Packaged Shredded Wheat Cereal Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2024-2028

Published: Nov 2023 Pages: 140 SKU: IRTNTR76760

Packaged Shredded Wheat Cereal Market 2024-2028

The Packaged Shredded Wheat Cereal Market size is projected to increase by USD 46,852.18 and the market size is estimated to grow at a CAGR of 3.42% between 2023 and 2028.

The report offers extensive research analysis on the Packaged Shredded Wheat Cereal Market with a categorization based on Distribution Channel, including offline and online. It further segments the market by Type, encompassing full-sized and bite-sized. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2017-2021), and future projections are presented in terms of value (in USD) for all the mentioned segments.

Increasing internet and e-commerce users is notably driving the market growth.  The global packaged shredded wheat cereal market is growing, and many enterprises, such as Amazon.com Inc., have entered the market. The online distribution of packaged shredded wheat cereal is expected to increase during the forecast period, owing to the rising Internet penetration and the growing number of smartphone users. Online distribution channels help packaged shredded wheat cereal manufacturers reach consumers in remote locations. Subscriptions offered by e-commerce companies help consumers repurchase packaged shredded wheat cereal products. The convenience offered by the online medium, such as the ease of payment using debit or credit cards from the comfort of the consumer's home and the home delivery of products, will drive the packaged shredded wheat cereal market growth during the forecast period.

Packaged Shredded Wheat Cereal Market: Overview

The Packaged Shredded Wheat Cereal Market shows an Accelerate CAGR during the forecast period.

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Trends 

The expansion of retail stores offering packaged shredded wheat cereal is an emerging trend shaping the market growth. There are a growing number of retail stores such as supermarkets, hypermarkets, and convenience stores in developing economies such as China and India. Owing to this, there has been an increase in the brand visibility of packaged shredded wheat cereals. According to the China Chain Store and Franchise Association (CCFA), the number of convenience stores in China reached more than 132,000 in 2020 compared to 2018. In India, supermarket and hypermarket chain stores such as More Retail Pvt. Ltd., Reliance Retail, Avenue Supermarts Ltd., and DMart have recently developed expansion plans and aim to open more outlets in the country during the forecast period. 

Moreover, multinational retail corporations such as Walmart Inc. and Target Corp., which offer grocery and food and beverages products, including packaged shredded wheat cereals, have recently engaged in market expansion plans. Thus, the expansion of retail outlets will lead to an increase in the availability of products such as packaged shredded wheat cereals, which, in turn, will positively impact the global packaged shredded wheat cereal market during the forecast period.

Challenge 

Stringent government regulations are a significant challenge hindering market growth. Players such as Nestle SA and others in the global packaged shredded wheat cereal market face issues in complying with the stringent rules and regulations imposed by various authorities in the country. These regulations refrain new players from entering the market and even restrict the launch of new products. These standards are made to ensure uniform products are distributed throughout. In the US, foods with high fibre content must contain 5 grams (0.17 ounces) of fibre per serving and 8 grams (0.28 ounces) of whole grain. Also, the FDA requires the manufacturers of packaged food items to mention the nutritional details on the food packs.

Additionally, according to the FDA, manufacturers can only label their products when all the ingredients are derived entirely from whole grains. Products that contain a minimum of 51% of whole grain ingredients are allowed to use the FDA health claim certificate. Such stringent regulation from government bodies hinders the growth opportunities for new vendors, which is expected to impede the growth of the packaged shredded wheat cereal market during the forecast period.

Packaged Shredded Wheat Cereal Market Segmentation by Type

The full-sized segment holds the major share in 2023. Wheat is one of the most important cereal grains produced and consumed as a staple food by humans worldwide. Wheat is an important source of carbohydrates in the form of starch. In addition to being the primary source of carbohydrates, wheat contains significant levels of a variety of nutrients that are essential or beneficial to health, most notably protein, vitamins, soluble fibre, and phytochemicals. Full-sized packaged shredded wheat cereals are consumed in many countries around the world owing to factors such as changing lifestyles, increasing disposable income, and eating habits of consumers. Thus, increased demand for full-sized packaged shredded wheat cereal products from consumers, in addition to their health advantages, is expected to boost the growth of the wheat segment, which, in turn, will propel the growth of the market in focus during the forecast period.

Packaged Shredded Wheat Cereal Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel in the global packaged shredded wheat cereal market includes supermarkets, hypermarkets, convenience stores, and other retail stores. Supermarkets and hypermarkets are popular distribution channels for the global packaged shredded wheat cereal market. The wide prevalence of organized retail is increasing the sales of packaged shredded wheat cereals.

The offline segment was valued at USD 205,995.59 in 2018

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Convenience stores are widely prevalent in countries such as the US, Canada, and the UK, which increases the sales of packaged shredded wheat cereals in these countries through these distribution channels. The increasing penetration of supermarkets and hypermarkets in developing economies such as China and India is driving the growth of the segment. Increasing disposable incomes and rapid urbanization shift consumers' buying preferences from nearby convenience stores to supermarkets and hypermarkets. Therefore, such factors will drive the growth of the segment and market in focus during the forecast period.

Key Regions for the Packaged Shredded Wheat Cereal Market 

Europe is estimated to contribute 31% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  Another region offering significant growth opportunities to companies is North America. The region holds the largest share in 2023. This can be attributed to burgeoning consumption in North American countries such as the US, Canada, and Mexico. There is high competition in the packaged shredded wheat cereal market in the region owing to the presence of established vendors such as Kellogg, Nestle, and others. Various lifestyle disorders in the region, such as high cholesterol, diabetes, obesity, and growing cardiac issues, have led people to consume low-cholesterol and fiber-rich nutrient food such as wheat. Additionally, there has been a recent trend of consuming full-sized and gluten-free packaged shredded wheat cereals in the region. Thus, such factors will drive the regional market

In addition, the increasing awareness of the importance of healthy breakfast among individuals increases the demand for packaged shredded wheat cereal. It comprises carbohydrates fiber and other nutrients. They are considered to be beneficial for the health of the consumers. Companies promote their products for health advantages that originate from eating high-fiber cereals including wheat. Thus, such factors will drive the regional market during the forecast period.

In 2020, the COVID-19 pandemic negatively impacted the packaged shredded wheat cereal market in the region. The pandemic also urged a change from eating out to cooking at home as consumers preferred healthier, safer, and more convenient food alternatives. Companies in the region are launching new products to cater to this increased demand for their products. There are multiple opportunities for potential vendors to enter the market in the region to cater to the inflated demand for these products. Therefore, such factors will increase the demand for packaged shredded wheat cereals, which, in turn, will drive the growth of the packaged shredded wheat cereal market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Foodtown International Inc. - The company offers shredded wheat cereal suh as frosted shredded wheat cereal. 
  • Key Offering-  Kellogg Co. - The company offers shredded wheat cereal under its brand Frosted Mini-Wheats.
  • Key Offering- Nestle SA - The company offers a shredded wheat cereal range of honey and nuts, blueberry wheat, apricot wheat, and more under its brand Shredded Wheat.

The packaged shredded wheat cereal market report also includes detailed analyses of the competitive landscape of the market and information about 7 market companies, including:

  • PepsiCo Inc.
  • Post Holdings Inc.
  • Silver Palate Kitchens
  • The Hain Celestial Group Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The packaged shredded wheat cereal market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Type Outlook
    • Full-sized
    • Bite-sized
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile 
      • Brazil
      • Argentina 
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Packaged Shredded Wheat Cereal Market Scope

Report Coverage

Details

Page number

140

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.42%

Market Growth 2024-2028

USD 46,852.18 

Market structure

Concentrated

YoY growth 2023-2024(%)

3.07

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 31%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Foodtown International Inc., Kellogg Co., Nestle SA, PepsiCo Inc., Post Holdings Inc., Silver Palate Kitchens, and The Hain Celestial Group Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Packaged Shredded Wheat Cereal Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the packaged shredded wheat cereal market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of packaged shredded wheat cereal market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global packaged shredded wheat cereal market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global packaged shredded wheat cereal market 2018 - 2022 ($ thousand)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ thousand)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ thousand)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ thousand)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ thousand)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ thousand)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ thousand)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Full-sized - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Full-sized - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 49: Data Table on Full-sized - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 50: Chart on Full-sized - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Full-sized - Year-over-year growth 2023-2028 (%)
    • 7.4 Bite-sized - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Bite-sized - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 53: Data Table on Bite-sized - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 54: Chart on Bite-sized - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Bite-sized - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 56: Market opportunity by Type ($ thousand)
      • Exhibit 57: Data Table on Market opportunity by Type ($ thousand)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Canada - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Canada - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 88: Data Table on Canada - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 89: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.12 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ thousand)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ thousand)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ thousand)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Foodtown International Inc.
              • Exhibit 111: Foodtown International Inc. - Overview
              • Exhibit 112: Foodtown International Inc. - Product / Service
              • Exhibit 113: Foodtown International Inc. - Key offerings
            • 12.4 Kellogg Co.
              • Exhibit 114: Kellogg Co. - Overview
              • Exhibit 115: Kellogg Co. - Business segments
              • Exhibit 116: Kellogg Co. - Key news
              • Exhibit 117: Kellogg Co. - Key offerings
              • Exhibit 118: Kellogg Co. - Segment focus
            • 12.5 Nestle SA
              • Exhibit 119: Nestle SA - Overview
              • Exhibit 120: Nestle SA - Business segments
              • Exhibit 121: Nestle SA - Key news
              • Exhibit 122: Nestle SA - Key offerings
              • Exhibit 123: Nestle SA - Segment focus
            • 12.6 PepsiCo Inc.
              • Exhibit 124: PepsiCo Inc. - Overview
              • Exhibit 125: PepsiCo Inc. - Business segments
              • Exhibit 126: PepsiCo Inc. - Key news
              • Exhibit 127: PepsiCo Inc. - Key offerings
              • Exhibit 128: PepsiCo Inc. - Segment focus
            • 12.7 Post Holdings Inc.
              • Exhibit 129: Post Holdings Inc. - Overview
              • Exhibit 130: Post Holdings Inc. - Business segments
              • Exhibit 131: Post Holdings Inc. - Key offerings
              • Exhibit 132: Post Holdings Inc. - Segment focus
            • 12.8 Silver Palate Kitchens
              • Exhibit 133: Silver Palate Kitchens - Overview
              • Exhibit 134: Silver Palate Kitchens - Product / Service
              • Exhibit 135: Silver Palate Kitchens - Key offerings
            • 12.9 The Hain Celestial Group Inc.
              • Exhibit 136: The Hain Celestial Group Inc. - Overview
              • Exhibit 137: The Hain Celestial Group Inc. - Business segments
              • Exhibit 138: The Hain Celestial Group Inc. - Key news
              • Exhibit 139: The Hain Celestial Group Inc. - Key offerings
              • Exhibit 140: The Hain Celestial Group Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 141: Inclusions checklist
                • Exhibit 142: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 143: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 144: Research methodology
                • Exhibit 145: Validation techniques employed for market sizing
                • Exhibit 146: Information sources
              • 13.5 List of abbreviations
                • Exhibit 147: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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