Organic Baby Shampoo Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, Australia, Germany, UK - Size and Forecast 2023-2027

Organic Baby Shampoo Market Size 2023-2027

The organic baby shampoo market size is estimated to increase by USD 148.4 million and grow at a CAGR of 4.91% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario. Increasing customer awareness about baby health and hygiene is a major factor driving the market growth. Globally, awareness about baby health and hygiene is increasing rapidly which has driven the demand for organic baby shampoo. Due to rapid urbanization, there is an increase in overall pollution and pollutants, which is spreading a vast array of diseases, and has become a major concern for parents. Moreover, the emergence of organic and natural baby products, such as organic baby shampoos, is also driving the value sales of the market. Such organic baby shampoos are considered better than normal products, regardless of their high price. In addition, working mothers have heightened apprehensions for the health of their babies and have high spending power; therefore, they are willing to pay more for organic and environment-friendly products. Hence, rising customer awareness about baby health and hygiene will boost the growth of the market during the forecast period.

Market Overview

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Market Segmentation 

By Type

The below 500 ml segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing preference for natural and plant-derived ingredients among middle class parents. Chamomile, Coconut oil, and Calendula are popular plant-based ingredients used in these products for their soothing properties. Antioxidants are also incorporated to protect fragile baby skin from harmful toxins and synthetic chemicals, such as parabens and phthalates. Parents are becoming more aware of the potential harm caused by basic shampoos and are opting for cruelty-free, vegan, and paraben-free options. The demand for organic baby haircare products is driven by the desire for nourishing and hydrating formulas that prevent issues like lice, flakes, scalp infections, tangles, and knots. The internet plays a crucial role in driving sales, with parents researching and purchasing these products from various channels, including pharmacies, departmental stores, specialty stores, and e-commerce platforms. Working women make up a significant ratio of consumers, as hair wash and lotion are essential parts of their baby's skincare routine.

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The below 500 ml was the largest segment and was valued at  USD 310.73 million in 2017. Organic baby shampoos are formulated with standard temperature water and are free from harmful chemicals, making them gentle and safe for sensitive skin. These products are also effective in addressing hair fall and providing nourishment and hydration. Online traffic for organic baby shampoos is increasing as parents seek out eco-friendly, plant-based ingredients and cruelty-free, vegan options for their babies' hair and body care. The market is expected to continue growing as awareness of the importance of natural ingredients in grooming increases.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America is currently dominated by the US, driven by social media trends promoting natural and vitamin-boosted products. Herbal and Aloe vera shampoos are popular choices, with tearless and eczema variants catering to specific needs. Both online and offline channels are utilized for sales, with modern stores like health and beauty outlets and supermarkets leading. However, online platforms, such as Amazon and eBay, are increasingly preferred for their convenience and accessibility. As awareness of infant hygiene and sanitation continues to grow, the market is expected to expand, with tear free baby shampoos and conditioners remaining in high demand. Infant mortality rates and consumer education play a significant role in market growth. Therefore, such factors are anticipated to drive the value of sales of organic baby shampoo in North America during the forecast period.  

Market Dynamics and Customer Landscape

The market is witnessing significant growth due to the increasing awareness among middle class parents regarding the importance of using natural and cruelty-free skincare products for their fragile babies. Plant-based ingredients, such as chamomile, calendula, and coconut oil, are popular choices for baby organic shampoos as they offer antioxidant properties and help protect baby's hair and skin from toxins. Parents are increasingly turning to plant derived sources for baby body care, leading to a rise in demand for organic baby shampoos. This trend is reflected in the increasing availability of these products in various retail channels, including pharmacies, departmental stores, and specialty stores, as well as online platforms. The convenience of internet usage has also contributed to the growth of the organic baby shampoo market, making it easier for parents to access and purchase these products from anywhere. Baby organic shampoos are free from synthetic fragrances, parabens, and sulfates, making them a safe and gentle option for baby's hair wash and hair lotion. The use of vegan and organic ingredients in these products is also a key factor driving their popularity among parents who prioritize ethical and sustainable skincare options for their babies.

Significant Market Trends

Growing focus on baby bath products is an emerging trend shaping the market growth.  Organic baby shampoos, made with chamomile, coconut oil, and calendula, have gained preference among parents due to their plant-based ingredients and absence of toxins. With the rise in internet usage and middle-class parents prioritizing nourishing and hydrating hair wash and lotion for their fragile baby skin, the demand for organic baby shampoo has increased. Cruelty-free and vegan options are also popular choices. Parents seek out antioxidant-rich shampoos to protect their baby's sensitive skin from harmful effects. Online shopping platforms have seen a significant increase in traffic as consumers shop from home for these skincare products.

Basic shampoos free from parabens and phthalates are preferred for their gentle touch on baby's hair and scalp. Online marketplaces offer a wide range of organic baby shampoos, including those for lice prevention, flakes, scalp infections, tangles, and knots, and hair fall. Working women make up a large ratio of consumers, driven by awareness and the convenience of online shopping. Plant derived sources are the primary focus for these shampoos, ensuring a gentle hair wash and lotion application at standard temperature. These factors are anticipated to increase the adoption of baby bath products, including organic baby shampoo, which, in turn, is expected to drive the organic baby shampoo market growth during the forecast period.

Major Market Challenges

The high cost associated with organic baby shampoo is a significant challenge hindering market growth.  Organic baby shampoos, which contain chamomile, coconut oil, and calendula, among other plant-derived sources, cater to parents seeking gentle and nourishing hair washes for their fragile baby's skin. These products are free from toxins, harmful chemicals such as parabens and phthalates, and are cruelty-free and vegan. The use of organic ingredients, which include antioxidants, can be more expensive to source and produce than synthetic alternatives. Middle-class parents, particularly those with internet usage, are increasingly aware of the importance of skincare products for their baby's grooming needs.

Organic baby shampoos can be found in pharmacies, departmental stores, specialty stores, and online platforms. These shampoos help prevent lice, soothe scalp infections, and address issues like flakes, tangles, and knots. They are suitable for sensitive skin and provide nourishing and hydrating benefits. Working women ratio is also a significant factor driving the demand for convenient and effective baby body care solutions. Therefore, the high cost of organic baby shampoo may impede the growth of the global organic baby shampoo market during the forecast period.

Who are the Major Organic Baby Shampoo Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Beiersdorf AG: The company offers organic baby shampoo such as Nivea Head to Toe shampoo.
• Key Offering- Earth Mama Angel Baby LLC: The company offers organic baby shampoo such as Calendula castile baby shampoo and body wash with organic vanilla and sweet orange essential oil. 
• Key Offering- Galderma SA: The company offers organic baby shampoo such as Cetaphil baby wash and shampoo with organic calendula.

The research report also includes detailed analyses of the competitive landscape of the market and information about  20 market companies, including:

• Artsana Spa
• Beiersdorf AG
• California Baby
• Earth Mama Angel Baby LLC
• Earth Rhythm Pvt. Ltd.
• Erbaviva LLC
• Galderma SA
• Himalaya Global Holdings Ltd.
• Johnson and Johnson
• Laboratoires Expanscience
• LOreal SA
• Mothercare Plc
• Natures Baby Organics
• Pigeon Corp.
• Sebapharma GmbH and Co. KG
• The Clorox Co.
• The Good Glamm Group
• The Honest Co. Inc.
• Unilever PLC
• Weleda Group

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments

• Type Outlook 
  • Below 500ml
  • Above 500ml

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

Organic baby shampoos have gained significant popularity in the market due to increasing consumer awareness and preference for natural and gentle personal care products for infants. The market is driven by various factors such as rising disposable income, growing birth rate, and increasing health concerns among parents. These shampoos are free from harsh chemicals, synthetic fragrances, and preservatives, making them safe and gentle for baby's delicate skin. The market is witnessing a steady growth with several players introducing new organic baby shampoo brands and expanding their product portfolios. Key ingredients in organic baby shampoos include calendula, chamomile, and lavender, which provide soothing and nourishing benefits to the baby's skin. The market is expected to continue its growth trajectory in the coming years, with parents showing a strong inclination towards organic and natural personal care products for their little ones. When it comes to caring for delicate hair texture, a baby organic shampoo with plant-based ingredients is the best choice. These shampoos are crafted with gentle, cruelty-free formulas, ensuring they're safe for babies and the planet. The use of natural, plant-derived ingredients provides a mild cleanse without harsh chemicals, keeping a baby's hair soft and healthy while promoting sustainability and ethical practices.

When shopping for baby hair and body care products, parents have many options to consider, from drug stores to e-commerce platforms. A key priority for many is choosing cruelty-free products with plant-based ingredients, ensuring the safety of both their child and the environment. Basic shampoos and advanced hair serums and lotions cater to all types of hair, while specialized formulations like tearless shampoo ensure a gentle wash. Products like baby hair and body wash often come paraben-free and phthalate-free to avoid harsh chemicals.

For babies with specific scalp issues, there are specialized products such as Baby hair serum and lotion, eczema shampoo and cradle cap shampoo. Herbal shampoos and aloe vera shampoos are popular for their soothing properties, while organic and non-organic options offer flexibility to parents. Some products feature the "no more tears" formula, designed to prevent irritation during bath time. Vitamin-boosted products that include Plant based ingredients provide extra nourishment for growing hair, supporting healthy scalp and hair development. 

Organic Baby Shampoo Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.91%
Market growth 2023-2027	USD 148.4 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.67
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 32%
Key countries	US, Canada, Australia, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Artsana Spa, Beiersdorf AG, California Baby, Earth Mama Angel Baby LLC, Earth Rhythm Pvt. Ltd., Erbaviva LLC, Galderma SA, Himalaya Global Holdings Ltd., Johnson and Johnson, Laboratoires Expanscience, LOreal SA, Mothercare Plc, Natures Baby Organics, Pigeon Corp., Sebapharma GmbH and Co. KG, The Clorox Co., The Good Glamm Group, The Honest Co. Inc., Unilever PLC, and Weleda Group
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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