Oolong Tea Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2024-2028

Published: Nov 2023

Pages: 150

SKU: IRTNTR76792

Snapshot

Oolong Tea Market 2024-2028

The Oolong Tea Market size is projected to increase by USD 159.3 million and the market size is estimated to grow at a CAGR of 5.62% between 2023 and 2028.

The report offers extensive research analysis on the oolong tea market, with a categorization based on Type, including leaf and powder, tea bag, and liquid. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides geographical segmentation, covering APAC, Europe, North America, South America, and Middle East and Africa. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

Increasing awareness regarding the health benefits of oolong tea is the key factor driving market growth. Oolong tea has become increasingly popular across the globe due to its purported health advantages. As consumers globally strive to improve their health, the oolong tea market has undergone a surge in demand due to the growing need for health-enhancing products. Moreover, oolong tea is sourced from the same cultivars of the Camellia Sinensis plant as other teas, including black and green. Numerous scientific research studies have suggested that oolong Tea may possess health benefits, such as weight management, improved cardiovascular health, and help in improving the immune system. Hence, these factors will drive the growth of the global oolong tea market during the forecast period.

Oolong Tea Market: Overview

The Oolong Tea Market shows an accelerated CAGR during the forecast period.

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Trends

The rising popularity of artisanal and specialty teas is the primary trend shaping market growth. The global oolong tea market has seen a marked shift toward the emergence of more artisanal and specialized teas in the past few years. Artisanal teas are renowned for their handcrafted production techniques, which often involve a high degree of attention to detail. Crafted teas are typically produced in smaller quantities, which allows for greater control of the entire production process, from the farm to the cup.

On the other hand, specialty teas offer a broad selection of distinct products that differ from the traditional ones. In addition, by providing a deviation from the traditional teas, specialty teas provide a chance to explore and experiment. Thus, these changes in consumer preference toward artisanal and specialty teas will boost the growth of the global oolong tea market during the forecast period.

Challenge

The impact of overconsumption of tea is a challenge that affects market growth. Intake of tea is good for health in various aspects. However, excessive consumption of tea is not preferable. According to nutritionists, the ideal consumption of tea should not be more than three cups a day. The major threat of overconsumption of tea is that tea can be addictive. In addition, excessive consumption may also cause dehydration, bloating, vital nutrient deficiencies, and anxiety.

Moreover, one of the primary health risks associated with excessive consumption of oolong tea is the presence of caffeine in the tea. The overconsumption of oolong tea can also cause dehydration due to its diuretic effects, which can lead to an increase in urination frequency. Hence, the negative impact of overconsumption of tea may restrict the demand for oolong tea, thereby restricting the growth of the market in focus during the forecast period.

Oolong Tea Market Segmentation by Distribution Channel

The offline distribution channel includes supermarkets and hypermarkets, health food stores that primarily sell health foods and organic foods, and independent retailers, among others. Supermarkets and hypermarkets are increasingly stocking organic tea brands and expanding shelf space for oolong tea products globally. The shelf presence of oolong tea products at supermarkets and hypermarkets will increase product visibility and attract more consumers, which will increase the number of impulse purchases in the next five years. Thus, such factors will drive the growth of this segment during the forecast period.

Oolong Tea Market Segmentation by Type

The market share growth by the leaf and powder segment will be significant during the forecast period. Leaf and powder oolong tea is a type of oolong tea that is produced by hand-harvesting, processing, and leaving entire tea leaves. In addition, leaf and powder tea is renowned for having higher concentrations of healthy substances, including antioxidants and polyphenols, that have been linked to several health advantages.

The leaf and powder segment was valued at USD 210.94 million in 2017.

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Moreover, buyers who are concerned about their health have been driven to purchase leaf and powder tea. In addition, the adaptability of leaf and powder tea enables a variety of brewing techniques, including infusion, steeping, and matcha preparation, to accommodate a wide range of consumer tastes. Thus, such factors under the leaf and powder segment will drive the growth of the global oolong tea market during the forecast period.

Key Regions for the Oolong Tea Market

APAC is estimated to contribute 61% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Due to the growing consumer interest in health and wellness, the market for oolong tea in APAC is expanding remarkably. The supposed health advantages of oolong tea, such as its natural components and antioxidants, fuel its demand. Oolong tea consumption is increasing, especially in nations such as China, India, Japan, and South Korea. For example, the regional market has been growing rapidly in China as customers favor traditional organic teas such as oolong, white, and green tea in organic forms. Indias Darjeeling and Assam are widely recognized for producing exceptional oolong tea. As the demand for oolong tea in the APAC area rises, the regional market growth is expected to grow significantly during the forecast period.

The outbreak of COVID-19 in 2020 had a negative impact on the oolong tea market in APAC. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities, which, in turn, fueled the growth of the regional oolong tea market. Furthermore, increasing health awareness among consumers, the growing popularity of tea-based beverages, and growing disposable income will spur the growth of the regional oolong tea market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering- Arbor Teas: The company offers oolong tea such as organic Ti Kuan Yin, WuYi, and organic plum oolong.
Key Offering- Chado Tea: The company offers oolong tea such as Bai Hai White Tips, Reenas Rose, Monkey Picked, and more.
Key Offering- COFCO International: The company offers oolong tea under the product China tea.

The oolong tea market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The oolong tea market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Type Outlook
- Leaf and powder
- Tea bag
- Liquid

Distribution Channel Outlook
- Offline
- Online

Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Oolong Tea Market Scope
Report Coverage	Details
Page number	150
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.62%
Market Growth 2024-2028	USD 159.3 million
Market structure	Fragmented
YoY growth 2023-2024(%)	5.05
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 61%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	adagio teas, Arbor Teas, Chado Tea, COFCO International, Dilmah Ceylon Tea Co. Plc, East West Tea Company LLC, generation tea, Harada Tea Processing Co Ltd., Harney and Sons Fine Teas, International Coffee and Tea LLC, Mighty Leaf Tea Canada, R. Twining and Co. Ltd., Ren Lifestyle Solutions Pvt.Ltd, Rishi Tea and Botanicals, Starbucks Corp., Tata Consumer Products Ltd., Te Co., The Republic of Tea Inc., Unilever PLC, and ITO EN Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Oolong Tea Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the oolong tea market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of oolong tea market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global oolong tea market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global oolong tea market 2018 - 2022 ($ million)

4.2 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)

4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Type - Market share 2023-2028 (%)

6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type

6.3 Leaf and powder - Market size and forecast 2023-2028
- Exhibit 34: Chart on Leaf and powder - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Leaf and powder - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Leaf and powder - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Leaf and powder - Year-over-year growth 2023-2028 (%)

6.4 Tea bag - Market size and forecast 2023-2028
- Exhibit 38: Chart on Tea bag - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Tea bag - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Tea bag - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Tea bag - Year-over-year growth 2023-2028 (%)

6.5 Liquid - Market size and forecast 2023-2028
- Exhibit 42: Chart on Liquid - Market size and forecast 2023-2028 ($ million)
- Exhibit 43: Data Table on Liquid - Market size and forecast 2023-2028 ($ million)
- Exhibit 44: Chart on Liquid - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Liquid - Year-over-year growth 2023-2028 (%)

6.6 Market opportunity by Type
- Exhibit 46: Market opportunity by Type ($ million)
- Exhibit 47: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)

7.2 Comparison by Distribution Channel
- Exhibit 50: Chart on Comparison by Distribution Channel
- Exhibit 51: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2023-2028
- Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)

7.4 Online - Market size and forecast 2023-2028
- Exhibit 56: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 57: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 58: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Online - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 60: Market opportunity by Distribution Channel ($ million)
- Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2023-2028 (%)
- Exhibit 64: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2023-2028
- Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 North America - Market size and forecast 2023-2028
- Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.9 India - Market size and forecast 2023-2028
- Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 US - Market size and forecast 2023-2028
- Exhibit 103: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 104: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 105: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on US - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ million)
- Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 Arbor Teas
- Exhibit 115: Arbor Teas - Overview
- Exhibit 116: Arbor Teas - Product / Service
- Exhibit 117: Arbor Teas - Key offerings

12.4 Chado Tea
- Exhibit 118: Chado Tea - Overview
- Exhibit 119: Chado Tea - Product / Service
- Exhibit 120: Chado Tea - Key offerings

12.5 COFCO International
- Exhibit 121: COFCO International - Overview
- Exhibit 122: COFCO International - Product / Service
- Exhibit 123: COFCO International - Key offerings

12.6 Dilmah Ceylon Tea Co. Plc
- Exhibit 124: Dilmah Ceylon Tea Co. Plc - Overview
- Exhibit 125: Dilmah Ceylon Tea Co. Plc - Product / Service
- Exhibit 126: Dilmah Ceylon Tea Co. Plc - Key offerings

12.7 East West Tea Company LLC
- Exhibit 127: East West Tea Company LLC - Overview
- Exhibit 128: East West Tea Company LLC - Product / Service
- Exhibit 129: East West Tea Company LLC - Key offerings

12.8 Harney and Sons Fine Teas
- Exhibit 130: Harney and Sons Fine Teas - Overview
- Exhibit 131: Harney and Sons Fine Teas - Product / Service
- Exhibit 132: Harney and Sons Fine Teas - Key offerings

12.9 International Coffee and Tea LLC
- Exhibit 133: International Coffee and Tea LLC - Overview
- Exhibit 134: International Coffee and Tea LLC - Product / Service
- Exhibit 135: International Coffee and Tea LLC - Key offerings

12.10 ITO EN Ltd.
- Exhibit 136: ITO EN Ltd. - Overview
- Exhibit 137: ITO EN Ltd. - Business segments
- Exhibit 138: ITO EN Ltd. - Key offerings
- Exhibit 139: ITO EN Ltd. - Segment focus

12.11 Mighty Leaf Tea Canada
- Exhibit 140: Mighty Leaf Tea Canada - Overview
- Exhibit 141: Mighty Leaf Tea Canada - Product / Service
- Exhibit 142: Mighty Leaf Tea Canada - Key offerings

12.12 R. Twining and Co. Ltd.
- Exhibit 143: R. Twining and Co. Ltd. - Overview
- Exhibit 144: R. Twining and Co. Ltd. - Product / Service
- Exhibit 145: R. Twining and Co. Ltd. - Key offerings

12.13 Rishi Tea and Botanicals
- Exhibit 146: Rishi Tea and Botanicals - Overview
- Exhibit 147: Rishi Tea and Botanicals - Product / Service
- Exhibit 148: Rishi Tea and Botanicals - Key offerings

12.14 Starbucks Corp.
- Exhibit 149: Starbucks Corp. - Overview
- Exhibit 150: Starbucks Corp. - Business segments
- Exhibit 151: Starbucks Corp. - Key news
- Exhibit 152: Starbucks Corp. - Key offerings
- Exhibit 153: Starbucks Corp. - Segment focus

12.15 Tata Consumer Products Ltd.
- Exhibit 154: Tata Consumer Products Ltd. - Overview
- Exhibit 155: Tata Consumer Products Ltd. - Business segments
- Exhibit 156: Tata Consumer Products Ltd. - Key news
- Exhibit 157: Tata Consumer Products Ltd. - Key offerings
- Exhibit 158: Tata Consumer Products Ltd. - Segment focus

12.16 The Republic of Tea Inc.
- Exhibit 159: The Republic of Tea Inc. - Overview
- Exhibit 160: The Republic of Tea Inc. - Product / Service
- Exhibit 161: The Republic of Tea Inc. - Key offerings

12.17 Unilever PLC
- Exhibit 162: Unilever PLC - Overview
- Exhibit 163: Unilever PLC - Business segments
- Exhibit 164: Unilever PLC - Key news
- Exhibit 165: Unilever PLC - Key offerings
- Exhibit 166: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 167: Inclusions checklist
- Exhibit 168: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 169: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 170: Research methodology
- Exhibit 171: Validation techniques employed for market sizing
- Exhibit 172: Information sources

13.5 List of abbreviations
- Exhibit 173: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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oolong tea market market

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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