US - Packaged Rice Snacks Market by Distribution Channel, Product and Type - Forecast and Analysis 2024-2028

Published: Jan 2024 Pages: 87 SKU: IRTNTR45880

US - Packaged Rice Snacks Market 2024-2028

The US - Packaged Rice Snacks Market size is projected to increase by USD 396.82 million, at a CAGR of 5.82% between 2023 and 2028. 

The online segment, primarily driven by e-commerce platforms, has witnessed substantial growth in the US packaged rice snacks market. The increasing Internet penetration and smartphone usage have contributed to a surge in vendors on e-commerce platforms, offering a variety of regional and global packaged food brands, including rice snacks. Major online retailers like Amazon and eBay play a pivotal role, providing a platform for consumers to explore, compare, and purchase packaged rice snacks conveniently. E-commerce channels also facilitate personalized shopping assistance and recommendations based on flavor and taste preferences. The availability of discounts, doorstep delivery, and secure transactions further boost the adoption of online channels, contributing to the growth of the packaged rice snacks market during the forecast period.

Market: Overview

The market shows an accelerated CAGR during the forecast period.

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 Market Growth Analysis Driver 

Growing preference for ready-to-eat snacks is notably driving the market growth. Changes in the lifestyles of consumers across the US and the growing demand for ready-to-eat snacks among the working population are raising the demand for packaged snacks. The on-the-go nature of ready-to-eat snacks, including packaged rice snacks, caters to individuals looking for quick and easy alternatives to traditional meals. The packaging formats, often single-serving or resealable pouches, enhance the convenience factor, allowing consumers to satisfy their snack cravings without the need for preparation or additional utensils.

As a result, the rising awareness among people related to snacking by making a shift in choices, growing demand for eatables that can be easily digested and are low in calories, and increasing demand for on-the-go tasty snacks are the major factors driving the demand for packaged rice snacks. Thus, the growing preference for ready-to-eat snacks is expected to drive the market trends and analysis of the market during the forecast period.

 Market Growth and Trends 

Expansion of retail and online distribution landscape is an emerging trend shaping the market development. Packaged rice snacks are gaining popularity owing to their health benefits. This is encouraging vendors to increase their production and distribution across the US. Distributors play an important role in the supply chain of all kinds of food products, including packaged rice snacks. Distributors offer branded as well as local packaged rice snacks. Supermarkets and hypermarkets are the preferred channels for purchasing packaged food products, as they are convenient and cost-effective. 

In addition, several online platforms, such as Amazon, Walmart, and Giant of Maryland LLC, sell a comprehensive range of packaged rice snacks. The discounts and offers provided by online retailers also attract customers. Moreover, the ease of purchasing products, home delivery options, and the availability of safe payment options are the major factors boosting the sales of packaged rice snacks through online as well as local retail channels. This, in turn, is expected to increase opportunities for the growth of the market during the forecast period.

Market Challenge 

High competition from other packaged snacks is a significant challenge hindering the market growth. The rise in competition from other snack products such as cereal bars, dried fruit snacks, meat snacks, and frozen yogurt may negatively impact the growth of the packaged rice snacks market in the US. Some consumers prefer snacks containing buckwheat and popcorn instead of rice snacks. In addition, the low consumption of rice and rice-based food products in the US, excluding the Asian population, adversely affects the consumption of packaged rice snacks in the country. .

Moreover, the companies engaged in the production of other snack products are focusing on adding new flavors and colors to enhance the aesthetic look of the snacks to cater to the changing taste preferences of consumers, thereby increasing the purchase intent. Hence, constant innovations are expected to increase the uptake of alternative snacks, which, in turn, may hamper the growth of the market during the forecast period.

Market Segmentation by Product

Rice cakes are one of the most preferred snacks in the US. They are generally made of a wide variety of rice, including brown rice, white rice, red rice, and black rice. Rice cakes made of brown rice are the most popular, as they contain whole grains and offer several health benefits. They are considered suitable snacking alternatives to packaged junk food. The health benefits of rice cakes and various natural properties of rice, such as gluten-free, are increasing their demand in the US. In addition, the demand for organic variants of rice cakes is increasing, as they are free from harmful pesticides and insecticides and have perceived health benefits. Further, the increasing number of new product offerings and the emergence of organic varieties of rice cakes are expected to propel the growth of the market in the rice cakes segment during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline segment comprises hypermarkets, supermarkets, departmental stores, independent retailers, and convenience stores. Supermarkets, departmental stores, and hypermarkets are the most popular and preferred channels for the purchase of packaged rice snacks, as they provide a wide assortment of products under a single roof.

The offline segment was the largest and was valued at USD 804.03 million in 2018. 

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Further, independent retailers are businesses that are privately owned. These stores are established across the US, considering the needs of local customers, and are best suited for making weekly or monthly purchases. Rapid urbanization and rising demand for on-the-go snacks are increasing the need for independent retailers in the country. The growing retail industry and the establishment of several retail outlets across the country are driving the  US - packaged rice snacks market through offline channels. Thus, the growing offline channel in the country will continue to drive the growth of the market in the offline segment during the forecast period

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Dang Foods Co.- The company offers packaged rice snacks such as Aged cheddar thai rice chips, Original recipe thai rice chips, and Toasted sesame thai rice chips.
  • Key Offering- Edward and Sons Trading Co. - The company offers packaged rice snack such as Edward and Sons Organic unsalted plain brown rice snaps that are baked with 100 percent whole grain brown jasmine rice and contain no added oils or preservatives.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Blue Diamond Growers, Dang Foods Co., De Katjang BV, Edward and Sons Trading Co., Element Snacks Inc, Galil Brands, General Mills Inc., High Valley Grains, JOY SNACKS LLC, KAMEDA SEIKA CO. LTD., Kellogg Co., Lundberg Family Farms, Paskesz Candy Co., PepsiCo Inc., Ricegrowers Ltd., TH Foods Inc., Topco Associates LLC, Umeya Inc., Wholesome Goodness LLC., and Wide Faith Foods Co Ltd

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Product Outlook
    • Rice cakes
    • RCCB
    • Rice crisps
  • Type Outlook
    • Conventional
    • Organic

US Packaged Rice Snacks Market Scope

Report Coverage

Details

Page number

87

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.82%

Market Growth 2024-2028

USD 396.82 million

Market structure

Fragmented

YoY growth 2023-2024(%)

4.8

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Blue Diamond Growers, Dang Foods Co., De Katjang BV, Edward and Sons Trading Co., Element Snacks Inc, Galil Brands, General Mills Inc., High Valley Grains, JOY SNACKS LLC, KAMEDA SEIKA CO. LTD., Kellogg Co., Lundberg Family Farms, Paskesz Candy Co., PepsiCo Inc., Ricegrowers Ltd., TH Foods Inc., Topco Associates LLC, Umeya Inc., Wholesome Goodness LLC., and Wide Faith Foods Co Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this US Packaged Rice Snacks Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across US
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Packaged rice snacks market in US 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on packaged rice snacks market in US 2018 - 2022 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • 4.4 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 29: Chart on Comparison by Distribution Channel
      • Exhibit 30: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 39: Market opportunity by Distribution Channel ($ million)
      • Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 41: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 42: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 43: Chart on Comparison by Product
      • Exhibit 44: Data Table on Comparison by Product
    • 7.3 Rice cakes - Market size and forecast 2023-2028
      • Exhibit 45: Chart on Rice cakes - Market size and forecast 2023-2028 ($ million)
      • Exhibit 46: Data Table on Rice cakes - Market size and forecast 2023-2028 ($ million)
      • Exhibit 47: Chart on Rice cakes - Year-over-year growth 2023-2028 (%)
      • Exhibit 48: Data Table on Rice cakes - Year-over-year growth 2023-2028 (%)
    • 7.4 RCCB - Market size and forecast 2023-2028
      • Exhibit 49: Chart on RCCB - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Data Table on RCCB - Market size and forecast 2023-2028 ($ million)
      • Exhibit 51: Chart on RCCB - Year-over-year growth 2023-2028 (%)
      • Exhibit 52: Data Table on RCCB - Year-over-year growth 2023-2028 (%)
    • 7.5 Rice crisps - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Rice crisps - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Data Table on Rice crisps - Market size and forecast 2023-2028 ($ million)
      • Exhibit 55: Chart on Rice crisps - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Rice crisps - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 57: Market opportunity by Product ($ million)
      • Exhibit 58: Data Table on Market opportunity by Product ($ million)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 59: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
    • 8.2 Comparison by Type
      • Exhibit 61: Chart on Comparison by Type
      • Exhibit 62: Data Table on Comparison by Type
    • 8.3 Conventional - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Conventional - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on Conventional - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on Conventional - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Conventional - Year-over-year growth 2023-2028 (%)
    • 8.4 Organic - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Organic - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Organic - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Organic - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Organic - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by Type
      • Exhibit 71: Market opportunity by Type ($ million)
      • Exhibit 72: Data Table on Market opportunity by Type ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 74: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 76: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 77: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 78: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 79: Matrix on vendor position and classification
            • 12.3 Blue Diamond Growers
              • Exhibit 80: Blue Diamond Growers - Overview
              • Exhibit 81: Blue Diamond Growers - Product / Service
              • Exhibit 82: Blue Diamond Growers - Key offerings
            • 12.4 Dang Foods Co.
              • Exhibit 83: Dang Foods Co. - Overview
              • Exhibit 84: Dang Foods Co. - Product / Service
              • Exhibit 85: Dang Foods Co. - Key offerings
            • 12.5 Edward and Sons Trading Co.
              • Exhibit 86: Edward and Sons Trading Co. - Overview
              • Exhibit 87: Edward and Sons Trading Co. - Product / Service
              • Exhibit 88: Edward and Sons Trading Co. - Key offerings
            • 12.6 Element Snacks Inc
              • Exhibit 89: Element Snacks Inc - Overview
              • Exhibit 90: Element Snacks Inc - Product / Service
              • Exhibit 91: Element Snacks Inc - Key offerings
            • 12.7 Galil Brands
              • Exhibit 92: Galil Brands - Overview
              • Exhibit 93: Galil Brands - Product / Service
              • Exhibit 94: Galil Brands - Key offerings
            • 12.8 General Mills Inc.
              • Exhibit 95: General Mills Inc. - Overview
              • Exhibit 96: General Mills Inc. - Business segments
              • Exhibit 97: General Mills Inc. - Key news
              • Exhibit 98: General Mills Inc. - Key offerings
              • Exhibit 99: General Mills Inc. - Segment focus
            • 12.9 High Valley Grains
              • Exhibit 100: High Valley Grains - Overview
              • Exhibit 101: High Valley Grains - Product / Service
              • Exhibit 102: High Valley Grains - Key offerings
            • 12.10 KAMEDA SEIKA CO. LTD.
              • Exhibit 103: KAMEDA SEIKA CO. LTD. - Overview
              • Exhibit 104: KAMEDA SEIKA CO. LTD. - Product / Service
              • Exhibit 105: KAMEDA SEIKA CO. LTD. - Key offerings
            • 12.11 Kellogg Co.
              • Exhibit 106: Kellogg Co. - Overview
              • Exhibit 107: Kellogg Co. - Business segments
              • Exhibit 108: Kellogg Co. - Key news
              • Exhibit 109: Kellogg Co. - Key offerings
              • Exhibit 110: Kellogg Co. - Segment focus
            • 12.12 Lundberg Family Farms
              • Exhibit 111: Lundberg Family Farms - Overview
              • Exhibit 112: Lundberg Family Farms - Product / Service
              • Exhibit 113: Lundberg Family Farms - Key offerings
            • 12.13 Paskesz Candy Co.
              • Exhibit 114: Paskesz Candy Co. - Overview
              • Exhibit 115: Paskesz Candy Co. - Product / Service
              • Exhibit 116: Paskesz Candy Co. - Key offerings
            • 12.14 PepsiCo Inc.
              • Exhibit 117: PepsiCo Inc. - Overview
              • Exhibit 118: PepsiCo Inc. - Business segments
              • Exhibit 119: PepsiCo Inc. - Key news
              • Exhibit 120: PepsiCo Inc. - Key offerings
              • Exhibit 121: PepsiCo Inc. - Segment focus
            • 12.15 Ricegrowers Ltd.
              • Exhibit 122: Ricegrowers Ltd. - Overview
              • Exhibit 123: Ricegrowers Ltd. - Product / Service
              • Exhibit 124: Ricegrowers Ltd. - Key offerings
            • 12.16 Topco Associates LLC
              • Exhibit 125: Topco Associates LLC - Overview
              • Exhibit 126: Topco Associates LLC - Product / Service
              • Exhibit 127: Topco Associates LLC - Key offerings
            • 12.17 Umeya Inc.
              • Exhibit 128: Umeya Inc. - Overview
              • Exhibit 129: Umeya Inc. - Product / Service
              • Exhibit 130: Umeya Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 13.5 List of abbreviations
                • Exhibit 137: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • Who are the key market vendors and their growth strategies?
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              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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