Online Sex Toys Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 163 SKU: IRTNTR40487

Online Sex Toys Market Forecast 2023-2027

The online sex toys market size is estimated to grow by USD 13.40 billion at a CAGR of 12.45% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

The growing LGBTQ population in developed countries is notably driving the market. The LGBTQ population is a major part of the entire population in developed countries. Such a community is the primary user of sexual wellness products, including these. Further, the rising LGBTQ population is also supported by mainstream news media in the US. Goldman Sachs, Google, Morgan Stanley, and Coca-Cola were some of the mainstream players that were part of this initiative. Also, the support for the LGBT population is also evident by an objective in the US Department of Health and Human Services Healthy People 2020 initiative that is solely dedicated to enhancing the health and wellness of this population. However, the availability through e-commerce platforms such as company websites and dedicated e-commerce sites is serving the objective in terms of meeting the growing demand among the LGBTQ population. Furthermore, innovative products and discrete product packaging are attracting many LGBTQ individuals to adopt these new products. Therefore, the rising LGBTQ population, especially in developed countries, will drie the growth of the online market during the forecast period.

Online Sex Toys Market Dynamics

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Major Trends - Rebranding and repositioning of sex toys is an emerging trend shaping the market. Societal inhibitions are one of the main reasons for the growth of the market as the perception of these products is often stereotypical. Taboos associated with these have prevented vendors from venturing into this space. Vendors are mainly emphasizing product promotion, product display, and innovative packaging, which is helping them change the levels of perception of these products among individuals and the industry is changing its marketing strategies for sex toys.

However,these are proposed to be used for therapeutic use as well. Also, it is considered a favorable option to create a new breed of visual imagery within the sex-toy marketplace that is progressive, inclusive, positive, socially conscious, and approachable to all sections of society. Therefore, rebranding and repositioning of sex toys will boost the growth of the market during the forecast period.

Significant Challenges - Difficulty in marketing sex toys is a significant challenge hindering market. In countries like India, societal norms related to intimacy discourage consumers from openly buying sex toys. Educating customers and creating awareness about these products is a challenging aspect for vendors. They are likely to focus on target marketing to customer acceptance, especially in emerging countries, which is more challenging for online retailers, particularly in regions with severe internet laws and regulations. Also, counterfeit products are often packaged under the brand names of original products and are sold on large online retail sites like eBay and Amazon.  

In addition, counterfeit BDSM sex toys are increasing significantly in the market. Such products have side effects as they contain polyvinyl chloride (PVC) plastics with a high concentration of phthalates, which can negatively affect the health of individuals who use them. Therefore, difficulties in marketing will impede the market during the forecast period.

Market Segmentation

By Product

The adult vibrators market segment is increasing in terms of market size and product offerings. Different technological innovations in this industry, which were contributed by start-up companies and pivotal vendors to remain competitive in the market, have led to many product offerings and the introduction of new products in the market. Due to the availability of low-cost vibrators, several manufacturers are engaged in the production of insertion vibrators, especially in China, which has a large market for these products. Nevertheless, since the launch of rabbit or dual-purpose vibrators, the growth of the market for insertion vibrators has been hampered. These factors are expected to increase the growth of the adult vibrators segment, which will increase the growth of the global market during the forecast period.

By Gender

The market share growth by the female segment will be significant during the forecast period. They are used to enhance sexual pleasure and some of the types are vibrators, dildos, strap-ons, masturbators, and anal toys. Online platforms are a major distribution channel for selling these products. The purchase of these through online stores offers many advantages to end-users. 

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The female segment was the largest and was valued at USD 6.42 billion in 2017 and continued to grow until 2021. The growing popularity among end-users has encouraged many vendors to expand their product offerings with new variants of their products. By launching their products on online platforms, some vendors are expanding their sales. A few vendors and government organizations are putting efforts to increase awareness of sexual wellness and health among end-users through various sexual wellness initiatives, contributing to market growth. Therefore, such factors are expected to augment the sales, which will fuel the growth of the market during the forecast period.

By Region

APAC - APAC is estimated to contribute 50% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. Due to high product adoption among users and growing emerging markets in this region, APAC is the fastest-growing region in the global market. Growing government initiatives and the rising presence of vendors especially in developing countries are supporting the growth of the market in this region.

Countries such as China, India, and Japan are the leading countries in APAC. China has become a hub for manufacturing low-cost products due to its easy reforms and rapid growth in infrastructure, thereby enabling vendors to choose the Plug and Play start-up model offered by the country. The rapid growth in the region is due to strong customer engagement through online platforms and research and development technologies using the Internet of Things (IoT). An expansion in product innovations in terms of materials, design, and function can lead to the growth of the market in the region during the forecast period.

Customer Landscape 

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Market Customer Landscape 

Who are the Major Online Sex Toys Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

•    Key Offering - Bad Dragon Enterprises Inc. - The company offers silicone toys under the brand called Dragon Mount and Vac U Lock.
•    Key Offering - BMS Factory - The company offers online sex toys for males and females, such as leaves, lux, rings, and cases, under the brand Pillow Talk.
•    Key Offering - FUN FACTORY GmbH. - The company offers Sundaze, Limba Flex, Amor, and Manta.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Cliq Ltd.
  • Gizmoswala
  • JIMMYJANE
  • Landmark Group
  • LELOi AB
  • Lovetreats
  • Lovehoney Group Ltd.
  • Ltd. Brands
  • Luvu Brands Inc.
  • PHC Inc.
  • Pipedream Products LLC
  • Reckitt Benckiser Group Plc
  • Tantus Inc.
  • TENGA Co. Ltd.
  • The Aneros Co.
  • VIBRATEX Inc.
  • WOW Tech International GmbH

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market is expanding globally, driven by factors such as the increasing acceptance of sexual wellness products in developing economies and the growing influence of the LGBTQ+ community in shaping consumer preferences. Women are a key demographic, driving demand for female-centric products, while liberalization and the proliferation of social media and pop culture contribute to market growth.

Manufacturing regulations impact the market, ensuring the safety and quality of products. The market caters to diverse needs, offering male-centric products like e-stimulators. Online platforms drive web traffic and sales, with innovative products like the Lovense Lush Bullet Vibrator gaining popularity. The market includes a range of retailers, from specialty stores to mass merchandisers, contributing to revenue growth. Industry trends focus on sub-segments like teledildonics, indicating a dynamic market landscape.

Online Sex Toys Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 12.45%

Market growth 2023-2027

USD 13.40 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

11.85

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 50%

Key countries

US, Canada, China, Japan, and Germany

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Bad Dragon Enterprises Inc., BMS Factory, Cliq Ltd., FUN FACTORY GmbH, Gizmoswala, JIMMYJANE, Landmark Group, LELOi AB, Lovetreats, Lovehoney Group Ltd., Ltd. Brands, Luvu Brands Inc., PHC Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Gender
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global online sex toys market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global online sex toys market 2017 - 2021 ($ million)
    • 4.2 Gender Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Gender Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Gender

    • 6.1 Market segments
      • Exhibit 30: Chart on Gender - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Gender - Market share 2022-2027 (%)
    • 6.2 Comparison by Gender
      • Exhibit 32: Chart on Comparison by Gender
      • Exhibit 33: Data Table on Comparison by Gender
    • 6.3 Female - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Female - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Female - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Female - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Female - Year-over-year growth 2022-2027 (%)
    • 6.4 Male - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Male - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Male - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Male - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Male - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Gender
      • Exhibit 42: Market opportunity by Gender ($ million)
      • Exhibit 43: Data Table on Market opportunity by Gender ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Adult vibrators - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)
    • 7.4 Erection rings - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)
    • 7.5 Dildos - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Dildos - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Dildos - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 64: Market opportunity by Product ($ million)
      • Exhibit 65: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.9 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ million)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Bad Dragon Enterprises Inc.
              • Exhibit 119: Bad Dragon Enterprises Inc. - Overview
              • Exhibit 120: Bad Dragon Enterprises Inc. - Product / Service
              • Exhibit 121: Bad Dragon Enterprises Inc. - Key offerings
            • 12.4 BMS Factory
              • Exhibit 122: BMS Factory - Overview
              • Exhibit 123: BMS Factory - Product / Service
              • Exhibit 124: BMS Factory - Key offerings
            • 12.5 Cliq Ltd.
              • Exhibit 125: Cliq Ltd. - Overview
              • Exhibit 126: Cliq Ltd. - Product / Service
              • Exhibit 127: Cliq Ltd. - Key offerings
            • 12.6 FUN FACTORY GmbH
              • Exhibit 128: FUN FACTORY GmbH - Overview
              • Exhibit 129: FUN FACTORY GmbH - Product / Service
              • Exhibit 130: FUN FACTORY GmbH - Key offerings
            • 12.7 JIMMYJANE
              • Exhibit 131: JIMMYJANE - Overview
              • Exhibit 132: JIMMYJANE - Product / Service
              • Exhibit 133: JIMMYJANE - Key offerings
            • 12.8 Landmark Group
              • Exhibit 134: Landmark Group - Overview
              • Exhibit 135: Landmark Group - Product / Service
              • Exhibit 136: Landmark Group - Key offerings
            • 12.9 LELOi AB
              • Exhibit 137: LELOi AB - Overview
              • Exhibit 138: LELOi AB - Product / Service
              • Exhibit 139: LELOi AB - Key offerings
            • 12.10 Lovehoney Group Ltd.
              • Exhibit 140: Lovehoney Group Ltd. - Overview
              • Exhibit 141: Lovehoney Group Ltd. - Product / Service
              • Exhibit 142: Lovehoney Group Ltd. - Key offerings
            • 12.11 Luvu Brands Inc.
              • Exhibit 143: Luvu Brands Inc. - Overview
              • Exhibit 144: Luvu Brands Inc. - Business segments
              • Exhibit 145: Luvu Brands Inc. - Key offerings
              • Exhibit 146: Luvu Brands Inc. - Segment focus
            • 12.12 PHC Inc.
              • Exhibit 147: PHC Inc. - Overview
              • Exhibit 148: PHC Inc. - Product / Service
              • Exhibit 149: PHC Inc. - Key offerings
            • 12.13 Reckitt Benckiser Group Plc
              • Exhibit 150: Reckitt Benckiser Group Plc - Overview
              • Exhibit 151: Reckitt Benckiser Group Plc - Business segments
              • Exhibit 152: Reckitt Benckiser Group Plc - Key offerings
              • Exhibit 153: Reckitt Benckiser Group Plc - Segment focus
            • 12.14 Tantus Inc.
              • Exhibit 154: Tantus Inc. - Overview
              • Exhibit 155: Tantus Inc. - Product / Service
              • Exhibit 156: Tantus Inc. - Key offerings
            • 12.15 TENGA Co. Ltd.
              • Exhibit 157: TENGA Co. Ltd. - Overview
              • Exhibit 158: TENGA Co. Ltd. - Product / Service
              • Exhibit 159: TENGA Co. Ltd. - Key offerings
            • 12.16 The Aneros Co.
              • Exhibit 160: The Aneros Co. - Overview
              • Exhibit 161: The Aneros Co. - Product / Service
              • Exhibit 162: The Aneros Co. - Key offerings
            • 12.17 WOW Tech International GmbH
              • Exhibit 163: WOW Tech International GmbH - Overview
              • Exhibit 164: WOW Tech International GmbH - Product / Service
              • Exhibit 165: WOW Tech International GmbH - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 166: Inclusions checklist
                • Exhibit 167: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 168: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 169: Research methodology
                • Exhibit 170: Validation techniques employed for market sizing
                • Exhibit 171: Information sources
              • 13.5 List of abbreviations
                • Exhibit 172: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              online sex toys market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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