Packaged Coconut Water Market by Product and Geography - Forecast and Analysis 2021-2025

The packaged coconut water market share is expected to increase by USD 4.32 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 16.52%.

This packaged coconut water market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers packaged coconut water market segmentations by product (packaged flavored coconut water and packaged plain coconut water) and geography (North America, APAC, Europe, South America, and MEA). The packaged coconut water market report also offers information on several market vendors, including All Market Inc., Amy and Brian Naturals, C2O Coconut Water, Chi, Dabur India Ltd., Ducoco, GraceKennedy Ltd., green coco europe GmbH, Harmless Harvest Inc., and JAIN AGRO FOOD PRODUCTS Pvt. Ltd. among others.

What will the Packaged Coconut Water Market Size be During the Forecast Period?

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Packaged Coconut Water Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing awareness about the health benefits of coconut water is notably driving the packaged coconut water market growth, although factors such as availability of substitutes may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the packaged coconut water industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Packaged Coconut Water Market Driver

The increasing awareness about the health benefits of coconut water is notably driving the packaged coconut water market growth. Coconut water is rich in minerals, such as magnesium, manganese, potassium, calcium, and sodium, and, thus, has several health benefits. The consumption of coconut water can help prevent kidney stone formation, lowers the risk of heart disease, controls blood pressure, and hydrates the body. To boost the nutritional value of coconut water, several vendors add healthy, functional ingredients, such as ginger, turmeric, or varied types of fruits, to their packaged coconut water products. For instance, C2O Coconut Water offers coconut water with ginger, lime, and turmeric. Vendors mention the nutritional values of their product on the labels of the packages, which helps consumers make informed buying decisions. Therefore, the growing awareness among consumers about the health benefits of coconut water consumption is likely to propel the growth of the market in focus during the forecast period.

Key Packaged Coconut Water Market Trend

The expansion of organized retailing is the key market trend driving the packaged coconut water market growth. Organized retailing is considered the most effective mode of distribution for packaged coconut water products, especially packaged flavored coconut water products, as it allows consumers to smell, touch, and feel the products before purchasing. Vendors adopt promotional and marketing strategies to increase the footprints of consumers at brick-and-mortar stores. Some of the marketing strategies to promote packaged coconut water products at stores are branding through signage, distribution of samples, and discounts on products. Supermarket and hypermarket retail chains are focusing on expanding the number of stores. Such an increase in the number of retail stores will increase the visibility of packaged coconut water products, which will help drive the volume sales of the products during the forecast period. 

Key Packaged Coconut Water Market Challenge

The availability of substitutes is the major challenge impeding the packaged coconut water market growth. The availability of substitutes, such as energy drinks, fruit extract juices, almond milk, hemp milk, flax milk, and packaged birch water, cactus water, is expected to hinder the growth of the market in focus during the forecast period. These substitutes are available in different forms, such as powder, which can be added in water and consumed; liquid; and crystals, such as glucose. For instance, Red Bull Australia Pty Ltd. (Red Bull) offers Red Bull Energy Drink containing vitamins, taurine, and other nutrients. This product helps in vitalizing the mind and body. Such substitute products are effective, economical, and time-saving alternatives to packaged coconut water. Therefore, the increasing adoption of substitute products will hinder the growth of the global packaged coconut water market during the forecast period.

This packaged coconut water market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global packaged coconut water market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the packaged coconut water market during the forecast period.

Who are the Major Packaged Coconut Water Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• All Market Inc.
• Amy and Brian Naturals
• C2O Coconut Water
• Chi
• Dabur India Ltd.
• Ducoco
• GraceKennedy Ltd.
• green coco europe GmbH
• Harmless Harvest Inc.
• JAIN AGRO FOOD PRODUCTS Pvt. Ltd.

 

This statistical study of the packaged coconut water market encompasses successful business strategies deployed by the key vendors. The packaged coconut water market is fragmented and the vendors are deploying growth strategies such as focusing on R&D and branding to compete in the market.

Product Insights and News

• All Market Inc. - The company offers packaged coconut water under the brand name Vita Coco

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The packaged coconut water market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Packaged Coconut Water Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the packaged coconut water market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Packaged Coconut Water Market?

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52% of the market's growth will originate from North America during the forecast period. US and Canada the key markets for packaged coconut water market in North America. Market growth in this region will be faster than the growth of the market in Europe, South America and MEA. 

Increased spending by the millennials on packaged foods and beverages, increasing generation X and baby boomer population, and growth in the working population, which leads to increased income levels and spending power will facilitate the packaged coconut water market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The packaged coconut water market in North America witnessed a decline in 2020, owing to the outbreak of COVID-19. This hampered the sales of packaged coconut water due to reduced availability as production facilities of packaged coconut water were not operational. However, in 2021, the US, Canada, and Mexico started vaccination drives, which resulted in a reduction in the number of daily COVID-19 cases. Thus, the packaged coconut water market in the region is expected to grow during the forecast period.

What are the Revenue-generating Product Segments in the Packaged Coconut Water Market?

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The packaged coconut water market share growth by the packaged flavored coconut water segment will be significant during the forecast period. The growing adoption of sparkling coconut water in the market is likely to contribute to segment growth during the forecast period. Sparkling coconut water is perceived to be a healthy alternative to other sugary carbonated drinks available in the market, owing to the health benefits of coconut water.

This report provides an accurate prediction of the contribution of all the segments to the growth of the packaged coconut water market size and actionable market insights on post COVID-19 impact on each segment.

 

Packaged Coconut Water Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 16.52%
Market growth 2021-2025	$ 4.32 billion
Market structure	Fragmented
YoY growth (%)	15.91
Regional analysis	North America, APAC, Europe, South America, and MEA
Performing market contribution	North America at 52%
Key consumer countries	US, Canada, China, Brazil, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	All Market Inc., Amy and Brian Naturals, C2O Coconut Water, Chi, Dabur India Ltd., Ducoco, GraceKennedy Ltd., green coco europe GmbH, Harmless Harvest Inc., and JAIN AGRO FOOD PRODUCTS Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Packaged Coconut Water Market In Regional Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive packaged coconut water market growth during the next five years
• Precise estimation of the packaged coconut water market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the packaged coconut water industry across North America, APAC, Europe, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of packaged coconut water market vendors

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