Performance Nutrition Market in the UK - Market Analysis 2015-2019

Overview of the performance nutrition market in the UK

Performance nutrients are protein based supplements consumed by users for body building, burning body fat or even as a substitute for food. These are mostly taken in the form of powder, tablets, protein bars, and energy drinks. The performance or sports nutrition market is predicted to grow steadily at a CAGR of around 8% during the forecast period. The increase in retail penetration in the UK and sports nutrition marketing have contributed to the growth of the market. The online retail brands like General Nutrition Centre (GNC) are employing better advertising tactics to reach out to mass audiences. They also offer consumers better deals and packages in comparison to the brick and mortar shops.

While the performance nutrition market will witness a steady growth, it faces challenges in the form of VAT taxes levied by the government exclusively on protein based products. The tax percentage is currently around 20% and has impacted the price of the protein products manifold. The heavy tax on these products will also create an environment for counterfeit products, hence causing health hazards.

Segmentation of the performance nutrition market in the UK by product type

• Protein Powder
• Power Bar
• Ready to drink
• Other Products

Powder based protein products lead the sports nutrition market in the UK by 36% as a result of the increase in vegan protein intakes. Energy and protein bars are the second largest segment in the sports nutrition market and is predicted to witness an increase in sales by the end of the forecast period.

Segmentation of the performance nutrition market in the UK by distribution channel

• Mass market retail
• Online retail
• Others

The mass market retail holds nearly 52% of the market share and is expected to retain its dominant position by the end of 2019. The online retail market is the second largest segment and is expected to reach a revenue of nearly 4240 million by the end of 2019. The growth of this segment has been mainly attributed to ease of accessibility for customers and the efficient sales transactions that can be performed through the online medium. For instance, online retail stores like Holland and Barrett stock only fitness products.

Vendor landscape of the performance nutrition market in the UK

The competitive landscape of the performance nutrition market is very intense in the UK. The rising number of gyms and wellness clubs are the primary driving force for the growth of the market. Also, the surge in the national and international sports events taking place in the UK is expected to drive the performance nutrition market. Around 80 marathons are expected to take place during 2015 in the UK.

Three major vendors dominate the performance nutrition market:

• GSK
• EAS (Abott)
• Reflex Nutrition

Other prominent vendors present in the market are Sci-Mx, Dunn’s River, For Goodness Shakes, GNC, Herbalife, and PHD.

Other sections of this report include an analysis on the following

• Sports nutrition industry growth forecast for the key segments of this market in the UK
• Five forces analysis of the performance nutrition market in the UK
• Key factors driving the performance nutrition market in the UK
• Sports nutrition trends impacting the growth of this market
• Opportunities and threats faced by the vendors in the performance nutrition market in the UK

Related reports

• Global Sports Nutrition Market 2015-2019
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• Global Medical Nutrition Market 2012-2016
• Global Vitamin B-complex Ingredients Market 2015-2019