Organic Tea Market in US by Distribution Channel and Product - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72268

The organic tea market share in the US is expected to increase to USD 70.91 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.53%.

This organic tea market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers organic tea market segmentation in US by product (organic herbal tea, organic green tea, and organic black tea) and distribution channel (supermarket and hypermarket, health food stores, independent retailers, and others).

What will the Organic Tea Market Size in US be During the Forecast Period?

Download the Free Report Sample to Unlock the Organic Tea Market Size in US for the Forecast Period and Other Important Statistics

 

The organic tea market report in US also offers information on several market vendors, including Arbor Teas, Davidsons Organics, East West Tea Co. LLC, Equal Exchange, Five Mountians, Heavenly Tea Inc., Rishi Tea and Botanicals, The Art of Tea LLC, The Hain Celestial Group Inc., and WorldPantry.com Inc. among others.

Organic Tea Market in US: Key Drivers, Trends, and Challenges

The increasing health benefits of organic tea are notably driving the organic tea market growth in the US, although factors such as the impact of overconsumption of tea may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the organic tea industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Organic Tea Market Driver in the US

  • One of the key factors driving growth in the organic tea market in the US is the increasing health benefits of organic tea.
  • Consumers prefer to consume organic tea over other beverages because it contains herbs and medicinal plant extracts that are beneficial for the body.
  • Tea products infused with healthy ingredients protect against cold and improve digestion and immunity. Vendors are offering tea products containing hibiscus flower petals, which help in minimizing blood sugar and blood pressure levels.
  • Tea products containing ginger, citrus, and mint help to relax a tired body.
  • The growing consumer awareness about the availability of such tea products and their benefits will boost the sales of these products.
  • The demand for low-calorie tea will lead to the expansion of the organic tea market in the US during the forecast period.

Key Organic Tea Market Trend in the US

  • The rise in the demand for organic Matcha green tea is another factor supporting the organic tea market share growth in the US.
  • Consumers are increasingly consuming organic Matcha green tea due to its health benefits.
  • There is a growing demand for organic Matcha green tea, and this tendency has the potential to drive the market in the coming future.
  • Organic Matcha green tea is a Japanese-style powdered green tea.
  • Organic Matcha green tea is a combination of theanine and caffeine in a moderate amount.
  • Drinking organic Matcha green tea improves mental alertness and focus. It is also a rich source of antioxidant catechins; therefore, drinking organic Matcha tea offers anti-inflammatory health benefits.
  • Women consumers prefer organic Matcha green tea as it is good for the skin. Considering this tendency, manufacturers are offering various organic Matcha green tea.

Key Organic Tea Market Challenge in the US

  • The impact of overconsumption of tea will be a major challenge for the organic tea market in the US during the forecast period.
  • The intake of tea is good for health in various aspects. However, the excessive consumption of tea is not preferable.
  • According to nutritionists, the ideal consumption of tea should not be more than three cups a day. The major threat of overconsumption of tea is that tea can be addictive.
  • The excess consumption of tea increases the intake of caffeine as well.
  • High caffeine levels reduce the absorption abilities of tubules, thus causing dehydration.
  • The high intake of caffeine also leads to bloating, which is caused due to unwanted water retention because of dehydration.
  • The excessive consumption of tea is also associated with various other side effects such as osteoporosis (weakness of bones), stomach ache, nausea, and constipation. Therefore, the negative impact of overconsumption of tea may restrict the demand for tea.

This organic tea market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the organic tea market in the US as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the organic tea market in the US during the forecast period.

Who are the Major Organic Tea Market Vendors in US?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Arbor Teas
  • Davidsons Organics
  • East West Tea Co. LLC
  • Equal Exchange
  • Five Mountians
  • Heavenly Tea Inc.
  • Rishi Tea and Botanicals
  • The Art of Tea LLC
  • The Hain Celestial Group Inc.
  • WorldPantry.com Inc.

 

This statistical study of the organic tea market in US encompasses successful business strategies deployed by the key vendors. The organic tea market in US is fragmented and the vendors are deploying growth strategies such as focusing on new flavors and packaging innovations to compete in the market.

Product Insights and News

  • Arbor Teas - The company offers a wide variety of organic tea such as black tea, green tea, white tea, oolong tea, pu-erh tea, herbal tea, and decaf tea.

  • Arbor Teas - Unified segment of the company offers a wide variety of green teas, organic teas, and gift sets.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The organic tea market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Organic Tea Market in US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the organic tea market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Product Segments in the Organic Tea Market in US?

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The organic tea market share growth in the US by the organic herbal tea segment will be significant during the forecast period. There is an increasing demand for organic herbal tea in the US as consumers now prefer organic herbal tea over conventional tea. This is mostly due to the increasing awareness of the associated health benefits of organic tea. Consumers are looking for organic and eco-friendly products and are even ready to pay a premium price for such products. The rising disposable income, the growing health awareness among consumers about the benefits of tea, the rising population across the country, and the rising trends of herbal products among the young population are expected to boost the expansion of the organic herbal tea segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the organic tea market size in US and actionable market insights on post COVID-19 impact on each segment.

 

Organic Tea Market Scope in US

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.53%

Market growth 2022-2026

$ 70.91 million

Market structure

Fragmented

YoY growth (%)

4.40

Regional analysis

US

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Arbor Teas, Davidsons Organics, East West Tea Co. LLC, Equal Exchange, Five Mountians, Heavenly Tea Inc., Rishi Tea and Botanicals, The Art of Tea LLC, The Hain Celestial Group Inc., and WorldPantry.com Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Organic Tea Market in US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive organic tea market growth in US during the next five years
  • Precise estimation of the organic tea market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the organic tea industry in US
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of organic tea market vendors in US

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***1. Executive Summary                         

               **1.1     Market Overview            

                              *Exhibit 01:  Key Finding 1

                              *Exhibit 02:  Key Finding 2

                              *Exhibit 04:  Key Finding 6

                              *Exhibit 05:  Key Finding 7

***2. Market Landscape

               **2.1 Market ecosystem             

                              *2.1.1 Parent Market

                              *Exhibit 06  Parent market

                              *Exhibit 07:  Market characteristics

               **2.2 Value Chain Analysis          

                              *Exhibit 08:  Value Chain Analysis: Packaged foods and meats

                              *2.2.1    Input

                              *2.2.2    Inbound logistics

                              *2.2.3    Primary processing

                              *2.2.4    Secondary and tertiary processing

                              *2.2.5    Outbound logistics

                              *2.2.6    End-customers

                              *2.2.7    Marketing and sales

                              *2.2.8    Services

                              *Innovations

***3. Market Sizing                      

               **3.1 Market definition

                              *Exhibit 09:  Offerings of vendors included in the market definition

               **3.2 Market segment analysis  

                              *Exhibit 10:  Market segments

               **3.3 Market size 2021 

               **3.4 Market outlook: Forecast for 2021 - 2026 

                              *3.4.1Estimating growth rates for emerging and high-growth markets

                              *3.4.2Estimating growth rates for mature markets

                              *Exhibit 11:  US - Market size and forecast 2021 - 2026 ($ million)

                              *Exhibit 12:  US market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                         

               **4.1 Five Forces Summary         

                              *Exhibit 13:  Five forces analysis 2021 - 2026

               **4.2 Bargaining power of buyers            

                              *Exhibit 14: Bargaining power of the buyer

               **4.3 Bargaining power of suppliers        

                              *Exhibit 15: Bargaining power of the supplier

               **4.4 Threat of new entrants     

                              *Exhibit 16: Threat of new entrants

               **4.5 Threat of substitutes          

                              *Exhibit 17: Threat of substitutes

               **4.6 Threat of rivalry   

                              *Exhibit 18: Threat of rivalry

               **4.7 Market condition 

                              *Exhibit 19: Market condition - Five forces 2021

***5. Market Segmentation by Product

               **5.1 Market segments

                              *Exhibit 20:  Product- Market share 2021 - 2026 (%)

               **5.2 Comparison by Product    

                              *Exhibit 21:  Comparison by Product

               **5.3 Organic herbal tea - Market size and forecast 2021-2026   

                              *Exhibit 22:  Organic herbal tea - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 23:  Organic herbal tea - Year-over-year growth 2021-2026 (%)

               **5.4 Organic green tea - Market size and forecast 2021-2026    

                              *Exhibit 24:  Organic green tea - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 25:  Organic green tea - Year-over-year growth 2021-2026 (%)

               **5.5 Organic black tea - Market size and forecast 2021-2026      

                              *Exhibit 26:  Organic black tea - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 27:  Organic black tea - Year-over-year growth 2021-2026 (%)

               **5.6 Market opportunity by Product     

                              *Exhibit 28:  Market opportunity by Product

***6 Market Segmentation by Distribution channel

               **6.1 Market segments

                              *Exhibit 29:  Distribution channel- Market share 2021-2026 (%)

               **6.2 Comparison by Distribution channel           

                              *Exhibit 30:  Comparison by Distribution channel

               **6.3 Supermarket and hypermarket - Market size and forecast 2021-2026          

                              *Exhibit 31:  Supermarket and hypermarket - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 32:  Supermarket and hypermarket - Year-over-year growth 2021-2026 (%)

               **6.4 Health food stores - Market size and forecast 2021-2026   

                              *Exhibit 33:  Health food stores - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 34:  Health food stores - Year-over-year growth 2021-2026 (%)

               **6.5 Independent retailers - Market size and forecast 2021-2026            

                              *Exhibit 35:  Independent retailers - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 36:  Independent retailers - Year-over-year growth 2021-2026 (%)

               **6.6 Others - Market size and forecast 2021-2026          

                              *Exhibit 37:  Others - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 38:  Others - Year-over-year growth 2021-2026 (%)

               **6.7 Market opportunity by Distribution channel            

                              *Exhibit 39:  Market opportunity by Distribution channel

***7. Customer landscape                        

                              *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               **7.1 Overview

                              *Exhibit 40:  Customer landscape

***8. Drivers, Challenges, and Trends                  

               **8.1 Market drivers      

                              *8.1.1    Increasing health benefits of organic tea

                              *8.1.2    Rising interest for organic tea among retailers

                              *8.1.3    Product line extensions in organic tea

               **8.2 Market challenges              

                              *8.2.1    Impact of overconsumption of tea

                              *8.2.2    Stringent government regulations and guidelines

                              *8.2.3    Availability of substitutes

                              *Exhibit 41:  Impact of drivers and challenges

               **8.3 Market trends      

                              *8.3.1    Rise in the demand for organic Matcha green tea

                              *8.3.2    Growing demand for organic functional tea

                              *8.3.3    Growing preference for online shopping

***9. Vendor Landscape                            

               **9.1 Overview

                              *Exhibit 42:  Vendor landscape

               **9.2 Landscape disruption         

                              *Exhibit 43:  Landscape disruption

                              *Exhibit 44: Industry Risk

***10. Vendor Analysis               

               **10.1 Vendors covered              

                              *Exhibit 45: Vendors covered

               **10.2 Market positioning of vendors    

                              *Exhibit 46: ?Market positioning of vendors?

               **10.3 Arbor Teas          

                              *Exhibit 47:  Arbor Teas - Overview

                              *Exhibit 48:  Arbor Teas - Product and service

                              *Exhibit 49:  Arbor Teas - Key offerings

               **10.4 Davidsons Organics         

                              *Exhibit 50:  Davidsons Organics - Overview

                              *Exhibit 51:  Davidsons Organics - Product and service

                              *Exhibit 52:  Davidsons Organics - Key offerings

               **10.5 East West Tea Co. LLC    

                              *Exhibit 53:  East West Tea Co. LLC - Overview

                              *Exhibit 54:  East West Tea Co. LLC - Product and service

                              *Exhibit 55:  East West Tea Co. LLC - Key offerings

               **10.6 Equal Exchange 

                              *Exhibit 56:  Equal Exchange - Overview

                              *Exhibit 57:  Equal Exchange - Product and service

                              *Exhibit 58:  Equal Exchange - Key offerings

               **10.7 Five Mountians  

                              *Exhibit 59:  Five Mountians - Overview

                              *Exhibit 60:  Five Mountians - Product and service

                              *Exhibit 61:  Five Mountians - Key offerings

               **10.8 Heavenly Tea Inc.             

                              *Exhibit 62:  Heavenly Tea Inc. - Overview

                              *Exhibit 63:  Heavenly Tea Inc. - Product and service

                              *Exhibit 64:  Heavenly Tea Inc. - Key offerings

               **10.9 Rishi Tea and Botanicals 

                              *Exhibit 65:  Rishi Tea and Botanicals - Overview

                              *Exhibit 66:  Rishi Tea and Botanicals - Product and service

                              *Exhibit 67:  Rishi Tea and Botanicals - Key offerings

               **10.10 The Art of Tea LLC         

                              *Exhibit 68:  The Art of Tea LLC - Overview

                              *Exhibit 69:  The Art of Tea LLC - Product and service

                              *Exhibit 70:  The Art of Tea LLC - Key offerings

               **10.11 The Hain Celestial Group Inc.    

                              *Exhibit 71:  The Hain Celestial Group Inc. - Overview

                              *Exhibit 72:  The Hain Celestial Group Inc. - Business segments

                              *Exhibit 73:  The Hain Celestial Group Inc. - Key news

                              *Exhibit 74:  The Hain Celestial Group Inc. - Key offerings

                              *Exhibit 75:  The Hain Celestial Group Inc. - Segment focus

               **10.12 WorldPantry.com Inc.  

                              *Exhibit 76:  WorldPantry.com Inc. - Overview

                              *Exhibit 77:  WorldPantry.com Inc. - Product and service

                              *Exhibit 78:  WorldPantry.com Inc. - Key offerings

***11. Appendix                           

               **11.1 Scope of the report         

                              *11.1.1 ????Market definition

                              *11.1.2 ????Objectives

                              *11.1.3 ????Notes and caveats

               **11.2 Currency conversion rates for US$            

                              *Exhibit 79: ?Currency conversion rates for US$?

               **11.3 Research Methodology   

                              *Exhibit 80: ?Research Methodology

                              *Exhibit 81: ??Validation techniques employed for market sizing?

                              *Exhibit 82: ??Information sources

               **11.4 List of abbreviations        

                              *Exhibit 83: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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