influence of digital media is notably driving the market growth, although factors such as high competition among vendors may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Europe Online On-demand Services Market Driver
The increasing influence of digital media is notably driving market growth. Digital platforms, including digital media, have become a crucial marketing and communication channel for vendors operating in the European market as a result of the widespread use of smartphones. One of the key components of the marketing plan used by online on-demand service providers is service visibility. To increase their service visibility and drive sales, numerous online on-demand service providers are broadly implementing digital media marketing strategies.
Technologically advanced smartphones have a number of unique features that help online on-demand service providers become more visible. To increase consumer awareness of the availability of their services, for instance, online on-demand service providers send push messages and emails with information about the launch of their new services and discounts they are offering to consumers. These factors are expected to boost the growth of the market in Europe during the forecast period.
Significant Europe Online On-demand Services Market Trend
The rising number of advertising and marketing campaigns is an emerging trend in market growth. The expansion of the vendors competing in the European market depends on successful marketing and advertising campaigns. To increase consumer awareness and maintain a sizable customer base, market vendors concentrate on launching advertising campaigns across a range of platforms. To attract customers, they began utilizing a variety of marketing techniques.
Some of the marketing strategies and promotional activities adopted by vendors are customization of services, cashback options and gift coupons on the purchase of services, and discounts on the first few orders and frequent orders. Hence, the focus of vendors on launching new advertising campaigns is expected to drive the growth of the online on-demand services market in Europe during the forecast period.
MajorEurope Online On-demand Services Market Challenge
High competition among vendors is a major challenge impeding market growth. Due to the presence of numerous regional and international competitors who compete based on factors like acquisitions, expansions, and marketing and advertising campaigns, the European market is dynamic. The presence of numerous vendors is escalating price competition and vendor competition. These price wars could reduce profit margins and force smaller companies out of the market.
The European market is very fragmented and has a large number of unorganized vendors. Issues with unorganized vendors, like their inability to uphold standards of service quality and ensure transparency and timely service, can negatively impact the overall business of such vendors. Moreover, the market in Europe witnesses tough competition from various small, local brick-and-mortar stores. Hence, all these factors are expected to hamper the growth of the online on-demand services market in Europe during the forecast period.
Key Online On-demand Services Market In Europe Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online On-demand Services Market in Europe Customer Landscape
Who are the Major Online On-demand Services Market in Europe Vendors?
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A1 Quality Cleaning Services - The company offers carpet cleaning, house cleaning, office cleaning, and end-of-lease cleaning. The key offerings of the company include professional home cleaning services such as scrubbing floors and cleaning bathrooms for residential and commercial clients.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
- ABM Industries Inc.
- Airtasker Pty Ltd.
- Amazon.com Inc.
- Aramark
- Cleaners of London
- Klarx GmbH
- Lawbit Ltd.
- MAID2CLEAN Ltd.
- Mitie Group Plc
- Rentokil Initial Plc
- Swan Transportation Services Ltd.
- Arive GmbH
- Dorfner GmbH and Co. KG
- Gorillas Technologies Holding BV
- ISS AS
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
What is the Fastest-Growing Segment in the Online On-demand Services Market in Europe?
The market share growth by the home services segment will be significant during the forecast period. Home services include services such as cleaning, laundry, gardening, repair and maintenance, and home security services. This segment generates revenue from services such as interior designing, pest control, home deep cleaning, sofa cleaning, laundry services, glasswork, woodwork, and waterproofing.
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The home services segment was valued at USD 42.07 billion in 2017 and continued to grow until 2021. Growing demand for various on-demand online services such as housekeeping services has led to an increase in the number of providers offering numerous types of maintenance services in Europe. The entry of several players into emerging markets has raised people's awareness of the type and quality of services offered and has also created a demand for these services from new customers. Moreover, repair and maintenance work like plumbing, electrical repair, and home painting, requires a specific skill set. Therefore, people hire professionals for this kind of work. Furthermore, changing consumer lifestyles and rising disposable incomes of Europeans are driving demand for on-demand home services. In addition, household cleaning and hygiene have become a necessity in all households. Therefore, such factors are expected to fuel the demand for online on-demand services such as home services in Europe during the forecast period.
Segment Overview
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- Service Outlook (USD Billion, 2017 - 2027)
- Home Services
- Food and grocery delivery services
- Transportation
- Others
- Platform Outlook (USD Billion, 2017 - 2027)
- Mobile
- Web
Parent Market Analysis
Technavio categorizes the online on-demand services market as a part of the global specialized consumer services market. The parent global specialized consumer services market covers revenue generated by consumer service providers, including residential services, home security services, legal services, personal services, renovation, and interior design services, consumer auction services, wedding services, and funeral services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Online On-demand Services Market In Europe Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 35.36% |
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Market growth 2023-2027 |
USD 1,226.33 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
31.12 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A1 Quality Cleaning Services, ABM Industries Inc., Airtasker Pty Ltd., Amazon.com Inc., Aramark, Cleaners of London, Klarx GmbH, Lawbit Ltd., MAID2CLEAN Ltd., Mitie Group Plc, Rentokil Initial Plc, Swan Transportation Services Ltd., Arive GmbH, Dorfner GmbH and Co. KG, Gorillas Technologies Holding BV, ISS AS, REIWAG Facility Services GmbH, Sodexo SA, Sunshine Cleaning Systems Inc., and Compass Group Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Online On-demand Services Market In Europe In Regional Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the online on-demand services market in Europe between 2023 and 2027
- Precise estimation of the size of the online on-demand services market in Europe size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market industry across Europe
- A thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of the online on-demand services market in Europe vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Service
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
4 Historic Market Size
- 4.1 Online on-demand services market in Europe 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Online on-demand services market in Europe 2017 - 2021 ($ billion)
- 4.2 Services Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Services Segment 2017 - 2021 ($ billion)
- 4.3 Platform Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Service
- 6.1 Market segments
- Exhibit 29: Chart on Service - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Service - Market share 2022-2027 (%)
- 6.2 Comparison by Service
- Exhibit 31: Chart on Comparison by Service
- Exhibit 32: Data Table on Comparison by Service
- 6.3 Home services - Market size and forecast 2022-2027
- Exhibit 33: Chart on Home services - Market size and forecast 2022-2027 ($ billion)
- Exhibit 34: Data Table on Home services - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Chart on Home services - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Home services - Year-over-year growth 2022-2027 (%)
- 6.4 Food and grocery delivery services - Market size and forecast 2022-2027
- Exhibit 37: Chart on Food and grocery delivery services - Market size and forecast 2022-2027 ($ billion)
- Exhibit 38: Data Table on Food and grocery delivery services - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Chart on Food and grocery delivery services - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Food and grocery delivery services - Year-over-year growth 2022-2027 (%)
- 6.5 Transportation - Market size and forecast 2022-2027
- Exhibit 41: Chart on Transportation - Market size and forecast 2022-2027 ($ billion)
- Exhibit 42: Data Table on Transportation - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Chart on Transportation - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Transportation - Year-over-year growth 2022-2027 (%)
- 6.6 Others - Market size and forecast 2022-2027
- Exhibit 45: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 46: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.7 Market opportunity by Service
- Exhibit 49: Market opportunity by Service ($ billion)
- Exhibit 50: Data Table on Market opportunity by Service ($ billion)
7 Market Segmentation by Platform
- 7.1 Market segments
- Exhibit 51: Chart on Platform - Market share 2022-2027 (%)
- Exhibit 52: Data Table on Platform - Market share 2022-2027 (%)
- 7.2 Comparison by Platform
- Exhibit 53: Chart on Comparison by Platform
- Exhibit 54: Data Table on Comparison by Platform
- 7.3 Mobile - Market size and forecast 2022-2027
- Exhibit 55: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Mobile - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
- 7.4 Web - Market size and forecast 2022-2027
- Exhibit 59: Chart on Web - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Web - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Web - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Web - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Platform
- Exhibit 63: Market opportunity by Platform ($ billion)
- Exhibit 64: Data Table on Market opportunity by Platform ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 66: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 67: Data Table on Market share by geography - 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 68: Chart on Geographic comparison
- Exhibit 69: Data Table on Geographic comparison
- 9.3 UK - Market size and forecast 2022-2027
- Exhibit 70: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.4 Germany - Market size and forecast 2022-2027
- Exhibit 74: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.5 Sweden - Market size and forecast 2022-2027
- Exhibit 78: Chart on Sweden - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Data Table on Sweden - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Chart on Sweden - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Sweden - Year-over-year growth 2022-2027 (%)
- 9.6 The Netherlands - Market size and forecast 2022-2027
- Exhibit 82: Chart on The Netherlands - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Data Table on The Netherlands - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Chart on The Netherlands - Year-over-year growth 2022-2027 (%)
- Exhibit 85: Data Table on The Netherlands - Year-over-year growth 2022-2027 (%)
- 9.7 Rest of Europe - Market size and forecast 2022-2027
- Exhibit 86: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 89: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
- 9.8 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ billion)
- Exhibit 91: Data Table on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 92: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 93: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 94: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 95: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 96: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 97: Matrix on vendor position and classification
- 12.3 A1 Quality Cleaning Services
- Exhibit 98: A1 Quality Cleaning Services - Overview
- Exhibit 99: A1 Quality Cleaning Services - Product / Service
- Exhibit 100: A1 Quality Cleaning Services - Key offerings
- 12.4 Airtasker Pty Ltd.
- Exhibit 101: Airtasker Pty Ltd. - Overview
- Exhibit 102: Airtasker Pty Ltd. - Product / Service
- Exhibit 103: Airtasker Pty Ltd. - Key offerings
- 12.5 Amazon.com Inc.
- Exhibit 104: Amazon.com Inc. - Overview
- Exhibit 105: Amazon.com Inc. - Business segments
- Exhibit 106: Amazon.com Inc. - Key news
- Exhibit 107: Amazon.com Inc. - Key offerings
- Exhibit 108: Amazon.com Inc. - Segment focus
- 12.6 Cleaners of London
- Exhibit 109: Cleaners of London - Overview
- Exhibit 110: Cleaners of London - Product / Service
- Exhibit 111: Cleaners of London - Key offerings
- 12.7 Compass Group Plc
- Exhibit 112: Compass Group Plc - Overview
- Exhibit 113: Compass Group Plc - Business segments
- Exhibit 114: Compass Group Plc - Key offerings
- Exhibit 115: Compass Group Plc - Segment focus
- 12.8 Dorfner GmbH and Co. KG
- Exhibit 116: Dorfner GmbH and Co. KG - Overview
- Exhibit 117: Dorfner GmbH and Co. KG - Product / Service
- Exhibit 118: Dorfner GmbH and Co. KG - Key offerings
- 12.9 ISS AS
- Exhibit 119: ISS AS - Overview
- Exhibit 120: ISS AS - Business segments
- Exhibit 121: ISS AS - Key news
- Exhibit 122: ISS AS - Key offerings
- Exhibit 123: ISS AS - Segment focus
- 12.10 Klarx GmbH
- Exhibit 124: Klarx GmbH - Overview
- Exhibit 125: Klarx GmbH - Product / Service
- Exhibit 126: Klarx GmbH - Key offerings
- 12.11 Lawbit Ltd.
- Exhibit 127: Lawbit Ltd. - Overview
- Exhibit 128: Lawbit Ltd. - Product / Service
- Exhibit 129: Lawbit Ltd. - Key offerings
- 12.12 MAID2CLEAN Ltd.
- Exhibit 130: MAID2CLEAN Ltd. - Overview
- Exhibit 131: MAID2CLEAN Ltd. - Product / Service
- Exhibit 132: MAID2CLEAN Ltd. - Key offerings
- 12.13 Mitie Group Plc
- Exhibit 133: Mitie Group Plc - Overview
- Exhibit 134: Mitie Group Plc - Business segments
- Exhibit 135: Mitie Group Plc - Key news
- Exhibit 136: Mitie Group Plc - Key offerings
- Exhibit 137: Mitie Group Plc - Segment focus
- 12.14 REIWAG Facility Services GmbH
- Exhibit 138: REIWAG Facility Services GmbH - Overview
- Exhibit 139: REIWAG Facility Services GmbH - Product / Service
- Exhibit 140: REIWAG Facility Services GmbH - Key offerings
- 12.15 Rentokil Initial Plc
- Exhibit 141: Rentokil Initial Plc - Overview
- Exhibit 142: Rentokil Initial Plc - Business segments
- Exhibit 143: Rentokil Initial Plc - Key offerings
- Exhibit 144: Rentokil Initial Plc - Segment focus
- 12.16 Sodexo SA
- Exhibit 145: Sodexo SA - Overview
- Exhibit 146: Sodexo SA - Business segments
- Exhibit 147: Sodexo SA - Key news
- Exhibit 148: Sodexo SA - Key offerings
- Exhibit 149: Sodexo SA - Segment focus
- 12.17 Swan Transportation Services Ltd.
- Exhibit 150: Swan Transportation Services Ltd. - Overview
- Exhibit 151: Swan Transportation Services Ltd. - Product / Service
- Exhibit 152: Swan Transportation Services Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 153: Inclusions checklist
- Exhibit 154: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 155: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 156: Research methodology
- Exhibit 157: Validation techniques employed for market sizing
- Exhibit 158: Information sources
- 13.5 List of abbreviations
- Exhibit 159: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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online on-demand services market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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