Organic and Natural Feminine Care Market by Product and Geography - Forecast and Analysis 2023-2027

Published: May 2023

Pages: 164

SKU: IRTNTR43190

Snapshot

Organic and Natural Feminine Care Market Size & Analysis

The organic and natural feminine care market size is projected to increase by USD 1,095.47 million, and the market is estimated to grow at a CAGR of 7.02% between 2022 and 2027. The growing awareness about hygiene and related products is driving the market growth. Vendors across the world are launching advertisements and campaigns about the use of organic and natural feminine care products, including proper maintenance and disposal. For instance, since 2014, states in India have been receiving funds under the National Health Mission in India for providing sanitary napkin packs to rural adolescent girls at discounted prices. This has influenced the demand for numerous organic and natural feminine care products, especially in emerging countries.

Women can learn about the importance of using menstrual pads, tampons, and pantyliners through online articles, campaigns, and seminars. Product advertisements and promotions also influence buying behaviour, which has encouraged manufacturers to invest in innovating their products. The demand for organic and natural feminine care products is increasing in developing countries such as Brazil, Argentina, Chile, Peru, India, and China, owing to the rising population of working women and the growing preference for convenience products. These factors will fuel the growth of the global organic and natural feminine care market during the forecast period.

Organic and Natural Feminine Care Market Dynamic

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Trends -The increasing rate of cervical cancer is a key trend shaping the market growth.

The prevalence of cervical cancer is high in undeveloped and developing countries. Menstrual pads contain harmful ingredients such as rayon and dioxin. One of the main causes of cervical cancer is poor menstrual hygiene. The lack of hygiene can lead to fungal infections and reproductive tract infections (RTI) and increase the chances of infertility. Cervical cancer is mainly prevalent in rural areas of countries such as South Africa, Nigeria, Kenya, and India due to the use of rags and old clothes during menstruation.

The increasing awareness about cervical cancer and its prevention is fueling the adoption of natural and organic and natural feminine care products. These products are made of breathable natural materials and contain no perfumes, dyes, plastic, or chlorine. This helps in avoiding contact with synthetic materials and skin irritants, thereby reducing the rate of infections and cervical cancer. Therefore, the increasing rate of cervical cancer is fueling the adoption of natural and organic feminine care products. These factors will boost the global organic and natural feminine care market growth during the forecast period.

Challenge -The presence of counterfeit products may impede market growth.

The growing market opportunities have encouraged the entry of manufacturers of counterfeit organic and natural feminine care products, especially in developing countries. These products are made of low-quality raw materials and have low durability. The penetration of e-commerce further improves the reach, sales, and distribution of counterfeit products. Moreover, customers are unable to distinguish between real products and counterfeit products as they look similar.

The low cost of counterfeit products has a negative impact on the sales and pricing strategies of market vendors. As a result, global vendors are compelled to lower the prices of their products, which reduces their profit margins. In addition, they have to invest more in advertising and promotional campaigns to educate customers. Established global vendors are looking to penetrate developing markets, such as India and China, which have a significant presence of counterfeit products. Thus, the presence of counterfeit products is expected to restrict the growth of the global organic and natural feminine care market during the forecast period.

Organic and Natural Feminine Care Market Segmentation

By Product

The market share growth by the menstrual pads segment will be significant during the forecast period. Menstrual pads are easy to access and have varied designs, which has increased their adoption among women. The rise in disposable income in emerging countries will further increase the use of menstrual pads. These pads have different patterns and are available as regular pads, maxi pads, thin pads, and ultra-thin pads.The menstrual pads segment was valued at USD 1,041.82 million in 2017 and continued to grow until 2021. The demand for organic products is increasing due to the disadvantages of conventional menstrual pads that use hazardous chemicals and raw materials. The use of organic menstrual pads protects women from diseases such as cervical cancer, toxic shock syndrome (TSS), and skin issues. Moreover, these pads are available at affordable prices. The awareness about compared with organic and natural menstrual pads is increasing in countries such as India. These factors will contribute to the growth of this segment during the forecast period.

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Regional Analysis

Europe is estimated to contribute 35% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.Russia, the UK, Germany, Italy, Spain, and France are among the largest consumers of organic and natural feminine care products owing to the increasing focus on female hygiene. The rise in the spending capacity of the population and an increase in the average disposable income are also driving the growth of the regional market. The organic and natural feminine care market in Europe is expanding significantly, which has resulted in an increase in sales and volumes. The popularity of online shopping is also rising among customers in the region. Therefore, vendors are offering premium feminine care products through their own web portals and other third-party online sellers. This will propel the growth of the market in the region during the forecast period.

This market report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The COVID-19 pandemic had a negative impact on the market in Europe in 2020. However, by 2021, the initiation of vaccination drives in the region led to the lifting of lockdowns and the resumption of operations in manufacturing industries. As a result, the supply of organic and natural feminine care products rebounded. These factors will drive the growth of the regional organic and natural feminine care market during the forecast period.

Who are the Major Organic and Natural Feminine Care Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key offering - Aisle offers organic and natural feminine care products such as period underwear, reusable pads, and leakproof liners.
Key offering - Corman SpA offers organic and natural feminine care products under its brands Lady Presteril, Organyc, and Cistiset.
Key offering - COTTON HIGH TECH SL offers organic and natural feminine care products such as menstrual panties, underwear for small urine leaks, and washable cloth panty liner.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The organic and natural feminine care market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Million, 2017 - 2027)
- Menstrual pads
- Tampons
- Pantyliners
Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online
Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Argentina
  - Brazil
  - Chile

Organic And Natural Feminine Care Market Scope
Report Coverage	Details
Page number	164
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.02%
Market growth 2023-2027	USD 1095.47 million
Market structure	Fragmented
YoY growth 2022-2023(%)	6.66
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 35%
Key countries	US, China, Japan, Germany, and Italy
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aisle, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Kimberly Clark Corp., Maxim Hygiene Products Inc., Natratouch, Nutraceutical Corp., Ontex BV, Organic Initiative Ltd., Saathi Eco Innovations India Pvt. Ltd., The Procter and Gamble Co., TZMO SA, Unicharm Corp., Unilever PLC, Urban Essentials India Pvt Ltd., Veeda, and Wet and Dry Personal Care Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Organic And Natural Feminine Care Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global organic and natural feminine care market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global organic and natural feminine care market 2017 - 2021 ($ million)

4.2 Products Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Products Segment 2017 - 2021 ($ million)

4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product

6.3 Menstrual pads - Market size and forecast 2022-2027
- Exhibit 34: Chart on Menstrual pads - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Menstrual pads - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Menstrual pads - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Menstrual pads - Year-over-year growth 2022-2027 (%)

6.4 Tampons - Market size and forecast 2022-2027
- Exhibit 38: Chart on Tampons - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Tampons - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Tampons - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Tampons - Year-over-year growth 2022-2027 (%)

6.5 Pantyliners - Market size and forecast 2022-2027
- Exhibit 42: Chart on Pantyliners - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Data Table on Pantyliners - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Chart on Pantyliners - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Pantyliners - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Product
- Exhibit 46: Market opportunity by Product ($ million)
- Exhibit 47: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 50: Chart on Comparison by Distribution Channel
- Exhibit 51: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027
- Exhibit 52: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027
- Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 60: Market opportunity by Distribution Channel ($ million)
- Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2022-2027
- Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.11 Italy - Market size and forecast 2022-2027
- Exhibit 99: Chart on Italy - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on Italy - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Italy - Year-over-year growth 2022-2027 (%)

9.12 Japan - Market size and forecast 2022-2027
- Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ million)
- Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 Aisle
- Exhibit 115: Aisle - Overview
- Exhibit 116: Aisle - Product / Service
- Exhibit 117: Aisle - Key offerings

12.4 Corman SpA
- Exhibit 118: Corman SpA - Overview
- Exhibit 119: Corman SpA - Product / Service
- Exhibit 120: Corman SpA - Key offerings

12.5 COTTON HIGH TECH SL
- Exhibit 121: COTTON HIGH TECH SL - Overview
- Exhibit 122: COTTON HIGH TECH SL - Product / Service
- Exhibit 123: COTTON HIGH TECH SL - Key offerings

12.6 Edgewell Personal Care Co.
- Exhibit 124: Edgewell Personal Care Co. - Overview
- Exhibit 125: Edgewell Personal Care Co. - Business segments
- Exhibit 126: Edgewell Personal Care Co. - Key offerings
- Exhibit 127: Edgewell Personal Care Co. - Segment focus

12.7 First Quality Enterprises Inc.
- Exhibit 128: First Quality Enterprises Inc. - Overview
- Exhibit 129: First Quality Enterprises Inc. - Product / Service
- Exhibit 130: First Quality Enterprises Inc. - Key offerings

12.8 Kimberly Clark Corp.
- Exhibit 131: Kimberly Clark Corp. - Overview
- Exhibit 132: Kimberly Clark Corp. - Business segments
- Exhibit 133: Kimberly Clark Corp. - Key news
- Exhibit 134: Kimberly Clark Corp. - Key offerings
- Exhibit 135: Kimberly Clark Corp. - Segment focus

12.9 Maxim Hygiene Products Inc.
- Exhibit 136: Maxim Hygiene Products Inc. - Overview
- Exhibit 137: Maxim Hygiene Products Inc. - Product / Service
- Exhibit 138: Maxim Hygiene Products Inc. - Key offerings

12.10 Natratouch
- Exhibit 139: Natratouch - Overview
- Exhibit 140: Natratouch - Product / Service
- Exhibit 141: Natratouch - Key offerings

12.11 Ontex BV
- Exhibit 142: Ontex BV - Overview
- Exhibit 143: Ontex BV - Product / Service
- Exhibit 144: Ontex BV - Key news
- Exhibit 145: Ontex BV - Key offerings

12.12 The Procter and Gamble Co.
- Exhibit 146: The Procter and Gamble Co. - Overview
- Exhibit 147: The Procter and Gamble Co. - Business segments
- Exhibit 148: The Procter and Gamble Co. - Key news
- Exhibit 149: The Procter and Gamble Co. - Key offerings
- Exhibit 150: The Procter and Gamble Co. - Segment focus

12.13 TZMO SA
- Exhibit 151: TZMO SA - Overview
- Exhibit 152: TZMO SA - Product / Service
- Exhibit 153: TZMO SA - Key offerings

12.14 Unicharm Corp.
- Exhibit 154: Unicharm Corp. - Overview
- Exhibit 155: Unicharm Corp. - Business segments
- Exhibit 156: Unicharm Corp. - Key offerings
- Exhibit 157: Unicharm Corp. - Segment focus

12.15 Unilever PLC
- Exhibit 158: Unilever PLC - Overview
- Exhibit 159: Unilever PLC - Business segments
- Exhibit 160: Unilever PLC - Key news
- Exhibit 161: Unilever PLC - Key offerings
- Exhibit 162: Unilever PLC - Segment focus

12.16 Urban Essentials India Pvt Ltd.
- Exhibit 163: Urban Essentials India Pvt Ltd. - Overview
- Exhibit 164: Urban Essentials India Pvt Ltd. - Product / Service
- Exhibit 165: Urban Essentials India Pvt Ltd. - Key offerings

12.17 Wet and Dry Personal Care Pvt. Ltd.
- Exhibit 166: Wet and Dry Personal Care Pvt. Ltd. - Overview
- Exhibit 167: Wet and Dry Personal Care Pvt. Ltd. - Product / Service
- Exhibit 168: Wet and Dry Personal Care Pvt. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources

13.5 List of abbreviations
- Exhibit 175: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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