US - Online Tutoring Services Market by Product, End-user, and Type - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 138 SKU: IRTNTR40433

US Online Tutoring Services Market Forecast 2023-2027

The US Online Tutoring Services Market size is estimated to grow by USD 29.17 billion at a CAGR of 16.2% between 2022 and 2027. The flexibility offered by online tutoring is driving the growth of the market. Employment in the US, especially white-collar jobs, requires education beyond a high school diploma and numerous technical certifications. A major obstacle for low-income families in the country has been the increase in educational tuition fees. To ensure equity of education, the US Department of Education has started experimental sites that will test certain innovative practices aimed at providing better, faster, and more flexible paths to academic and career success.

These developments are expected to aid students in identifying what interests them, and therefore they will avail of help from tutors on certain subjects, which are affordable and cater to their learning requirements. All these factors contribute to the growth of the market during the forecast period. The report includes historic market data from 2017 to 2021. This report also includes an in-depth analysis of drivers, trends, and challenges.

What will be the size of the US Online Tutoring Services Market During the Forecast Period?

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Who are the Major US Online Tutoring Services Market During Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ArborBridge Inc.- The company offers innovative digital study tools and provides hands-on, face-to-face tutoring via a crisp connection and shared virtual spaces.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • BenchPrep
  • Chegg Inc.
  • Club Z Inc.
  • Graham Holdings Co.
  • IXL Learning Inc.
  • John Wiley and Sons Inc.
  • Learn To Be
  • Manhattan Review Inc.
  • Mathnasium LLC
  • Nerdy Inc.
  • Pearson Plc
  • Pluribus Technologies Corp.
  • Preply Inc.
  • Revolution Prep LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Product

The market share growth by the test preparation service segment will be significant during the forecast period. Most colleges in the US require both graduate and undergraduate students to take one or more standard admission tests. These tests provide colleges with a shared platform where students' performance can be measured. The scores of these tests are considered for admission into college, along with other factors such as interviews and essays.

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The test preparation service segment showed a gradual increase in the market share of USD 7.26 billion in 2017 and continued to grow by 2021. In a highly technology-supporting environment, tutors can leverage the assessment and student interaction data available to use these resources effectively for future programs that will have a positive impact on student learning. The teaching technology encourages companies to create innovative courses to help students prepare for tests, propelling further the growth of the Market during the forecast period.

Market Dynamics and Customer Landscape

The market has experienced exponential growth, driven by advancements in technology and the increasing popularity of online education. With the emergence of platforms like Udemy, Inc., Alison, and Amazon, students now have access to a wide range of personalized learning resources in a digital, interactive, or linked setting. Organizations like FEV Tutor, Littera Education Inc., and GoBoard are pioneering the field with innovative pedagogical approaches and partnerships with educational institutions like the Ferguson Florissant School District. Online tutoring services offer on-demand support for students in Science, Technology, Engineering, and Mathematics (STEM) subjects, facilitated by faster internet data transfer and cell phones. Analytics software enables personalized learning experiences while videoconferencing technology connects students with tutors in a networked virtual environment. As demand for flexible, convenient learning options continues to rise, the Online Tutoring Services Market is poised for sustained growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Significant Market Trends

The growing customization of tutoring services is a key trend. The market for online learning services in the United States is undergoing major changes in personalized training. Companies are increasingly seeking ways to tailor and align courses according to student needs. A variety of learning tools are available, which help understand the different learning styles. 

However, the application of analytics is benefiting the providers. A large amount of data is generated through tutoring activities. These data are used by content designers to create content by analytics. This will help the students understand their learning patterns with the real-time assessment of their performance. 

Major Market Challenge

The growing number of test-optional institutions is a major challenge in the market. The test-optional institution allows students to apply for admission without necessarily submitting standardized test scores, such as the SAT or ACT. In the US, SAT and ACT scores are common admission requirements for college. These test-optional colleges do not require students to submit the test results of SAT and ACT at the time of admission. 

Moreover, the growth in the number of higher educational institutions that do not require test scores will lead to a decline in the number of students taking these tests during the forecast period. Hence, during the forecast period, profit margins for companies such as Princeton Review, Chegg Tutors, and TutorMe that offer online courses on these exams could be reduced.

Customer Landscape

The market research report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

 Market Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027. 

  • Product Outlook 
    • Test preparation service
    • Subject tutoring service
  • End-user Outlook 
    • Higher education institutes
    • K-12 schools
  • Type Outlook
    • Long-term courses
    • Short-term courses

Market Analyst Overview

The market is witnessing exponential growth, propelled by advancements in technology and the increasing demand for personalized and flexible learning solutions. Platforms such as FEV Tutor, Littera Education Inc, and GoBoard are revolutionizing the education sector by offering networked, virtual, and online tutoring services. With the rise of EdTech industry giants like Udemy Inc. and Alison, learners have access to a vast array of educational content and innovative teaching techniques in STEM subjects and beyond. The market caters to diverse learners, including college graduates and postgraduates, with offerings such as MOOCs, online certificate programs, and micro-credentials. As the Asia-Pacific region, particularly India, witnesses rapid broadband connectivity expansion, online tutoring services are becoming increasingly popular, offering personalized learning features and one-on-one mentor guidance to meet learners' financial, geographic, and time needs. This growth is further fueled by investments from venture capitalists and private investors, along with initiatives like the Learning+ initiative and support from educational organizations like the Department of South Australia, ensuring qualified, trained teachers deliver high-quality learning outcomes to students worldwide.

Common Admission Test (CAT) Indian Institute of Technology- Joint Entrance Exam (IIT-JEE) are renowned exams in India, now conducted in networked, virtual, or online settings, relying heavily on internet services. They cater to a vast audience, from sole proprietors to sales professionals, providing digital, interactive, or linked sets for personalized learning, thereby enhancing the learning rate and accessibility.

Moreover, the market has witnessed substantial growth, propelled by advancements in technology and the increasing demand for personalized education. Platforms like Tutor Matching Service and Gradeup are revolutionizing pedagogy by offering tailored learning experiences in various subjects, including STEM. With the advent of online platforms like Amazon, education is transitioning to a networked, virtual setting, facilitating faster internet data transfer and accessible learning via cell phones. Online education services are gaining popularity, offering on-demand tutoring and personalized platforms for students. Technological advancements in videoconferencing and analytics software enable content creators to deliver engaging, interactive learning experiences. As educational infrastructure evolves to accommodate new technologies and self-paced learning modes, online tutoring services are meeting the diverse financial and geographic needs of students globally, ensuring widespread access to quality education.

US Online Tutoring Services Market Scope

Report Coverage

Details

Page number

138

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 16.2%

Market growth 2023-2027

USD 29.17 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

15.86

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

ArborBridge Inc., BenchPrep, Chegg Inc., Club Z Inc., Graham Holdings Co., IXL Learning Inc., John Wiley and Sons Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Online tutoring services market in US 2017 - 2021
      • Exhibit 16: Historic Market Size – Data Table on online tutoring services market in US 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 18: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 27: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 28: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 29: Chart on Comparison by Product
      • Exhibit 30: Data Table on Comparison by Product
    • 6.3 Test preparation service - Market size and forecast 2022-2027
      • Exhibit 31: Chart on Test preparation service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 32: Data Table on Test preparation service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 33: Chart on Test preparation service - Year-over-year growth 2022-2027 (%)
      • Exhibit 34: Data Table on Test preparation service - Year-over-year growth 2022-2027 (%)
    • 6.4 Subject tutoring service - Market size and forecast 2022-2027
      • Exhibit 35: Chart on Subject tutoring service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Data Table on Subject tutoring service - Market size and forecast 2022-2027 ($ million)
      • Exhibit 37: Chart on Subject tutoring service - Year-over-year growth 2022-2027 (%)
      • Exhibit 38: Data Table on Subject tutoring service - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 39: Market opportunity by Product ($ million)
      • Exhibit 40: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 41: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 42: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 43: Chart on Comparison by End-user
      • Exhibit 44: Data Table on Comparison by End-user
    • 7.3 Higher education institutes - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Higher education institutes - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Data Table on Higher education institutes - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Chart on Higher education institutes - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Higher education institutes - Year-over-year growth 2022-2027 (%)
    • 7.4 K-12 schools - Market size and forecast 2022-2027
      • Exhibit 49: Chart on K-12 schools - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Data Table on K-12 schools - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Chart on K-12 schools - Year-over-year growth 2022-2027 (%)
      • Exhibit 52: Data Table on K-12 schools - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 53: Market opportunity by End-user ($ million)
      • Exhibit 54: Data Table on Market opportunity by End-user ($ million)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 55: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Type - Market share 2022-2027 (%)
    • 8.2 Comparison by Type
      • Exhibit 57: Chart on Comparison by Type
      • Exhibit 58: Data Table on Comparison by Type
    • 8.3 Long-term courses - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Long-term courses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Long-term courses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Long-term courses - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Long-term courses - Year-over-year growth 2022-2027 (%)
    • 8.4 Short-term courses - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Short-term courses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Short-term courses - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Short-term courses - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Short-term courses - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by Type
      • Exhibit 67: Market opportunity by Type ($ million)
      • Exhibit 68: Data Table on Market opportunity by Type ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 70: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 71: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 72: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 73: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 74: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 75: Matrix on vendor position and classification
            • 12.3 ArborBridge Inc.
              • Exhibit 76: ArborBridge Inc. - Overview
              • Exhibit 77: ArborBridge Inc. - Product / Service
              • Exhibit 78: ArborBridge Inc. - Key offerings
            • 12.4 BenchPrep
              • Exhibit 79: BenchPrep - Overview
              • Exhibit 80: BenchPrep - Product / Service
              • Exhibit 81: BenchPrep - Key news
              • Exhibit 82: BenchPrep - Key offerings
            • 12.5 Chegg Inc.
              • Exhibit 83: Chegg Inc. - Overview
              • Exhibit 84: Chegg Inc. - Product / Service
              • Exhibit 85: Chegg Inc. - Key news
              • Exhibit 86: Chegg Inc. - Key offerings
            • 12.6 Club Z Inc.
              • Exhibit 87: Club Z Inc. - Overview
              • Exhibit 88: Club Z Inc. - Product / Service
              • Exhibit 89: Club Z Inc. - Key offerings
            • 12.7 Graham Holdings Co.
              • Exhibit 90: Graham Holdings Co. - Overview
              • Exhibit 91: Graham Holdings Co. - Business segments
              • Exhibit 92: Graham Holdings Co. - Key offerings
              • Exhibit 93: Graham Holdings Co. - Segment focus
            • 12.8 John Wiley and Sons Inc.
              • Exhibit 94: John Wiley and Sons Inc. - Overview
              • Exhibit 95: John Wiley and Sons Inc. - Business segments
              • Exhibit 96: John Wiley and Sons Inc. - Key offerings
              • Exhibit 97: John Wiley and Sons Inc. - Segment focus
            • 12.9 Learn To Be
              • Exhibit 98: Learn To Be - Overview
              • Exhibit 99: Learn To Be - Product / Service
              • Exhibit 100: Learn To Be - Key offerings
            • 12.10 Mathnasium LLC
              • Exhibit 101: Mathnasium LLC - Overview
              • Exhibit 102: Mathnasium LLC - Product / Service
              • Exhibit 103: Mathnasium LLC - Key offerings
            • 12.11 Nerdy Inc.
              • Exhibit 104: Nerdy Inc. - Overview
              • Exhibit 105: Nerdy Inc. - Product / Service
              • Exhibit 106: Nerdy Inc. - Key offerings
            • 12.12 Pluribus Technologies Corp.
              • Exhibit 107: Pluribus Technologies Corp. - Overview
              • Exhibit 108: Pluribus Technologies Corp. - Product / Service
              • Exhibit 109: Pluribus Technologies Corp. - Key offerings
            • 12.13 Preply Inc.
              • Exhibit 110: Preply Inc. - Overview
              • Exhibit 111: Preply Inc. - Product / Service
              • Exhibit 112: Preply Inc. - Key offerings
            • 12.14 Revolution Prep LLC
              • Exhibit 113: Revolution Prep LLC - Overview
              • Exhibit 114: Revolution Prep LLC - Product / Service
              • Exhibit 115: Revolution Prep LLC - Key offerings
            • 12.15 Sylvan Learning LLC
              • Exhibit 116: Sylvan Learning LLC - Overview
              • Exhibit 117: Sylvan Learning LLC - Product / Service
              • Exhibit 118: Sylvan Learning LLC - Key offerings
            • 12.16 TPR Education LLC
              • Exhibit 119: TPR Education LLC - Overview
              • Exhibit 120: TPR Education LLC - Product / Service
              • Exhibit 121: TPR Education LLC - Key offerings
            • 12.17 TutaPoint LLC
              • Exhibit 122: TutaPoint LLC - Overview
              • Exhibit 123: TutaPoint LLC - Product / Service
              • Exhibit 124: TutaPoint LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 125: Inclusions checklist
                • Exhibit 126: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 127: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 128: Research methodology
                • Exhibit 129: Validation techniques employed for market sizing
                • Exhibit 130: Information sources
              • 13.5 List of abbreviations
                • Exhibit 131: List of abbreviations
              • The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
                • education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
                  • emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
                    • digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.

                      Research Framework

                      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                      INFORMATION SOURCES

                      Primary sources

                      • Manufacturers and suppliers
                      • Channel partners
                      • Industry experts
                      • Strategic decision makers

                      Secondary sources

                      • Industry journals and periodicals
                      • Government data
                      • Financial reports of key industry players
                      • Historical data
                      • Press releases

                      DATA ANALYSIS

                      Data Synthesis

                      • Collation of data
                      • Estimation of key figures
                      • Analysis of derived insights

                      Data Validation

                      • Triangulation with data models
                      • Reference against proprietary databases
                      • Corroboration with industry experts

                      REPORT WRITING

                      Qualitative

                      • Market drivers
                      • Market challenges
                      • Market trends
                      • Five forces analysis

                      Quantitative

                      • Market size and forecast
                      • Market segmentation
                      • Geographical insights
                      • Competitive landscape

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                      Key Questions Answered

                      • What are the key global market and the regional market share?
                      • What are the revenue-generating key market segments?
                      • What are the key factors driving and challenging this market’s growth?
                      • Who are the key market vendors and their growth strategies?
                      • What are the latest trends influencing the growth of this market?
                      • What are the variables influencing the market growth in the primary regions?
                      • What are the factors influencing the growth of the parent market?

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