China - Packaged Rice Snacks Market by Distribution Channel, Product and Type - Forecast and Analysis 2024-2028

China - Packaged Rice Snacks Market 2024-2028

The China - Packaged Rice Snacks Market size is projected to increase by USD 502.19 million and the market size is estimated to grow at a CAGR of 4.36% between 2023 and 2028.

This China packaged rice snacks market report extensively covers market segmentation by distribution channel (offline and online), product (rice cakes, rice crackers cookies and biscuits, and rice crisps), and type (conventional and organic). Our report examines historic data from 2018 - 2022, besides analyzing the current market scenario.

The health benefits of consuming rice snacks are notably driving the market growth. Rice snacks made from unpolished brown rice are popular in China. Brown rice snacks are made with whole grains, which provide fiber, phytochemicals, and carbohydrates. Wholegrain packaged rice snacks carry a Whole Grains stamp on the product packaging. Such rice snacks contain iron, magnesium, and zinc. The fiber content in packaged rice snacks helps in reducing inflammation, improving gut health, and boosting metabolism. Gluten-free packaged rice snacks are available for consumers with celiac disease. For instance, under the Quaker Oats brand name, PepsiCo Inc. offers gluten-free variants of packaged rice cakes in China. The product offered by this vendor is Verified Purity Tested, which means that each ingredient has been tested for the presence of microbiological pathogens, including Salmonella and Listeria. Therefore, the availability of such healthy packaged rice snacks is likely to drive the growth of the packaged rice snacks market in China during the forecast period.

China Packaged Rice Snacks Market: Overview

The China Packaged Rice Snacks Market shows an accelerated CAGR during the forecast period.

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Trends

Rising demand for flavored packaged rice snacks is an emerging trend shaping market growth. Packaged rice snacks are some of the most popularly consumed types of snacks in China and are popular among consumers of all age groups. Therefore, to encourage higher consumption of such products, vendors in China are offering packaged rice snacks in a variety of flavors. For instance, PepsiCo Inc. offers a wide assortment of flavored packaged rice snacks in China under the brand name Quaker Oats. Some of these products include Quaker Rice Crisps - Chocolate and Quaker Rice Crisps - Caramel, which are popular among children, while Quaker Rice Crisps - Sweet Barbecue and Quaker Rice Crisps - Apple Cinnamon are popular among the Millennial population in China.

Moreover, such products are gaining traction among health-conscious consumers in China since such branded products use ingredients in the natural form and do not contain artificial flavors and preservatives which may lead to China - packaged rice snacks market expansion. Therefore, rising demand for flavored packaged rice snacks is expected to drive the growth of the packaged rice snacks market in China during the forecast period.

Challenge 

Growing preference for DIY, homemade rice snacks is a significant challenge hindering the market growth. Do-it-yourself (DIY) homemade rice snack recipes are trending across China, as they are highly popular snacks among the Chinese people. People share their experiences with making DIY, homemade rice snack recipes in terms of taste and health benefits through blogs and social media platforms. DIY homemade rice snack recipes consist of natural ingredients, such as different types of rice, spices, and other ingredients. Every natural ingredient used in the DIY homemade rice snacks recipe provides a health benefit, and publishers of such recipes educate viewers on the benefits of using these ingredients. There are several blogs on the Internet that promote DIY homemade rice snack recipes in China.

For instance, ChinaSichuanFood.com and Daily Cooking Quest are some of the websites that publish blogs on DIY homemade rice snacks. Consumers prefer to make rice snacks with different ingredients at home using recipes available on social media and blogs which may negatively impact the China - packaged rice snacks market growth. Therefore, the growing preference for DIY homemade rice snacks among consumers in China is expected to hinder the growth of the packaged rice snacks market in China during the forecast period.

China Packaged Rice Snacks Market Segmentation by Product 

Rice cakes include brown rice cake, white rice cake, red rice cake, and black rice cake. In China, brown rice and white rice cakes are prominent products sold in this segment. However, due to concerns over health issues in consuming conventional packaged food products, consumers in China are extensively opting for organic and gluten-free food products. The same trend is witnessed in the China - packaged rice snacks market as well, where consumers in the country prefer to consume organic rice cakes as these are perceived as not having any artificial preservatives, ingredients, or colors. For this reason, various vendors operating in the packaged rice cakes market in China are offering organic rice cakes. For instance, Hunter Foods LLC offers Hunters Gourmet Organic Rice Cakes, which are prepared from organic and gluten-free ingredients and have no artificial colors, preservatives, or transfats. Such rice cake offerings by market vendors are expected to drive the growth of the rice cakes segment, thereby driving the growth of the packaged rice snacks market in China during the forecast period.

China Packaged Rice Snacks Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, and convenience stores. Wal-Mart China, China Resources Enterprise Ltd., Yonghui Superstores Co. Ltd., Sun Art Retail Group Ltd., and Carrefour China Inc. are some of the largest retail chains in China that have a separate retailing section for packaged rice snacks.

The offline segment was the largest and was valued at USD 1,609.85 in 2018

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Factors such as discounted prices, a comfortable shopping experience, and attractive shelf displays encourage consumers to buy various types of packaged rice snacks from supermarkets and hypermarkets based on flavor and type. Changes in lifestyles, which have compelled consumers to look for more on-the-go products and shorter queuing times at shop counters, are increasing the preference for retail formats, such as convenience stores. Thus, the overall sales of health and nutrition products, such as packaged rice snacks from convenience stores, are increasing at a high rate. With the number of independent retailers increasing worldwide, the sales of packaged rice snacks through this channel are expected to increase. Therefore, the demand for packaged rice snacks through offline distribution channels will grow in China, thereby driving the growth of the packaged rice snacks market in China during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- DeZhou Harvest Foods Co. Ltd. - The company offers various types packaged rice snacks such as HQM 43 B4.NG, HROUND3 B4.B.BEAN.SA.O, and others. 
• Key Offering-  Hunter Foods LLC - The company offers various types of packaged rice snacks such as gourmet brown rice crackers which include black sesame, multigrain, sea salt, and others.
• Key Offering- Jiangsu Daysun Foods Co. Ltd. - The company offers various types of packaged rice snack products such as QMS B4.JX almond.SA.O, QM 43 B4.NG, Y4 B4.JX cheese and AOSA and other rice crackers.

The China packaged rice snacks market report also includes detailed analyses of the competitive landscape of the market and information about 9 market companies, including:

• KAMEDA SEIKA CO. LTD.
• Kellogg Co.
• Mondelez International Inc.
• Natch products and services pvt ltd
• PepsiCo Inc.
• SanoRice Holding BV

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The China packaged rice snacks market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Distribution Channel Outlook (USD Million, 2018-2022)
  • Offline
  • Online
• Product Outlook (USD Million, 2018-2022)
  • Rice cakes
  • Rice crackers cookies and biscuits
  • Rice crisps
• Region Outlook (USD Million, 2018-2022)
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil 
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

China Packaged Rice Snacks Market Scope
Report Coverage	Details
Page number	133
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.36%
Market growth 2024-2028	USD 502.19 million
Market structure	Concentrated
YoY growth 2023-2024(%)	4.0
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	DeZhou Harvest Foods Co. Ltd., Hunter Foods LLC, Jiangsu Daysun Foods Co. Ltd., KAMEDA SEIKA CO. LTD., Kellogg Co., Mondelez International Inc., Natch products and services pvt ltd, PepsiCo Inc., and SanoRice Holding BV
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this China Packaged Rice Snacks Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the packaged rice snacks market in China size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across China
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of the packaged rice snacks market in China companies

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