Organic Packaged Food Market in Germany 2017-2021

Overview of the organic packaged food market in Germany

Technavio's market study identifies the rise in consumption of organic dairy products to be one of the primary growth factors for the organic packaged food market in Germany. Increasing health awareness about the health benefits of organic milk has encouraged the consumption of organic dairy products. Higher content of omega 3 fatty acids, conjugated linoleic acid (CLA), antioxidants, and vitamins in organic dairy products helps to prevent various diseases and reduces the incidence of heart disease, inflammation, cancer, and arthritis, in addition to, reducing amyotrophic lateral sclerosis (ALS). The market analysts estimate that the market will grow steadily at a CAGR of almost 3% by 2021.

Private label organic food products having low carbon footprint, unique selling points, of high quality and high nutrition values, that are traceable and contain transparency in the value chain, and that are customized for German consumers will have high growth potential in the market. Consumers prefer to buy private label products as they are deemed to offer high value for money and they are cost-effective compared to branded labels. The increasing demand for private label products is identified to be one of the key trends contributing towards the growth of the organic packaged food market in Germany.

Competitive landscape and key vendors

The organic packaging food market in Germany is fragmented due to the presence of several established international, regional, and small players catering to the increased demand for organic packaged food and growing health awareness. Organic packaged food vendors compete intensely based on the high price of the product as the high-quality ingredients and unique way of preparation hikes the price.

The leading vendors in the market are -

• Alnatura Production and Trading
• EDEKA-ZENTRALE
• HiPP
• Naturata
• Rapunzel Naturkost 

The other prominent vendors in the market are Allos Hof-Manufaktur, Andechser Molkerei Scheitz, eat Performance, EcoFinia, Erdbär, Fauser Vitaquellwerk, and Lubs.

Segmentation by product type and analysis of the organic packaged food market in Germany

• Organic baked goods
• Organic dairy products
• Organic baby food
• Organic confectionery
• Organic ready meals
• Organic spreads
• Organic chilled processed meat and seafood

The growing consumer awareness about the nutritional benefits of consuming organic dairy products is influencing the demand and consumption of organic dairy products such as organic cheese, cream, and yoghurt in Germany. Organic dairy providers are expanding their product portfolio to overcome the conventional milk shortage.

Segmentation by distribution channel and analysis of the organic packaged food market in Germany

• Supermarkets and hypermarkets
• Health food stores

The growth of the organized retail sector and the demand for organic packaged food market in Germany is encouraging the supermarkets and hypermarkets segment to distribute wide range of organic packaged food. Additionally, increased shelf presence of organic products at supermarkets and hypermarkets will increase product visibility, result in increased purchases, and attract more consumers.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the organic packaged food market in Germany?
• What are the key market trends impacting the growth of the organic packaged food market in Germany?
• What are the challenges to market growth?
• Who are the key vendors in the organic packaged food market in Germany?
• What are the market opportunities and threats faced by the vendors in the organic packaged food market in Germany?
• Trending factors influencing the market shares of Germany.
• What are the key outcomes of the five forces analysis of the organic packaged food market in Germany?

Technavio also offers customization on reports based on specific client requirement.

Organic food are products that are produced using processes and techniques associated with organic farming. This new report on the organic packaged food market in Germany is an essential part of the food and beverage portfolio under the fast-growing subdivision like food. This report aims at estimating the major trends and market drivers that induce the growth of the food industry.

Positioning as a premium product may influence the demand for organic packaged food market in Germany in the coming years as predicted by our market specialists. Vendors like Alnatura Produktions- & Handels GmbH, Hipp GmbH & Co Vertrieb KG, Rapunzel Naturkost, BWK GmbH, and Andechser Molkerei Scheitz GmbH are covered under this upcoming industry research report on the organic packaged food market in Germany. This industry research analysis includes primary and secondary research techniques like vendor briefings, telephone and online surveys, webinars, and podcasts, and industry journals and publications to help clients develop active growth strategies and keep pace with the frequently changing market landscape.

The upcoming industry research report for organic packaged food market in Germany also categorizes the key drivers, major trends, as well as the constraints that the food sector currently experiences. It also presents insights into the rapidly changing competitive scenario to give clients a realistic picture of the upcoming events within the food and beverage industry. Technavio also provides insights into the sectors such as food service and non-alcoholic beverages.

Our market research methodology for the organic packaged food market in Germany

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.