Orthodontic Services Market in China 2017-2021

Overview of the orthodontic services market in China

Technavio’s market study identifies the promotion of dental services through medical tourism to be one of the primary growth factors for the orthodontic services market in China. China is equipped with private medical facilities that provide high-quality and cost-effective dental care. Developed countries offer dental services at high costs, that influences the patients to opt for medical treatments in developing countries. Government in China is implementing measures such as recruiting English-speaking dentists, and collaborating to set up foreign dental clinics. The market analysts estimate that the market will grow steadily at a CAGR of more than 16% by 2021.

Dentists are increasingly making use of social media marketing tool to communicate with the large patient pool. Social media aids in increasing awareness about various dental problems and solutions and helping in brand recognition. This tool also educates the patients about the dental clinics and practices. Facebook is primarily used as on online portal that facilitates to attract consumers globally. Social media also boosts the growth and effectiveness of medical tourism. The use of social media marketing for dental practices is identified to be one of the key trends contributing towards the growth of the orthodontic services market in China.

Competitive landscape and key vendors

The orthodontic services market in China is populated due to the presence of several differentiated vendors offering various dental services. Vendors of the orthodontist market in China compete moderately based on factors such as dental procedure cost, range of dental services offered, dental insurance coverage, patient waiting period, partnership with universities, funding, and attending medical expos and trade shows. To attain competitive advantage in the market, vendors are adopting strategies such as M&A, collaborations with insurance providers, and integration of innovative technology.

The leading vendors in the market are

• Arrail Dental
• Bybo Dental Group
• Q & M Dental Group

The other prominent vendors in the market are ParkwayHealth China, PureSmile, Dental Bauhinia, International Medical Center (IMC)-Dental Clinic, SS Dental Clinic, IDC Dental, and Southern Cross Dental Laboratories.

Segmentation by product type and analysis of the orthodontic services market in China

• Fixed orthodontic services
• Removable orthodontic services

Rising awareness among the patients influences the adoption of fixed orthodontic services such as ceramic braces and invisalign to improve the facial appearance. Ceramic braces are highly preferred due to their limited visibility, higher strength resistance to wear and deformation, and superior aesthetic appearance.

Segmentation by service channel and analysis of the orthodontic services market in China

• Dental clinics
• Hospitals

Dental clinics provide independent dental services to the patients and they collaborate with insurance companies to provide dental coverage. Foreign and domestic investments in the medical industry influences the growth of private dental clinics that provides cost-effective and high quality dental services.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the orthodontic services market in China?
• What are the key market trends impacting the growth of the orthodontic services market in China?
• What are the challenges to market growth?
• Who are the key vendors in the orthodontic services market in China?
• What are the market opportunities and threats faced by the vendors in the orthodontic services market in China?
• Trending factors influencing the market shares of China.
• What are the key outcomes of the five forces analysis of the orthodontic services market in China?

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