US - Outdoor Cushions Market by Distribution Channel, End-user and Type - Forecast and Analysis 2024-2028

Published: Dec 2023

Pages: 143

SKU: IRTNTR40020

Snapshot

US - Outdoor Cushions Market 2024-2028

The US - Outdoor Cushions Market size is forecast to increase by USD 163.19 million, at a CAGR of 6.79% between 2023 and 2028.

The report includes a comprehensive outlook on the US Outdoor Cushions Market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes End-user into residential and commercial and covers Type, including foam cushions, inflatable cushions, and others. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

US Outdoor Cushions Market Overview

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US Outdoor Cushions Market Growth Analysis

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of market growth and trends, driver and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

US Outdoor Cushions Market Growth Driver

The rise in the number of campers is notably driving the market growth. The number of campers in the US is continuously increasing. People prefer camping to holiday destinations as it is more economical and offers health benefits. Camping near trees helps in de-stressing, which, in turn, reduces blood pressure. It improves the intake of oxygen, which increases the release of serotonin and helps in de-stressing. Moreover, camping helps reduce the symptoms of depression, anxiety, and post-traumatic stress disorder (PTSD) by almost seven-tenths times.

Moreover, the increase in the number of campers in the US will lead to an increase in the demand for outdoor cushions, such as inflatable pillows. The design of these cushions makes them easy to pack and carry. They also provide comfort while sleeping. Thus, the abovementioned factor will lead to an increase in the demand for inflatable cushions by campers in the US. Thereby, with the increase in the number of campers, the demand for US outdoor cushions is also expected to increase during the forecast period.

US Outdoor Cushions Market Future Trends

The emergence of custom-made outdoor cushions is an emerging trend shaping the market growth. Customization of outdoor cushions has emerged as the latest trend in the US - outdoor cushions market. The freedom to design outdoor cushions helps vendors expand their product portfolio and cater to the buying preferences of consumers. This has a positive impact on the volume of sales and stimulates healthy competition in the market. Thus, it is encouraging companies in the US - outdoor cushions market to offer custom-made outdoor cushions to their customers. Wayfair offers custom outdoor cushions that can be customized according to the desired color and size.

However, these cushions can be customized based on the size of a buyer's outdoor furniture. Customers have the option of mixing and matching colors or patterns when styling cushions. Hence, the abovementioned factors will lead to an increase in the demand for custom-made outdoor cushions, which, in turn, will drive the growth of the US outdoor cushions market during the forecast period.

US Outdoor Cushions Market Challenge

The emergence of DIY outdoor cushions is a significant challenge hindering market growth. DIY outdoor cushions are not bought from retailers but are made by individuals without any direct help from experts. These cushions cost less than those sold by retailers. Individuals can opt for high-quality fabric and choose patterns and colors to make DIY outdoor cushions that match their furniture. Old cushions can be revamped, or foam can be bought and covered with the desired fabric to make DIY outdoor cushions. Old outdoor cushions can be revamped to make DIY outdoor cushions.

Moreover, the fabric should be cut to create the cushion cover and cover the foam with it. These are the steps involved in making DIY outdoor cushions. The emergence of DIY outdoor cushions in the US, thus, will decrease the sale of readymade outdoor cushions, subsequently impacting the growth rate of the US outdoor cushions market during the forecast period.

US Outdoor Cushions Market Segmentation

This US Outdoor Cushions Market research and growth report extensively covers market segmentation by Distribution Channel (offline and online), End-user (residential and commercial) and Type (foam cushions, inflatable cushions, and others)

US Outdoor Cushions Market Segmentation by Distribution Channel

The market research report growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through specialty stores such as home decor stores, home improvement stores, lifestyle stores, and home accents or gift stores; hypermarkets, supermarkets, and convenience stores. The market share of this segment has been declining for the last few years because of the increased preference for online shopping.

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The offline was the largest and was valued at USD 290.06 million in 2018. Further, to fuel sales through offline channels, players are expanding their stores in local markets. The manufacturers of outdoor cushions in the US sell their products through specialty stores and other retailing formats such as hypermarkets, supermarkets, convenience stores, and interior designers/design firms. This market scenario intensifies competition. The declining preference for offline shopping and the need to sustain itself in such a competitive market has led retailers to introduce new business and retail strategies that include better pricing strategies and wider assortments. For instance, Target Corp. (Target), one of the major retailers selling outdoor products in the US, offers a wide range of product varieties in the outdoor cushion category based on material, color, theme, and size. Such factors are expected to fuel the segment growth which in turn drive the market growth during the forecast period.

The shift to online shopping has propelled the sales of outdoor cushions, and it is expected to drive sales at a rapid pace throughout the forecast period. Presently, most consumers make their purchase decisions based on online research on websites, blogs, and social media. Strong infrastructure facilitates the penetration of e-commerce services and increases the preference for online distribution channels. Increased Internet penetration and the rising use of smartphones will drive the growth of this segment. Internet penetration and the use of smartphones enable consumers to shop online. Manufacturers expand their distribution networks by partnering with third-party e-retailers. With such partnerships, manufacturers can ensure smooth logistics. The presence of many e-retailers helps streamline business activities, strengthening the presence of vendors, and increasing sales. Such factors have positively driven the growth of the segment. Hence, the market is anticipated to grow during the forecast period.

Key Players in the US Outdoor Cushions Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which are forecasts to enhance their presence in the market report.

Key Offering- Cushion Connection: The company offers outdoor cushions made with very high grade, long lasting Sunbrella material
Key Offering- Cushion Solutions: The company offers outdoor cushions such as deep seating cushions, chaise cushions.
Key Offering- Easy Way Products Co.: The company offers outdoor cushions with numerous foam options, polyester fiber finishes and viscoelastic memory.

The US Outdoor Cushions Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

US Outdoor Cushions Marke analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their outdoor cushions market in US growth and trends strategies.

US Outdoor Cushions Market Customer Landscape

Segment Overview

The US Outdoor Cushions Market analysis and report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Offline
- Online

End-user Outlook
- Residential
- Commercial

US Outdoor Cushions MarketScope
Report Coverage	Details
Page number	143
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.79%
Market Growth 2024-2028	USD 163.19 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.29
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Brentwood Originals, Casual Cushion Corp., Cushion Connection, Cushion Solutions, Cushion Source, Easy Way Products Co., Ethan Allen Interiors Inc., Homecrest Outdoor Living LLC, Inter IKEA Holding BV, Jordan Manufacturing Co. Inc., Kohls Corp., Lowes Co. Inc., March Products Inc., Mozaic Manufacturing, Pillow Perfect Inc., Snyder Paper Corp., The Home Depot Inc., Twin Star International Inc., Wicker East, and Williams Sonoma Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Outdoor Cushions Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the US Outdoor Cushions Market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across US
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of US Outdoor Cushions Marketcompanies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Outdoor cushions market in US 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on outdoor cushions market in US 2018 - 2022 ($ million)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.3 End-user Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – End-user Segment 2018 - 2022 ($ million)

4.4 Type Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ million)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Exhibit 41: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 42: Data Table on End-user - Market share 2023-2028 (%)

7.2 Comparison by End-user
- Exhibit 43: Chart on Comparison by End-user
- Exhibit 44: Data Table on Comparison by End-user

7.3 Residential - Market size and forecast 2023-2028
- Exhibit 45: Chart on Residential - Market size and forecast 2023-2028 ($ million)
- Exhibit 46: Data Table on Residential - Market size and forecast 2023-2028 ($ million)
- Exhibit 47: Chart on Residential - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Residential - Year-over-year growth 2023-2028 (%)

7.4 Commercial - Market size and forecast 2023-2028
- Exhibit 49: Chart on Commercial - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
- Exhibit 51: Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Commercial - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by End-user
- Exhibit 53: Market opportunity by End-user ($ million)
- Exhibit 54: Data Table on Market opportunity by End-user ($ million)

8 Market Segmentation by Type

8.1 Market segments
- Exhibit 55: Chart on Type - Market share 2023-2028 (%)
- Exhibit 56: Data Table on Type - Market share 2023-2028 (%)

8.2 Comparison by Type
- Exhibit 57: Chart on Comparison by Type
- Exhibit 58: Data Table on Comparison by Type

8.3 Foam cushions - Market size and forecast 2023-2028
- Exhibit 59: Chart on Foam cushions - Market size and forecast 2023-2028 ($ million)
- Exhibit 60: Data Table on Foam cushions - Market size and forecast 2023-2028 ($ million)
- Exhibit 61: Chart on Foam cushions - Year-over-year growth 2023-2028 (%)
- Exhibit 62: Data Table on Foam cushions - Year-over-year growth 2023-2028 (%)

8.4 Inflatable cushions - Market size and forecast 2023-2028
- Exhibit 63: Chart on Inflatable cushions - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on Inflatable cushions - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on Inflatable cushions - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Inflatable cushions - Year-over-year growth 2023-2028 (%)

8.5 Others - Market size and forecast 2023-2028
- Exhibit 67: Chart on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Others - Year-over-year growth 2023-2028 (%)

8.6 Market opportunity by Type
- Exhibit 71: Market opportunity by Type ($ million)
- Exhibit 72: Data Table on Market opportunity by Type ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 74: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 75: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 76: Overview on factors of disruption

11.4 Industry risks
- Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 78: Vendors covered

12.2 Market positioning of vendors
- Exhibit 79: Matrix on vendor position and classification

12.3 Casual Cushion Corp.
- Exhibit 80: Casual Cushion Corp. - Overview
- Exhibit 81: Casual Cushion Corp. - Product / Service
- Exhibit 82: Casual Cushion Corp. - Key offerings

12.4 Cushion Connection
- Exhibit 83: Cushion Connection - Overview
- Exhibit 84: Cushion Connection - Product / Service
- Exhibit 85: Cushion Connection - Key offerings

12.5 Cushion Solutions
- Exhibit 86: Cushion Solutions - Overview
- Exhibit 87: Cushion Solutions - Product / Service
- Exhibit 88: Cushion Solutions - Key offerings

12.6 Easy Way Products Co.
- Exhibit 89: Easy Way Products Co. - Overview
- Exhibit 90: Easy Way Products Co. - Product / Service
- Exhibit 91: Easy Way Products Co. - Key offerings

12.7 Ethan Allen Interiors Inc.
- Exhibit 92: Ethan Allen Interiors Inc. - Overview
- Exhibit 93: Ethan Allen Interiors Inc. - Business segments
- Exhibit 94: Ethan Allen Interiors Inc. - Key offerings
- Exhibit 95: Ethan Allen Interiors Inc. - Segment focus

12.8 Homecrest Outdoor Living LLC
- Exhibit 96: Homecrest Outdoor Living LLC - Overview
- Exhibit 97: Homecrest Outdoor Living LLC - Product / Service
- Exhibit 98: Homecrest Outdoor Living LLC - Key offerings

12.9 Inter IKEA Holding BV
- Exhibit 99: Inter IKEA Holding BV - Overview
- Exhibit 100: Inter IKEA Holding BV - Product / Service
- Exhibit 101: Inter IKEA Holding BV - Key news
- Exhibit 102: Inter IKEA Holding BV - Key offerings

12.10 Jordan Manufacturing Co. Inc.
- Exhibit 103: Jordan Manufacturing Co. Inc. - Overview
- Exhibit 104: Jordan Manufacturing Co. Inc. - Product / Service
- Exhibit 105: Jordan Manufacturing Co. Inc. - Key offerings

12.11 Kohls Corp.
- Exhibit 106: Kohls Corp. - Overview
- Exhibit 107: Kohls Corp. - Business segments
- Exhibit 108: Kohls Corp. - Key offerings
- Exhibit 109: Kohls Corp. - Segment focus

12.12 Lowes Co. Inc.
- Exhibit 110: Lowes Co. Inc. - Overview
- Exhibit 111: Lowes Co. Inc. - Product / Service
- Exhibit 112: Lowes Co. Inc. - Key offerings

12.13 Pillow Perfect Inc.
- Exhibit 113: Pillow Perfect Inc. - Overview
- Exhibit 114: Pillow Perfect Inc. - Product / Service
- Exhibit 115: Pillow Perfect Inc. - Key offerings

12.14 Snyder Paper Corp.
- Exhibit 116: Snyder Paper Corp. - Overview
- Exhibit 117: Snyder Paper Corp. - Product / Service
- Exhibit 118: Snyder Paper Corp. - Key offerings

12.15 The Home Depot Inc.
- Exhibit 119: The Home Depot Inc. - Overview
- Exhibit 120: The Home Depot Inc. - Product / Service
- Exhibit 121: The Home Depot Inc. - Key offerings

12.16 Twin Star International Inc.
- Exhibit 122: Twin Star International Inc. - Overview
- Exhibit 123: Twin Star International Inc. - Product / Service
- Exhibit 124: Twin Star International Inc. - Key offerings

12.17 Williams Sonoma Inc.
- Exhibit 125: Williams Sonoma Inc. - Overview
- Exhibit 126: Williams Sonoma Inc. - Product / Service
- Exhibit 127: Williams Sonoma Inc. - Key news
- Exhibit 128: Williams Sonoma Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 129: Inclusions checklist
- Exhibit 130: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 131: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 132: Research methodology
- Exhibit 133: Validation techniques employed for market sizing
- Exhibit 134: Information sources

13.5 List of abbreviations
- Exhibit 135: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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